30 Best Places to Buy Wedding Dresses Online
Searching for your dream wedding dress? Turns out you can find it from the comfort of your home with our pick of the best places to buy a wedding dress online
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There’s nothing quite like visiting a wedding dress shop in the UK and soaking up the full bridal experience, but for many modern brides, buying a wedding dress online is becoming the go-to option.
Whether you’re working to a tighter timeline, searching for a budget wedding dress online UK under £500, or simply prefer the ease of shopping from home, the world of wedding dress online UK retailers offers more choice than ever before.
From ready-to-wear gowns to bespoke online wedding dress UK services and beautifully made eco-friendly wedding dress online UK options, online wedding dress shopping in the UK for 2025 is smarter, more flexible and far less intimidating than it once was, as long as you know where to look.
30 of the Best Places to Buy Wedding Dresses Online in the UK
We’ve scoured the internet and online shops to round up the best places to buy a wedding dress online in the UK, so you know exactly where to go if you want to shop wedding dresses online.
From budget friendly online wedding dress retailers, to high end brands who sell their bridal gowns online, it’s all here! Give your postman a heads up, an exciting package is about to be on its way to you…
- Best Places to Buy Wedding Dresses Online: Designer & Luxury
- Best Places to Buy Wedding Dresses Online: Budget-Friendly & Affordable
- Wedding Dress Online UK: What to Check Before You Buy
Best Places to Buy Wedding Dresses Online: Designer & Luxury
There's a huge selection of gorgeous wedding dress brands available online that aren't quite as expensive as high-end designers or couture, but still retain a more premium feel than other high-street brands. From designers or delicate silk to experts in structured gowns, here are some of our favourites:
1. Nadine Merabi
Nadine Merabi is the queen of all things glitz and glam, so it's no surprise the brand's wedding dress and bridal collection packs a punch. You can shop all different bridal styles online, from chic tailoring to embellished bridal jumpsuits and white sequin mini dresses - there are even some super chic, feather trimmed bridal pyjamas to nab.
One of our favourite pieces from the Nadine Merabi bridal collection is the short, ivory Natalie dress. The pearl-lined square neckline and pocket details give this mini dress a chic, vintage feel.
- Delivery: Standard delivery is between two to 5 business days.
- Sizing: XS to XXL
- Expert Take: The elegant, soft tweed material makes this dress a great contender as a second wedding dress for a winter wedding.
2. Olivia Bottega
You can buy wedding dresses online from bridal brand Olivia Bottega. With an average price point of around $800 and free worldwide shipping, you’re getting a good quality wedding dress for a reasonable price!
Sparkly wedding dresses are their forte - perfect for glamorous shoppers who want a modern and stylish outfit.
"This gown is the sparkliest thing I have ever experienced! It looked exactly as I expected it to from the pictures and I LOVED wearing it for my wedding. The maker was able to make some changes I asked for and got it to me weeks earlier than I expected," says one customer.
Make a serious style statement with the Miranda gown by Olivia Bottega. We cannot get over those sleeves and the mesmerising glittering material. It's available in light ivory, blush or nude and will look sensational under fairy lights.
- Delivery Time: Free shipping three to 13 weeks
- Sizing: UK 4 - UK 28
- Expert Take: Reviews state that you won't have to worry about the glitter transferring. This look will stand out from the crowd and is a lovely twist on tradition.
3. AW Bridal
AW Bridal have wedding dresses that are independently designed by their exclusive designers, so you'll find styles that you won't find anywhere else.
They provide a free customisation service for every wedding dress and also have a section on 'photographer's favourites' if getting gorgeous wedding photographs is high on your checklist.
"I had an amazing experience ordering a dress from AW Bridal. When dealing with customer service they were prompt and very helpful, whether it was confirming measurements or just ensuring we were satisfied," says a Trust Pilot review. "The quality of the dress was amazing and as it came in my custom measurement there was no need for alterations."
The Esther wedding dress is a boho-lover's dream, featuring pretty lace embellishments, flattering long sleeves and a gorgeous low neckline. It would suit all kinds of wedding venues, whether you're getting married on the beach or in a country house.
- Delivery Time: £20 for five to ten days shipping
- Sizing: UK 4 - UK 34
- Expert Take: This dress has been rated 4.9/5 by over 60 reviewers, with one person saying that the dress was extremely well-made. It has a Champagne lining so is best suited for those who want an off-white design.
4. Net-A-Porter
Want a designer wedding dress? If you’re looking to blow the budget and buy a timeless designer wedding dress online, you need to check out the bridal offering at Net-A-Porter.
You'll find all your favourite designer brands, including Galvan, Brandon Maxwell and Erdem, plus the accessories to match. Our designer wedding shoe edit will give you tons of inspiration.
We’ve never seen a cooler shorter wedding dress than the Mikado midi dress by Halfpenny London. Pair with white or nude wedding shoes to elongate your legs, or a pair of pointed pumps for a 2025 update.
- Delivery Time: Free five days
- Sizing: UK 4 - UK 18
- Expert Take: This dress is cut from stretchy fabric making it a figure-hugging fit.
5. Meshki
Looking for a modern wedding dress online with a fashion-forward edge? Meshki is one to have firmly on your radar. Perfect if you want a sleek, contemporary bridal look without a traditional bridal price tag, the brand’s edit of white dresses and tailored separates is ideal for city weddings, registry offices and chic second looks.
Expect clean lines, minimalist silhouettes and elevated fabrics that feel polished but unfussy. Think asymmetric tops, structured minis and satin midis that can easily be styled up with statement heels or pared-back accessories.
This Eva style is a perfect look for alternative brides who want to incorporate a bit of romantic detail to their affordable wedding look.
- Delivery Time: Free for five days
- Sizing: XS-XL
- Expert Take: Beading hasn't been all the range in 2025, but we can really see this style making a huge comeback in 2026 as we lean into more romantic styles.
6. Catherine Deane
A must-shop for the fashionista among you, Catherine Deane stocks an even mix of beautiful bridal gowns and on-trend separates. Soft, draping A-line silhouettes can be found here with dresses often crafted from delicate lace, floaty chiffon and ethereal layers of tulle.
Prices range between £195 for a bridal top to £1,750 for an embellished wedding gown. Headpieces, veils and belts can also be found at Catherine Deane and a dedicated team of Bridal Stylists can be visited in store or contacted over the phone, offering advice on styling, sizing and much more.
The perfect embodiment of a high drama bridal gown, Angus has us dreaming of saying ‘I do’ in against the backdrop of an Italian villa or a gorgeous stately home in the UK. It's a simple design but it's low back and bow detail that it apart from the rest.
- Delivery Time: £15 for ten to 14 days
- Sizing: UK 4 - UK 18
- Expert Take: There is boning in the bodice giving support and structure despite the low back.
7. Grace Loves Lace
We’ve spent many an afternoon obsessing over the Grace Loves Lace collection and we predict you’ll fall head over heels for their designs, too. Those looking for a boho wedding dress are pretty much guaranteed to find their dream gown here. Think slinky silhouettes, statement low backs and, of course, lots of lace and you’re on the right lines.
Prices range from around £870 to £2,600 and you’ll have access to an online stylist and a showroom in London if you’re keen to see the gowns in the flesh or get any advice before taking the plunge. For an extra touch of inspiration, make sure you scroll through their real bride gallery and check out how other people styled their Grace Loves Lace creations.
This crepe wedding dress is a sleek, sultry silhouette, conjuring images of old Hollywood glamour. Despite changing wedding dress trends, we think this simple, classic style will prove popular for years to come.
- Delivery Time: Six-eight weeks before the wedding date, shipping cost varies
- Sizing: Custom
- Expert Take: The Crepe material hugs your body while feeling like a second skin to optimum comfort and ease of movement. If you're worried the train might make dancing tricky, a finger loop can be added.
8. Reformation
Reformation's wedding dress collection features an array of silhouettes to suit all body types, including bridal jumpsuits, gowns and two-piece sets.
Whether you're channelling Bianca Jagger or Grace Kelly, these cool styles will easily take you from ceremony to reception. Better yet, many of their designs are made completely from reclaimed fabric - a brilliant nod to your 'something old, something new.'
Satin wedding dresses are undeniably stylish and the Ronda gown from Reformation is ticking all our boxes and more. The fabric drapes effortlessly down in the most graceful way and we adore how unusual the off the shoulder neckline is.
- Delivery Time: Free three to eight days shipping
- Sizing: UK 4 - UK 16
- Expert Take: The spaghetti straps are adjustable so you can find the most comfortable fit.
9. House of Ollichon
If traditional wedding dresses just aren’t your thing, then you’ll adore the House of Ollichon collection. Featuring jumpsuits, separates and capes, you can piece together a totally individual look that you won’t be seeing on anyone else.
You can expect to spend around £345 on a top here and up to £1,195 on an embellished jumpsuit. There are plenty of styles that would lend themselves perfectly to a festival wedding and you can easily mix up the looks from day to night.
We're a tiny bit obsessed with this ultra cool Sisso bridal jumpsuit from House of Ollichon - and the bow details are the icing on the cake. It is available in short, regular or long length and the wide legged trousers, plus nipped in waist, will be very flattering on all body types.
- Delivery Time: Free up to 12 weeks
- Sizing: UK 4 - UK 16
- Expert Take: This jumpsuit is100% silk satin, giving it an ultra luxe bridal sheen
10. Constellation Âme
If you would describe your style as fuss-free and simply stylish, then we recommend taking a look at the bridal offering at Constellation Âme. With a large range of silk gowns in wrap-over, halterneck wedding dresses and sheath designs, the designs here are perfect for laid-back shoppers wishing to steer clear of ballgowns and voluminous skirts.
The brand also stock a number of bridal separates in both ivory and champagne tones, so if you’re looking for something a little less traditional you can mix and match. Prices are pretty reasonable and varied here too, with a bridal jumpsuit priced at £329 and a heavily embellished gown coming in at £2,499.
We love the traditional look of the long lace sleeves paired with the sexy side slit on the Olivia gown. This dress is fully lined, apart from the sleeves, so will keep you warm and comfortable throughout the whole day.
- Delivery Time: Free eight week
- Sizing: UK 6 - UK 16
- Expert Take: The wrap-over design is available in three different finishes to suit all preferences - deep V, mid coverage and very covered at the chest.
11. The Outnet
The Outnet is the place to bag yourself a designer bargain buy. There are new lines added all of the time, and they are available at a fraction of their original price.
"The Outnet is an efficient and professional luxury online seller," explains one customer. "Aside from the excellent quality and very competitive prices, they are responsive to customer needs. I recently needed help with a return and they helped me through the whole process and refunded without delays."
If you have your eye on a 16ARLINGTON wedding dress, but it doesn't quite fit in your wedding budget, you might just be in luck with The Outnet. This crystal embellished gown has a flattering wide neckline and is a gorgeous ivory colour.
- Delivery Time: £5 for seven days
- Sizing: UK 6 - UK 18
- Expert Take: This wedding dress would also be a brilliant evening look for brides looking for a change of dress - the perfect way to add some sparkle before you hit the dancefloor.
12. Rime Arodaky
This oh-so chic Parisian designer offers a made-to-measure wedding dress service online, making it a great choice for cyber shoppers. You can select your gown from their online boutique, let them know when you need the dress for and send them your measurements, and they will craft a dress especially for you.
The team at Rime Arodaky will provide measurement guidance so you can ensure the very best fit – you even have the option to personalise your gown. Made-to-measure gowns can go up to just under the €5,000 mark and ready-to-wear pieces start from €490.
We’re fantasising about floating down the aisle in one of their archived dresses with layered train and sheer, long lace sleeves. It's a dreamy design which is chic and is super sexy at the same time. If you look closely, you'll see that it's covered in glistening lace.
- Delivery Time: Varied shipping
- Sizing: Custom
- Expert Take: If you do order made-to-measure, make sure you’re 100% certain that it’s the dress for you, as you won’t be able to return it.
Best Places to Buy Wedding Dresses Online: Budget-Friendly & Affordable
After something that won't break the bank whilst still looking chic and stylish? Look no further than our favourite round-up of gorgeous high-street brands that make beautiful wedding dresses affordable and accessible to every nearlywed.
13. Needle & Thread
Needle & Thread have lots of ready-to-wear wedding dress options online for nearlyweds to shop, and they’ve also got gorgeous affordable bridesmaid dresses too!
Expect whimsical creations, featuring romantic ruffles, sparkling embellishments and lashings of lace and tulle. It's the ideal brand if you're looking for an enchanting princess wedding dress - plus it's royally approved, with Kate Middleton often spotted in a Needle & Thread buy.
But it's not just the royals who love Needle & Thread, customers have rated the shop 4.5/5 on Feefo reviews. "Great shopping experience, website was easy to use and delivery came fast," says one person. This halterneck gown from Needle & Thread will subtly shimmer as you move about on your wedding day. It has a dramatic sweeping hemline and is covered in iridescent sequins. It's also available in pink, red and black.
Pink wedding dresses and black bridal gowns are actually really on-trend and ideal for nearlyweds who want something a little more unique to glide down the aisle in.
- Delivery Time: Free two to three days
- Sizing: UK 4 - UK 20
- Expert Take: As the embellishments are delicate, dry clean only and store lying flat.
14. Monsoon
Monsoon was one of the first high street stores to offer affordable wedding dresses online and they’re still smashing it in 2023. The high street favourite stocks a wide range of wedding gowns as well as outfits for bridesmaids, flower girls, page boys and the mother of the bride and groom.
Prices for wedding dresses range from around £100 to £600, plus you can pick up wedding shoes from as little as £70 and clutch bags for around the £40 mark, making it easy to put together a bridal look on a budget.
We love the vintage vibe of the rose organza wedding dress. The sweetheart neck gives romantic inspiration, and the organza straps are so bohemian.
- Delivery Time: £4.95 for two to four days
- Sizing: UK 6 - UK 22
- Expert Take: This wedding dress is part of Monsoon's sustainable collection, using fabrics that are kinder to the environment.
15. Rixo
Rixo have been a long-standing favourite amongst style-lovers for a while now, so when they launched their wedding range in 2021 we just knew it'd be a game changer.
If you're looking to buy wedding dresses online in the UK, but worry about choosing such an important gown over the internet, the Rixo try before you buy scheme which launched just last month could help you solve that issue.
The online buying scheme allows nearlyweds to order up to four dresses to try on before deciding which one to purchase - how handy is that?
But if you want to see their gowns in person, the bridal room in their flagship Chelsea store will take your breath away.
Vintage-lovers, get ready to swoon over the Liberty tiered midi dress from Rixo's online wedding dress collection.
There's so much to love here, from the ditsy floral jacquard weave and soft silk fabric, to the vintage puffed sleeves and empire waistline, we're completely in love.
- Delivery Time: 1 - 3 days (some dresses have in-store availability)
- Sizing: UK 6 - UK 16
- Expert Take: The 'What's my size?' feature on the Rixo website will help you to choose a fit that's perfect for you - but they also have an in-store alterations desk to help guarantee a tailored fit.
16. Rewritten
Rewritten has always been front of mind for stunning bridesmaid dresses, and their new bridal edit is just as beautiful.
The designs in their collection embrace modern, minimal and effortless luxury and are all designed in-house by their London team.
Each gown is carefully stitched together using drapey bamboo satin and 100% recycled satin, making the designs an ideal choice for eco-conscious nearlyweds.
If modern, simple and stylish are words that resonate with you, consider the Tina dress from Rewritten.
It's such a unique online wedding dress as it is reversible and can be worn with the V-neck and tie back at the front or at the back - that's two looks in one!
The dress is fully lined so you get a light and airy feel whilst still being completely covered.
- Delivery Time: 7 - 10 working days
- Sizing: UK 8 - UK 16
- Expert Take: If the way your wedding dress feels is important to you, there is also the chance for online shoppers to order a swatch of the bamboo satin to get a feel of what the dresses are made of.
17. Nasty Gal
If you want to find a wedding outfit online that doesn’t have such a traditional feel to it, check out the wedding outfits available online from Nasty Gal - we love their bridal jackets, too!
"I have been shopping from Nasty gal for many years now and always been very happy and pleased with service and clothing," says one shopper. "The items are unique and cannot be found anywhere else."
This mini dress is relaxed but still feels special enough to be worn on your wedding day, perhaps for a fun evening outfit. The puff skirt give it a very luxe feel and we love how it looks with a short veil, too. We can also see this style looking cool with bridal sunglasses.
- Delivery Time: £1.99 for four days
- Sizing: UK 6 - UK 16
- Expert Take: If this design isn't traditional for your taste, it can be made more so with the addition of a wedding veil.
18. Whistles
High street retailer Whistles offers a stylish array of wedding dresses online and we especially love their chic suiting.
They bring classic styles up to date by incorporating trend-led styles into their collections, while still maintaining their timeless feel. Minimalistic nearlyweds will adore their selection of simple wedding dresses.
This elegant dress is a striking choice for the modern shopper - and a bargain, coming in at under £500. It is the perfect choice if you want to wear a long sleeve wedding dress during the summer, as the mesh material will keep you cool but you'll still get the look you're after.
- Delivery Time: Free five to seven days
- Sizing: UK 4 - UK 18
- Expert Take: If you're wearing bridal jewellery, be mindful not to snag the delicate sleeves when putting the dress on and off.
19. ASOS
Everyone’s favourite online shopping destination also does bridal. You can buy wedding dresses online in the UK from ASOS, as well as rent too, and you’re going to be spoilt for choice.
The great thing about ASOS wedding dresses are that they offer many of their styles in tall, petite, curve and maternity options. Plus, you can nab yourself an excellent designer wedding shoe dupe while you're at it!
It's the simple elegance of this ASOS wedding dress that initially caught our eye, and we were certainly convinced when we saw the price tag. Other shoppers agree, with one person saying,"Elegant and classy wedding dress for super price! Im amazed with all of ASOS dresses."
- Delivery Time: Free three to five days
- Sizing: UK 4 - UK 18
- Expert Take: Pair dainty wedding day jewellery with this dress and let the one-shoulder draped detail do all the talking.
20. Ghost
Ghost offers a gorgeous range of wedding dresses online, and they would perfectly suit someone looking for something that exudes vintage romance. All their designs are elegant, timeless and demure which may suit older brides.
The quality of Ghost dresses are exceptional - these are the kind of wedding dresses that you could pass down for generations.
We love the vintage feel on the Delphine dress by Ghost - it’s classic yet really stylish at the same time. The flutter sleeves and shiny fabric give this dress such a romantic feel to it. We're head over heels with the button detailing, too.
- Delivery Time: Free next day
- Sizing: UK 6 - UK 16
- Expert Take: This dress is fully lined so it won't be see-through and it'll keep you warm. It is suitable for machine washing.
21. LK Bennett
Yep, that’s right. Another of Kate Middleton’s go-to dress brands, LK Bennett, now does wedding dresses, and you can buy them online! "Ordering online is easy and the outfit arrived on time, well packaged," says a Trust Pilot review.
Many of their styles give the look of a vintage wedding dress, and would suit all ages and body types.
If you’re lusting after a minimalist yet classy wedding dress, we recommend you check out the Sadie dress from LK Bennett. The unique cape detail really sets this dress apart - we think it's a great option for a registry office wedding look.
- Delivery Time: Free three to five days
- Sizing: UK 6 - UK 20
- Expert Take: This material doesn't have much give to it, so we would recommend buying true to size. Each dress comes with a garment bag and its own satin hanger to keep it pristine for the big day.
22. Phase Eight
As well as stocking a wide array of stunning wedding guest dresses (trust us, you'll want to stock up if you have any celebrations in your calendar), Phase Eight have a wonderful selection of wedding dresses, too.
From casual picks to more glitzy styles, their curated collection will suit all kinds of tastes and budgets.
Inspired by antique textiles, the Delilah dress from Phase Eight features head-to-toe lace and embroidery. We adore the mesh overlay on the bodice - it's a neckline you don't often find so you'll have a look that we bet your wedding guests won't have seen before.
- Delivery Time: Free three to five days
- Sizing: UK 6 - UK 20
- Expert Take: Phase Eight pieces are very popular so we recommend adding to your basket if they have your size to avoid disappointment.
23. John Lewis
Our go-to for wedding gifts is also our one-stop shop for wedding dresses. With a selection of brands such as Adrianna Papell, Maids to Measure and maternity wedding dress specialist Tiffany Rose, it's a great place to start when it comes to choosing your dream dress.
This wedding dress is low-key, yet will make a lovely statement on your special day. It's made from soft stretch lace so is a really comfortable choice if you'll be wearing it all day.
It had a glowing review on the John Lewis website, with someone saying, "I am absolutely thrilled with this dress which is beautifully made and true to size. I'm 5'9 and the dress falls naturally to my ankles. I'm also pleased there are no zips or buttons to worry about."
- Delivery Time: Free five days
- Sizing: UK 6 - UK 20
- Expert Take: If you can't decide between long or short sleeves, consider this happy medium - three-quarter length! It gives a similar look to long sleeves but allows for more movement.
24. Chi Chi London
Going glam on your wedding day? Have a look at what Chi Chi London have to offer and you won't be disappointed.
Available in petite and plus sizes, this brand has over 5,000 five star reviews on Trust Pilot with one person commenting, "Ordered a few dresses from the wedding range - quick delivery, very good quality and no hassle return."
There are so many details on this wedding dress that we love. The pleated, sweetheart bodice is beautiful, as is the crystal embellished belt. We can see it looking amazing at a country house wedding venue.
- Delivery Time: £3.99 for five to seven days
- Sizing: UK 6 - UK 16
- Expert Take: This dress is made from delicate fabric that can shrink so only hand wash with cold water.
25. Reiss
High end high street retailer Reiss may not be your first thought when you think about online wedding dresses in the UK, but they actually have a fair few wedding worthy options for nearlyweds looking for something a little bit different.
Their pieces are effortlessly cool with floaty midi lengths, plunge necklines, cut out back detailing, wedding suits and more.
"I am obsessed with Reiss," says a reviewer. "Prices are on the higher end, however the quality and fit definitely reflect this."
The crepe cape dress from Reiss literally took our breath away. Short wedding dresses are fun and playful, but can also be super smart and chic too, as this gown proves.
The all-over embellishment makes it feel like a special dress. It would look amazing as a fun wedding reception dress or even one for the engagement party.
- Delivery Time: Next day delivery available
- Sizing: UK 4 - UK 14 (sizes UK 4 - UK 18 available in other styles)
- Expert Take: This online wedding dress has pockets, making it equally as practical as it is beautiful.
26. Boohoo
If you’re looking for a cheap online wedding dress, you can’t go wrong with Boohoo! They stock a huge range of budget-friendly wedding dress options, and they have loads of great high street bridesmaid options too.
You're bound to find an outfit to suit your taste, whether you're after a sequin sparkly wedding dress or a casual wedding dress. "I have ordered many times now with Boohoo and I’m never disappointed. Love the clothes, especially for plus sized women! There’s loads of in-trend clothing on there and it's so comfy as well!" explains a Trust Pilot review.
This off shoulder maxi is super flattering and the cape adds a touch of elegance.
- Delivery Time: £3.99 for four days
- Sizing: UK 8 - UK 18
- Expert Take: We recommend leaving this wedding dress hanging to ensure there are no creases - a steam machine can also help.
27. Revolve
For modern wedding dresses, look no further than Revolve, where you can get your hands on coveted designer looks. From sexy low-backs to oversized bows and feather trims, these styles are contemporary and have edge.
"I love this company! Quality items that fit and are true to size and stylish. The selection is also unmatched," explains one customer from Trust Pilot.
Simple yet sexy, this Norma Kamali wedding dress will hug your figure in all the right places. The crossover straps keep you supported and the mermaid skirt is very trendy. It has a pull over style so be careful not to get any makeup on it!
- Delivery Time: Free two to three days
- Sizing: XS - XL
- Expert Take: As this dress is form fitting, be mindful of the wedding underwear you choose to avoid VPL - a seamless style would be best.
28. Selfridges
Selfridges is renowned for their offering of designer buys, and that's the same for bridalwear, too. They are constantly stocking new season collections so you'll be able to bag yourself a wedding dress that is totally on-trend.
In fact, we predict you'll be adding your entire wedding get-up to your basket, including wedding perfume, accessories, makeup and more!
Selfridges houses a number of designers offering a range of stylish wedding dresses and this Omnes pick is no exception. The sleek satin wedding dress is perfect for brides looking for a unique dress for evening celebrations.
- Delivery Time: £5 for three to five days
- Sizing: UK 6 - UK 24
- Expert Take: This is a dress that can easily be dressed up or down making it work for all kinds of wedding themes, budgets and tastes.
29. Coast
We LOVE Coast’s online wedding dress offering so much. Their online wedding dress collection has pieces which range from a super affordable £69, to their more premium wedding dresses retailing for just under £900.
The beauty of Coast’s offering is that there’s a huge range of wedding dresses available, at a super budget-friendly price point, and they look seriously high end.
"I ordered wedding gowns to try on and they were beautiful," says one reviewer from Trust Pilot. "Excellent customer service, I used WhatsApp for a query which was very quick and helpful."
How gorgeous is this embellished wedding dress from Coast? It's perfect for a glamorous nearlywed who wants a dress that has both classic and modern elements in equal measure.
- Delivery Time: Next day delivery available.
- Sizing: UK 8 - UK 18
- Expert Take: This dress looks so expensive and we love the chic sheer long, fitted sleeves.
30. House of CB
For modern brides, House of CB needs to be on your radar. The brand is well known for their party dresses and occasion wear and has been a firm favourite for wedding guest dresses for a while. The brand recently launched a bridal collection - and it absolutely does not disappoint.
A timeless look and classic silhouette, Giselle is the fishtail dress of our dreams. The plunging sweetheart neck line and the cascade of buttons down the back only add to the glamorous feel of this dress.
- Delivery Time: Two to three working days
- Sizing: XS to XL
- Expert Take: This dress lends itself to a Hollywood glamour-style down hair do, think big waves and long flowing tendrils swept to one side.
Wedding Dress Online UK Tips: What to Check Before You Buy
Buying a wedding dress online can feel daunting, but with the right checks in place it can also be one of the easiest (and most exciting) ways to find the one.
Whether you’re hunting for a budget wedding dress online in the UK under £500, exploring a bespoke online wedding dress UK-wide, or prioritising an eco-friendly wedding dress online UK, this checklist will help you shop smart and confidently.
- Read Reviews (and Look for Real Brides): Always check customer reviews, paying close attention to photos and comments about fit, fabric quality and delivery times. Reviews are one of the most valuable buying bridal gown online tips, especially when shopping from newer or international brands.
- Order Fabric Swatches: If swatches are available, order them. This is especially important for structured gowns, silk styles or sustainable fabrics, where weight and texture matter. It’s a small step that makes a big difference when you buy a wedding dress online.
- Understand the Returns & Refunds Policy: Before clicking “add to basket”, double-check the returns window, whether custom or made-to-order dresses are refundable, and who covers return shipping. This is key when navigating the pros and cons of buying a wedding dress online.
- Check Sizing Guides Carefully Online: Wedding dress shopping UK 2025-style often means inclusive sizing, but bridal sizing can vary wildly. Measure yourself accurately and compare against the brand’s size chart rather than assuming your usual dress size.
- Confirm Delivery Timelines: Whether you’re ordering a made-to-measure gown or a ready-to-wear style, confirm production and shipping times. Knowing exactly how to order a wedding dress online UK without last-minute stress is half the battle.
With these essentials ticked off, buying your wedding dress online can feel less risky and far more rewarding, opening up a world of choice, flexibility and styles you might not find in-store.
Is it Safe to Buy a Wedding Dress Online UK?
If you follow the above tips, there is no reason why you shouldn't buy your wedding dress online. It's a great option if you don't have the time to set up a wedding boutique visit, or you would feel more comfortable trying outfits on at home.
"Buying a wedding dress online often gives you a much wider selection of styles and sizes, as well as allowing you to choose from high street and designer designs," says Zoe Burke, Editor of Hitched. "It's also cost-effective and very convenient."
Where Can I Buy Wedding Dresses Online?
So, you've decided to shop on the web but are wondering where to buy wedding dresses online? Our guide outlines the very best places to shop wedding dresses online, from dedicated bridalwear brands such as Catherine Deane, to your favourite high street shops that you might not know offer wedding collections. Phase Eight and Coast are just two of our faves!
What Size Adjustments/Alterations Will I Likely Need when Buying Online?
Before you buy a wedding dress online, there are a few things you should be aware of to make the process easier. After all, you are ordering an outfit that you haven't tried on, perhaps from a brand that you've never shopped at before.
"My first tip would be to understand your silhouettes. Just like you would if you were shopping in store, the first step is to find out what styles you feel most confident in," suggests Megan.
Think about what you love most about your body and what features you want to show off on your big day. From here, you should have a think about what fabrics you feel flatter your figure most." Grace Loves Lace offer complimentary fabric swatches that can be delivered to you so you get the touch and feel of the material before making the final decision.
"My final tip would be to chat to the experts! We have a team of dedicated online stylists around the world who are there to help our customers ultimately, find ‘the one’. Our team chats to nearlyweds every single day 24/7 and can answer any question or concerns promptly through our live chat feature," says Megan.
Finally, finish by booking an appointment with a local seamstress that you trust to ensure that the dress fits you perfectly - you'd be amazed what a few nip and tucks can do!
How Long Should I Allow for Shipping and Alterations When Buying Online?
As a rule of thumb, allow at least six to eight months when you buy a wedding dress online in the UK. Ready-to-wear styles can arrive in weeks, but made-to-order or bespoke options often take three to five months before shipping, especially with international brands.
You’ll then want to factor in a further four to eight weeks for alterations, even if the dress is close to perfect. One of the smartest buying bridal gown online tips is to order earlier than you think you need to, it gives you breathing room and avoids rushed (and expensive) tailoring.
What Are Common Pitfalls When Buying a Wedding Dress Online?
The biggest mistake brides make is not reading the small print. From non-refundable custom orders to unexpected import duties, the cons of buying a wedding dress online often come down to assumptions. Another common pitfall is ignoring fabric composition and relying solely on studio images.
Lighting and styling can be deceptive. Finally, skipping proper measurements is a costly error; bridal sizing varies hugely. Understanding the pros and cons of buying a wedding dress online helps you shop confidently and avoid last-minute stress.
Are Online Wedding Dresses Cheaper Than Boutiques in the UK?
Buying your wedding dress online can actually end up being a lot cheaper, as some affordable brands are only available for online shopping - Boohoo and ASOS are excellent examples of this. You may also be able to get yourself a designer wedding dress for a fraction of its original price by shopping online at designer outlets such as The Outnet and Revolve.
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