Wedding dress shopping has got to be one of the most exciting parts of wedding planning. Many of us have dreamt of the moment we head to our local bridal boutique and browse the rails with our best girls in tow.

While we think the traditional boutique experience is pretty special, it’s also possible to buy your dream wedding dress from home thanks to an array of brilliant online retailers. They’ve massively stepped up their game in terms of choice, quality and service, giving brides more options to shop for their wedding dress online than ever before.

From traditional ballgowns to slinky little boho numbers, you can find almost any style online and often at a competitive price. Scroll down for our favourite online wedding dress destinations and top tips on how to inject a little boutique-style magic into your cyber shopping!

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1. David’s Bridal

Oleg Cassini, David's Bridal

David’s Bridal have been giving brides the chance to have both a fantastic in-store and online bridal shopping experience for over 60 years. A quick glance at their website reveals they’re still providing the widest online range, with everything from traditional ballgowns to short on-trend styles perfect for laid-back nuptials.

Prices range from as little as £100 to around £1,500, so there’s plenty to offer brides with a wide variety of budgets. Plus, you can also drop your shoes and accessories, bridesmaid dresses, mother of the bride outfit and suits into your shopping basket while you’re at it. Now that’s some pretty efficient wedding shopping.

Our top pick: This lace Oleg Cassini creation, style CWG780, would certainly fulfil all our childhood wishes to be a princess!

2. Catherine Deane

Neva, Catherine Deane

A must-shop for the fashionista brides among you, Catherine Deane stocks an even mix of beautiful bridal gowns and on-trend separates. Soft, draping A-line silhouettes can be found here with dresses often crafted from delicate lace, floaty chiffon and ethereal layers of tulle.

Prices range between £195 for a bridal top to £1,750 for an embellished wedding gown. Headpieces, veils and belts can also be found at Catherine Deane and a dedicated team of Bridal Stylists can be visited in store or contacted over the phone, offering advice on styling, sizing and much more. You can also visit the real brides online gallery for inspiration.

Our top pick: The perfect destination wedding pick, the strappy design and 3D floral appliqué of Neva has us dreaming of saying ‘I do’ in the vineyards of Italy or on the beach in Greece.

3. Rime Arodaky

Alvin, Rime Arodaky

This oh-so chic Parisian designer offers a made-to-measure wedding dress service online, making it a great choice for cyber shopping brides. You can select your gown from their online boutique, let them know when you need the dress for and send them your measurements, and they will craft a dress especially for you.

The team at Rime Arodaky will provide measurement guidance so you can ensure the very best fit – you even have the option to personalise your gown. Made-to-measure gowns can go up to just under the €5,000 mark and ready-to-wear pieces start from €490. If you do order made-to-measure, make sure you’re 100% certain that it’s the dress for you, as you won’t be able to return it.

Our top pick: We’re fantasising about floating down the aisle in the Alvin dress with layered train and sheer, cap-sleeved bodice.

READ MORE: The Ultimate Wedding Hair Accessories Guide: 45 Gorgeous Ideas

4. Grace Loves Lace

Poppy, Grace Loves Lace

We’ve spent many an afternoon drooling over the Grace Loves Lace collection and we predict you’ll fall head over heels for their designs, too. Brides looking for a boho wedding dress are pretty much guaranteed to find their dream gown here. Think slinky silhouettes, statement low backs and, of course, lots of lace and you’re on the right lines.

Prices range from around £870 to £2,600 and you’ll have access to an online stylist and a showroom in London if you’re keen to see the gowns in the flesh or get any advice before taking the plunge. For an extra touch of inspiration, make sure you scroll through their real brides gallery and check out how other brides styled their Grace Loves Lace creations.

Our top pick: We love the on-trend bodice with cute eyelash lace trim and the dramatic rose lace train on the Poppy gown.

5. Constellation Âme

Olivia, Constellation Ame

If you would describe your style as fuss-free and simply stylish, then we recommend taking a look at the bridal offering at Constellation Âme. With a large range of silk gowns in wrap-over, halterneck and sheath designs, the dresses here are perfect for laid-back brides wishing to steer clear of ballgowns and voluminous skirts.

The brand also stock a number of bridal separates in both ivory and champagne tones, so if you’re looking for something a little less traditional you can mix and match. Prices are pretty reasonable and varied here too, with a bridal jumpsuit priced at £329 and a heavily embellished gown coming in at £2,499. Dresses are made-to-order and can be made with bespoke alterations.

Our top pick: We love the traditional look of the long lace sleeves paired with the sexy side slit on the Olivia gown.


Belize, BHLDN

Stocking a wide range of designers including the likes of Watters and Jenny Yoo – plus their own brand of gorgeous gowns of course – BHDLN is one of our favourite places to buy wedding dresses online.

BHLDN stock dresses as budget-friendly as around £140 to a more spendy £2,000, and the collection features plenty of options for brides looking for that Instagram-worthy, ethereal look. As an Anthropologie-owned brand, it’s no surprise that you can also pick up plenty of chic accessories as well as bridesmaid dresses and occasion wear – perfect for your hen do or engagement party.

Our top pick: We love the embroidered Belize gown with delicate beaded detail. The only problem would be choosing between oyster or grey!

7. House of Ollichon

Bien, House of Ollichon

If traditional wedding dresses just aren’t your thing, then you’ll adore the House of Ollichon collection. Featuring jumpsuits, bridal separates and capes, you can piece together a totally individual look that you won’t be seeing on any other bride.

You can expect to spend around £345 on a top here and up to £1,195 on an embellished jumpsuit. There are plenty of styles that would lend themselves perfectly to a festival wedding and brides can easily mix up their looks from day to night.

Our top pick: We would totally rock the embellished Bien bridal jumpsuit at our very own wed-fest.

8. Net-A-Porter

Kate Halfpenny for Net-A-Porter

Net-A-Porter isn’t just a high end, high fashion online retailer, you know. The luxury shopping destination also has a wide range of bridal gowns and separates, making it a brilliant way to buy wedding dresses online. Here you’ll find a familiar name or two, including Jenny Packham, Self Portrait and Halfpenny London.

Prices range from around the £400 mark to almost £9,000, so if you’re looking to splurge on a major designer, you can certainly do it here. As a little bonus, you can also shop shoes and accessories at Net-A-Porter as well as cult skincare and makeup – perfect for pre-wedding pampering!

Our top pick: We’re a little obsessed with the Kate Halfpenny for Net-A-Porter collection – the Kelly top teamed with the Turner skirt is our favourite combo.


ASOS wedding dress

Turns out ASOS isn’t just a great place to buy an outfit for your next night out, it’s also a pretty good option for brides looking to grab a cheap wedding dress. The online retail giant boasts a range of wedding dresses from short and flirty frocks to chiffon ballgowns.

ASOS stocks both its own range of exclusive dresses as well as gowns from a number of other brands, giving brides plenty of variety. While you’re shopping for a dress you can also tick off a few of your honeymoon checklist essentials thanks to the irresistible collection of beach and holiday wear (it’s totally ok to have a different bikini for every day of the honeymoon, right?).

Our top pick: We can just imagine wearing this show-stopping sequin plunge dress while saying ‘I do’ at a city wedding.

10. Whistles

Mia, Whistles

Known for being the go-to store for stocking up on classics, capsule wardrobe saviours and key seasonal pieces, it’s little wonder that Whistles have smashed the wedding dress game. A small but sweet collection offers a varied range of gowns (and non-gowns, check out this super-stylish suit) that effortlessly combine traditional wedding dress looks with the on-trend vibe of the brand.

Whistles wedding dresses are also a total steal, with prices starting at a budget-saving £299 and going up to a reasonably modest (in the wedding dress world, at least) £649. You can choose from slinky pieces that are perfect for evening receptions to traditional-looking pieces that will keep your mum happy.

Our top pick: There’s something very ’90s glam about the slinky, square-necked Mia gown.

11. Oasis

Bardot dress, Oasis

Newer to the wedding dress game than many of the stores on our list, Oasis offers a fresh and budget-friendly approach to buying a wedding dress online. The range is small but mighty, tapping into key trends and traditional touches with each of its pieces.

Oasis wedding dresses are some of the most reasonably priced around, so we’d definitely recommend hitting their site up if you’re on a tight budget or are looking for a less costly evening wedding dress. Just like ASOS, you can also shop fashion essentials at the same time, giving you the perfect excuse to buy the perfect hen party outfit at the same time.

Our top pick: We’d totally pick the Bardot wedding dress – it’s classic, sexy and a bargain at just £200.

12. Needle & Thread

Needle & Thread Gown

Needle & Thread party dresses feed our childhood desire to look and feel like a princess, and so it’s no surprise that they branched out into bridal. Think floaty tulle skirts and whimsical embroidery and beading and you’ve got the Needle & Thread vibe down. Prices start at around £550 to £850, which is pretty reasonable considering the amount of intricate detailing on many of the gowns.

These wedding gowns are especially great for brides looking for something a little less traditional thanks to their soft pastel details and range of blush gowns as well as on-trend separates. You can also pick up veils and capes to complete your look. Plus, there’s options for bridesmaids and some of the most adorable dresses for flower girls around.

Our top pick: We’re head over heels for the super-romantic Fallen Petals wedding gown.

READ MORE: 23 High Street Wedding Shoes That Look Seriously High End

13. Monsoon

Vera, Monsoon
Monsoon was one of the first high street stores to offer affordable wedding dresses online and they’re still smashing it in 2020. The high street favourite stocks a wide range of wedding gowns as well as outfits for bridesmaids, flower girls, page boys and the mother of the bride and groom.

Prices for wedding dresses range from around £100 to £500, plus you can pick up wedding shoes from as little as £70 and clutch bags for around the £40 mark, making it easy to put together a bridal look on a budget.

Our top pick: We love the vintage vibe of the Vera maxi dress. We’d totally team this caped creation with a retro hair and makeup look.

14. Ghost

Viola, Ghost

If slinky, silky and just a touch of vintage styling is what you’re looking for, look no further than Ghost. Their simple, elegant gowns have been hugely popular with brides for years and when you check out their collection, you’ll see why. From on-trend pant suits to floor-sweeping gowns, we’re a little bit obsessed with Ghost’s online bridal offering.

When it comes to price, Ghost is among the most budget-friendly wedding dress e-tailers with gowns priced between £225 and £495. The high street trendsetters also offer luxe flower girl dresses and chic bridesmaid dresses that your girls will only be too happy to wear.


Our top pick: Who doesn’t love a good ’70s vibe? We’d choose the Viola dress with bell sleeves every time.

6 Top Tips for Buying a Wedding Dress Online

  • The e-tailers we’ve listed are all reputable stores but if you come across another online wedding dress store that stocks a dress you like the look of, be sure to check out their credentials before purchasing. Online forums are often a useful source as you’ll find brides who have purchased through the store feeding back and social media pages often feature reviews from real brides. Finally, check for clues such as a padlock in the address bar and a URL that begins with ‘https’ as this means it’s a secure site.  Remember, always pay through PayPal if it’s an option and if not, a credit card is a safer way to pay than a debit card.
  • Grace Loves Lace has an online chat system allowing you to chat with an advisor and get tips and reassurance, just like at a bridal boutique. We think being able to chat with an actual human is a good sign and so we’d recommend looking out for this when buying a wedding dress online.
  • If you’ve seen a dress online that you love, make sure you read the full product description before adding it to your shopping cart. If you have a bigger bust, for example, you may want to check that the dress features supportive cups and adjustable straps. Stretchy fabrics and adjustable or tie-back straps can save money on seamstress fees later down the line. Try to find pictures of the dress on real brides and request a swatch of the fabric if you can.
  • Anyone who has gone jean shopping before knows that not all sizes are created equally and while you may slip into a size 10 in one store, you could end up struggling to get into a 12 in the next (we’ve been there). To avoid ordering the wrong size, check the individual measurements for the sizes listed and match them as closely to your own measurements as possible. You can always get a seamstress to alter the gown when it arrives but having the closest match possible will limit the amount of work she needs to do.
  • Always check the refunds policy before ordering. Even if you follow all the guidance above, there’s still a chance the dress may not feel like ‘the one’ when it arrives and so you’ll need to be confident that you can easily send it back and get a refund.
  • Finally, if you’re happy to buy a gown online but are suffering with a little bit of wedding boutique FOMO, why not arrange to have your bridesmaids over for the big try-on when it arrives? You can pop the Champagne, get everyone lined up on the sofa and try on the dress for the first time!

Dream dress in the bag? Sort your pre-wedding kit out with The Best Bride and Bridesmaid Dressing Gowns and Pyjamas for the Wedding Morning.