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Zoe Burke

Zoe Burke


Zoe is a leading UK wedding expert and Editor of She has over 10 years’ experience working in the wedding industry, having started at Hitched back in 2012. She frequently shares her expert wedding advice and tips with leading UK publications, including BBC radio, Newsweek, The Independent, Stylist, the Metro and even the Today Show.

Zoe's Experience:

Zoe fell in love with the wedding industry when she started working as an intern at Hitched, back in the summer of 2012. She quickly grasped the importance of digital content when it came to planning something as big as a wedding, and focused on specialising in best-in-class wedding SEO. 

Since starting out at Hitched, Zoe has gone on to lead digital content offerings for several well-known UK wedding brands, including You & Your Wedding magazine, Confetti, The National Wedding Shows, London Bridal Fashion Week, Bridal Buyer and more. She also played a key part in the Government-backed UK Weddings Taskforce during the pandemic. 

She came back to Hitched in spring 2021, first focusing on their social media content, before being made Editor of the leading UK wedding brand in December 2021.

Since becoming Editor, she has focused on leading an editorial team dedicated to making couples feel excited about planning weddings that truly represent them, and working with wedding professionals to ensure the content on Hitched is fair and representative for them too. 

Zoe is often quoted by national media outlets in her capacity as a wedding expert, and regularly contributes to Q&As with couples on the Hitched social media channels. 

Zoe's Areas of Expertise:

Zoe is a bit of an all-rounder when it comes to wedding expertise, due to the length of time she’s been in the industry. There is nothing she doesn’t know about wedding planning, and takes great pride in championing the unique and special UK wedding industry.

Zoe's Favourite Thing About Weddings:

Whilst she thinks there are many excellent things about the UK wedding industry, Zoe’s favourite thing about it is how it is made up by so many small, independent businesses - usually run by women. There is no other industry in the world that compares, and has so many female leaders.

Zoe's Favourite Part of a Wedding:

Her favourite wedding moment has to be the speeches - if they’re good! A good wedding speech, that someone has taken time over and made really special, is a once-in-a-lifetime experience for lots of people, and it’s something that should be really cherished.

Zoe's Best Piece of Wedding Advice:

Zoe would always advise couples to ensure they are at the centre of everything they plan - she is often quoted as saying “There is no ‘have to’ in weddings. The only thing you really need to do is sign your paperwork, everything else is up to you.”

She believes that all weddings should be a true reflection of the couple they’re about - not the traditions or structures many believe you should follow.

Zoe's Proudest Career Moment to Date:

Zoe’s proudest career moment to date is serving on the UK Weddings Taskforce, and working with the UK Government to establish a safe roadmap for the wedding industry. “Connecting with couples and businesses during that time was something I will never forget,” she explains.

“Whilst it was an incredibly difficult time, it allowed me to develop an even greater understanding of our industry and needs, and I’ve built lifelong relationships out of the work I did in that time.”

She received an Outstanding Services to Industry award from The Wedding Industry Awards on behalf of the UK Weddings Taskforce in February 2022.

Articles published by Zoe Burke

Review: A Luxury English Country Hotel, Favoured by Royals
Hitched Editor Zoe Burke visited Coworth Park, a five star wedding venue and luxury hotel in the Berkshire countryside
Get Your Hands on Our Free Get Hitched Kit: Get Exclusive Deals & Discounts
Kickstart your wedding planning with a free Get Hitched Kit, featuring exclusive deals, discounts, tips and tricks!
What Not to Do When Planning a Wedding: Introducing the Hitched Podcast
Introducing our brand new wedding podcast, What Not to Do When Planning a Wedding, hosted by Hitched Editor Zoe Burke and on-the-day coordinator Nina Beer!
Inclusivity Matters: Meet the Boutique Owner Championing Diversity
We caught up with Rebecca Baddeley of TDR Bridal about their latest shoot, to highlight the ongoing need for diversity in the wedding industry.
Introducing the First Dog-Only Wedding Invitation: Free Downloadable Invite
Stationery and Wording Ideas
Only want to invite dogs to your wedding? We don't blame you, because same, honestly. Here's a free invitation to allow you to just invite the pups, for International Dog Day!
Why Won't Barbie Get Married? We Explore Her Complex History with Weddings
Barbie is having a renaissance as a modern-day feminist icon - so why isn't she looking at marriage with a modern view? Hitched Editor Zoe explores Barbie's attitude to marriage with a Barbie expert
10 Years of Same Sex Marriage: We Spoke to the First Same Sex Couples to Legally Wed in the UK
We caught up with two of the first same-sex couples to legally marry in the UK after the same-sex marriage act was passed 10 years ago
A Romantic Treehouse Stay in the Midst of Nature: Elmore Court's New Treehouses
Looking for a romantic escape in the midst of nature? You need to discover the treehouses at Elmore Court!
What is a Beige Flag? We Explore the New TikTok Trend
What is a beige flag? Do you have them? Does your partner? We explain everything you need to know about the TikTok trend around beige flags
8 Key Wedding Dress Trends from Bridal Fashion Week
Wedding Fashion
We took our seats on the front row of the bridal fashion weeks to bring you the latest 2024 wedding dress trends - which ones will you be following?
The 27 Best Bridal Boutiques in London
Wedding Fashion
London is a mecca for wedding dress shopping, with something for every bride, at every budget. Here's where to find the best shops in London
Editor’s Letter: Introducing Our #AlreadyWeddingReady Campaign
Zoe Burke, Editor of Hitched, explains more about the #AlreadyWeddingReady campaign and why it's important to spread the message
Review: A Five-Star Minimoon Getaway at the Gate of the Cotswolds
Ceremony and Reception
We headed to five-star hotel Ellenborough Park, in Cheltenham, to learn more about their minimoon, wedding and pre-wedding celebration offerings!
Can You Plan a Wedding with AI? A Wedding Expert Goes Head to Head with ChatGPT
Planning Essentials
Wondering if you can plan a wedding with AI? Wedding expert and editor of Hitched Zoe Burke put ChatGPT to the test...
8 of the Best Rixo Wedding Dresses, According to a Wedding Editor
Wedding Fashion
We headed to Rixo's flagship boutique on the King's Road to see their bridal collection - discover the best Rixo wedding dresses here
Introducing the UK's First Vid-Dog-Grapher: Meet Digby!
Want a dog at your wedding and a videographer? Discover how you can combine both with our brand new offering - the vid-dog-grapher!