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16 Best Places to Buy Bridesmaid Dresses Online

Buying bridesmaids dresses online to suit your whole crew doesn’t have to involve endless scrolling - here’s your ultimate edit of the best places to shop online

A model reaching up to touch her hair wearing a plunge neckline velvet dress

Dressing your best mates is quite the daunting prospect, but choosing bridesmaids dresses needn’t be a headache – especially if you search for bridesmaid dresses online.

The sheer variety of options available online makes bridesmaids dress shopping a smoother experience than schlepping round the shops. Plus, there’s something to be said for giving bridesmaids’ outfits a swishy test-drive among home comforts, glass of chilled fizz in hand and wedding party playlist on. Have we set the scene yet?

Whether your bridesmaids are keen on different outfits, a jumpsuit, separates, something edgy, mismatched bridesmaid dresses, a unified look or an outfit they’ll wear time and time again, we’ve rounded up the ultimate online destinations from which to start your search. 

Before you start scrolling through, it's a good idea to settle on who will be picking up the tab. While many brides foot the bill, there's no set rules when it comes to who pays for the bridesmaid dresses and we think it entirely depends on your individual situation. Sinclair Sellars, Founder of Maids to Measure, agrees: "I think these days anything goes and people are more flexible, however traditionally, and I have to say the majority of the time, the brides in the UK pay for the bridesmaids dresses," she says, before adding: "It's probably different in every scenario, I think people are very aware of the expense of weddings nowadays and I don't think bridesmaids expect anything." 

With financing settled, pour yourself something nice, get browsing and share your favourites with your maids.

16 Best Places to Shop for Bridesmaid Dresses Online

1. Needle & Thread

Needle & Thread’s M.O. is beading and embellishment. Combining ethereal and 1920s design elements, if you want your bridesmaids to shimmer on into the night, this British brand will hit the sweet spot. Each piece is a work of art, with intricate embellishment built onto muted palettes that would suit all styles of wedding, whether you’ve got a winter celebration in the pipeline or a more laid back outdoor summer wedding planned. Prices range from £215 to £460.

Our Top Picks: The Tempest Bodice Ballerina Dress is a dreamy, oh-so romantic ballet-inspired creation while the Primrose Bodice Ankle Dress fuses tulle, sequins and angel sleeves to show-stopping (but not scene stealing) effect.

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Sister company to Anthropologie, BHLDN (pronounced beholden, FYI) has the same cool bohemian vibe as the high street fave. Stocking their own designs along with brands such as Sachin & Babi and Jenny Yoo, we love the enormous range of bridesmaid dresses on offer here making it easy for brides to mix and match their 'maids' looks.
You'll find simple satin creations, velvet maxis and embellished boho styles here with most designs offered in plus sizes. BHLDN is US based, so you'll need to factor in shipping costs and conversion rates but prices range from approximately £130 to £400. 

Model wearing a high neck cross over nude maxi dress

New York City based designer, Jenny Yoo, is perhaps best known for bridal dresses but the brand has recently launched a stunning bridesmaid collection which includes the gorgeous velvet Logan Maxi Dress. We're also head over heels for the sophisticated, high neck Ruby dress from BHLDN's own collection. 

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3. Reformation

With a commitment to sustainable fabric sourcing and a design ethos that celebrates women’s bodies (all dresses are fitted on a wide variety of body shapes), Reformation’s bridesmaids dress offering breaks the mould. Dresses can go from sketch to shop in around a month and the responsive style team creates beautifully modern options that will party on well beyond the wedding day.

Prices start at £218 for short, ‘beach perfect’ bridesmaids dresses and go up to £705 for red carpet-worthy silk evening gowns - but they've all got that timeless, wear-again factor. 

Our Top Picks: The halterneck Lizbeth dress in Cyanotype makes for a welcome change from block colours and standard silhouettes and the floaty, angel-sleeved Winslow dress is making all of our boho bridesmaid dreams come true – especially when teamed with an epic flower crown. 

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4. Ghost

You know a ‘Ghost’ bridesmaid as soon as you see her – she’s likely draped in slinky silk, looking elegant yet understated in a chic hue. While the traditional Ghost design aesthetic remains, the rich satin dresses have become bolder of late – think bright, rich dyes with low cut backs and slightly more edgy necklines.

If you love a sleek shape, there’s something here for everyone and prices range from £145 to £225, although be sure to shop the main collections too as there are many modern bridesmaids options to pick from across the board.

Our Top Picks: Grace in champagne is a classic gown with a laidback luxe feel, or consider sophisticated and sultry Olivia in emerald for high impact and screen siren vibes.

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READ MORE: Best Green Bridesmaid Dresses in All Shades


A one-stop shop for bridesmaids of every sartorial inclination, with a huge variety of shapes, sizes and budgets catered to. ASOS Edition and ASOS Design go big on modern satin gowns that look far more expensive than they are, while brands include Maya and Missguided, with ‘exclusive to ASOS’ designs from the likes of Ghost and TFNC. You can pick up a cheap bridesmaid dress here for as little as £35.

Our Top Picks: This was a toughie. The ASOS Edition Satin Cami Maxi is a true showstopper and offers a nod to the 90s spaghetti strap trend while the ASOS Design Long Sleeve Embellished dress is a vintage impersonator that’s perfect for winter weddings.

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6. Maids to Measure

Chelsea-based Maids to Measure takes a bespoke approach to bridesmaids dresses – you can request fabric samples in advance to tailor dresses to your day and see ‘beyond the screen’ as to what you’re getting. Colour palettes veer towards the spring-like. There are lots of pastels and dusty greys at play, although many dresses are also available in deep midnight blues and forest greens.

Designs are fluid and unfussy – fluted sleeves, wrap dresses and column skirts make up the Maids to Measure signature style. Prices range from £125 for halterneck styles to £200 for long-sleeved options.

Our Top Picks: Siena in Cream Soda is a chic white choice while the forest green Caroline has a classically romantic vibe. 

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READ MORE: 30 White Bridesmaid Dresses That Won't Upstage the Bride

7. Whistles

With a tight edit of minimalistic designs, Whistles bridesmaids dresses provide a bright blank canvas on which to accessorise (or just keep things simple). Unusual details and cuts lend the high street designs a distinctly high end feel too. Prices start at £149 and only climb as high as £199.

Model with her back to camera wearing a midi length blue dress with cape top

Our Top Pick: The Amelia dress perfectly translates the bridal cape trend into bridesmaid dressing and we can see the Sarah dress being worn over and over again after the big day.

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8. Monsoon

Model wearing a long sleeve nude chiffon gown

A treasure trove of both high street wedding dresses and bridesmaids dresses, Monsoon’s bridal design team are always on the pulse. Expect embellishment, embroidery, a refreshing range of colour palettes and a wide range of fits. Flapperish drop waists are a common signature, as is lace and appliqué. Prices begin at £99, with the most dear piece in the current collection available for £170.

Our Top Picks: The Sammie Dress could be ‘The One’ if you’re in search of statement sleeves and demure styling, while the Gia Dress with square neckline is totally on-trend. 

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9. Coast

Coast may be a traditional go-to occasion wear brand, but its popular bridesmaids dresses are far from predictable. Detail-led designs turn plainer shapes into more interesting creations and collections transcend everything from festival weddings to more formal, black tie events. Dresses start at £99 (although keep an eye on the sales) while sequin bodice maxis will set you back £289.

Our Top Picks: The Embroidered Long Sleeve Dress has a romantic and classic feel that we can see at country church weddings. Sexy bridesmaid dresses are having a moment and we reckon the Embellished Bardot Maxi Dress fits the bill perfectly. 

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10. Chi Chi London

Wedding, bridesmaid and prom dress pros Chi Chi London have been making thrifty (prices begin at £20) but very nifty occasion wear for over 25 years, excelling especially in the bridesmaids dress area. They offer almost every shade and style you could imagine, making seamless work of ‘mix and match’ bridesmaids dresses with cuts and styles for every size.

Prices in their current collection start at £72 and go up to £120 for embellished pieces.

A woman poses in a beautiful bridesmaid dress

Our Top Pick: Jump on-board the satin dress fashion wagon with the sultry Cowl Neck Slip Maxi Dress or choose draping fabric and off-the-shoulder sexiness with the Pleated Satin One Shoulder Bridesmaid Maxi Dress in Pink

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READ MORE: Mismatched Bridesmaid Dress: How to Master the Trend

11. Ted Baker

Ted Baker may be somewhat of a bridal fashion underdog but capsule collections are brilliantly thought through – there’s a select edit of beautifully cut one pieces in crisp colourways. We’re calling it simple but effective, with pricing in the range of £150-£295.

Model wearing a long sleeve, high neck green maxi dress with shiny dot pattern

Our Top Pick: 2022 is the year of the tiered skirt and we're loving the ankle-length take on the trend along with the ruffled neckline of Ashleih We also drawn to the cool girl 70s vibe and rich green shade of Tallyia

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12. Mango

Adding to the list of high street gems that you may not have considered, Mango’s directional cuts and bright colour blocking makes for an extremely well turned out crew. Picturing bridesmaids in bright tuxedos? Mango suiting is sharp and won’t cost you an arm and a leg.

There are acid bright dresses aplenty and elegant evening wear that’s bang on for city weddings, with individual pieces coming in at £90 and under.

Our Top Picks: The Chiffon Ruffle Dress packs a vibrant punch and the lemon-hued Flowy Slit Dress will make your maids look like modern day goddesses (which they already are).

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13. Dorothy Perkins

A model wearing a coral maxi dress withe embellished bodice and pleated skirt

The humble high street staple may not be the first place that springs to mind when bridesmaid dress shopping, but we're confident you'll see it in a whole new light when you check out their wedding offering. Dorothy Perkins stocks a respectably sized bridesmaid dress collection in a range of on-trend colours and classic pastel hues in sizes 8 to 20.

Prices range from a thrifty £65 to £130, with regular sales giving brides the chance to snap up a bargain.

A model wearing a navy satin cowl neck dress

Top Picks: The Square Neck Embellished Maxi Dress comes in mint green, blush pink and pastel blue but it's the vibrant coral shade that really caught our eye, we can see it at summer and destination weddings. Minimalist and fuss-free, the Satin Slip Dress will look totally effortless. 

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14. Quiz 

A model wearing a peach embellished strappy midi dress

Known for great value glitzy party dresses, Quiz is not one to be overlooked when it comes to bridesmaid dress shopping. The brand knows occasion wear inside out and specialises in dresses that demand attention. With dresses from as little as £40, you'll also get plenty of bling for your buck. 

Model wearing a sage green maxi dress with cap sleeve, embellished bodice and tulle skirt

Top Picks: We're getting boho vibes with a glitzy edge from the Peach Embellished Strappy Midi Dress while the Sage Embellished Maxi Dress is classic and romantic.
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15. Karen Millen

Model in a halterneck dress with feather trim

Go-to occasion wear brand, Karen Millen, is a great place to go for non-traditional bridesmaid dresses. Dresses here have a high fashion feel in vibrant block colours and on-trend silhouettes such as figure-hugging halterneck midis and silky cowl neck gowns, making it the ideal place to shop for bridesmaid dresses that can be worn over and over again.

Prices range from around £80 to £400, but sales are frequent so it's worth keeping an eye on the website. 

Model wearing a sunflower yellow cowl neck midi dress

Top Picks: How glam is the feathered hem of the Satin Back Crepe Feather Halter Dress? We love the intensity of the cobalt blue too. The vibrant Fluid Crepe Cowl Neck Midi Dress is a great pick for high summer nuptials. 

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16. Pretty Lavish

Model holding a bouquet of gypsophila wearing a pink satin maxi dress

British brand and relative newcomer Pretty Lavish have taken date night, occasion, bridal and bridesmaid dressing by storm since their launch in 2013. Specialising in slinky shapes and fluid fabrics such as crepe and satin, Pretty Lavish is the first place we'd go to nail the satin dress trend.

Prices range between £72 and £95 and you can order fabric swatches for £3 to ensure you're getting the right shade before ordering these affordable bridesmaid dresses online. 

Model wearing a green maxi cowl neck satin dress

Top Picks: The Esmee Maxi Dress in apricot pink has a super luxurious feel for the £88 price tag and, as huge fans of green bridesmaid dresses, we love the rich, emerald shade and slinky silhouette of the Keisha Maxi Dress

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What is the Best Website to Order Bridesmaid Dresses Online?

This is going to entirely depend on the style of bridesmaid dress you want, and what your budget is. If you're on a tight budget, the best websites for ordering affordable bridesmaid dresses online are going to be high street brands. If you have a bigger budget, there are lots of great bridesmaid specific brands to order from, like the ones listed above. Ghost, Maids to Measure, Rewritten and Coast are some of our favourites!

Is the Bride Expect to Pay for the Bridesmaid Dresses?

Typically, yes - the bride is expected to pay for the bridesmaid dresses. Only ask people to be your bridesmaid if you can afford to have them in your wedding party. However, if you can't afford to buy bridesmaid dresses but still want to honour your pals, you can always give them the role but allow them to choose what they wear - just make sure you're clear that you are expecting them to pay for it.

Looking for the perfect hair to go with your girls’ dresses? Here’s our guide to bridesmaids hairstyles they’ll love.