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Zoe Burke

Zoe Burke


Zoe is a leading UK wedding expert and Editor of She has over 10 years’ experience working in the wedding industry, having started at Hitched back in 2012. She frequently shares her expert wedding advice and tips with leading UK publications, including BBC radio, Newsweek, The Independent, Stylist, the Metro and even the Today Show.

Zoe's Experience:

Zoe fell in love with the wedding industry when she started working as an intern at Hitched, back in the summer of 2012. She quickly grasped the importance of digital content when it came to planning something as big as a wedding, and focused on specialising in best-in-class wedding SEO. 

Since starting out at Hitched, Zoe has gone on to lead digital content offerings for several well-known UK wedding brands, including You & Your Wedding magazine, Confetti, The National Wedding Shows, London Bridal Fashion Week, Bridal Buyer and more. She also played a key part in the Government-backed UK Weddings Taskforce during the pandemic. 

She came back to Hitched in spring 2021, first focusing on their social media content, before being made Editor of the leading UK wedding brand in December 2021.

Since becoming Editor, she has focused on leading an editorial team dedicated to making couples feel excited about planning weddings that truly represent them, and working with wedding professionals to ensure the content on Hitched is fair and representative for them too. 

Zoe is often quoted by national media outlets in her capacity as a wedding expert, and regularly contributes to Q&As with couples on the Hitched social media channels. 

Zoe's Areas of Expertise:

Zoe is a bit of an all-rounder when it comes to wedding expertise, due to the length of time she’s been in the industry. There is nothing she doesn’t know about wedding planning, and takes great pride in championing the unique and special UK wedding industry.

Zoe's Favourite Thing About Weddings:

Whilst she thinks there are many excellent things about the UK wedding industry, Zoe’s favourite thing about it is how it is made up by so many small, independent businesses - usually run by women. There is no other industry in the world that compares, and has so many female leaders.

Zoe's Favourite Part of a Wedding:

Her favourite wedding moment has to be the speeches - if they’re good! A good wedding speech, that someone has taken time over and made really special, is a once-in-a-lifetime experience for lots of people, and it’s something that should be really cherished.

Zoe's Best Piece of Wedding Advice:

Zoe would always advise couples to ensure they are at the centre of everything they plan - she is often quoted as saying “There is no ‘have to’ in weddings. The only thing you really need to do is sign your paperwork, everything else is up to you.”

She believes that all weddings should be a true reflection of the couple they’re about - not the traditions or structures many believe you should follow.

Zoe's Proudest Career Moment to Date:

Zoe’s proudest career moment to date is serving on the UK Weddings Taskforce, and working with the UK Government to establish a safe roadmap for the wedding industry. “Connecting with couples and businesses during that time was something I will never forget,” she explains.

“Whilst it was an incredibly difficult time, it allowed me to develop an even greater understanding of our industry and needs, and I’ve built lifelong relationships out of the work I did in that time.”

She received an Outstanding Services to Industry award from The Wedding Industry Awards on behalf of the UK Weddings Taskforce in February 2022.

Articles published by Zoe Burke

Heart Shaped Wedding Cakes: 7 Retro Style Heart Cakes
After a heart shaped wedding cake? Love will be in the air and on your dessert table with these adorable heart shaped cakes
Inclusivity Champions: Inclusive Vendors You Need to Follow
Planning Essentials
Part of being inclusive and supporting and celebrating the LGBTQ+ community includes learning and understanding - these 10 vendors will help you do this
Golden Retriever Boyfriend: What Is It & Do You Have One?
Golden retriever boyfriends are all over TikTok - and the trend has spawned a whole host of boyfriend dog types, because nothing is too weird for the internet
Attention 90s Babies: Juicy Couture Has Launched a Wedding Collection
Wedding Fashion
Get in losers, we're going shopping - Juicy Couture have launched a wedding collection!
Let's Stop Judging People For How Much They Spend on Their Weddings
Hitched Editor Zoe Burke explains why she's had enough of people judging wedding spends - so let's all mind our own business when it comes to wedding budgets
What is a Rat Bride? The New TikTok Trend Explained
Are you a rat bride? It's not as strange as it sounds, we promise. We explore the TikTok trend of the 'rat bride'...
Double Your Chance to Win £25,000 for Your Dream Wedding!
[COMPETITION NOW CLOSED] Enter to WIN £25K towards your wedding!
Who is TikTok Star Monica Geldart & Who is She Marrying?
Curious about hilarious TikTok personality Monica Geldart? We dig into who she is and everything we know about her wedding!
10 Wedding Content Creators & What They Do Explained
Curious about having a content creator at your wedding? We've rounded up 10 wedding content creators to discover more about them
No, the Wedding Industry Doesn’t ‘Add on a Zero’ When You Say the W-Word
Ever felt like saying the word 'wedding' adds a zero to the price? It's undeniable that weddings cost more, but let's break down why...
Win Your Dream Wedding Worth £25,000 with Hitched!
[Now closed for 2024] In January and February we we ran a competition offering to give a staggering £25,000 to one lucky couple to plan their dream wedding...
Meet Hitched's Virtual Wedding Planner!
Our virtual wedding planning assistant will help you to plan every single wedding detail - get ready for next-gen wedding planning!
REVEALED: The 15 Most Popular Wedding Photographers of 2023
We've looked at the data and discovered the 15 most popular wedding photographers on Hitched this year - did yours make the cut?
Review: A Luxury English Country Hotel, Favoured by Royals
Hitched Editor Zoe Burke visited Coworth Park, a five star wedding venue and luxury hotel in the Berkshire countryside
Get Your Hands on Our Free Get Hitched Kit: Get Exclusive Deals & Discounts
Kickstart your wedding planning with a free Get Hitched Kit, featuring exclusive deals, discounts, tips and tricks!
What Not to Do When Planning a Wedding: Introducing the Hitched Podcast
Introducing our brand new wedding podcast, What Not to Do When Planning a Wedding, hosted by Hitched Editor Zoe Burke and on-the-day coordinator Nina Beer!