The 29 Best Wedding Dress Shops in London

London is a mecca for wedding dress shopping, with something for every bride, at every budget. Here's where to find the best shops in London

Best Wedding Dress Shops London

Best Wedding Dress Shops London

Finding the perfect wedding dress is a tricky task – but the sheer number of fantastic wedding dress shops in London means you’re guaranteed to find the dress of your dreams.

From flagship designer stores to independent boutiques, from timeless classics to contemporary couture, and whatever your budget, there’s something for every bride.

If you’re after a beaded Jenny Packham gown that would make Kate Middleton envious to a vintage-inspired number, here’s your shopping hit list.

Meet the very best wedding dress shops in London.

1. The Wedding Club, Knightsbridge & South Kensington


For The Bride Who… Wants to Choose from the Best

With a stunning flagship store in Knightsbridge as well as a luxury boho store in South Kensington, The Wedding Club tops the list when it comes to variety. Stocking iconic luxury bridal brands like Zuhair Murad, Carolina Herrera, Naeem Khan and Reem Acra, it’s the place to be for any bride seeking glamour and sophistication. Additionally, when you find your dream dress, you will be invited to join The Club, a bridal loyalty program offering discounts and privileges from a variety of bridal brands. Both stores are appointment only.

Key brands: Berta, J’Aton, Pronovias, Bliss Monique Lhuillier

Prices from: £1,000

READ MORE: 43 of the Biggest Mistakes Brides Make When Choosing a Wedding Dress

2. Blackburn Bridal Couture, Lewisham


For The Bride Who… Has a Romantic, Bohemian Style

Blackburn Bridal Couture is perfect for the modern boho bride and anyone who wants to look effortlessly chic on their special day. The team at Blackburn have a passionate approach to helping you find The Dress, and the range of designers they stock – including their own brand – is enviable. The store is appointment only.

Key brands: Claire Pettibone, Anna Campbell, Alexandra Grecco, Theia, Blackburn Couture.

Prices from: £1,300

READ MORE: How to Measure Yourself for a Wedding Dress

3. Mirror Mirror, Islington


For The Bride Who… Wants a Dress That’s True to Her

Mirror Mirror Couture’s pursuit of creating wedding dresses that are fresh and current without compromising quality or fit has been almost 30 years in the making. That’s 30 years of knowledge, skill and expertise that won’t let you down in the run up to your big day. Their Mirror Mirror boutique stocks numerous other brands in addition to their own, and are dedicated to personalising each dress to the bride’s specifications. Book an appointment online for to visit their flagship store.

Key brands: Mirror Mirror Couture, La Sposa, Yolan Cris, Pronovias

Prices from: £1,650

READ MORE: Everything You Need to Know About Wedding Dress Alterations and Fittings

4. Morgan Davies Bridal, Essex Road

Best Wedding Dress Shops London
Best Wedding Dress Shops London

For The Bride Who… Wants Wide Variety from the Best Designers Around

Morgan Davies Bridal boasts a wide selection of gowns carefully curated from some of the best designers, to ensure their brides see something a little different. No matter what your style, they will find you a dress that makes you shine. Morgan Davies stock several UK-made brands and have an amazing selection of eco-friendly gowns. Their boutique store is a warm and welcoming space right on the busy high street of Essex Road, Islington. Not only do Morgan Davies stock bridal gowns, they have an amazing array of bespoke accessories and veils to finish off the look. They work by appointment only.

Key brands: Stephanie Allin, Alon Livne, Jesus Peiro, Ersa Atelier, Alan Hannah, Bowen-Dryden, Anna Georgina and Inbal Dror

Prices from: £1,400 to £7,500

READ MORE: The Secret to Finding the Right Dress for Your Body Shape

5. Luella’s Bridal, Wimbledon


For The Bride Who… Wants a Carefully Curated Look

Luella’s is for free spirits: the boutique store stocks a wide range of bohemian and classic wedding dresses handpicked by the team for their originality. From relaxed, understated gowns to more intricate beaded and lace numbers, you’re bound to find your perfect dress here. The store – which is appointment only – also stocks shoes and accessories, so you can build your entire bridal look with minimal hassle.

Key brands: Luella’s Bridal, Bo & Luca, Sally Eagle, Galina Couture, Limor Rosen

Prices from: £2,000 for made to order dresses and £500 for sample dresses.

6. Betty McCaul - Enfield 

Best Wedding Dress Shops London
Best Wedding Dress Shops London
For The Bride Who… Wants Sample Prices with a Boutique Experience
Based in Enfield, North London, Betty McCaul have over 250 gowns in store – all of which have been hand-selected by owner Amy and her team. The store operates on an appointment-only basis, ensuring that every bride is given the attention and privacy they deserve. With an amazing service and discounted prices, it’s no wonder brides from as far as Iceland and Israel have travelled to shop at Betty McCaul!

Key Brands: Ellis Bridals, Stella York, Essense of Australia, Romantica

Prices from: £499

7. Sassi Holford, South Kensington


For The Bride Who… Wants the Royal Treatment

Sassi Holford’s stunning designs manage to be simultaneously classic and fresh, perfect for the bride who wants an elegant dress with a contemporary twist. Every dress is handmade in her Somerset studio and features her famous cut and fit to create the most flattering of wedding gowns. She also has the royal seal of approval – Autumn Kelly wore one of her designs to marry Peter Phillips. With over 35 years of experience in couture dress making behind her, Sassi knows how to create dress than will stun your guests.

Key brands: Sassi Holford

Prices from: £2,000

8. Evelie

Bridal boutique with dark wood floor and plants
London bridal boutique showing racks of dresses and stylish decor

For The Bride Who… Wants a Designer Dress for Less Than £1,500

Evelie is a modern boutique nestled in a quiet mews in Maida Vale offering new and sample wedding dresses from a range of UK and European designers.

The team at Evelie is obsessed in creating the perfect wedding dress shopping experience for every bride, and in giving them advice on what wedding dress silhouettes will suit them best while making sure it complements their own personal style.

It costs £10 for a two hour bridal appointment, and Hitched members will receive 10% off the price of their wedding dress.

Key brands: Catherine Deane, Sassi Holford, Temperley, Eliza Jane Howell, Charlie Brear and Philllipa Lepley. 

Prices from: £600

9. David Fielden, South Kensington


For The Bride Who… Seeks Drama and Romance

David Fielden’s flagship Fulham Road store, much like his designs, is all about modern romance. The renowned designer is a favourite with celebrities including Bette Midler, Julia Roberts and Kate Moss. His bridal dresses, while always elegant and polished, have an exciting contemporary edge that’s perfect for the contemporary bride.

Key brands: David Fielden

Prices from: £1,800

READ MORE: Simple Wedding Dresses: 51 of Our Favourite Gowns for Modern Brides

10. Amanda Wakeley, South Kensington


For The Bride Who… Exudes Easy Glamour

A favourite with women known for their impeccable taste – including Meghan Markle, Kate Middleton, Olivia Palermo and J Lo – Amanda Wakeley’s flagship London boutique is as glamourous and serene as you would expect. Her clean, understated styles will be ideal for any bride who wants an air of timeless elegance.

Key brands: Amanda Wakeley

Prices from: £1,795

READ MORE: 23 Designer Wedding Shoes That Are Worth Blowing the Budget For

11. Savin London, Greenwich


For The Bride Who… Wants to Turn Heads

Choosing your wedding dress at the Savin London boutique is a luxury experience. You have your pick of the brand’s unique and striking range of bridalwear, and a hands-on team for all your questions and requests. The brand specialises in bold, intricate designs, and whatever you choose is bound to be truly one-of-a-kind.

Key brands: Savin London

Prices from: £1,350

12. Katya Katya, Chelsea


For The Bride Who… Wants a Personalised Experience

Katya Katya wants you to have exactly what you want, how you want it. The brand encourage their brides to be creative in making a gown truly theirs and adding a personal touch to Katya Katya’s mix of modern and vintage styles. The materials here sing: French laces, Italian silks and handbeaded embellishment using Swarovski gems.

Key brands: Katya Katya

Prices from: £3,500

READ MORE: The Best Beaded Wedding Dresses

13. Jenny Packham, Mayfair

Best Wedding Dress Shops London

For The Bride Who… Wants Iconic British Elegance

A truly iconic designer, Jenny Packham counts The Duchess of Cambridge as one of her most loyal clients. Her gowns and separates are effortlessly elegant and chic, ranging from ethereal to all-out glamour. The flagship store is appointment-only for brides.

Key brands: Jenny Packham, Jenny Packham Jewellery and Jenny Packham Fine Jewellery.

Prices from: £2,300

14. Suzanne Neville, Knightsbridge

Best Wedding Dress Shops London

For The Bride Who… Is All about the Classics

Suzanne Neville’s designs are for the bride who wants a dress that has both classic and unique elements. The boutique offers a range of styles, silhouettes and cuts in the designer’s typical soft, romantic style. A the forefront of British design, Suzanne has dressed everyone from A-listers to discerning brides. If you’re after a beautifully constructed dress that can be handed down the generations, Suzanne Neville is a perfect choice.

Key brands: Suzanne Neville

Prices from: £2,000

15. David’s Bridal, Stratford

Best Wedding Dress Shops London

For The Bride Who… Wants a Tough Task Made Easy

David’s Bridal, which stocks big names such as Zac Posen and Vera Wang in addition to their own brand, makes choosing your dress an enjoyable experience. With highly trained consultants on hand with iPads to show you which of their styles will suit your theme, budget and figure, they’ve truly simplified the whole process of choosing your dress – leaving you with the fun part of trying them all on. Additionally, David Bridal’s is committed to size inclusivity so there’s a choice for every bride. You can also pick up your bridesmaids, flower girls and the mother of the bride dresses here too.  

Key brands: White by Vera Wang, Zac Posen, David’s Bridal Collection, Galina

Prices from: £225

READ MORE: 23 High Street Wedding Shoes That Look Seriously High End

16. Charlie Brear, Queen’s Park

Best Wedding Dress Shops London

For The Bride Who… Knows Her Cult Brands

Any bride with a passion for contemporary, understated styles and dramatic silhouettes will be spoilt for choice with Charlie Brear’s bridal creations. The former stylist turned her hand to selling one-off pieces of bridalwear in 2005 and since then has gained a cult following as a global brand synonymous with luxury and originality. Her designs are simple yet stunning, suiting both the romance of a wedding and the personality of each individual bride.

Key brands: Charlie Brear

Prices from: £1,300

17. Halfpenny London, Bloomsbury


For The Bride Who… Is Effortlessly Cool

Kate Halfpenny’s bridal label is refreshingly intimate in its approach to crafting wedding dresses – each dress is made to suit the bodies, the style and the lifestyles of each individual bride. Counting icons like Kate Moss and Erin O’Connor as close friends and clients, Kate’s designs have a certain coolness and confidence to them. Whether it’s a dress, a crop top with a skirt, or a matching fur coat you’re looking for, Halfpenny London does quality and luxury. Visits to the boutique are by appointment only.

Key brands: Halfpenny London.

Prices from: £1,500 for the Halfpenny London Collection, £3,750 for the made to measure collection and £7,500 for couture gowns

READ MORE: How to Break in Your Wedding Shoes

18. The Mews Bridal, Notting Hill


For The Bride Who… Embodies Parisian-chic

The Mews Bridal stocks an impressive collection of wedding-wear by leading French bridal couture designers. Timeless and intricate, the dresses are made using high quality fabrics, including lace, silk crepe and tulle. This is bridal with a high fashion edge; any bride with a unique sartorial style should start their dress search here. Book an appointment for a visit via their website.

Key brands: Rime Arodaky, Laure de Sagazan, and Margaux Tardits.

Prices from: £1,500

19. Mia Sposa, Holborn

Best Wedding Dress Shops London
Best Wedding Dress Shops London

For The Bride Who... Is Very Particular About Customer Service

Situated in Central London, spacious store Mia Sposa offers a friendly shopping experience for the bride-to-be, with dedicated bridal consultants are on hand. For the groom, they offer a collection of contemporary and traditional formal menswear outfits, complemented by waistcoats and accessories.

Key brands: Maggie Sottero, Novia D’Art, Willowby by Watters, Monica Loretti, Mon Cheri, Ronald Joyce

Prices from: £1,000 - £3,000 

20. BOA Boutique, Richmond

Best Wedding Dress Shops London
Best Wedding Dress Shops London

For The Bride Who... Wants To Try a Wide Range of Wedding Dress Styles

Easily accessible from Richmond Station, BOA Boutique offers bridal, accessories and occasion wear. There's an extensive collection of bridal gowns ranging from beautifully classic to contemporary chic, as well as bespoke gowns and a made-to-measure couture service.

Key brands: Alma Novia, Ivory & Co., Louise Bentley, Lyn Ashworth and Sheila Harding.

Prices from: Enquire with boutique

21. House of Ollichon, Islington 

Best Wedding Dress Shops London
Best Wedding Dress Shops London

For The Bride Who... Wants an Alternative to a Wedding Dress

Who says you have to wear a wedding dress? House of Ollichon specialises in bridal jumpsuits and separates, spanning a range of styles from boho to modern minimalist. As well as their cool made-to-measure designs, the brand offers a bespoke service, so you can put together a unique look. You can buy online, but an appointment at their boutique allows you to try a variety of styles.

Key brands: House of Ollichon

Prices from: Enquire with boutique 

READ MORE: 15 Best Two-Piece Wedding Dresses and Bridal Separates

22. Angelica Bridal, Islington

Best Wedding Dress Shops London
Best Wedding Dress Shops London

For The Bride Who... Wants a Personalised Experience

Beautiful boutique Angelica Bridal is open seven days a week and evenings for one-hour appointments with the in-house bridal consultants. The store stocks a wide range of looks and designers from around the world, whether you're looking for a flowing boho dress or something slinky and sophisticated, with over 120 styles. Situated on a pretty cobbled street in Islington, the boutique offers an intimate, laidback experience. Just 10 minutes away, you'll find their new plus size boutique with dresses in size 16-26.

Key brands: Raimon Bundo, Ritva Westenius, David Fielden, Charlotte Balbier, Martina Liana, Justin Alexander, Rembo Styling, Essense of Australia, WhiteOne Collection

Prices from: £1,000 - £7,500

23. Joyce Young Design Studios, London & Glasgow

Best Wedding Dress Shops London
Best Wedding Dress Shops London

For The Bride Who... Is Looking For a Timeless Wedding Dress 

Designed by Joyce Young OBE, these bridal collections are exclusively available in the two stores in London and Glasgow. The couture gowns are crafted from silks and European laces, some with intricate beadwork and all made in the UK. As the store controls its own wedding dress production, they can offer particular flexibility.

Key brands: Joyce Young Couture, Studio Collections, Special Occasion Outfits, Dessy Bridemaids

Prices from: Studio Collection Bridal from £1,500-£2,750, Joyce Young Couture is £3,000 

24. Phillipa Lepley, Chelsea  

Best Wedding Dress Shops London
Best Wedding Dress Shops London
For The Bride Who... Loves Luxury and Refined Romance

Phillipa Lepley creates couture bridal gowns that are pure refinement. With luxe materials, precision-designed silhouettes and incredible attention to detail, her dresses are handcrafted in London. You have a selection of over 70 styles to choose from to create your ideal gown.

Key brands: Phillipa Lepley

Prices from: Enquire with boutique

READ MORE: 21 Stunning Fit and Flare Wedding Dresses 

25. Blush & Ivory, Kensington

Best Wedding Dress Shops London
Best Wedding Dress Shops London

For The Bride Who... Wants To Stay True To Her Individual Style

Blush & Ivory is a stylish and intimate bridal boutique situated on Kensington Church Street. Their dresses are sourced from around the world, to ensure the perfect balance between different styles, whether boho or classic.

Key brands: Pronovias, Cymbeline, Julie Vino and Lazaro

Prices from: Enquire with boutique

26. Bridal Rogue Gallery, Marylebone

Best Wedding Dress Shops London
Best Wedding Dress Shops London

For The Bride Who... Wants To Put Her Whole Look Together In One Boutique

As well as an impressive collection of wedding dresses, Bridal Rogue Gallery has a curated selection of beautiful accessories, including jewellery, headpieces and belts, and gorgeous Rachel Simpson shoes. All fittings and alterations are carried out in-house, so you can put together your perfect look all in one place.

Key brands: Eliza Jane Howell, Atelier Pronovias, Olvi’s, Rembo Styling, White One, Ghost, La Sposa and Pronovias

Prices from: £1,000-£4,000 

27. Heart Aflutter Bridal, Hackney

Best Wedding Dress Shops London
Best Wedding Dress Shops London

For The Bride Who... Loves Cool And Unusual Styles

This cool bridal studio is the place to come for non-traditional, alternative wedding dresses. Heart Aflutter Bridal only works with independent designers, and have a carefully curated selection of gowns.

Key designers: Sarah Seven, Truvelle, Scout Bridal, Vagabond, Rasha London, Aesling, Laudae

Price range: £1,500-£4,000 

READ MORE: The 10 Biggest Wedding Dress Trends for 2021

28. Grace Loves Lace, Hackney

Best Wedding Dress Shops London
Best Wedding Dress Shops London

For The Bride Who... Oozes Boho Chic

Australian brand Grace Loves Lace are known for their free-spirited boho designs, with sexy silhouettes and cool details. Their first London showroom is in Shoreditch, with complimentary appointments in the chic private styling suites.

Key brands: Grace Loves Lace

Prices from: Enquire with boutique

29. The Fall, Stratford

Best Wedding Dress Shops London
Best Wedding Dress Shops London

For The Bride Who...Wants Brands You Can't Get Elsewhere

Located in an East London loft, The Fall is one of a growing number of London bridal boutiques catering to brides who want a non-traditional dress. Their designer selection is well curated, and they also offer accessories and bridesmaid dresses.

Key brands: Lein, The Law, Cortana, Sleeper, & For Love

Prices from: £300 - £3,000

If your budget is tight, then don’t forget to check out or selection of wedding dresses under £100, wedding dresses under £500 and wedding dresses under £1,000 to help you find your dream design.

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