Much as we love classic bridal looks, we know not everyone wants to go traditional. If you're keen to do something different on your big day, there are some amazing alternative wedding dresses - we've rounded up our favourites.
Whether you want to take to the aisle in a colour other than white, go totally boho or rock a unique silhouette, we have a look for you. There are vintage-inspired styles as well as ultra-contemporary, straight-from-the-catwalk dresses. We've also found wedding dresses that allow plenty of customisation, so you can create a unique gown.
When it comes to wedding day style, there really are no rules - unless of course you're having a religious ceremony that requires dressing in a particular way. If that's the case, you can always have a different gown for your reception, to switch up your look into party mode.
Whatever your personal aesthetic, there's an alternative wedding dress out there for you. Happy shopping!
Unusual Alternative Wedding Dresses
These looks from the coolest brands will make a real style statement, thanks to their distinctive fashion-led details.
1. Interactive Elliot Dress - £1,150, Cimone
Cimone's aesthetic is based around "disruptive luxury" - high-end looks with unexpected, playful elements. The Elliot dress sums that up perfectly. The hem is filled with polyester balls that create a static charge as they move, giving the dress an ever-changing silhouette. If you're a fashion adventurer, prepare to add this to your virtual basket.
2. BB: 06 - POA, Bon Bridé
The overall elements of a classic wedding dress are here - maxi length, white. But it's the cool design details of this Bon Bidé gown that make it alternative, from the cut-out waist to the roll neck. Utterly chic, utterly current.
3. Eltarin Jacket & Volantis Skirt - £POA, Otaduy
We love the attitude in every Otaduy wedding look - and this bomber and skirt is no exception. The contrast between the slick, on-trend bomber and the romantic tulle skirt is perfectly judged.
4. Cotton Poplin Mini Dress - £280, Self-Portrait
You can always rely on fashion insiders' favourite Self-Portrait for something cool and unusual. Their bridal collection is full of alternative pieces, but as fans of short wedding dresses, we were drawn to this mini. The square neck and volume sleeves make it feel so fresh.
5. Loyola Set - £1,650, Grace Loves Lace
Nobody does boho-luxe quite like Grace Loves Lace. This Loyola two-piece is a case in point. The easy-wearing top is sexy and carefree, and matches perfectly with the exuberant flowing skirt.
6. Ada - £POA, Eliza Jane Howell
If you're into a vintage look, you need to know about Eliza Jane Howell's Roaring Twenties collection. This features glamorous gowns inspired by - you guessed it - the Jazz Age. Ada is one of our favourites for that Art Deco neckline detailing and the flapper-esque fringing.
7. Eleanora Embroidered Tulle & Crepe Mini Dress - £831.60, Rime Arodaky
Rime Arodaky is our go-to brand for sexiness - like the Eleanora mini dress. The flower-bedecked tulle bodice is just so pretty, and we love the hint of lace in the skirt.
8. Francis - £POA, Pronovias
For a look that's alternative but still suffused with bridal glamour, this Pronovias gown is just the ticket. The knife-pleated skirt and asymmetric lace insert put a contemporary twist on the traditional wedding dress.
9. Ermen - £3,300, KATYA KATYA
Edwardian meets boho in KATYA KATYA'S fabulous Ermen dress. Romantic ruffles, a Swarovski crystal-embellished waist and that floral high neck combine to elegant effect.
10. Siren Dress - £1,290, Jessica Choay
The bodice of this Jessica Choay dress is a cool twist on classic lace, and it pairs beautifully with the fluid skirt.
READ MORE: The Best Winter Wedding Dresses
11. Scarlett Dress - £649, Whistles
The Scarlett wedding dress from Whistles is such an elegant proposition. We love the clean lines of the silhouette, and there's an open back to add a sensual note.
12. Emmy Dress - $1,300, Sweet Caroline
Looking for a showstopper? This Sweet Caroline gown is it. Sparkling sequins meet a plunging neckline and high thigh slit to an utterly dazzling effect.
13. Apple Butterfly Dress - £POA, Halfpenny London
British designer Kate Halfpenny is known for putting a cool but wearable spin on classic bridal looks. With the Apple Butterfly dress, it's all in the fabric choice, with a highly textured lace adding drama.
14. Elecia Fringe Dress - £250, Phase Eight
Give a subtle nod to Twenties style with this chic fringed dress. The look is ideal if you want stand-out glamour but aren't partial to sparkle.
15. Leia - £POA, Rita Colson
What makes Rita Colson's designs so special is that she knows exactly how to interpret trends to create wedding looks that are precision-engineered to make brides feel amazing. This Leia dress is a prime example. It has beautiful movement, and a bodice design you won't see anywhere else.
READ MORE: The Best Wedding Dress Shops in London
16. Style HB6639 - $950, Saja
We don't often see a racer back on a wedding gown - but this Saja dress has got us thinking it's a feature we'd like to see more. The look is cool and sophisticated, particularly against the clean silhouette of the dress.
17. Pulp Fiction Dress - £2,550, Lucy Can't Dance
It's easy to see why Pulp Fiction is one of the most popular designs at cool British design studio Lucy Can't Dance. The silhouette is stunning, and the dress is customisable - you can choose the colour of the dip dye and the style of lace top - giving you a unique wedding gown.
18. Aries Cut-Out Dress - £377, Sir.
Australian brand Sir. is a real go-to for cool dressing, and we think their Aries cut-out gown is a great boho-inspired wedding gown alternative.
19. Sequoia Print Dress - $3,780, Leanne Marshall
While Leanne Marshall does have some all-white designs, we're particularly enchanted by her watercolour fabrics, like this Sequoia Print dress. The silhouette is lovely, with a beautifully draped bodice.
20. Bennette - $3,160, Cecilie Bahnsen
This Cecilie Bahnsen dress is ideal for those who love on-trend volume. The quilted fabric and baby-doll style ensures you have a style that's straight from fashionable catwalks.
READ MORE: 25 of the Best Bridal Jackets
21. Cardell Top - £POA, Charlie Brear
This starry ensemble is actually a simple wedding dress with a fun mesh cover up over the top. It completely changes the look into something different if you want to mix it up from a traditional wedding dress to an unusual outfit for the evening.
22. Style VRM250 - £POA, Viktor & Rolf
23. The Pyper Dress - £650, Solace London
Solace London produces some of the most aspirational architectural bridalwear out there. We really struggled to choose just one dress, so we've cheated and picked two. The asymmetric ruffle on The Pyper dress makes the whole look so sophisticated.
24. The Siara Dress - £380, Solace London
Sometimes simplicity speaks louder than a showstopping design. Just take the Siara dress. There's no sparkle, no embellishment - just luxe fabric and a wonderful silhouette and single sleeve.
25. Look 5 Spring 2022 - £380, Oscar dela Renta
Switch out a traditional wedding veil for this Oscar dela Renta gown which features a built-in cape giving a similar affect. It's a lovely alternative to a longer train.
26. Carrie Bow Satin Midi Bridal Dress - £249, Monsoon
Don't want to push the boat out too much? The Carrie dress from Monsoon is the perfect combination of contemporary and cool, boasting a full midi skirt in ivory with a glorious oversized bow.
Black Wedding Dresses
If you are looking for a truly alternative wedding dress then a black wedding dress could be perfect for you. Whether you are looking for a gothic style wedding dress or something sleek and sophisticated, there will be a black wedding dress for you.
27. Phoenix Gown - £POA, Claire Pettibone
Crafted from silk velvet, we reckon this richly alluring Claire Pettibone dress would work particularly well at a wedding in colder weather. The volume sleeves and high neck give it a contemporary finish.
28. Zander – £POA, Sottero & Midgley
The Zanda dress by Sottero & Midgley is a statement choice and perfect for brides who want to step away from the norm. Contrasting lace and tulle are layered together to create a stunning look, and 3D floral motifs are used throughout the dress to add a textured finish.
29. Style 69375 – £POA, Ronald Joyce
If you are looking for an alternative wedding dress that is full of drama then style 69375 from Ronald Joyce could be the ideal gown for you. Long sleeves and a fitted bodice lead into a ruffled ballgown skirt.
30. Odette Gown – £495, Needle & Thread
Just because you are choosing a black wedding dress doesn’t mean you can’t pick something that looks pretty. The Odette gown by Needle and Thread has delicate floral detail and layers of tulle to create a fairy tale feel.
Floral Wedding Dresses
Go floral for a fresh, pretty feel with plenty of personality.
31. Stevie Dress - £185, Kitri
Suitable for a wedding in the city or a quaint summer garden celebration, the Stevie dress from Kitri is effortlessly cool We adore the ditsy floral print and Peter Pan collar complete with a pink trim.
32. Nikita Dress - £265, Reformation
If you're planning a casual and relaxed wedding day, a pretty floral dress from Reformation might be perfect for you. They have lots of lovely styles but we have a soft spot for the Nikita dress.
33. Maneesh - £2,850, Rue de Seine
Let your dress take centre stage with this ethereal creation from French bridal design house Rue de Seine. The shades and pattern are most alluring, and we love the billowy sleeves as boho finishing touches.
34. Gardenia - £POA, House of Mooshki
You will definitely make an entrance in House of Mooshki's showstopping floral ballgown and cape. It's a gloriously pretty look, but if you don't feel up to a four-metre cape, you can just buy the beautiful, flower-strewn lace-tulle dress, which makes plenty of impact on its own.
35. Flora – £POA, Wendy Makin Couture
When you think about bold floral wedding dresses you have to think of Wendy Makin Couture - their take on bold floral prints has been a staple within their collection for years. The Flora dress features pretty pink flowers scattered throughout, adding some colour to a traditional silhouette.
36. Jacinta – Pure Bridal
The pink floral Jacinta dress from Pure Bridal is ideal for brides who want something different from the norm but still want to maintain that elegant bridal feel. This flowing dress would be a perfect choice for a summer wedding.
37. Style 69426 – £POA, Ronald Joyce
Style 69426 from Ronald Joyce shows how floral wedding dresses can be bright, bold and daring. We love the dramatic print on this ballgown wedding dresses and the fitted bodice and spaghetti straps give a beautiful shape to the dress.
Colourful Wedding Dresses
Who says your wedding dress has to be white? Alternative brides will love mixing up traditional bridal silhouettes with bold colours and unique fabrics. Take a look at some of our favourite colourful alternative wedding dresses.
38. Lulu White Dress - £375, Nadine Merabi
The Lulu dress by Nadine Merabi is certainly a showstopper and ideal if your wedding day is all about having fun. From the flattering square neckline down to the fluttery feather hem, it's spectacular.
39. Genevieve Ruffle Gown - £450, Needle & Thread
Who says you have to wear white? A bridal outfit is all about making you feel special, and the frothy layers of romantic pastel pink in this Genevieve dress are more than worthy of a walk down the aisle.
40. Style 8295 – £POA, Mori Lee
If you want to be pretty in pink on your wedding day, this strapless pink wedding gown from Mori Lee will suit you perfectly. The traditional ballgown style and pretty pastel hue work beautifully together.
41. Sylvia Dress - £225, Ghost
This slinky red dress is a real show-stopper, thanks to the head-turning hue and beautifully cut silhouette.
Looking for another way to put a twist on tradition? Check out the best wedding dresses with secret messages.