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The 27 Best Bridal Boutiques in London

London is a mecca for wedding dress shopping, with something for every bride, at every budget. Here's where to find the best shops in London

Best Wedding Dress Shops London

Best Wedding Dress Shops London

Finding the perfect wedding dress is a tricky task – but the sheer number of fantastic wedding dress shops in London means you’re guaranteed to find the dress of your dreams.

From flagship designer stores to independent boutiques, from timeless classics to contemporary couture, and whatever your budget, there’s something for every bride.

If you’re after a beaded Jenny Packham gown that would make Kate Middleton envious to a vintage-inspired number, here’s your shopping hit list.

Meet the very best wedding dress shops in London.

1. Made With Love Bridal, Bermondsey

Woman in a white suit looking at a wedding dress on a hanger

Bride with her bridesmaids in white dresses throwing confetti in the air and celebrating

For The Bride Who… Adores Laidback Australian Styles

[Ad] Made With Love is an Australian brand whose designs are known for their low backs, modern laces and buttery, double lined French crepe, but you don't have to travel overseas to get your hands on one of their stunning wedding dresses - you can find the entire collection in the Made With Love Bridal Silk District Studio. Open seven days a week with late mid-week appointments, the spacious and natural light-filled studio is the perfect place to find your dream dress. Stocking samples sizes 2 - 20 in a range of beautiful, modern designs that will make all your dress dreams come true.

Key brands: Made With Love

Prices from: £2,000

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2. Betty McCaul - Enfield 

For The Bride Who… Wants Affordable Prices and a Relaxed, Boutique Experience

[Ad] Based in Enfield, North London, Betty McCaul has over 250 off-the-peg gowns in-store, alongside their selection of made-to-order designers – all of which have been hand-selected by owner Amy. The store operates on an appointment-only basis, with the bride having the entire boutique to herself during her appointment, ensuring that every bride is given the attention they deserve in a comfortable, relaxed environment. Not only are all of the off-the-peg or outlet styles discounted but they can also be taken away the very same day – perfect for brides with shorter wear dates or wanting to save without sacrificing style and quality! With amazing service and discounted prices, it’s no wonder brides from as far as Iceland and Israel have travelled to shop at Betty McCaul!

Key Brands: Justin Alexander, Sincerity Bridal, Adore by Justin Alexander, and too many to mention in the outlet!

Price Range: Outlet styles are £699 - £1,000, Made to Order designers £1,000 - £,2000

READ MORE: How to Measure Yourself for a Wedding Dress

3. Evelie

For The Bride Who… Wants a Private Bridal Experience

[AD] Evelie is located in a romantic mews in Maida Vale run by co-founder Caroline Black, who has a passion for creating bridal looks that speak to your own personal style. Evelie has curated a unique collection of over 120 international designer wedding dresses, from minimalistic classics to dolce-vita lace bridal looks.

Our studio interior matches the vibe of our team of stylists with a blend of elegance and easy-going vibes and an abundance of light and greenery. Focusing on fun and zero pressure, our stylists are here to help you discover a look that’s authentically “you,” with a team of in-house seamstresses creating that final couture fit!

Key Brands: Adore by Justin Alexander, Paloma Blanca, Mikaella, Sincerity and Aire Barcelona by Rosa Clara Group.

Price Range: £1,000 to £2500

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READ MORE: Everything You Need to Know About Wedding Dress Alterations and Fittings

4. Morgan Davies Bridal, Essex Road

For The Bride Who… Wants Wide Variety from the Best Designers Around

Morgan Davies Bridal boasts a wide selection of gowns carefully curated from some of the best designers, to ensure their brides see something a little different. No matter what your style, they will find you a dress that makes you shine. Morgan Davies stock several UK-made brands and have an amazing selection of eco-friendly gowns. Their boutique store is a warm and welcoming space right on the busy high street of Essex Road, Islington. Not only do Morgan Davies stock bridal gowns, they have an amazing array of bespoke accessories and veils to finish off the look. They work by appointment only.

Key brands: Stephanie Allin, Alon Livne, Jesus Peiro, Ersa Atelier, Alan Hannah, Bowen-Dryden, Anna Georgina and Inbal Dror

Prices from: £1,400 to £7,500

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READ MORE: The Secret to Finding the Right Dress for Your Body Shape

5. Luella’s Bridal, Wimbledon

For The Bride Who… Wants a Carefully Curated Look

Luella’s is for free spirits: the boutique store stocks a wide range of bohemian and classic wedding dresses handpicked by the team for their originality. From relaxed, understated gowns to more intricate beaded and lace numbers, you’re bound to find your perfect dress here. The store – which is appointment only – also stocks shoes and accessories, so you can build your entire bridal look with minimal hassle.

Key brands: Luella’s Bridal, Bo & Luca, Sally Eagle, Galina Couture, Limor Rosen

Prices from: £2,000 for made to order dresses and £500 for sample dresses.

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6. Blackburn Bridal Couture, Lewisham

For The Bride Who… Has a Romantic, Bohemian Style

Blackburn Bridal Couture is perfect for the modern boho bride and anyone who wants to look effortlessly chic on their special day. The team at Blackburn have a passionate approach to helping you find The Dress, and the range of designers they stock – including their own brand – is enviable. The store is appointment only.

Key brands: Claire Pettibone, Anna Campbell, Alexandra Grecco, Theia, Blackburn Couture.

Prices from: £1,300

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7. Sassi Holford, South Kensington

For The Bride Who… Wants the Royal Treatment

Sassi Holford’s stunning designs manage to be simultaneously classic and fresh, perfect for the bride who wants an elegant dress with a contemporary twist. Every dress is handmade in her Somerset studio and features her famous cut and fit to create the most flattering of wedding gowns. She also has the royal seal of approval – Autumn Kelly wore one of her designs to marry Peter Phillips. With over 35 years of experience in couture dress making behind her, Sassi knows how to create dress than will stun your guests.

Key brands: Sassi Holford

Prices from: £2,000

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8. Mirror Mirror, Islington


For The Bride Who… Wants a Dress That’s True to Her

Mirror Mirror Couture’s pursuit of creating wedding dresses that are fresh and current without compromising quality or fit has been almost 30 years in the making. That’s 30 years of knowledge, skill and expertise that won’t let you down in the run up to your big day. Their Mirror Mirror boutique stocks numerous other brands in addition to their own, and are dedicated to personalising each dress to the bride’s specifications. Book an appointment online for to visit their flagship store.

Key brands: Mirror Mirror Couture, La Sposa, Yolan Cris, Pronovias

Prices from: £1,650

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9. KATYA KATYA, Chelsea

For The Bride Who… Wants a Personalised Experience

[Ad] Blending tradition and beautiful craftsmanship with a modern take on romance KATYA KATYA promises to create wedding dresses that reveal the magic of your love story. Katya’s designs couple timeless British chic with an edgy attitude to create a lasting feeling of elegance. KATYA KATYA's Chelsea boutique also offers other pieces to finish your vision including shoes, hair accessories, bridesmaid dresses and flowers.

Key brands: KATYA KATYA

Prices from: £1490 - £3600

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READ MORE: Simple Wedding Dresses: 51 of Our Favourite Gowns for Modern Brides

10. Savin London, Greenwich

For The Bride Who… Wants to Turn Heads

Choosing your wedding dress at the Savin London boutique is a luxury experience. You have your pick of the brand’s unique and striking range of bridalwear, and a hands-on team for all your questions and requests. The brand specialises in bold, intricate designs, and whatever you choose is bound to be truly one-of-a-kind.

Key brands: Savin London

Prices from: £1,350

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READ MORE: The Best Beaded Wedding Dresses

11. Jenny Packham, Mayfair

For The Bride Who… Wants Iconic British Elegance

A truly iconic designer, Jenny Packham counts The Duchess of Cambridge as one of her most loyal clients. Her gowns and separates are effortlessly elegant and chic, ranging from ethereal to all-out glamour. The flagship store is appointment-only for brides.

Key brands: Jenny Packham, Jenny Packham Jewellery and Jenny Packham Fine Jewellery.

Prices from: £2,300

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READ MORE: 23 Designer Wedding Shoes That Are Worth Blowing the Budget For

12. Suzanne Neville, Knightsbridge

For The Bride Who… Is All about the Classics

Suzanne Neville’s designs are for the bride who wants a dress that has both classic and unique elements. The boutique offers a range of styles, silhouettes and cuts in the designer’s typical soft, romantic style. A the forefront of British design, Suzanne has dressed everyone from A-listers to discerning brides. If you’re after a beautifully constructed dress that can be handed down the generations, Suzanne Neville is a perfect choice.

Key brands: Suzanne Neville

Prices from: £2,000

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13. David’s Bridal, Stratford

For The Bride Who… Wants a Tough Task Made Easy

David’s Bridal, which stocks big names such as Zac Posen and Vera Wang in addition to their own brand, makes choosing your dress an enjoyable experience. With highly trained consultants on hand with iPads to show you which of their styles will suit your theme, budget and figure, they’ve truly simplified the whole process of choosing your dress – leaving you with the fun part of trying them all on. Additionally, David Bridal’s is committed to size inclusivity so there’s a choice for every bride. You can also pick up your bridesmaids, flower girls and the mother of the bride dresses here too.  

Key brands: White by Vera Wang, Zac Posen, David’s Bridal Collection, Galina

Prices from: £225

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READ MORE: 23 High Street Wedding Shoes That Look Seriously High End

14. Charlie Brear, Queen’s Park

For The Bride Who… Knows Her Cult Brands

Any bride with a passion for contemporary, understated styles and dramatic silhouettes will be spoilt for choice with Charlie Brear’s bridal creations. The former stylist turned her hand to selling one-off pieces of bridalwear in 2005 and since then has gained a cult following as a global brand synonymous with luxury and originality. Her designs are simple yet stunning, suiting both the romance of a wedding and the personality of each individual bride.

Key brands: Charlie Brear

Prices from: £1,300

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15. Halfpenny London, Bloomsbury

For The Bride Who… Is Effortlessly Cool

Kate Halfpenny’s bridal label is refreshingly intimate in its approach to crafting wedding dresses – each dress is made to suit the bodies, the style and the lifestyles of each individual bride. Counting icons like Kate Moss and Erin O’Connor as close friends and clients, Kate’s designs have a certain coolness and confidence to them. Whether it’s a dress, a crop top with a skirt, or a matching fur coat you’re looking for, Halfpenny London does quality and luxury. Visits to the boutique are by appointment only.

Key brands: Halfpenny London.

Prices from: £1,500 for the Halfpenny London Collection, £3,750 for the made to measure collection and £7,500 for couture gowns

READ MORE: How to Break in Your Wedding Shoes

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16. The Mews Bridal, Notting Hill

For The Bride Who… Embodies Parisian-chic

The Mews Bridal stocks an impressive collection of wedding-wear by leading French bridal couture designers. Timeless and intricate, the dresses are made using high quality fabrics, including lace, silk crepe and tulle. This is bridal with a high fashion edge; any bride with a unique sartorial style should start their dress search here. Book an appointment for a visit via their website.

Key brands: Rime Arodaky, Laure de Sagazan, and Margaux Tardits.

Prices from: £1,500

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17. Mia Sposa, Holborn

For The Bride Who... Is Very Particular About Customer Service

Situated in Central London, spacious store Mia Sposa offers a friendly shopping experience for the bride-to-be, with dedicated bridal consultants are on hand. For the groom, they offer a collection of contemporary and traditional formal menswear outfits, complemented by waistcoats and accessories.

Key brands: Maggie Sottero, Novia D’Art, Willowby by Watters, Monica Loretti, Mon Cheri, Ronald Joyce

Prices from: £1,000 - £3,000 

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18. BOA Boutique, Richmond

For The Bride Who... Wants To Try a Wide Range of Wedding Dress Styles

Easily accessible from Richmond Station, BOA Boutique offers bridal, accessories and occasion wear. There's an extensive collection of bridal gowns ranging from beautifully classic to contemporary chic, as well as bespoke gowns and a made-to-measure couture service.

Key brands: Alma Novia, Ivory & Co., Louise Bentley, Lyn Ashworth and Sheila Harding.

Prices from: Enquire with boutique

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19. House of Ollichon, Islington 

For The Bride Who... Wants an Alternative to a Wedding Dress

Who says you have to wear a wedding dress? House of Ollichon specialises in bridal jumpsuits and separates, spanning a range of styles from boho to modern minimalist. As well as their cool made-to-measure designs, the brand offers a bespoke service, so you can put together a unique look. You can buy online, but an appointment at their boutique allows you to try a variety of styles.

Key brands: House of Ollichon

Prices from: Enquire with boutique 

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READ MORE: 15 Best Two-Piece Wedding Dresses and Bridal Separates

20. Angelica Bridal, Islington

For The Bride Who... Wants a Personalised Experience

Beautiful boutique Angelica Bridal is open seven days a week and evenings for one-hour appointments with the in-house bridal consultants. The store stocks a wide range of looks and designers from around the world, whether you're looking for a flowing boho dress or something slinky and sophisticated, with over 120 styles. Situated on a pretty cobbled street in Islington, the boutique offers an intimate, laidback experience. Just 10 minutes away, you'll find their new plus size boutique with dresses in size 16-26.

Key brands: Raimon Bundo, Ritva Westenius, David Fielden, Charlotte Balbier, Martina Liana, Justin Alexander, Rembo Styling, Essense of Australia, WhiteOne Collection

Prices from: £1,000 - £7,500

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21. Joyce Young Design Studios, London & Glasgow

For The Bride Who... Is Looking For a Timeless Wedding Dress 

Designed by Joyce Young OBE, these bridal collections are exclusively available in the two stores in London and Glasgow. The couture gowns are crafted from silks and European laces, some with intricate beadwork and all made in the UK. As the store controls its own wedding dress production, they can offer particular flexibility.

Key brands: Joyce Young Couture, Studio Collections, Special Occasion Outfits, Dessy Bridemaids

Prices from: Studio Collection Bridal from £1,500-£2,750, Joyce Young Couture is £3,000 

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22. Phillipa Lepley, Chelsea  

For The Bride Who... Loves Luxury and Refined Romance

Phillipa Lepley creates couture bridal gowns that are pure refinement. With luxe materials, precision-designed silhouettes and incredible attention to detail, her dresses are handcrafted in London. You have a selection of over 70 styles to choose from to create your ideal gown.

Key brands: Phillipa Lepley

Prices from: Enquire with boutique

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READ MORE: 21 Stunning Fit and Flare Wedding Dresses 

23. Blush & Ivory, Kensington

For The Bride Who... Wants To Stay True To Her Individual Style

Blush & Ivory is a stylish and intimate bridal boutique situated on Kensington Church Street. Their dresses are sourced from around the world, to ensure the perfect balance between different styles, whether boho or classic.

Key brands: Pronovias, Cymbeline, Julie Vino and Lazaro

Prices from: Enquire with boutique

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24. Bridal Rogue Gallery, Marylebone

For The Bride Who... Wants To Put Her Whole Look Together In One Boutique

As well as an impressive collection of wedding dresses, Bridal Rogue Gallery has a curated selection of beautiful accessories, including jewellery, headpieces and belts, and gorgeous Rachel Simpson shoes. All fittings and alterations are carried out in-house, so you can put together your perfect look all in one place.

Key brands: Eliza Jane Howell, Atelier Pronovias, Olvi’s, Rembo Styling, White One, Ghost, La Sposa and Pronovias

Prices from: £1,000-£4,000 

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25. Heart Aflutter Bridal, Hackney

For The Bride Who... Loves Cool And Unusual Styles

This cool bridal studio is the place to come for non-traditional, alternative wedding dresses. Heart Aflutter Bridal only works with independent designers, and have a carefully curated selection of gowns.

Key designers: Sarah Seven, Truvelle, Scout Bridal, Vagabond, Rasha London, Aesling, Laudae

Price range: £1,500-£4,000 

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READ MORE: The 10 Biggest Wedding Dress Trends for 2021

26. Grace Loves Lace, Hackney

For The Bride Who... Oozes Boho Chic

Australian brand Grace Loves Lace are known for their free-spirited boho designs, with sexy silhouettes and cool details. Their first London showroom is in Shoreditch, with complimentary appointments in the chic private styling suites.

Key brands: Grace Loves Lace

Prices from: Enquire with boutique

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27. The Fall, Stratford

For The Bride Who...Wants Brands You Can't Get Elsewhere

Located in an East London loft, The Fall is one of a growing number of London bridal boutiques catering to brides who want a non-traditional dress. Their designer selection is well curated, and they also offer accessories and bridesmaid dresses.

Key brands: Lein, The Law, Cortana, Sleeper, & For Love

Prices from: £300 - £3,000

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If your budget is tight, then don’t forget to check out or selection of wedding dresses under £100, wedding dresses under £500 and wedding dresses under £1,000 to help you find your dream design.