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Located in Cheltenham, Gloucestershire, The Cotswold Frock Shop is a wedding boutique that has been helping brides find their special designer dresses. With over three decades of experience, this shop offers over 200 wedding gowns to choose from. This store's bridal experts listen carefully to each client to understand the styles of gowns they would like to try during their appointment. They are happy to provide suggestions on how the dress can be made bespoke just for you.

Services Offered

The Cotswold Frock Shop has an extensive range of designer wedding gowns to choose from. Some of these designers include Mori Lee, Romantica, Ronald Joyce, Casablanca, Veni Infantino, Manon, and Cabotine. What's more, there is a wonderful selection of accessories for each bride including veils, tiaras, jewellery, shoes and so much more. Bridesmaids dresses are also available to order in a fabulous palette of colours and styles. Mother of the bride or groom outfits together with matching hats and fascinators are also stocked at this boutique. There is a wonderful selection of accessories for each bride including veils, tiaras, jewellery, shoes and so much more.

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Frequently asked questions

What services do you offer?

Sale of wedding dresses
Wedding dresses hire
Sale of wedding accessories
Sale of gowns for maid of honour, bridesmaid, flower girls...
Advice on beauty and style
Other (Expert Wedding dress alteration service)

What services do you offer?

Sale of dresses for bridesmaids
Sale of dresses for mother of the bride
Sale of wedding dresses
Sale of wedding accessories
Image and style advice

How far in advance should I contact you?

Delivery on wedding dresses can be 20 weeks or more, our brides visit us around 9 -12 months before the wedding to choose their gown. We always have ex display sale gowns to buy and take away same day

Do you have an outlet section?


Do you have an outlet section?


Do I need to make an appointment?


What is the style of your designs?


What kind of accessories do you offer?

Headdresses, hats and hair accessories
Other (Lace jackets and boleros Feather wraps Capes. Knitted bridal cover ups)

How do you work?

By Appointment Now only one bride in store at a time, you have the whole of the Bridal Gallery to yourself and the undivided help and attention from one of our helpful and knowledgeable bridal s

Operating hours:

Monday to Saturday 10.30 am to 4.30 pm Evening bridal appointments available by request We open on Sundays when weekday appointments are unavailable Alteration service Monday to Thursday at 9.00am

What are the forms of payment?

We accept payments by Debit cards Credit cards Cash And our online store takes PayPal


Wedding Dresses:

Ella Rosa by Kenneth Winston, Essense of Australia, Kenneth Winston, Madeline Gardner New York, Morilee, Morilee By Madeline Gardner, Romantica, Ronald Joyce

Mother of the Bride:


Wedding Cufflinks and Watches:

Miranda Templeton, Morilee, Rainbow Club

Bridal Headwear and Jewellery:

Linzi Jay Accessories, Miranda Templeton

Wedding Shoes:

Rainbow Club

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4.2 out of 5 rating
5 reviews
  • Quality of the service
    4.2 out of 5 rating
  • Response time
    4.4 out of 5 rating
  • Professionalism
    4.2 out of 5 rating
  • Value for money
    3.8 out of 5 rating
  • Flexibility
    4.2 out of 5 rating
100% Recommended by couples
Lyndsay Sent on 04/06/2022
5 out of 5 rating

Lovely little bridal shop in Stow

The staff are lovely and can’t do enough for you, it’s a lovely bridal shop with a good variety of dresses at a range of prices
Rebecca M. Sent on 01/11/2021
2 out of 5 rating

Perfectly imperfect

We drove 2 hours to come to this shop in which I found a dress I absolutely fell in love with, the morilee striped milly dress. The first appointment was a dream with Christine and trying on dresses, the second appointment is when the trouble started. Unfortunately I got there and the dress ordered in for me was the wrong dress meaning my options were either to wear the dress they keep on the shelf as the try on dress or keep the wrong one as it was so close to the wedding, I kept shelf one. We had a ribbon attached to the middle to help with the seam and tried it on one last time and took it home, when taking it out the bag we saw a hole in the back of the dress with a stain and a needle still left in it, my mom took it back where the seamstress had informed her she did know about the hole and failed to declare it, the stain was removed but as this was 3 days before the wedding nothing could be done about the hole and that we need to remember it was a try on dress which we got alterations costing up to £600 for free. This angered us greatly as the alterations done wouldn’t of needed to be done if the correct dress did arrive which the correct length and we never intended to have a try on dress in the first place.
At the end of the day, I wore the dress and I looked beautiful, the hole did rip further but you only wear the dress once and it was perfectly imperfect.
B Sent on 07/03/2024
4.6 out of 5 rating

A lovely dress shopping experience

Cotswold Frock Shop made the whole process easy from start to finish. I walked in not knowing what sort of dress I wanted and left with my dream dress which is far better than I could have imagined. I used the in-house seamstress for my alterations which were expensive but she did a great job. Nearer to my wedding I noticed that the straps weren’t as tight as I would have liked and they fitted me in the next day to get it sorted. Lovely shop with a wide variety of dresses.
Donna M. Sent on 04/04/2022
4.2 out of 5 rating

Beautiful dresses

Ruby was lovely, understood what I was looking for and helped me find my perfect dress. I wasn’t expecting to find my dress at Cotswold Frock Shop as, at the time, I found the dresses online a bit dated. Having looked now, they have updated it with lots of new styles so that’s good.
I have a few things that would have made the process of buying my dress (and parting with £2k) more special.
- I am a size 14-16, of all the dresses, only one even came close to doing up. They were all size 10 at a guess. This made me feel huge.
- there was no special “you found the dress” moment. I would have loved a photo with my mum and a little “I said yes” photo op.
- they only take new dress appointments on Saturdays and are open 10-4:30 week days. I struggled to get any time off to collect my dress as it arrived much quicker than anticipated (which is great) and so they did stay open later for me to collect it but I felt very rushed out. Just one evening open to 7 for example would be good for collecting dresses. Yes you’ve already sold it but some after care would have felt nice when it’s such a huge purchase.

All in all very happy with my dress.
Imogen B. Sent on 08/10/2021
5 out of 5 rating

Best experience I could imagine!

Ruby was incredible from the moment I arrived - made me feel so comfortable and relaxed, I could have stayed for hours and hours. We found my dress straight away, the only advice I had given was that I was self conscious of my arms and stomach area but open to all dresses. The dress I ended up purchasing was the first dress I tried on, and I can let wait to try it on again and again and again! Thank you for making my first dress shopping experience so good I didn’t want to go anywhere else!
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The Cotswold Frock Shop Real Weddings

Jess & Tom
32 photos · 20/11/2021

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2/3 Park Street, Stow on the Wold GL54 1AQ Cheltenham (Gloucestershire)

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