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Sarah Allard

Sarah Allard


Sarah was the editor of Hitched until late 2021 and led the small but mighty editorial team to create content that excites, inspires and informs wedding couples, the wedding party and guests. Sarah has provided regular commentary for press on the latest wedding news and trends, with appearances on Sky News and ITV News, regular slots on BBC Radio and comment for Marie Claire, The Guardian, The Independent, Stylist and many more. She also worked closely with her team to make inclusivity a priority across all of Hitched’s content, to ensure all couples feel represented and welcome. Sarah grew up in Norfolk and now lives in East London with her partner. When she’s not getting involved in a bit of DIY or exploring the latest restaurants and bars in the city, Sarah loves to travel - Japan is next on the list!


After graduating in 2008, Sarah worked in marketing for two years. She joined GoodtoKnow in 2010 as an Editorial Content Producer on their print title before moving across to as Wellbeing Editor, and has worked in digital journalism since. Sarah became Editor at GoodtoKnow in 2016, where she was responsible for the site’s digital content strategy. She joined Hitched as Editor in 2017, before leaving 2021.


Sarah graduated from Loughborough University in 2008 with a degree in Publishing with English. As part of her degree, she took her third year out to work as a Junior Editor for a book publishing company, where she edited titles on sport and local history. She volunteered for the Loughborough University Student Magazine in her final year, where she wrote her first fashion piece, and has been hooked on fashion mags since!

Hitched Q&A with Sarah: 

What Is Your Ideal Wedding Style?

If a wedding showcases a couple’s personalities and feels unique to them, then I’m a fan! I happen to be incredibly indecisive so my own wedding style fluctuates between intimate London celebration and Californian destination wedding.  

Dream Honeymoon Location?

Speaking of which… it would have to be Palm Springs. It’s the combination of art deco buildings, amazing food and non-stop sun for me! 

What Was (or Would Be) Your First Dance Song?

Something unexpected… Bring Me the Horizon, perhaps? 

Favourite Celebrity Wedding Look?

I’m still not over Lily Allen’s Vegas elopement look - does it get more chic than a Dior mini dress?

Articles published by Sarah Allard

Jess Wright Shares a First Look at Her Romantic Mallorcan Wedding
TOWIE star Jessica Wright and William Lee-Kemp have shared a first look at their beautiful Mallorcan wedding, with Jess revealing: "I felt so much elation, so much happiness I could not stop smiling"
First Home Gifts: 51 Unique Housewarming Gift Ideas for Couples
Planning Essentials
Struggling to think of a unique first home gift for a couple you know? We've hunted high and low and found 51 unusual first home gift ideas to suit all couples and budgets, from food subscription boxes to chic homeware buys.
39 Beautiful Beach Wedding Dresses Perfect for a Coastal Celebration
Wedding Fashion
Whether you're opting to say your 'I dos' on the sand with a destination wedding or you're planning a coastal celebration closer to home, a beach wedding dress is an absolute must! We've rounded up the 39 best beach wedding dresses for every budget
17 Instagram-Worthy Kitsch Wedding Cakes for Retro Couples
Allow us to introduce you to one of our favourite new wedding trends - kitsch wedding cakes! Bold, bright and seriously fun, your guests won't be able to resist Instagramming each and every one of these retro-inspired creations
39 of the Best Wedding Reception Dresses
Wedding Fashion
Whoever said you have to stick to just one wedding dress on your big day? Make a statement with a wedding reception dress to party the night away in! Whatever your style, we've got a wedding reception dress here to suit all tastes and budgets
We Need to Talk About the Long-Term Mental Health Impact of Wedding Postponements
Planning Essentials
The loss of weddings, and the knock-on effects, is having a very real impact on the mental health of couples and wedding professionals, and to make matters worse, something could have be done about it...
What Is The UK Weddings Taskforce? Latest News, Updates & How You Can Get Involved
We explain everything you need to know about the UK Weddings Taskforce, including latest news and how you can get involved
Chalet Saunton, Devon: Wedding Venue & Mini-Moon Review
From chic, minimal interiors to breathtaking beach views, we discover why couples should say ‘I do’ to a wedding or minimoon at Chalet Saunton
Church of England Announces Weddings Will be Limited to Five People During Coronavirus Outbreak
Due to the ongoing restrictions on social gatherings amid the Coronavirus pandemic, the church have deemed it safer to limit all ceremonies held within churches to just five attendees
Princess Beatrice’s Royal Wedding on Hold amid Coronavirus Pandemic
Princess Beatrice's May wedding to Edoardo Mapelli Mozzi has been put on hold over Coronavirus, a Buckingham Palace spokesperson has confirmed
From the grand surroundings and luxury interiors to the impeccable service and city-centre location, find out what makes Rosewood London the perfect spot for mini-mooners and wedding couples alike
Beach Lodges at Carbis Bay, Cornwall: Hotel Review
Carbis Bay Hotel's brand new luxury beach lodges are an ideal escape for minimooners, not to mention the perfect spot to stay for weddings in the hotel. We took a trip to St Ives to see them for ourselves!
Tylney Hall, Hampshire: Hotel Review
Ceremony and Reception
Looking for a wedding venue with character, charm and exceptional service? You might want to consider Tylney Hall in Hampshire...
The Ned, London: Hotel Review
Ceremony and Reception
The Ned is one of London's most talked about hotels, but what makes it so special as a wedding venue? We went along to find out!