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On since 2023

Last update: November 2023

Lovely Bride is a bridal boutique based in London. As the OG Indie bridal shop, established in 2010, Lovely Bride redefined the wedding dress shopping experience by being the first to stock undiscovered designers that offer the freshest bridal fashion. The team believes that every bride deserves the real deal for their date with destiny and aims to provide an uplifting and empowering experience to every client.

Services Offered

We specialise in original gowns by ingenious designers. We also carry a vast selection of wedding accessories, including jewellery, veils, headdresses, hats, hair accessories, and gloves. Lovely celebrates body positivity and favours designers who offer dresses in an inclusive size range. Lovely Bride is more than just a bridal shop, it is a community, and the team believes in transparency, empowerment, and women supporting women. We pride ourselves in providing a warm and welcoming environment and offer support, advice and guidance to clients to help them enjoy their once-in-a-lifetime walk down the aisle.

  • Woman-owned

Frequently asked questions

What services do you offer?

Sale of wedding dresses
Sale of wedding accessories
Advice on beauty and style

What services do you offer?

Sale of wedding dresses
Sale of wedding accessories

How far in advance should I contact you?

For a stress-free timeline, plan on ordering your dress 9 to 12 months prior to your wedding date. Dresses are made to order and can take up to 5 to 7 months to produce, plus 2 to 3 months to tailor

Do you have an outlet section?


Do you have an outlet section?


Do I need to make an appointment?


What is the style of your designs?


What kind of accessories do you offer?

Headdresses, hats and hair accessories

How do you work?

Sample Sizing: UK12-14 and UK16-22 (select styles)

Operating hours:

Tuesday: 11:00-19:00 Wednesday-Thursday: 11:00-20:30 Friday-Sunday: 10:00-18:00

What are the forms of payment?

All major credit and debit cards are accepted

Served in

East Central London, Essex, Hampshire, Kent and Surrey

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Alterations Boutique
4.9 out of 5 rating , 106 reviews
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60 Great Eastern St EC2A 3QR EC2A 3QR City of London (East Central London)

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