12 Best Wedding Dress Shops in London
Whether you want to buy, rent or have a gown made to measure, get ready to boutique hop in our guide to the best wedding dress shops in the capital
It doesn’t matter where you are in your wedding planning, shopping for the dress (or outfit) is one task you shouldn’t leave until the last minute. And where better to start your search than the best wedding dress shops in London?
The capital is synonymous with fashion, after all. It’s home to London Fashion Week and has some of the most sought-after shopping areas in the country. Whichever way you look at it, wedding dress shopping in London makes complete sense. But with so much choice, it can be hard to know where to start.
That’s why we’ve pulled together our edit of the best wedding dress shops in London, where you can check out everything from the designers stocked to the prices the dresses start from.
Whether you’re on the hunt for a designer bargain, plan on having a bespoke gown made for you, or are even considering renting your bridal outfit, these are the spots to shop wedding dresses in London right now. Happy browsing!
Where to go Wedding Dress Shopping in London: 12 Best Boutiques
It’s the most important dress you’ll ever buy – so where do you begin? At one of these top London wedding dress shops, of course…
Greta Bridal, Greenwich
If you dream of a made of a measure gown, Greta Bridal, located in the heart of South East London, could be the perfect place to begin. Led by designer and founder Aleksandra Backunaite, the highly skilled team will work with you to create the dress of your dreams using only the finest fabrics to ensure your gown fits like a glove.
Other services include custom veils, overskirts, capes and sleeves, as well as dresses for other members of the wedding party.
Book an appointment at the studio or browse the website to see Aleksandra’s off the peg wedding dress collection as a starting point – expect plenty of elegant yet seductive silhouettes, illusion lace and the prettiest luxurious trims. There’s even a few fabulous ‘second dress’ designs if you’re after something with a shorter hemline.
- Prices: From £800
Blackburn Bridal Couture, Blackheath
The London wedding dress shop to go to for nearlyweds in the know (and another firm South East London favourite), Blackburn Bridal Couture offers some of the most exclusive and unique names in bridal design.
With gorgeous gowns from the likes of Anna Kara, Modeca Bridal, Avenue by Josephine Scott and even its own line of effortlessly cool and modern dresses that are made to measure, expect everything from elegant form-fitting styles to romantic gowns crafted from the softest tulle and floral appliqué.
Creative director Russell Blackburn has been at the helm for more than 17 years and the service you’ll receive from the moment you walk through the doors is second to none. We also guarantee you’ll have a lot of fun – and there are plenty of cute bars, restaurants and cafés in and around the village of Blackheath to truly make a day of it.
- Prices: From £1,500
Tala Daniel, Richmond
Stocking a stunning collection of luxury designers, including Calla Blanche, Tina Valerdi (pictured), Élysée, Romanova Atelier and more, West London bridal boutique Tala Daniel has glamour at its core. The shop is owned by Rim Ahmadieh, who works to bring London nearlyweds a selection of carefully curated dresses from celebrated designers around the world that are modern and elegant in every way.
You’ll likely get to share in Rim’s knowledge and that of her excellent and talented team when you book your appointment, as well as have the opportunity to browse accessories. The boutique regularly has sample sales if you’re in the market for a bargain (who isn’t?!) and even offers a wedding dress rental service on most of the dresses that it has in store.
- Prices: From £1,500
W Wedding Bridal, Colindale
In case you were wondering where to shop for affordable wedding dresses in London, W Wedding Bridal has you covered – and you won’t be limited for choice either.
The talented team works with nearlyweds to create bespoke designs from scratch, as well as offering a whole range of modern and stylish wedding dresses to hire, which also means you could wear the dress of your dreams at a fraction of the expected cost.
The boutique is located in the stunning Beaufort Park area, close to Hampstead and Camden – ideal for anyone searching wedding dress shops in North London.
- Prices: From £400
Angelica Bridal, Islington
Another gorgeous option for nearlyweds seeking out the best wedding dress shops in North London, Angelica Bridal's Liverpool Road outpost stocks gowns for plus-size brides and has a team of brilliant bridal styling experts who will work with you to find the one.
Showcasing a wide range of international designers, including Justin Alexander, Essence of Australia, Madi Lane and the gorgeous Hera Couture, in an inclusive range of sizes (UK 16-28+), there’s something for every kind of bride in this woman-owned boutique.
Expect nothing less than a spacious, relaxing haven and the perfect atmosphere for making that all-important decision. The boutique also has another store in Camden Passage for those looking for sizes UK10-14.
- Prices: From £1,100
Lovely, Shoreditch
As the OG indie bridal shop in London, if you’re looking for alternative wedding dresses, you’ll adore the ethos at Lovely.
When the East London space launched in 2010, Lovely was one of the first to champion new and up-and-coming designers – with a range of size-inclusive samples on its rails – and still to this day you’ll find only the freshest and coolest styles from the likes of Saint, Rue De Seine, Dany Tabet (pictured), Savannah Miller and Zoe Rowyn (all firm Hitched favourites) as well as plenty of others.
You’ll also be able to browse a vast selection of wedding accessories, including jewellery, veils, headdresses and gloves. We promise you’ll leave feeling uplifted, empowered and perhaps even with the one in hand!
- Prices: From £2,500
Saragaglia Couture, Southwark
Founded by fashion designer Francesca Saragaglia, this tucked away boutique in South East London offers bespoke handmade wedding gowns as well as a selection of stunning off-the-peg styles. Each dress is personally designed by Francesca herself and handmade in a couture production studio in northern Italy using only the finest silks and laces.
Having the option to browse the collections alone makes this boutique worth the visit – expect plenty of modern and non-traditional designs, beautiful basque-style dresses, fluid skirts and the prettiest handmade details as well as a selection of coloured wedding dresses for nearlyweds who want something different. There’s also the option to shop a striking collection of pre-designed veils and accessories.
- Prices: From £500
Lace & Button Bridal, Harrow
When it comes to designer wedding dress shops in London, you’ll be hard pushed to find a more standout selection of romantic styles than that of Lace & Button. The West London boutique stocks the likes of Romanova Atelier (pictured), Pollardi and Katya Katya London, all of which boast designs that are perfect for the modern bride.
And when it comes to service, the five-star reviews speak for themselves. The team behind Lace & Button prides itself on its personal service, customisation options and incredible expertise – particularly when it comes to alterations and securing the perfect fit.
You’ll find a range of finishing touches in store too, including veils, tiaras and more.
- Prices: From £1,200
Rewritten, Hackney Wick
A label better known for its bridesmaid dresses, Rewritten also has a seriously stylish selection of bridalwear available to try on in its East London showroom.
Particularly perfect for nearlyweds who are considering something other than a dress, Rewritten’s wedding collection features a range of interchangeable bridal separates alongside its modern gowns, including blazers and trousers, skirts, camis and jumpsuits, all crafted from the dreamiest bamboo satin and liquid-like silk.
Book yourselves a double appointment and you may very well find that you’re able to tick off two wedding jobs in one day!
- Prices: From £120
AG Bridal, Stratford
A designer wedding dress shop in London that should be on every nearlywed’s radar, the conveniently located AG Bridal is a small but beautiful boutique lead by a brilliant and friendly team of stylists.
Inside you’ll find wedding dresses from popular designers such as Romantica, Veni Infantino, Kenneth Winston, Phoenix Gowns, Vero Bloom and Luce Sposa. For those on a budget, you’ll also find a curated designer outlet collection of dresses that come in under £1,000 – proof that searching for affordable wedding dress shops in London doesn’t mean having to compromise on a luxury experience.
- Prices: From £850
Katya Katya London, Chelsea
One of Europe’s best known bridal fashion houses, Katya Katya London’s sought-after gowns are always modern, romantic and innovative, and designers Katya and Marina are not afraid to experiment with shapes, styles and colours. These are definitely dresses to fall in love with.
For nearlyweds looking for wedding dress shops in West or Central London, this designer showroom is located in the heart of Chelsea – though it also offers virtual appointments which you can book online at the click of a button.
- Prices: From £1,400
Teresa Si Couture, Surbiton
Inspired by her passion for fashion, art and architecture, and having worked with the likes of Ralph&Russo, Elie Saab and Vivienne Westwood, Italian fashion designer Teresa Scognamiglio of Teresa Si Couture creates made-to-measure wedding gowns, bridesmaid dresses and mother of the bride outfits for style-conscious nearlyweds who want something truly unique.
With a complete focus on your wedding, Teresa will work with you from the initial consultation to the final fitting at her West London atelier to create the dress of your dreams, whether that’s vintage-inspired, a modern silhouette or even something with colour.
- Prices: From £2,500
Best Wedding Dress Shops in London: FAQ
What areas in London are best for wedding dress shopping?
You’ll find a wealth of great wedding dress shopping spots in London, but where you head may depend on what you’re looking for.
Tucked away in East London you’ll find some of the most modern names in bridal design – it’s also home to boutiques that will offer a great selection of alternative wedding dresses and super-wearable bridal separates.
If you’re looking for luxury designer gowns on a range of budgets, many of the wedding dress shops in Central London are best for this, while West London is home to a plethora of luxury designers who will work with you to create a made to measure or couture gown from scratch.
When should I start shopping for a wedding dress in London?
“Brides should start looking at least 12 months before their wedding date as it usually takes a minimum of 6-8 months to have a dress made and delivered if ordering from a boutique,” says Blackburn Bridal Couture’s Russell Blackburn.
“Ideally you should also allow around 2-3 months on top of that for any alterations.”
Do London bridal boutiques require appointments?
Like most wedding dress shops in the UK, most bridal boutiques across London will require you to make an appointment before you visit.
“I’d say around 95% would ask you to do so, and any that don’t perhaps won’t give you the same level of service and advice,” says Russell. Note that most will also charge for appointments – this is to deter no-shows – but often this cost is redeemable against the cost of your dress if you choose to purchase from the store.
“My best advice is to pick two or three wedding dress shops which carry designers and dress styles that you love to make it truly worth your while,” says Russell.
Are there second-hand wedding dress shops in London?
You may find second hand wedding dress shops in London, but more often than not pre-loved bridalwear is likely to be found in stores that specialise in second-hand designer clothing rather than a wedding-specific boutique. In most cases, it’s worth checking out resale sites such as eBay, The Loop and Vestaire Collective to find what you’re looking for.
Don’t forget too, that some of the wedding dress shops listed above allow nearlyweds to rent their wedding outfit, if you’re looking for a more sustainable option.
Where can I find vintage wedding dresses in London?
In addition to the online second-hand wedding dress shops listed above, Brides Do Good is another ethical London-based social enterprise that stocks more than 250 used dresses in its London showroom. Elsewhere, you’ll find a gorgeous selection of vintage-inspired wedding dresses at the likes of Rewritten, Lovely Bride, Saragaglia Couture and more.
Now you know where to start wedding dress shopping in London, get prepared for your appointment with our guide to choosing the right wedding underwear.
