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A Complete Guide to Wedding Perfumes: What to Wear & How to Make it Last

From luxury scents to bargain samples, these are the best wedding perfumes to wear on your special day. Don’t go scent shopping without reading this first…

a rectangular bottle of wedding perfume Miss Dior with a silver bow on it against a white background with flowers coming up from the bottom

Whether you always wear a signature scent or your flit between a few fragrances, chances are you’ve thought about how to choose the perfect wedding perfume. And if you’re struggling, know that you’re not alone. It's the finishing touch for your overall bridal beauty look, so you want to get it right.

To help you choose between the thousands of wedding fragrances and wedding scents out there, we've put together a list of the best wedding perfume options for you to consider.

The edit includes luxury wedding perfumes that are worth splashing out on, as well as small perfume samples from as little as £3.50 for you to test - and there are even 10ml and 14ml minis you can pop in your wedding dress with pockets. Yep, you're welcome! 

A Complete Guide to Wedding Perfume, Scents & Fragrances

“The sense of smell is closely linked to memories and evokes emotions,” explains Amanda Morgan, managing director of fragrance brand Diptyque. “By wearing a new fragrance on your wedding day, it’s a subtle way to create memories,” and we couldn't agree more. 

Every time you spritz your chosen scent for years to come, your mind will associate it with all the happy memories of your special day, so it’s natural to want to wear a new perfume for your wedding - one that you’ve never worn before, so you can create entirely new memories. 

Ready to find your dream wedding day perfume? 

21 Timeless Wedding Day Perfume Options

Here are 21 of the best wedding perfume options for those who want something really special.

1. Coco Mademoiselle Eau de Parfum

wedding perfume coco mademoiselle in a bottle on a white background

Best For: Nearlyweds seeking a strong classic wedding perfume.

Price: £71 for 35ml, £99 for 50ml, £136 for 100ml

This perennially popular wedding perfume is a pretty, powdery and timeless scent that you’ll love as much on your wedding day as you will in 20 years time.

Chanel Mademoiselle is a comforting, yet still alluring wedding perfume for a bride that feels familiar, yet somehow still intriguing every time you wear it. 

As well as the eau de parfum, there’s a body lotion, shower gel, moisture mist, deodorant, body oil and hair mist to really envelope yourself in the scent to make sure it lasts from dusk till dawn. 

Nearlyweds love it too, with one customer saying, "I can't remember the last time I bought myself perfume but I treated myself to this for my wedding. I love it and it smells so nice, plus it lasts too."

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2. Elie Saab Le Parfum Eau de Parfum

diamond shaped bottle with wedding day perfume elie saab le parfum inside against a gold background

Best For: A strong expensive-smelling scent that lasts all day long.

Price: £49 for 30ml, £70 for 50ml, £95 for 90ml

If you're looking for a wedding perfume with a strong scent that people around you will remember, consider wearing Elie Saab. The Lebanese fashion house launched this perfume over a decade ago and there's a reason it's still around and proving to be popular with customers. 

The base notes are woody and earthy, while the top and middle notes embrace orange blossom and jasmine. 

Hitched Deputy Editor, Rima Barakeh, says, "I love perfumes, I have more than I can count, but every time I am going somewhere special, or want to feel my absolute best, the Elie Saab Le Parfum is the first bottle I reach for. As soon as I put it on, it makes me feel amazing and I will absolutely be choosing this as my wedding day perfume when I tie the knot."

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3. Kenzo Flower Eau de Parfum

white background with box for wedding perfume kenzo flower and the bottle and moisturiser next to it

Best For: A floral scent which suits spring and summer weddings.

Price: £47 for 30ml, £53 for 30ml and moisturiser gift set, £53 for 50ml

Another iconic wedding day perfume we'd recommend is Kenzo Flower. This particular scent is an ideal perfume for bridal celebrations because its floral tones totally match the occasion. 

The base tones for Kenzo Flower are vanilla and white musk, but that is lifted by the heart and top notes of violet, rose, pink pepper and blackcurrant. 

We love this as a wedding perfume for a bride who is getting married in spring or summer as the fruity notes will be accentuated by your natural surroundings. 

Hitched Editor Zoe Burke loves this fragrance and says, "I've been wearing this scent for as long as I can remember and it's a perfect bridal scent as it's light, floral and romantic. Plus it lasts for ages too!"

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4. Glossier You

Glossier's wedding perfume bottle displayed next to berries and fresh flowers

Best For: A personalised scent that is catered to your skin.

Price: £57 for 50ml, £98 for 100ml

Of course your wedding isn’t an ‘everyday’ affair, but there’s something to be said for the reassurance of wearing a fragrance that automatically makes you feel like ‘you’ on your wedding morning. Wearers of Glossier’s signature scent love that its subtle, yet smells different on every wearer.

Somehow clean and warm at once, think of Glossier You as a fragrant enhancement rather than a bold scent statement (rather like the brand's makeup aesthetic). Green iris brings a refreshing floral touch, sensual musk gives it backbone and spicy pink pepper is the perfect pick me up. 

Speaking to how wedding-worthy this is, one reviewer gave it five stars and said, "I wore this as my wedding day perfume and everyone I hugged and smooched asked me what I was wearing as it smelt so good. Now, it’s my go-to perfume, especially in autumn as it seems extra cosy and the cooler weather makes the scent last longer in my opinion.

"Plus, my husband always smiles when I wear this wedding perfume and hugs me a little tighter. It’s such a versatile and luxurious perfume. I’ve yet to find another perfume that provides the same long-lasting scent, creates the same vibe, and is this affordable."

What more could you want from your wedding fragrances? 

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5. Chopard Love Eau de Parfum

a white background with a red bottle and red wedding perfume box for choppard love

Best For: A romantic and luxurious depth of fragrance.

Price: £77 for 50ml, £110 for 100ml

"This is luxury wedding day perfume at its finest," says Rima, "The depth of fragrance that the Chopard Love perfume has is so rich and every time I wear it I always get people asking me what it is, because it's so fragrant and unique.

The depth of fragrance that Rima refers to comes from the dreamy ingredients used to make this wedding perfume. Base notes include Turkish damascena rose absolute, sandalwood, cedarwood and brown sugar, while the middle notes feature Moroccan centifolia rose absolute, Bulgarian damascena and Rose essential oil. 

It's a truly luxurious wedding perfume for a bride who wants to be remembered for her on-the-day scent. 

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6. Miss Dior Eau de Parfum

white background with pink miss dior perfume bottle on it and a silver bow

Best For: Floral notes in a gorgeous wedding-worthy bottle.

Price: £68 for 30ml, £97 for 50ml, £137 for 100ml, £169 for 150ml

Of course, it matters how wedding perfumes smell, but you also want a bottle that'll look gorgeous in the wedding photos, right? And wedding perfume bottles don't come much prettier than Miss Dior. Just look at that bow. Perfect if you're wearing a bow wedding dress!

Now enough about the bottle, let's talk about the scent. This gorgeous fragrance celebrates floral freshness with scents from Lily-of-the-Valley blooms, peonies, iris's and a slightly dewy hint of botanicals.

What's more, you can get a large 150ml bottle which will last you until your first wedding anniversary (at least!), and there's a special engraving service so you could get your wedding date or names engraved into the bottle. 

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7. Connock London Kukui Eau De Parfum

white box with gold edging and a bottle of wedding perfume from connock london in front of it - both against a white background

Best For: A floral fragrance with body.

Price: £75 for 100ml

The Connock London Kukui wedding day perfume is delightfully floral, but unlike other floral wedding scents, it has luxurious notes of Italian bergamot, Moroccan rose, tonka bean and white jasmine to give it real body. 

This scent is the signature fragrance for Connock London and we can see why. It's inspired by the tropical smell of Hawaiian flowers, but has a lot more depth than many other floral fragrances. 

Zoe is a big fan and adds, "This perfume is one of my all time favourites - I have a bottle and I use it SO sparingly to make sure it lasts, but every time I wear it without fail I get complimented on my scent. It lasts so well, and it's such a rich, striking, unusual scent people feel compelled to comment on it. The perfect pick if you want a striking, unusual, luxurious wedding day perfume."

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8. Viktor & Rolf Flowerbomb

Viktor and Rolf's flowerbomb bridal scent displayed within a bouquet of flowers

Best For: Light and fruity floral fragrance.

Price: £65 for 30ml, £92 for 50ml, £125 for 100ml

If you love wedding perfumes that celebrate floral and fruity notes, you'll love Flowerbomb by Viktor and Rolf. The clue really is in the name when it comes to the inspiration behind this wedding day perfume. 

This cult fragrance has seen many iterations, but the original is still the one we’d reach for on our big day. An almost powdery scent, this feels empowering from first spritz, with patchouli, rose and jasmine muddling together for a sensual fragrance that makes you feel confident and powerful - ideal if you’re nervous ahead of the big day. 

One reviewer who wore it on their wedding day said, "This perfume smells really nice. I was looking for a perfume for my wedding day and I found it. The smell lasted all day."

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9. Jo Malone Vetiver and Golden Vanilla 

sparkly gold and brown background with wedding day perfume jo malone vetiver and golden vanilla in the foreground

Best For: Rich and intense winter wedding fragrance.

Price: £106 for 50ml, £150 for 100ml

Let us introduce you to one of the most memorable wedding scents on the market - the Jo Malone Vetiver and Golden Vanilla Cologne Intense

Unlike the previous floral scents, right at the other end of the spectrum, is this rich, sensual, heady fragrance. It’s instantly recognisable once you’ve smelt it once, making it a memorable wedding scent that will last all day long with just a couple of sprays.

The unique, luxurious bottle sets it apart from other scents, creating an opulent look for your wedding morning photos and it’s warm and cosseting in the very best way.

Proving just how much of a hit this is, one five star reviewer said this wedding day perfume is, "Creamy, indulgent, deep and enticing. This cologne had me hooked from first inhalation, it's subtle changing notes keep me smiling for hours every time I notice how incredible I smell again.

"If a fragrance could put a smile on your face, confidence in your step and absolute joy in your heart this is it."

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10. Diptyque Eau Rose Eau de Parfum

a round oval bottle of wedding perfume diptique eau rose with a flower above it against a white background

Best For: A re-fillable, exuberant floral perfume.

Price: £148 for 75ml

Weddings are intrinsically associated with floral scents and this classic, fresh choice from Diptyque is one of the dreamiest spring and summer wedding fragrances on the edit. It’s reminiscent of a country garden on a spring morning - delicate and surprising and oh-so-lovely. 

If you’re a Diptyque fan who’s getting married in winter, opt for Eau Capitale, another rose fragrance, but this one is blended with fresh bergamot and pink peppercorns.

And for those who want this vibe for their wedding day perfume but have a bit less to spend, the Eau Rose Eau de Toilette for £90 for 50ml, or £125 for 100ml. There's also a hair mist for nearlyweds who want their wedding scents to be present everywhere. 

Proving how perfect it is as both a wedding fragrance and wedding gift, one five star review reads, "I always like to give something special on a friend's wedding day, and I knew my friend didn't have a wedding perfume yet. This was the ideal gift, and made her feel extra special on her big day.

"The smell is fresh and summery, but not sweet or sickly. I'd highly recommend this fragrance as one that smells fresh but lasts the test of time."

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11. Floral Street Wonderland Peony Eau de Parfum

Floral Street floral themed wedding perfume bottle displayed next to its box

Best For: A floral fragrance that isn't too heavy.

Price: £28 for 10ml, £68 for 50ml, £108 for 100ml

For a light-as-air wedding scent, try this beauty from Floral Street. It’s delicate and dreamy and would work beautifully with a princess wedding dress in a stately-home setting. It has woody notes with berries as well as the classic floral notes, as well as a hazelnut touch. It’s charming, not cute and we love it. 

Many reviews state that it has long-lasting power while being not too heavy or fragrant, making it ideal for those who don't want a really strong scent on their wedding day. It's also a great choice if you want a perfume for bridal activities, but also one you can wear every day after the big day. 

However, if you're looking for an on the day wedding perfume only, the cute 10ml one will fit perfectly in a bridal clutch

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12. Miller Harris Scherzo Eau de Parfum

a bottle of the wedding perfume miller harris scherzo on a table with an open book and art behind it

Best For: A mixture of floral and oud notes in an Instagrammable bottle.

Price: £3.50 for 2ml sample, £45 for 14ml, £120 for 50ml, £170 for 100ml

If you want to rock one of the best wedding perfume scents around, look to Miller Harris and the Scherzo scent. The Scherzo Eau de Parfum has sweet tangerine and peony notes to it, but there is a strong amount of oud, davana and earthy patchouli offsets this sweetness, making the end result a rich and memorable scent.

Rima adds, "I love a perfume that feels strong and sturdy, and the Scherzo fragrance from Miller Harris does just this. I also love the fact that you can sample the scent before committing to it. The 2ml sample gives you enough of a spritz to know whether it's for you or not, but be warned, you're guaranteed to want 100ml after smelling it."

There's also an adorable 14ml bottle if you just want this for the most special of occasions, and all of the bottle boxes have a striking and colourful design on them that'll look amazing in your wedding pictures. 

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13. Experimental Perfume Club Soleil d’Hiver Eau de Parfum

black and white ombre background with a tall black bottle of EPC wedding day perfume and a rose behind it

Best For: An autumn and winter wedding fragrance with depth and layers. 

Price: £45 for 8ml, £165 for 50ml, £200 for 100ml refill cartridge

Finding the perfect wedding perfume for a bride can be tricky because you want to choose something that feels really special and unique - which is exactly what you get with Soleil d'Hiver Eau de Parfum from the Experimental Perfume Club.

This edition blend can be worn at any time of year, but we particularly love it for those getting married at a crisp autumn wedding. The base notes are a mixture of strong sandalwood, leather and tobacco, which are lifted by the top notes of pink peppercorn, Moroccan rose and cardamom.

The overall wedding scents you get with this perfume are spicy florals with a leathery undertone. It's also a limited edition autumn and winter blend, making it even more special and desirable. 

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14. Maison Margiela Replica Lazy Sunday Morning

Replica perfume bottle displayed next to a matching candle

Best For: A laid-back wedding day perfume with matching products. 

Price: £58 for 30ml, £115 for 100ml

The Maison Margiela Lazy Sunday Morning Eau de Toilette is a laid-back wedding perfume which has matching products that allows you to be completely surrounded by the smell. 

This calming scent is effortlessly cool, with notes of freshly washed linen, soft summer breezes after rain, rose petals and orange blossom. It’s a subtle scent that you won’t notice immediately, but lingers long on the skin, warming up for a relaxed, creamy fragrance that you’ll be obsessed with straight away. 

Explaining how versatile the scent is, one five star reviewer said: "This is the perfect casual scent for elevating every day into something special - it smells memorable and nostalgic, but also unique."

To go with the perfume, you can also purchase the Maison Margiela hand cream, body lotion, room diffuser and candle

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15. Cologne Absolue Clémentine California Eau de Parfum

person spraying gender neutral wedding perfume on their neck whilst wearing a white t-shirt

Best For: Those seeking gender neutral wedding perfumes.

Price: £56.70 for 30ml, £111.70 for 100ml

If you are looking for a wedding day perfume that doesn't lean towards feminine or masculine scents, you'll love the gender neutral unisex perfume Atelier Cologne Absolue Clémentine California

This unisex scent is ideal for both you and your partner to wear on your wedding day. It’s perfect for summer weddings, with a long-lasting, zesty scent that’s unlike any other fragrance you’ve tried before. It’ll stand out from your everyday choice for an ultra-memorable aroma - and what could be cuter than having a matching scent?!

It's made from 92% natural ingredients, all of the highest quality, with clementine playing the star role. 

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16. Miller Harris Peau Santal Eau de Parfum

a white table and lamp with wedding perfume peau santal on top in a pastel pink box

Best For: A sexy and oudy wedding day fragrance. 

Price: £3.50 for 2ml sample, £45 for 14ml, £100 for 50ml, £135 for 100ml

If you're into wedding perfumes which exude warmth and emotion, look to Peau Santal, an Eau de Parfum by Miller Harris.

The brand say this is the wedding perfume for a bride who enjoys a scent that "echoes the scent of warm skin, and enjoys the idea of wedding lingerie more than the dress itself."

Describing the fragrance itself, they say: "The scent mingles with the skin so beautifully. It's the fragrance equivalent of an ivory silk camisole or lace and pearl bralette," - very sexy indeed. 

The notes in this perfume celebrate rich, creamy sandalwood, cashmere woods, amber and moss. 

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17. Huda Beauty The Wedding Velvet Santal Eau de Parfum

a black wood-effect wedding perfume bottle on a wooden and white floral background

Best For: A rich and romantic wedding aroma with developing layers. 

Price: £79 for 50ml

The Wedding Velvet Santal is part of the Katali collection (which, when translated from Arabic means 'my imagination'), by Huda Beauty and is one of the best wedding perfume options out there - the clue is in the name! 

This wedding fragrance has an oud-y aroma, with base notes of sandalwood, middle notes of white musk and cedarwood, and top notes of gorgeous jasmine petals and paradisone. 

It's the perfect perfume for bridal occasions if you're looking for a warm scent that lasts all day. The fragrance is beautifully layered with rich ingredients that develop over time after spritzing it on yourself. 

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18. Rituals Iconic Collection Fleurs de l'Himalaya Eau de Parfum

pink bottle of rituals wedding perfume against a himilayan background

Best For: Naturally serene and sophisticated scent.

Price: £18.90 for 15ml, £52.90 for 50ml

Those seeking a wedding perfume that reflects the fresh and breezy vibe of nature will love Rituals Fleurs de l'Himalaya Eau de Parfum from The Iconic Collection.

Inspired by the Himalaya Mountains in holy Tibet, the scent embraces powerful orchids which are seamlessly infused with Himalayan peony - hence the name.

The aroma of cotton musk finishes this fragrance off and, in total, the scent is made from 87.4% natural ingredients, making it feel amazing on your skin. And if you don't want a full bottle, there's a sweet travel bottle perfect for honeymoons!

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19. Byredo Sundazed Eau de Parfum

Sundazed eau de parfum by Byredo

Best For: A gender neutral, luxurious summery scent.

Price: £140 for 50ml, £200 for 100ml

This summery scent is balmy beach days, with sun cream, candy floss and a sharp citrus edge, blended into a wearable, grown up unisex perfume. If you’re heading to sunnier climes for your big day, this is the one to go for. Wear it on your honeymoon too and lap up the compliments from passers by. 

Proving how ideal it is for dreamy excursions abroad, one five star review says, "Byredo Sundazed Eau de Parfum is truly a magical fragrance that transports you to a dreamlike paradise. From the moment I first applied it, I was captivated by its mesmerising scent that perfectly balances the freshness of citrus notes with the warmth of creamy musk."

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20. Jo Malone London Peony and Blush Suede

Jo Malone slender wedding fragrance bottle next to a box adorned with a bow

Best For: A summer wedding day perfume.

Price: £65 for 30ml, £92 for 50ml, £125 for 100ml

If you're  getting married in summer, or a different season but just love the smell of warm weather, look to Jo Malone's Peony and Blush Suede for your wedding day perfume.

Emma South, Jo Malone's fragrance and lifestyle expert, calls this, “A sweeping, romantic scent with armfuls of ruffled blooms, making it a great choice for summer weddings,” and we couldn’t have put it better ourselves. It has all the frothy loveliness you imagine from a wedding, without being overly floral. 

For an extra special touch, you can have Jo Malone fragrance bottles engraved. Personalise it with your wedding date for a sentimental nod to your big day.

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21. Illuminum London White Gardenia Petals Eau de Parfum

white background with a rectangular bottle of wedding day perfume that kate middleton wore

Best For: A royal wedding-worthy fragrant scent.

Price: £110 for 100ml

What perfume did Kate Middleton wear at her wedding? Well, according to Harper's Bazaar, it's this one! Kate Middleton wore White Gardenia Petals Eau de Parfum by Illuminum London, along with that gorgeous royal wedding dress when she tied the knot to Prince William in 2011.

The top notes are bergamot, cassis and lily, so you could use these to match your wedding perfume to your bouquet! 

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How To Choose a Wedding Perfume?

Bottle of wedding perfume displayed next to bridal jewellery and flowers
Unsplash/Jeanie De Klerk

The team at Jo Malone London advise nearlyweds to, "Start by booking a complimentary ‘Scent your Wedding’ with Jo Malone London - by choosing a wedding perfume you create an olfactive anchor on the most precious day. We really believe this should be one of the most enjoyable and least stressful decisions, akin to menu tasting, so it is fun to do this as a couple.

"The scents you choose to accompany you down the aisle and dance with you into the night will become your time capsule to relive whether it is in five-, or fifty-years’ time. Tell us all about your plans for the big day, the more details the better as we love to help you select scents that might reference the setting, season, floristry, colours etc, alongside both of your personal scent preferences."

To help you make the decision, here are some important things to consider: 

1. Consider Your Wedding Theme

“When choosing your wedding scent keep these three points in mind: your day, your current fragrance tastes and how you want to feel,” says Emma South, Jo Malone London’s fragrance and lifestyle expert. “Depending on your day, the setting, season, flowers and colours, you might find you are drawn to scents that capture these details.”

For example, if you’re getting married in the depths of winter, you’re more likely to wear a heady, sensual scent, whereas light and airy florals are more suited to spring soirees. 

2. Think About Your Fragrance Wardrobe 

Take a look at all the fragrances you own, and see what they have in common. Chances are, you’ll have a type when it comes to perfume, be it floral, woody, warm or sensual. See if they all share a certain note. If yes, seek out that particular note in a new fragrance and it’s highly likely you’ll find one you love

3. Seek Out Your Signature Scent

If you always wear the same scent, research whether there are special editions of it. That way you’ll still smell like ‘you’ but with a subtle, intriguing twist. Take Viktor & Rolf’s iconic Flowerbomb scent, for example. Earlier this year the brand launched Flowerbomb Ruby Orchid, which had more sensual, vanilla notes for a unique take on a signature scent.

Tom Ford’s Black Orchid is another statement scent that comes in various special iterations. Wearing a limited edition version of your signature scent is a great way to still feel like yourself, but with a special occasion nod. 

4. Take Your Time - Less Is More

When you’re experimenting with scents, don’t spray too many.

Spritz three or four fragrance cards maximum. Otherwise, the scents start mixing and it’s hard to decipher which one you really like. 

Give it time, too. You might fall in love with the top notes of a scent, but allow the fragrance to develop to see how it warms up on your skin, when the heart and base notes come through, and make sure you like them too.

5. Go Sentimental 

If you’re reluctant to wear an entirely new scent, why not go retro and wear the fragrance you used to wear when you first met your partner, or the one you wore on your first date. A waft of the scent as you arrive at the end of the aisle will remind your partner of when they first fell in love with you. This is a particularly sweet option if you’ve been together for a long time and your fragrance tastes have changed over the years. 

6. Coordinate Scents 

Gender neutral scents are everywhere these days, and wearing the same fragrance as your partner is a romantic way to coordinate with one another on your wedding day. We love Atelier Cologne’s unisex fragrances in particular. 

Clementine California by the brand is our gender neutral scent of choice for a zesty, light, summery scent you’ll both love wearing that will have guests asking what you’re wearing. 

Alternatively, if you’re a heterosexual couple, opt for the male and female version of the same scent to tie your fragrance together. Dolce & Gabbana’s The One comes in his and hers scents and is super sensual. 

7. Look To The Classics

Iconic scents are popular for a reason. They’re universally appealing and never go out of style. If you’re stuck for a scent that feels just right,  unstopper a bottle of Chanel Mademoiselle, Miss Dior or Chloe Eau de Parfum. These are romantic, warm scents that everyone will recognise and you’ll love wearing.

8. Attend Scent School 

If you feel like you’ve sprayed endless sample cards and still can’t find the scent for you, many fragrance houses offer sessions to help you find a new perfume that suits you perfectly. 

Jo Malone London offers both in-store and virtual scent sessions, where they introduce you to the ingredients in their famous fragrances before helping identify the one for you, while sustainable fragrance house Floral Street offers an immersive experience with their ingredients to help you realise which you like best to find the right fragrance for you.

Floral Street also offers a wedding fragrance service, where the team will discuss everything from your big day outfit, to the theme of your day and how you want to feel to help you select the dream scent. 

9. Look At The Bottle

For the aesthetically minded nearly-weds out there, it’s worth thinking about what your chosen perfume looks like - especially if you’re detail-oriented. Many people have their photographer documenting their wedding morning, and your wedding day fragrance is likely to appear in lots of the photos, so make sure you like the look of it! 

10. Stick With Your Favourite 

If you’re feeling particularly nervous about your wedding day (all eyes will be on you, after all), why not stick to your signature scent? It will feel comforting and familiar, and sometimes that’s exactly what you want on a stressful day. Plus, it’s one less thing on your wedding to do list. 

What is the Best Wedding Perfume?

Of course, the best wedding perfume for each nearlywed is going to be different as it's such a personal choice, however, as leading perfume experts, we asked the team at Jo Malone for their most popular wedding perfume scents and trends.

They told us: "Florals certainly sweep in and steal the show when it comes to weddings. Peony and Blush Suede is one of our most popular wedding scents- who can resist the endless unfurling of peony petals, soft and sweet with a hint of spice, and for coastal settings we see the exhilarating Wood Sage and Sea Salt take the lead, this is particularly favoured across the genders too.

"The seasons also influence tastes, springtime naturally calls for dewy, wild and woodland flowers; the carpet of sapphire that is Wild Bluebell, with notes of crystal-clear lily of the valley, is perfect. Jo Malone London's English Pear and Freesia will always be the queen of Autumn, full of golden light and ripening pears. 

"Wintertime typically sees us drawn to richer, warmer scents that envelope us like cashmere - Myrrh and Tonka is dreamy this time of year and Pomegranate Noir, with mulled red fruit, is simply iconic."

How To Make Wedding Perfume Last All Day?

Bridal bouquet and wedding perfume displayed on a white backdrop
Unsplash/Alexandra Gorn

You’re unlikely to have a bag with you on your wedding day, so choosing perfume that lasts well is key. 

1. Look For Eau De Parfum

The experts at Floral Street recommend opting for an eau de parfum rather than an eau de toilette as this has a higher concentration of perfume in it, so it’s guaranteed to have more longevity. 

2. Moisturise First!

“Fragrance lasts longer on moisturised skin, so moisturise well before applying,” says Amanda Morgan. To really intensify, check if your chosen scent comes with a matching body lotion, oil or mist to boost intensity. 

3. Spray Generously

“Traditionally fragrance application is focused on our pulse points, but for enhanced longevity, spritz your perfume on textiles such as your veil or dress to leave a lovely trail of scent,” says Amanda. 

4. Don’t Rub Your Wrists

It’s second nature to rub your wrists together after you spritz on your scent, but Floral Street urges us not to. “It’s much better to spritz and waft for an all over aroma,” they say. 

Is Perfume a Good Wedding Gift?

Classic wedding perfume Chanel No 5 displayed with flowers
Unsplash/Laura Chouette

Perfume can be an amazing wedding gift for a nearlywed, however we wouldn't hedge your bets on them wearing it on their wedding day unless it's been discussed prior to you gifting it. 

If you would like to buy wedding perfume for a bride on their wedding day for them to wear then and there, have a conversation beforehand about what they'd like to wear on their wedding day and if they have any preferences. It's also worth checking to see if they've already bought one for themselves. 

Alternatively, if you want to gift wedding perfumes for them to wear after the wedding and enjoy as a newlywed, we think wedding perfume is most definitely a good gift to give. 

Adding to this, Jo Malone London advise, "Perfume can make such a thoughtful wedding present, especially if you already know the fragrance someone has chosen or want to book and attend this service with them. Everything we do at Jo Malone London comes beautifully wrapped in one of our iconic cream and black gift boxes and bowed to perfection.

"There are also many ways to personalise a carefully chosen present - from embossed boxes to engraved bottles and lids, making it a special keepsake of the day."

Now you've got your scent sorted, have you thought about what your wedding nails will look like?