30 Best Places to Buy Bridesmaid Dresses Online
Buying bridesmaids dresses online to suit your whole crew doesn’t have to involve endless scrolling - here’s your ultimate edit of the best places to shop online
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Dressing your best mates is quite a daunting prospect, but choosing bridesmaid dresses needn’t be a headache – especially if you search for bridesmaid dress stores online.
The sheer variety of options available online makes bridesmaid dress shopping a smoother experience than schlepping around the shops. Plus, there’s something to be said for giving bridesmaids’ outfits a swishy test drive among home comforts, a glass of chilled fizz in hand and a wedding party playlist on. Have we set the scene yet?
Whether your bridesmaids are keen on different outfits, something simple or edgy, a unified look or an outfit they’ll wear time and time again, we’ve rounded up the ultimate sites to find the perfect bridesmaid dresses online in the UK.
Before you start scrolling through, it's a good idea to settle on who will be picking up the tab. While many brides foot the bill, there are no set rules when it comes to who pays for the bridesmaid dresses, and we think it entirely depends on your individual situation.
- Best Places to Buy Budget Bridesmaid Dresses Online Less Than £20
- Best Places to Buy Mid-Range Bridesmaid Dresses Online from £100
- Best Places to Buy Luxury Bridesmaid Dresses Online from £150
- The Best Places to Buy Bridesmaid Dresses Online: Expert Advice
The Best Places to Buy Budget Bridesmaid Dresses Online Less Than £20
Finding affordable bridesmaid dresses online that still look chic is much easier than you might think. Whether you’re dressing a large bridal party or simply trying to keep costs sensible, there are plenty of stylish options starting from just £25.
From trending satin slip dresses to elegant chiffon gowns, these are the best online bridesmaid dress shops for budget-friendly styles your bridesmaids will genuinely love wearing.
1. Boohoo
For the best online bridesmaid dresses on a budget, Boohoo takes some beating. Its far-reaching range includes swoon-worthy bridal party dresses in a choice of styles, colours, lengths and fabrics. Prices start from just £28, and on-trend designs can be bagged for even less when there's a sale on!
- Best For: Slinky bridesmaid dresses - The Boohoo satin range is a dream choice for modern brides with a modest budget who want a sleek-looking wedding party.
- Pricing: £34
- Size: UK4 to UK16
2. ASOS
A one-stop shop for bridesmaids of every sartorial inclination, with a huge variety of shapes, sizes and budgets catered to. ASOS Edition and ASOS Design go big on modern satin gowns that look far more expensive than they are, while brands include Maya and Missguided, with ‘exclusive to ASOS’ designs from the likes of TFNC.
You can pick up this gorgeous navy dress £40, and it's always looking out for an online promo code that will bring down the price even more!
- Best For: Ease of shopping - With the biggest size range, including petite and plus-size bridesmaid dress options, and speedy home delivery, ASOS makes shopping for bridesmaid dresses online oh-so-easy.
- Pricing: £40
- Size: UK2 to UK30
3. Dorothy Perkins
The humble Dorothy Perkins may not be the first place that springs to mind when bridesmaid dress shopping, but we're confident you'll see it in a whole new light when you check out their wedding offering, featuring numerous budget-friendly brands. Its range includes a respectably sized bridesmaid dress collection in on-trend colours, rich jewel tones and classic pastel hues.
Styles, meanwhile, vary from sleek satin numbers edged with lace to ethereal bridesmaid dresses and romantic ruffle designs.
- Best For: Tall bridesmaid dresses - DP's have got your taller maids covered with many of its designs available in long lengths.
- Pricing: £39
- Size: UK8 to UK14
4. Next
Highstreet hero Next is another great choice for UK bridesmaid dress shops. It offers a full range of its own collection and concession brands, which can be easily shopped online. For those seeking simple bridesmaid dresses, there are elegant satin slips and classic chiffon designs in mini, midi, and maxi lengths.
Next is also a dream solution if you are wondering where to buy a maid of honour dress with more detailed designs that will help guests instantly identify this main player.
- Best For: Multiway bridesmaid dresses - Next's collection includes simplistic yet chic multiway dresses that allow maids to wear the same gown in different ways to suit their style and figure. This one can be worn as a bandeau, halterneck, off-shoulder, or one-shoulder dress.
- Pricing: £36
- Size: XS to XL
5. River Island
With fashion-forward silhouettes, surprisingly affordable price points and plenty of styles that don’t feel overly “bridesmaid-y”, River Island is a brilliant option for modern bridal parties.
From sleek satin maxi dresses to flattering cowl-neck styles like this stunning blue ruffled dress, it’s one of the best places to buy affordable bridesmaid dresses online if you’re after something contemporary your bridesmaids will genuinely wear again.
- Best For: With inclusive sizing, regular new-in drops and easy UK delivery and returns, it takes a lot of the stress out of shopping for bridesmaid dresses online in the UK
- Pricing: £39
- Size: UK8 to UK22
6. New Look
For chic bridesmaid dresses without the designer price tag, New Look is another brilliant high-street option to have on your radar. Known for its affordable bridesmaid dresses online, the brand offers everything from floaty chiffon maxis to sleek satin slips in wearable colour palettes that feel modern rather than overly traditional.
With many styles landing comfortably under £50 like with this gorgeous brown silky dress, it’s ideal for brides looking for fashionable dresses their bridal party will actually feel comfortable in.
Plus, as one of the easiest places to buy bridesmaid dresses online in the UK, New Look’s speedy delivery and simple returns make the whole process feel far less daunting.
- Best For: New Look is also known for their really comfortable shoes, so we'd recommend tackling shoe and dress shopping in one!
- Pricing: £29.99
- Size: UK6 to UK22
7. H&M
For effortlessly stylish bridesmaid dresses at genuinely affordable prices, H&M is well worth considering. The brand’s occasionwear offering is full of minimalist satin slips, elegant draped midis like this khaki style feel far more expensive than they actually are.
Ideal for brides searching for affordable bridesmaid dresses online, H&M is particularly good for understated bridal parties who want a clean, fashion-forward look without spending a fortune.
Plus, with easy online shopping, inclusive sizing and plenty of neutral and pastel shades, it’s one of the best places to buy bridesmaid dresses online in the UK for chic styles your bridesmaids will happily wear again.
- Best For: Don't sleep on H&M for cute bridalwear too, they have some amazing white accessories and styles so be sure to check them out!
- Pricing: £19.99
- Size: XXS to XL
8. Not On The High Street
If you’re after something a little more unique, Not On The High Street is a brilliant place to discover bridesmaid dresses that feel less mass-produced and more personal. Home to independent boutiques and smaller British brands, the platform offers everything from romantic floaty gowns to modern minimalist styles, many of which can be customised for a more bespoke feel.
Styles like this pastel pink tea dress style are bound to suit everyone, plus the sizing is really inclusive.
- Best For: Couples who want to support small businesses should definitely check out this website for all of their wedding, hen do and decor needs.
- Pricing: £49
- Size: XS to XXL
9. Etsy
If you’re looking for bridesmaid dresses that feel a little more personal and less high-street, Etsy is a treasure trove of beautiful options. From handmade velvet styles like this one to custom sizing and made-to-order colour palettes, it’s one of the best places to buy bridesmaid dresses online if you want something truly unique.
Etsy is particularly brilliant for mix-and-match bridal parties, thanks to the huge number of independent designers and small boutiques offering customisable styles at surprisingly affordable prices. For brides searching for affordable bridesmaid dresses online in the UK with a more bespoke feel, it’s hard to beat.
- Best For: Brides who want full control over their bridesmaid dresses, whilst still making sure their bridesmaids feel comfy - full customisation over size, colour and style!
- Pricing: £46.40
- Size: UK0 to UK26
10. Zara
For fashion-forward bridesmaid dresses with a cool, minimalist edge, Zara is always worth a look. While it doesn’t have a dedicated bridesmaid collection, the brand is brilliant for modern satin slips, elegant draped dresses and elevated occasionwear that feels effortlessly chic rather than overly bridal.
Ideal for smaller weddings or mix-and-match bridal parties, Zara is one of the best places to buy bridesmaid dresses online if you’re after trend-led styles your bridesmaids will genuinely wear again long after the wedding.
- Best For: Couples who want their wedding parties to be bang on trend - Zara is reliable when it comes to always having the latest styles in stock.
- Pricing: £45.99
- Size: XS to XL
Best Places to Buy Mid-Range Bridesmaid Dresses Online from £100
If you’ve got a little more room in the budget, the mid-range market is where things get really good. Think elevated fabrics, flattering fits and endless colourways, without veering into eye-watering price territory.
Whether you’re wondering where to buy bridesmaid dresses online in the UK or searching for fashion-forward styles your bridal party will feel amazing in, these are the brands delivering the perfect balance of quality, style and price.
11. Maids To Measure
Chelsea-based Maids to Measure takes a super helpful approach to bridesmaid dress shopping online, as you can request fabric samples to see ‘beyond the screen’ and perfectly coordinate your wedding colours. Palettes range from soft, springlike hues, including pretty pastels and sage green, to deep navy blue, forest green and burnt orange bridesmaid dresses.
Designs are fluid and unfussy - fluted sleeves, wrap dresses, and column skirts make up the Maids To Measure signature look.
- Best For: Mismatched bridesmaids - The brand's gorgeous collection is available in a range of set styles and colours, making it easy to effortlessly mix up designs and hues to suit your maids while still achieving an overall cohesive look.
- Pricing: £150
- Size: UK8 to UK18
12. Rewritten
Rewritten easily earns a spot in our best online bridesmaid dresses round-up thanks to its contemporary and oh-so-stylish designs. A go-to for modern maids, the collection features floaty wrap dresses and slinky slips that can be worn for the big day and special occasions beyond.
There's a diverse colour palette (we particularly love this hot pink bridesmaid dress colour) and an excellent size range, making it simple to shop.
- Best For: Rewearable bridesmaid dresses - Ideal for those seeking sustainable options, these simple, modern silhouettes can easily be worn again for occasions like the races, charity balls, holidays or as a wedding guest.
- Pricing: £155
- Size: UK8 to UK20
13. Anthropologie
British brand Anthropologie has taken date night, occasion, bridal and bridesmaid dressing by storm. Specialising in slinky shapes and fluid fabrics such as crepe and satin, Anthropologie is the first place we'd go to nail every dress trend.
And don't sleep on Anthropologie's accessories, they really are too good to miss for every stylish bridal party.
- Best For: Anthropologie's cutting edge gowns are a dream online bridesmaid dress find for those planning trend-led weddings.
- Pricing: £129
- Size: UK6 to UK16
14. Six Stories
Six Stories will tick the 'dream online bridesmaid dress store' box for those wanting their squad's gowns to have a fashion-forward feel. Its fabulous collection features liquid-like satin fabric designs plus romantic chiffon gowns with on-trend influences ranging from high-leg slits and sleek halternecks to those with statement sleeves and pretty bow details.
It's another top choice for those wanting to go down the mismatched bridesmaid dress route and offers swatch cards to build your dream colour combinations.
- Best For: On-trend bridesmaid colour dresses, like the butter yellow one above. Six Stories colour options include some of the hottest hues right now! We're talking sage green, rust, dusky pink, and champagne bridesmaid dresses.
- Pricing: £139.99
- Size: UK6 to UK18
15. Meshki
If your bridal party aesthetic leans sleek, glamorous and Instagram-worthy, Meshki is a standout choice. Known for its figure-flattering silhouettes, luxurious satin fabrics and contemporary cuts, the brand has quickly become one of the best online bridesmaid dress shops for modern brides.
From elegant floor-length gowns to coordinated neutral palettes, Meshki offers bridesmaid dresses online that feel polished, fashion-forward and far more expensive than their price tags suggest.
- Best For: Brides, while you're shopping for your bridesmaids, don't sleep on Meshki's incredible range of second look dresses!
- Pricing: £99
- Size: XXS to 3XL
16. Karen Millen
Go-to occasion wear brand, Karen Millen, is a great place to go for non-traditional bridesmaid dresses like this gorgeous fuchsia pink dress.
Dresses here have a high fashion feel in vibrant block colours and on-trend silhouettes, such as figure-hugging halterneck midis and silky cowl neck gowns, making it the ideal place to shop for bridesmaid dresses that can be worn over and over again. Prices vary a fair amount across the range, but sales are frequent, so it's worth keeping an eye on the website.
- Best For: Black bridesmaid dresses - If planning a sophisticated black-tie-themed wedding, there are numerous striking Karen Millen bridesmaid dresses to fit the brief, from chic tailored gowns to fully crystal embellished, floral appliqued designs.
- Pricing: £129
- Size: UK6 to UK16
17. Mango
For effortlessly elegant bridesmaid dresses with a more elevated feel, MANGO is a gorgeous option for modern bridal parties. Known for its premium fabrics, clean silhouettes and sophisticated tailoring, the brand strikes the perfect balance between timeless and contemporary.
From sleek satin gowns to beautifully draped midi dresses, Mango is ideal for brides looking to buy luxury bridesmaid dresses online that feel polished, flattering and genuinely re-wearable. If your wedding style leans minimalist and refined, it’s easily one of the best online bridesmaid dress shops in the UK.
- Best For: For chic, city weddings MANGO offers the perfect type of tailoring and sophistication.
- Pricing: £109.99
- Size: UK6 to UK14
18. Azazie
If custom sizing and endless colour options are high on your priority list, Azazie is one of the best places to buy bridesmaid dresses online. Specialising in bridal party dressing, the brand offers an enormous range of styles, fabrics and shades, alongside made-to-measure sizing that helps take the stress out of ordering online.
From affordable bridesmaid dresses online to more elevated designs, Azazie is particularly brilliant for larger bridal parties wanting a cohesive look while still allowing everyone to choose a silhouette they feel comfortable in.
- Best For: Dreaming of bridesmaids in the same pattern and colour but different individual styles? Azazie is the place to go, with so many flexible styles in the same fabric. Plus, with Azazie, you can try before you buy!
- Pricing: £119
- Size: UK4 to UK34
19. Omnes
For brides prioritising sustainability alongside style, Omnes is one of the chicest under-the-radar options around.
The London-based label is loved for its responsibly made occasionwear, offering modern bridesmaid dresses in beautiful satin finishes, soft colour palettes and flattering cuts that work for a range of body shapes.
Perfect for contemporary bridal parties, Omnes proves that affordable bridesmaid dresses online can still feel fashion-forward, elevated and thoughtfully made, all while giving your bridesmaids something they’ll genuinely want to wear again.
- Best For: For brides that are eco-conscious, Omnes has a great sustainability concept that we can really get behind.
- Pricing: £110
- Size: UK4 to UK24
20. & Other Stories
For understated bridesmaid dresses with a fashion-editor feel, & Other Stories is one of the chicest options around. Think soft satin midis, romantic sleeves and elegant silhouettes in muted, wearable shades that photograph beautifully without feeling too traditional.
Perfect for contemporary bridal parties, the brand is especially good for brides who want stylish dresses their bridesmaids will actually want to keep wearing afterwards, and it’s quickly become one of the best online bridesmaid dress shops for cool-girl wedding style.
- Best For: & Other Stories also does some gorgeous jewellery, which makes the perfect gift to your bridesmaids.
- Pricing: £139
- Size: EU32 to EU44
Best Places to Buy Luxury Bridesmaid Dresses Online from £150
For brides after beautifully made gowns, premium fabrics and a more elevated feel, investing in luxury bridesmaid dresses online can completely transform the look of your bridal party.
From contemporary designer labels to timeless silk styles, these are the best online bridesmaid dress shops for elegant dresses that feel every bit as special as the occasion itself, and are far more likely to be worn again long after the wedding day.
21. Hobbs
For timeless elegance and beautifully made occasionwear, Hobbs is a brilliant option for brides seeking a more classic bridal party look. The brand’s dresses are known for their flattering tailoring, premium fabrics and sophisticated colour palettes, making them especially popular for formal weddings and older bridesmaids.
If you’re wondering where to buy bridesmaid dresses online in the UK that feel refined, polished and genuinely high quality, Hobbs is hard to fault.
- Best For: Bridesmaid dresses with sleeves - From short fluted designs to those edged in flirty ruffles and elegant, full-length, fully embellished numbers, Hobbs has you covered.
- Pricing: £249
- Size: UK6 to UK18
22. Needle & Thread
Needle & Thread’s M.O. is beading, embroidery and embellishment. Combining ethereal and 1920s design elements, if you want your bridesmaids to shimmer on into the night, this British brand will hit the sweet spot.
Each piece is a work of art, with intricate embellishment built onto muted palettes that would suit all styles of wedding, whether you’ve got a winter celebration in the pipeline or a more laid back outdoor summer wedding planned.
- Best For: Bridesmaid dresses with sleeves - From short fluted designs to those edged in flirty ruffles and elegant, full-length, fully embellished numbers, there's a sleeve option to suit all in the Needle & Thread bridesmaid collection.
- Pricing: £625
- Size: UK4 to UK24
23. Nobody's Child
We love the enormous range of bridesmaid dresses on offer at Nobody's Child, as their premium fabrics and flattering styles make it so easy for brides to mix and match their 'maids' looks.
You'll find striking velvet maxis and embellished boho styles here with most designs offered in plus sizes. Nobody's Child is UK-based, so why not head to a store to take a look in person?
- Best For: Patterned bridesmaid dress - from bold to ditsy, there are some super gorgeous patterned dresses on this online bridesmaid dress store, so it's definitely worth a look if you're after detailed designs for your maids.
- Pricing: £120
- Size: 4 to 18
24. Coast
Coast may be a traditional go-to occasion wear brand, but its popular bridesmaids dresses are far from predictable. Detail-led designs turn plainer shapes into more interesting creations and collections transcend everything from festival weddings to more formal, black tie events.
Dresses start at £79 (although keep an eye on the sales when prices can plummet!), while sequin detail maxis will be closer to the £ 150 mark. Its plus-size collection extends the size options of some gowns up to a UK26.
- Best For: Petite bridesmaids - Shorter maids can be trickier to shop for online, but not with Coast, which has a dedicated petite bridesmaid dress range to suit any bride squad members on the shorter side!
- Pricing: £149
- Size: UK8 to UK18
25. Monsoon
A treasure trove of both high street wedding dresses and bridesmaids dresses, Monsoon’s bridal design team are always on the pulse. When it comes to dresses with detail, you can expect head-turning designs featuring embroidery, lace, beads and sparkling embellishment, the latter being a particularly fitting choice for festive weddings.
Along with its vast array of designs, its wide size range gives Monsoon another gold star when it comes to the best places to buy bridesmaid dresses online.
- Best For: Lace bridesmaid dresses - The Monsoon collection includes some super elegant lace bridesmaid gowns, whether top-to-toe in the fabric or just dainty trims.
- Pricing: £150
- Size: UK8 to UK18
26. Reformation
With a commitment to sustainable fabric sourcing and a design ethos that celebrates women’s bodies (all dresses are fitted on a wide variety of body shapes), Reformation’s bridesmaid dress offering breaks the mould.
Dresses can go from sketch to shop in around a month, and the responsive style team creates beautifully modern options that are striking yet fuss-free. Best of all? They can easily party on well beyond the wedding day.
- Best For: Maid of honour dress - Been wondering where to buy maid of honour dresses? Reformation provides a dream answer with its wow-worthy, style-led gowns that will allow your main gals to stand out amongst the bridal crowd.
- Pricing: £398
- Size: 4 to 16
27. Ghost
You know a ‘Ghost’ bridesmaid as soon as you see her – she’s likely draped in slinky satin, looking elegant yet understated in a chic hue. While the simplistic traditional Ghost design aesthetic remains, the rich satin dresses have become bolder of late – think bright, rich dyes with low cut backs and slightly more edgy necklines.
If you love a sleek shape, there’s something here for everyone. it's also worth checking out the main Ghost collections, as there are many simple bridesmaid options to pick from across the board.
- Best For: Chic bridesmaids - From the cuts to the colours and fabrics, Ghost nails the 'minimalist bridesmaid' aesthetic with an undeniable air of luxury.
- Pricing: £179
- Size: UK8 to UK20
28. Sisterhood Bridesmaids
On a mission to say goodbye to unhappy bridesmaids and awkward girl gang dress-shopping experiences, Sisterhood Bridesmaids offers a range of beautiful bridesmaid dresses designed to be worn by real women and in a 16-shade colour palette. That means a stylish cut and complementary colour to suit all...plus a stress-free online bridesmaid dress shopping experience. What's not to love?!
- Best For: Sage green bridesmaid dresses - If this top-trending wedding colour has stolen your heart, you'll find a gorgeous selection of champagne Sisterhood gowns to suit your squad and your scheme! Oh, and they even do matching scrunchies!
- Pricing: £235
- Size: UK6 to UK22
29. Whistles
With a tight edit of minimalistic designs, Whistles bridesmaids dresses provide a bright blank canvas on which to accessorise (or just keep things simple). Unusual details and cuts lend the high-street designs a distinctly high-end feel too. The colour options are mainly pretty pastel shades, including popular sage green and ice blue.
- Best For: Sophisticated bridesmaid dresses - With its effortless chic and beautifully cut designs, this is the online bridesmaid dress store to head to if 'sophistication' will be the order of your big day!
- Pricing: £199
- Size: UK4 to UK20
30. Rixo
For bridesmaids who love a little vintage-inspired glamour, Rixo is one of the most stylish places to buy bridesmaid dresses online in the UK. Loved for its signature prints, bias-cut silk dresses and effortlessly flattering silhouettes, the brand offers a more fashion-led take on traditional bridal party dressing.
From romantic ruffles to elegant satin gowns in beautifully rich tones, Rixo is perfect for brides wanting their bridal party to feel individual, elevated and genuinely chic.
- Best For: Bigger budgets - while it sits at a higher price point, the timeless designs and premium feel make these luxury bridesmaid dresses well worth the investment, especially for pieces your bridesmaids will happily wear long after the wedding day.
- Pricing: £199
- Size: UK4 to UK20
The Best Places to Buy Bridesmaid Dresses Online: Expert Advice
When it comes to buying bridesmaid dresses online, there’s a lot more to consider than simply picking a pretty colour. From ordering timelines to sizing, fabric choices and making sure everyone feels comfortable, a few expert tips can make the process infinitely smoother.
Whether you’re searching for affordable bridesmaid dresses online or trying to narrow down the best online bridesmaid dress shops in the UK, here’s everything worth knowing before you hit ‘add to basket’.
Luckily, we were able to get expert advice from the styling team at Azazie, one of the UK's leading bridesmaid dress retailers, known for their accessible price points and quality fabrics. Here's what they had to say:
Where is the best place to buy bridesmaid dresses online?
"The best place to buy bridesmaid dresses online is somewhere that offers a wide range of styles, colours and sizing options, while making the process as straightforward as possible for both brides and bridesmaids.
"Look for retailers that provide detailed product imagery, customer reviews, fabric information and flexible sizing options, especially if your bridal party is spread across different locations. At Azazie, bridesmaids can choose from hundreds of styles across a wide range of colours and fabrics, making it easier to find dresses that suit different body types, preferences and wedding aesthetics.
"Features like made-to-order sizing, at-home try-on options and clear delivery estimates also help simplify the online shopping experience."
How do I choose the right size online?
"When shopping for bridesmaid dresses online, it’s important to take accurate measurements rather than relying on your usual clothing size, as sizing can vary between brands and styles. Measure your bust, waist and hips carefully, then compare them against the retailer’s size chart before ordering.
"Azazie’s sizing guide provides step-by-step instructions on how to measure correctly and find the best fit for your chosen style. Customers can also choose custom sizing on many dresses for a more tailored fit."
How far in advance should I order?
"It’s recommended to order bridesmaid dresses several months before the wedding to allow time for production, shipping and any alterations if needed. Delivery timelines can vary depending on whether a dress is made-to-order or ready-to-ship. At Azazie, each product page includes an estimated delivery window so customers can plan ahead accordingly.
"Made-to-order styles typically take longer to arrive, while dresses labelled “Ship Now” can often be delivered within just a few days.
"Azazie also offers an at-home try-on programme, allowing bridesmaids to test different styles, colours and silhouettes before committing to a final dress. It’s an easy way to get the bridal party together for a relaxed try-on evening and make sure everyone feels comfortable and confident before ordering."
Looking for the perfect hair to go with your girls’ dresses? Here’s our guide to bridesmaids hairstyles they’ll love.
