Lovely Bride is a bridal boutique based in London. As the OG Indie bridal shop, established in 2010, Lovely Bride redefined the wedding dress shopping experience by being the first to stock undiscovered designers that offer the freshest bridal fashion. The team believes that every bride deserves the real deal for their date with destiny and aims to provide an uplifting and empowering experience to every client.

Services Offered

We specialise in original gowns by ingenious designers. We also carry a vast selection of wedding accessories, including jewellery, veils, headdresses, hats, hair accessories, and gloves. Lovely celebrates body positivity and favours designers who offer dresses in an inclusive size range. Lovely Bride is more than just a bridal shop, it is a community, and the team believes in transparency, empowerment, and women supporting women. We pride ourselves in providing a warm and welcoming environment and offer support, advice and guidance to clients to help them enjoy their once-in-a-lifetime walk down the aisle.