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28 Best Places to Buy a Wedding Dress Online

Searching for your dream dress? Turns out you can find it while sitting on the sofa sipping tea with our top pick of the 28 best places to buy a wedding dress online

model wears tie front online wedding dress with long sleeves and stands in front of a navy door outside

model wears tie front online wedding dress with long sleeves and stands in front of a navy door outside

There’s nothing quite like visiting a wedding dress shop in the UK and having the full experience that comes with that, but if you need a dress in a hurry or on a budget, consider browsing wedding dresses online in the UK. It's a great option - providing you know where to shop!

28 of the Best Places to Buy Wedding Dresses Online in the UK 

We’ve rounded up the best places to buy a wedding dress online in the UK, so you know exactly where to go if you want to shop wedding dresses online.

From budget friendly online wedding dress retailers, to high end brands who sell their bridal gowns online, it’s all here! Give your postie a heads up, an exciting package is about to be on its way to you…

1. Needle & Thread

Needle & Thread have lots of ready-to-wear wedding dress options online for nearlyweds to shop, and they’ve also got gorgeous affordable bridesmaid dresses too! 

Expect whimsical creations, featuring romantic ruffles, sparkling embellishments and lashings of lace and tulle. It's the ideal brand if you're looking for an enchanting princess wedding dress - plus it's royally approved, with Kate Middleton often spotted in a Needle & Thread buy. 

But it's not just the royals who love Needle & Thread, customers have rated the shop 4.5/5 on Feefo reviews. "Great shopping experience, website was easy to use and delivery came fast," says one person. 

Margot Angle Length Embroidered Wedding Dress - Needle & Thread, £775

model twirling in a wedding dress from online retailer needle and thread with long lace sleeves and beading

This ankle-length gown from Needle & Thread will subtly shimmer as you move about on your wedding day. It has a dramatic sweeping hemline and is covered in iridescent sequins. It's also available in pink, red and black. 

Pink wedding dresses and black bridal gowns are actually really on-trend and ideal for nearlyweds who want something a little more unique to glide down the aisle in.

Delivery Time: Free two to three days

Sizing: UK 4 - UK 20

Expert Take: The bodice is partially lined but the skirt is fully lined so it certainly won't be see-through. As the embellishments are delicate, dry clean only and store lying flat. 

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2. Olivia Bottega

You can buy wedding dresses online from bridal brand Olivia Bottega. With an average price point of around $800 and free worldwide shipping, you’re getting a good quality wedding dress for a reasonable price! 

Sparkly wedding dresses are their forte - perfect for glamorous shoppers who want a modern and stylish outfit. 

"This gown is the sparkliest thing I have ever experienced! It looked exactly as I expected it to from the pictures and I LOVED wearing it for my wedding. The maker was able to make some changes I asked for and got it to me weeks earlier than I expected," says one customer. 

Miranda Sparkly Wedding Dress - Olivia Bottega, £890.84

Model wearing a sparkly long sleeved wedding dress

Make a serious style statement with the Miranda gown by Olivia Bottega. We cannot get over those sleeves and the mesmerising glittering material. It's available in light ivory, blush or nude and will look sensational under fairy lights. 

Delivery Time: Free shipping three to 13 weeks

Sizing: UK 4 - UK 28

Expert Take: Reviews state that you won't have to worry about the glitter transferring. This look will stand out from the crowd and is a lovely twist on tradition. 

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3. AW Bridal

AW Bridal have wedding dresses that are independently designed by their exclusive designers, so you'll find styles that you won't find anywhere else. 

They provide a free customisation service for every wedding dress and also have a section on 'photographer's favourites' if getting gorgeous wedding photographs is high on your checklist. 

"I had an amazing experience ordering a dress from AW Bridal. When dealing with customer service they were prompt and very helpful, whether it was confirming measurements or just ensuring we were satisfied," says a Trust Pilot review. "The quality of the dress was amazing and as it came in my custom measurement there was no need for alterations."

Esther Boho Wedding Dress - AW Bridal, £345.72

Model wearing a boho long sleeve lace wedding dress

The Esther wedding dress is a boho-lover's dream, featuring pretty lace embellishments, flattering long sleeves and a gorgeous low neckline. It would suit all kinds of wedding venues, whether you're getting married on the beach or in a country house. 

Delivery Time: £20 for five to ten days shipping 

Sizing: UK 4 - UK 34

Expert Take: This dress has been rated 4.9/5 by over 60 reviewers, with one person saying that the dress was extremely well-made. It has a Champagne lining so is best suited for those who want an off-white design. 

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4. Monsoon

Monsoon was one of the first high street stores to offer affordable wedding dresses online and they’re still smashing it in 2023. The high street favourite stocks a wide range of wedding gowns as well as outfits for bridesmaids, flower girls, page boys and the mother of the bride and groom.

Prices for wedding dresses range from around £100 to £600, plus you can pick up wedding shoes from as little as £70 and clutch bags for around the £40 mark, making it easy to put together a bridal look on a budget.

Holly Cowl Neck Bridal Dress - Monsoon, £550

Model wearing an embellished cowl neck wedding dress

We love the vintage vibe of the Holly maxi dress. We’d totally team this caped creation with a retro hair and makeup look. The cowl neck gives subtle 90s inspiration, and it has tiny buttons on the lining of the train so it can be lifted up while you dance. 

Delivery Time: £4.95 for two to four days

Sizing: UK 6 - UK 18

Expert Take: This wedding dress is part of Monsoon's sustainable collection, using fabrics that are kinder to the environment.  

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5. Rixo

Rixo have been a long-standing favourite amongst style-lovers for a while now, so when they launched their wedding range in 2021 we just knew it'd be a game changer.

If you're looking to buy wedding dresses online in the UK, but worry about choosing such an important gown over the internet, the Rixo try before you buy scheme which launched just last month could help you solve that issue.

The online buying scheme allows nearlyweds to order up to four dresses to try on before deciding which one to purchase - how handy is that? 

But if you want to see their gowns in person, the bridal room in their flagship Chelsea store will take your breath away.

Blanca Vintage Online Wedding Dress - Rixo, £895

model stands outside in a garden wearing a puff sleeve vintage wedding dress in off-white

Vintage-lovers, get ready to swoon over the Blanca dress from Rixo's online wedding dress collection.

There's so much to love here, from the ditsy floral jacquard weave and soft silk fabric, to the vintage puffed sleeves and empire waistline, we're completely in love. 

Delivery Time: 1 - 3 days (some dresses have in-store availability)

Sizing: UK 6 - UK 16

Expert Take: The 'What's my size?' feature on the Rixo website will help you to choose a fit that's perfect for you - but they also have an in-store alterations desk to help guarantee a tailored fit. 

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6. Rewritten

Rewritten has always been front of mind for stunning bridesmaid dresses, and their new bridal edit is just as beautiful. 

The designs in their collection embrace modern, minimal and effortless luxury and are all designed in-house by their London team. 

Each gown is carefully stitched together using drapey bamboo satin and 100% recycled satin, making the designs an ideal choice for eco-conscious nearlyweds. 

Tina Knot Front Satin Wedding Dress- Rewritten, £675

model stands in a garden in front of a navy door with her arm resting on the wall wearing an online wedding dress from rewritten with tie front

If modern, simple and stylish are words that resonate with you, consider the Tina dress from Rewritten. 

It's such a unique online wedding dress as it is reversible and can be worn with the V-neck and tie back at the front or at the back - that's two looks in one!

The dress is fully lined so you get a light and airy feel whilst still being completely covered. 

Delivery Time: 7 - 10 working days

Sizing: UK 8 - UK 16

Expert Take: If the way your wedding dress feels is important to you, there is also the chance for online shoppers to order a swatch of the bamboo satin to get a feel of what the dresses are made of. 

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7. Net-A-Porter

Want a designer wedding dress? If you’re looking to blow the budget and buy a timeless designer wedding dress online, you need to check out the bridal offering at Net-A-Porter.

You'll find all your favourite designer brands, including Galvan, Brandon Maxwell and Erdem, plus the accessories to match. Our designer wedding shoe edit will give you tons of inspiration. 

Kira Mini Dress Alex Perry - Net-A-Porter, £840

Short wedding dress with long sleeves and shoulder details

We’ve never seen a cooler short wedding dress than the Kira by Alex Perry at Net-A-Porter. Pair with nude wedding shoes to elongate your legs, or treat yourself to some cool boots to nail that edgy indie look.

Delivery Time: Free five days 

Sizing: UK 4 - UK 18

Expert Take: This dress is cut from stretchy fabric making it a figure-hugging fit. 

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8. Nasty Gal

If you want to find a wedding outfit online that doesn’t have such a traditional feel to it, check out the wedding outfits available online from Nasty Gal - we love their bridal jackets, too!

"I have been shopping from Nasty gal for many years now and always been very happy and pleased with service and clothing," says one shopper. "The items are unique and cannot be found anywhere else."

Embellished Bridal Maxi Dress - Nasty Gal, £199

Model wearing an embellished strappy slip wedding dress

This maxi dress is relaxed but still feels special enough to be worn on your wedding day. The detailed embellishments give it a very luxe feel and we love how the low back is secured with lace-up ribbons. We can see this style looking cool with bridal sunglasses.  

Delivery Time: £1.99 for four days

Sizing: UK 6 - UK 16

Expert Take: If this design isn't traditional for your taste, it can be made more so with the addition of a wedding veil

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9. Whistles

High street retailer Whistles offers a stylish array of wedding dresses online and we especially love their chic suiting.

They bring classic styles up to date by incorporating trend-led styles into their collections, while still maintaining their timeless feel. Minimalistic nearlyweds will adore their selection of simple wedding dresses

Cecilia Illusion Sleeve Wedding Dress - Whistles, £499

Long ivory wedding dress with sheer sleeves

This elegant dress is a striking choice for the modern shopper - and a bargain, coming in at under £500. It is the perfect choice if you want to wear a long sleeve wedding dress during the summer, as the mesh material will keep you cool but you'll still get the look you're after. 

Delivery Time: Free five to seven days

Sizing: UK 4 - UK 18

Expert Take: If you're wearing bridal jewellery, be mindful not to snag the delicate sleeves when putting the dress on and off. 

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10. ASOS

Everyone’s favourite online shopping destination also does bridal. You can buy wedding dresses online in the UK from ASOS, as well as rent too, and you’re going to be spoilt for choice. 

The great thing about ASOS wedding dresses are that they offer many of their styles in tall, petite, curve and maternity options. Plus, you can nab yourself an excellent designer wedding shoe dupe while you're at it! 

Henrietta Plunge Wedding Dress - ASOS, £250

Model wearing a simple wedding dress

It's the simple elegance of this ASOS wedding dress that initially caught our eye, and we were certainly convinced when we saw the price tag. Other shoppers agree, with one person saying, "This dress is exactly what I've been looking for! The fabric is thick and not see-through whatsoever. The zipper is sturdy and the pleating makes it look more expensive than it is."

Delivery Time: Free three to five days

Sizing: UK 4 - UK 18

Expert Take: This wedding dress has pockets, we repeat, pockets! See more wedding dresses with pockets here. 

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11. Ghost

Ghost offers a gorgeous range of wedding dresses online, and they would perfectly suit someone looking for something that exudes vintage romance. All their designs are elegant, timeless and demure which may suit older brides.

The quality of Ghost dresses are exceptional - these are the kind of wedding dresses that you could pass down for generations. 

Delphine Button Up Vintage Dress - Ghost, £195

model wears a ivory satin dress with flutter sleeves and buttons all the way down the front

We love the vintage feel on the Delphine dress by Ghost - it’s classic yet really stylish at the same time. The flutter sleeves and shiny fabric give this dress such a romantic feel to it. We're head over heels with the button detailing, too. 

Delivery Time: Free next day

Sizing: UK 6 - UK 16

Expert Take: This dress is fully lined so it won't be see-through and it'll keep you warm. It is suitable for machine washing. 

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12. LK Bennett

Yep, that’s right. Another of Kate Middleton’s go-to dress brands, LK Bennett, now does wedding dresses, and you can buy them online! "Ordering online is easy and the outfit arrived on time, well packaged," says a Trust Pilot review. 

Many of their styles give the look of a vintage wedding dress, and would suit all ages and body types. 

Lila Lace Online Wedding Dress - LK Bennett, £699

Model wearing a lace wedding dress

If you’re lusting after a lace wedding dress, we recommend you check out the Lila, which has a glam 50s feel to it. It is crafted using classic floral lace, giving it a traditional feel, and it has a slip layer so you won't have to worry about seeing through the material. 

Delivery Time: Free three to five days

Sizing: UK 6 - UK 18

Expert Take: This material doesn't have much give to it, so we would recommend buying true to size. Each dress comes with a garment bag and its own satin hanger to keep it pristine for the big day. 

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13. Phase Eight

As well as stocking a wide array of stunning wedding guest dresses (trust us, you'll want to stock up if you have any celebrations in your calendar), Phase Eight have a wonderful selection of wedding dresses, too. 

From casual picks to more glitzy styles, their curated collection will suit all kinds of tastes and budgets. 

Delilah Tulle Top Wedding Dress - Phase Eight, £449

Model wearing a lace floral wedding dress

Inspired by antique textiles, the Delilah dress from Phase Eight features head-to-toe lace and embroidery. We adore the mesh overlay on the bodice - it's a neckline you don't often find so you'll have a look that we bet your wedding guests won't have seen before. 

Delivery Time: Free three to five days

Sizing: UK 6 - UK 20

Expert Take: Phase Eight pieces are very popular so we recommend adding to your basket if they have your size to avoid disappointment. 

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14. Rowley Hesselballe London

Rowley Hesselballe London want to streamline your wedding dress shopping process, making it a stress-free and fun task. Say goodbye to expensive appointments or long waiting times, with this brand you'll find wedding dresses to buy online that you can try on in the comfort of your own home. 

All their designs come with express delivery and a free returns service so it couldn't be simpler. "The quality of the dresses and jumpsuits is amazing, I'm so impressed, very well made and beautiful," says one shopper. 

India Cut Out Wedding Dress - Rowley Hesselballe London, £899

Model wearing a cut out wedding dress

"We are in love with our India wedding dress. Our customers have loved the modern and slip-style dresses in our previous collections and we wanted to give a new, cool update," explains Rosie Rowley Poole co-founder of Rowley Hesselballe London. 

We feel the cut-outs and low back design give a sexy but minimal look and we have also designed it in a 'vegan silk' fabrication which gives the drape, hand feel, and luxury of real silk but is a more ethical option with vegan certification."

Delivery Time: £10 for two days 

Sizing: XXS - XL

Expert Take: If you're looking for a sustainable wedding dress, it's a great option that doesn't compromise on style and quality. 

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15. Catherine Deane

A must-shop for the fashionista among you, Catherine Deane stocks an even mix of beautiful bridal gowns and on-trend separates. Soft, draping A-line silhouettes can be found here with dresses often crafted from delicate lace, floaty chiffon and ethereal layers of tulle.

Prices range between £195 for a bridal top to £1,750 for an embellished wedding gown. Headpieces, veils and belts can also be found at Catherine Deane and a dedicated team of Bridal Stylists can be visited in store or contacted over the phone, offering advice on styling, sizing and much more.

Amie Lace & Chiffon Wedding Dress - Catherine Deane, £1,450

Model wearing a strappy wedding dress with lace detailing

The perfect destination wedding pick, the strappy design and lace detailing of Amie has us dreaming of saying ‘I do’ in the vineyards of Italy or on the beach in Greece. It's a simple design but it's the attention to detail that sets it apart from the rest - just look at that eyelash lace!

Delivery Time: £15 for ten to 14 days

Sizing: UK 4 - UK 18

Expert Take: There is boning and cups in the bodice giving support and structure. The delicate material is only suitable for dry cleaning.

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16. Grace Loves Lace

We’ve spent many an afternoon obsessing over the Grace Loves Lace collection and we predict you’ll fall head over heels for their designs, too. Those looking for a boho wedding dress are pretty much guaranteed to find their dream gown here. Think slinky silhouettes, statement low backs and, of course, lots of lace and you’re on the right lines.

Prices range from around £870 to £2,600 and you’ll have access to an online stylist and a showroom in London if you’re keen to see the gowns in the flesh or get any advice before taking the plunge. For an extra touch of inspiration, make sure you scroll through their real bride gallery and check out how other people styled their Grace Loves Lace creations.

Solstice Lace Bodycon Wedding Dress - Grace Loves Lace, £2,200

Model wearing a lace wedding dress

Founder and CEO of Grace Loves Lace, Megan Ziems, picked her favourite piece, saying, "It’s so hard to pick  but if I had to choose right now, it would be from our collection, Memoirs of Her. I can’t go past our beautiful Solstice gown.

Made from our new signature stretch Chantilly lace with feather detail, she is a handcrafted work of art with intricate embroidery and soft tulle drape ruffles inserted throughout the skirt for a multi-dimensional look. She is the gown I would wear if I were getting married again tomorrow, paired with our Solstice veil, of course."

Delivery Time: Six-eight weeks before the wedding date, shipping cost varies

Sizing: Custom

Expert Take: The stretch Chantilly lace offers comfort, support and ease of movement. If you're worried the train might make dancing tricky, a finger loop can be added. 

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17. John Lewis

Our go-to for wedding gifts is also our one-stop shop for wedding dresses. With a selection of brands such as Adrianna Papell, Maids to Measure and maternity wedding dress specialist Tiffany Rose, it's a great place to start when it comes to choosing your dream dress.

Alie Street Lila Wedding Dress - John Lewis, £249

Model wearing a long sleeve lace wedding dress

This wedding dress is low-key, yet will make a lovely statement on your special day. It's made from soft stretch lace so is a really comfortable choice if you'll be wearing it all day. 

It had a glowing review on the John Lewis website, with someone saying, "I am absolutely thrilled with this dress which is beautifully made and true to size. I'm 5'9 and the dress falls naturally to my ankles. I'm also pleased there are no zips or buttons to worry about."

Delivery Time: Free five days

Sizing: UK 6  - UK 20

Expert Take: If you can't decide between long or short sleeves, consider this happy medium - three-quarter length! It gives a similar look to long sleeves but allows for more movement. 

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18. Chi Chi London

Going glam on your wedding day? Have a look at what Chi Chi London have to offer and you won't be disappointed. 

Available in petite and plus sizes, this brand has over 5,000 five star reviews on Trust Pilot with one person commenting, "Ordered a few dresses from the wedding range - quick delivery, very good quality and no hassle return."

Pleated Bodice Wedding Dress - Chi Chi London, £135

Model wearing a pleated bodice wedding dress

There are so many details on this wedding dress that we love. The pleated, sweetheart bodice is beautiful, as is the crystal embellished belt. We can see it looking amazing at a country house wedding venue

Delivery Time: £3.99 for five to seven days

Sizing: UK 6 - UK 16

Expert Take: This dress is made from delicate fabric that can shrink so only hand wash with cold water. 

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19. Reiss

High end high street retailer Reiss may not be your first thought when you think about online wedding dresses in the UK, but they actually have a fair few wedding worthy options for nearlyweds looking for something a little bit different. 

Their pieces are effortlessly cool with floaty midi lengths, plunge necklines, cut out back detailing, wedding suits and more.

"I am obsessed with Reiss," says a reviewer. "Prices are on the higher end, however the quality and fit definitely reflect this."

Strapless Short Wedding Dress With Embellishments - £435, Reiss

model wearing an online wedding dress with strapless detail and short hem and all over embellishment

The mini Saskia dress from Reiss literally took our breath away. Short wedding dresses are fun and playful, but can also be super smart and chic too, as this gown proves.

The all-over embellishment makes it feel like a special dress. It would look amazing as a fun wedding reception dress or even one for the engagement party. 

Delivery Time: Next day delivery available

Sizing: UK 4 - UK 14 (sizes UK 4 - UK 18 available in other styles)

Expert Take: This online wedding dress has pockets, making it equally as practical as it is beautiful. 

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20. Boohoo

If you’re looking for a cheap online wedding dress, you can’t go wrong with Boohoo! They stock a huge range of budget-friendly wedding dress options, and they have loads of great high street bridesmaid options too. 

You're bound to find an outfit to suit your taste, whether you're after a sequin sparkly wedding dress or a casual wedding dress. "I have ordered many times now with Boohoo and I’m never disappointed. Love the clothes, especially for plus sized women! There’s loads of in-trend clothing on there and it's so comfy as well!" explains a Trust Pilot review. 

Satin Draped Shoulder Wedding Dress - Boohoo, £55

model wearing online wedding dress from boohoo made from satin with a large leg slit and draped shoulder detail

This satin maxi is also available in a pretty green shade so your BMs could match you! The draped detailing on the front is super flattering and the leg split adds a touch of sexiness. Discover more sexy wedding dresses here. 

Delivery Time: £3.99 for four days

Sizing: UK 6 - UK 18

Expert Take: We recommend leaving this wedding dress hanging to ensure there are no creases - a steam machine can also help. These wedding hangers will be very handy!  

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21. Reformation

Reformation's wedding dress collection features an array of silhouettes to suit all body types, including bridal jumpsuits, gowns and two-piece sets. 

Whether you're channelling Bianca Jagger or Grace Kelly, these cool styles will easily take you from ceremony to reception. Better yet, many of their designs are made completely from reclaimed fabric - a brilliant nod to your 'something old, something new.'

Ronda Silk Wedding Dress With Draping - Reformation, £748

Model wearing a satin wedding dress

Satin wedding dresses are undeniably stylish and the Ronda gown from Reformation is ticking all our boxes and more. The fabric drapes effortlessly down in the most graceful way and we adore how unusual the off the shoulder neckline is. 

Delivery Time: Free three to eight days shipping

Sizing: UK 4 - UK 16

Expert Take: The spaghetti straps are adjustable so you can find the most comfortable fit. 

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22. House of Ollichon

If traditional wedding dresses just aren’t your thing, then you’ll adore the House of Ollichon collection. Featuring jumpsuits, separates and capes, you can piece together a totally individual look that you won’t be seeing on anyone else. 

You can expect to spend around £345 on a top here and up to £1,195 on an embellished jumpsuit. There are plenty of styles that would lend themselves perfectly to a festival wedding and you can easily mix up the looks from day to night.

Bien Bridal Jumpsuit - House of Ollichon, £1,500

Model wearing a sequin white wedding jumpsuit

We would totally rock the embellished Bien bridal jumpsuit at our very own wed-fest. It is available in short, regular or long length and the wide legged trousers, plus nipped in waist, will be very flattering on all body types. 

Delivery Time: Free up to 12 weeks

Sizing: UK 4 - UK 16

Expert Take: This jumpsuit is lined with silk crepe de chine so despite the heavy embellishments, it will feel soft and comfortable on your skin. 

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23. Constellation Âme

If you would describe your style as fuss-free and simply stylish, then we recommend taking a look at the bridal offering at Constellation Âme. With a large range of silk gowns in wrap-over, halterneck wedding dresses and sheath designs, the designs here are perfect for laid-back shoppers wishing to steer clear of ballgowns and voluminous skirts.

The brand also stock a number of bridal separates in both ivory and champagne tones, so if you’re looking for something a little less traditional you can mix and match. Prices are pretty reasonable and varied here too, with a bridal jumpsuit priced at £329 and a heavily embellished gown coming in at £2,499. 

Olivia Lace Sleeve Wedding Dress - Constellation Âme, £1,099

Model wearing a long sleeve wedding dress with a leg split

We love the traditional look of the long lace sleeves paired with the sexy side slit on the Olivia gown. This dress is fully lined, apart from the sleeves, so will keep you warm and comfortable throughout the whole day. 

Delivery Time: Free eight week

Sizing: UK 6 - UK 16

Expert Take: The wrap-over design is available in three different finishes to suit all preferences - deep V, mid coverage and very covered at the chest. 

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24. The Outnet

The Outnet is the place to bag yourself a designer bargain buy. There are new lines added all of the time, and they are available at a fraction of their original price. 

"The Outnet is an efficient and professional luxury online seller," explains one customer. "Aside from the excellent quality and very competitive prices, they are responsive to customer needs. I recently needed help with a return and they helped me through the whole process and refunded without delays."

Jenny Packham V-Neck Wedding Dress - The Outnet, £1,320

Model wearing a V-neck wedding dress with glitter embellishments

If you have your eye on a Jenny Packham wedding dress, but it doesn't quite fit in your wedding budget, you might just be in luck with The Outnet. This crystal embellished gown has a flattering wide waist band and is a gorgeous ivory colour. 

Delivery Time: £5 for seven days

Sizing: UK 6 - UK 18

Expert Take: This wedding dress is made from satin which tends to crease easily - keep it hanging before wear. 

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25. Revolve

For modern wedding dresses, look no further than Revolve, where you can get your hands on coveted designer looks. From sexy low-backs to oversized bows and feather trims, these styles are contemporary and have edge. 

"I love this company! Quality items that fit and are true to size and stylish. The selection is also unmatched," explains one customer from Trust Pilot. 

Norma Kamali Wedding Dress - Revolve, £357

Model wearing a low back slip wedding dress  

Simple yet sexy, this Norma Kamali wedding dress will hug your figure in all the right places. The crossover straps keep you supported and the mermaid skirt is very trendy. It has a pull over style so be careful not to get any makeup on it! 

Delivery Time: Free two to three days

Sizing: XS - XL

Expert Take: As this dress is form fitting, be mindful of the wedding underwear you choose to avoid VPL - a seamless style would be best. 

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26. Selfridges

Selfridges is renowned for their offering of designer buys, and that's the same for bridalwear, too. They are constantly stocking new season collections so you'll be able to bag yourself a wedding dress that is totally on-trend. 

In fact, we predict you'll be adding your entire wedding get-up to your basket, including wedding perfume, accessories, makeup and more!

Leslie Amom Plunge Star Wedding Dress - Selfridges, £353

online wedding dress with plunge cowl neckline and star pendant

Selfridges houses a number of designers offering a range of stylish wedding dresses and this Leslie Amon pick is no exception. The star pendant is perfect for those who love celestial details and the plunging neckline is sexy.  

Delivery Time: £5 for three to five days

Sizing: UK 4 - UK 22

Expert Take: This is a dress that can easily be dressed up or down making it work for all kinds of wedding themes, budgets and tastes. 

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27. Coast

We LOVE Coast’s online wedding dress offering so much. Their online wedding dress collection has pieces which range from a super affordable £69, to their more premium wedding dresses retailing for just under £900. 

The beauty of Coast’s offering is that there’s a huge range of wedding dresses available, at a super budget-friendly price point, and they look seriously high end.

"I ordered wedding gowns to try on and they were beautiful," says one reviewer from Trust Pilot. "Excellent customer service, I used WhatsApp for a query which was very quick and helpful."

Draped Bardot Sequin Wedding Dress - £239, Coast

model wearing strapless lace off the shoulder wedding dress from online retailer coast

How gorgeous is this off the shoulder dress from Coast? It's perfect for a glamorous nearlywed who wants a dress that has both classic and modern elements in equal measure. 

Delivery Time: Next day delivery available.

Sizing: UK 8 - UK 18

Expert Take: This dress looks so expensive and we love the fact that you get to show off some skin with the off the shoulder detail, whilst still enjoying the chic long, fitted sleeves. 

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28. Rime Arodaky

This oh-so chic Parisian designer offers a made-to-measure wedding dress service online, making it a great choice for cyber shoppers. You can select your gown from their online boutique, let them know when you need the dress for and send them your measurements, and they will craft a dress especially for you.

The team at Rime Arodaky will provide measurement guidance so you can ensure the very best fit – you even have the option to personalise your gown. Made-to-measure gowns can go up to just under the €5,000 mark and ready-to-wear pieces start from €490. 

Paulina V-Back Lace Sleeve Wedding Dress - Rime Arodaky, Approx £5,025

model wears a strapless lace dress with long lace glove sleeves

We’re fantasising about floating down the aisle in the Feeling dress with layered train and sheer, long lace sleeves. It's a dreamy design which is chic and is super sexy at the same time. If you look closely, you'll see that it's covered in glistening lace.

Delivery Time: Varied shipping

Sizing: Custom

Expert Take: If you do order made-to-measure, make sure you’re 100% certain that it’s the dress for you, as you won’t be able to return it.

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Expert Tips for Buying a Wedding Dress Online

  • The e-tailers we’ve listed are all reputable stores but if you come across another online wedding dress store that stocks a dress you like the look of, be sure to check out their credentials before purchasing. Online forums are often a useful source as you’ll find other people who have purchased through the store feeding back and social media pages often feature reviews from real couples. Finally, check for clues such as a padlock in the address bar and a URL that begins with ‘https’ as this means it’s a secure site.  Remember, always pay through PayPal if it’s an option and if not, a credit card is a safer way to pay than a debit card.
  • Grace Loves Lace and Olivia Bottega both have an online chat system allowing you to chat with an advisor and get tips and reassurance, just like at a bridal boutique. We think being able to chat with an actual human is a good sign and so we’d recommend looking out for this when buying a wedding dress online.
  • If you’ve seen a dress online that you love, make sure you read the full product description before adding it to your shopping cart. If you have a bigger bust, for example, you may want to check that the dress features supportive cups and adjustable straps. Stretchy fabrics and adjustable or tie-back straps can save money on seamstress fees later down the line. Try to find pictures of the dress on real people and request a swatch of the fabric if you can. 

    Rosie Rowley Poole co-founder of Rowley Hesselballe London agrees, saying, "One of the key things to help when searching for the perfect wedding outfit online is to look for real couple pictures, they help you to see the designs on all different shapes and styles. It is also great for outfitting inspiration with accessories and styling additions which are a great way to envisage how you can style up your wedding day look."
  • Anyone who has gone jean shopping before knows that not all sizes are created equally and while you may slip into a size 10 in one store, you could end up struggling to get into a 12 in the next (we’ve been there). To avoid ordering the wrong size, check the individual measurements for the sizes listed and match them as closely to your own measurements as possible. "Gather all the information you can before placing your order. It may be a no brainer, but in bridal especially, there can be massive differences between brands. Things like understanding the sizing of the brand you are purchasing from and understanding how to take your measurements properly are vital details that will save you any hassle down the track.

    At Grace Loves Lace, we provide our shoppers with a wide range of resources on our website so they feel confident when it comes to purchasing their gown," explains Megan Ziems, Founder and CEO of Grace Loves Lace. You can always get a seamstress to alter the gown when it arrives but having the closest match possible will limit the amount of work she needs to do.
  • Always check the refunds policy before ordering. Even if you follow all the guidance above, there’s still a chance the dress may not feel like ‘the one’ when it arrives and so you’ll need to be confident that you can easily send it back and get a refund.
  • Finally, if you’re happy to buy a gown online but are suffering with a little bit of wedding boutique FOMO, why not arrange to have your bridesmaids over for the big try-on when it arrives? You can pop the Champagne, get everyone lined up on the sofa and try on the dress for the first time!

Should I Buy a Wedding Dress Online?

If you follow the above tips, there is no reason why you shouldn't buy your wedding dress online. It's a great option if you don't have the time to set up a wedding boutique visit, or you would feel more comfortable trying outfits on at home. 

"Buying a wedding dress online often gives you a much wider selection of styles and sizes, as well as allowing you to choose from high street and designer designs," says Zoe Burke, Editor of Hitched. "It's also cost-effective and very convenient." 

Where Can I Buy Wedding Dresses Online?

So, you've decided to shop on the web but are wondering where to buy wedding dresses online? Our guide outlines the very best places to shop wedding dresses online, from dedicated bridalwear brands such as Catherine Deane, to your favourite high street shops that you might not know offer wedding collections. Phase Eight and Coast are just two of our faves! 

How to Buy a Wedding Dress Online?

Before you buy a wedding dress online, there are a few things you should be aware of to make the process easier. After all, you are ordering an outfit that you haven't tried on, perhaps from a brand that you've never shopped at before. 

"My first tip would be to understand your silhouettes. Just like you would if you were shopping in store, the first step is to find out what styles you feel most confident in," suggests Megan. 

Think about what you love most about your body and what features you want to show off on your big day. From here, you should have a think about what fabrics you feel flatter your figure most." Grace Loves Lace offer complimentary fabric swatches that can be delivered to you so you get the touch and feel of the material before making the final decision. 

"My final tip would be to chat to the experts! We have a team of dedicated online stylists around the world who are there to help our customers ultimately, find ‘the one’. Our team chats to nearlyweds every single day 24/7 and can answer any question or concerns promptly through our live chat feature," says Megan. 

Where to Buy Cheap Wedding Dresses Online?

Buying your wedding dress online can actually end up being a lot cheaper, as some affordable brands are only available for online shopping - Boohoo and ASOS are excellent examples of this. You may also be able to get yourself a designer wedding dress for a fraction of its original price by shopping online at designer outlets such as The Outnet and Revolve

Dream dress in the bag? Sort your pre-wedding kit out with the best wedding party robes and PJs