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Weddings

About

Based in Tunbridge Wells in the Kent region of England, Isabella Grace Bridal is a wedding dress boutique. This award-winning shop stocks an incredible variety of carefully curated designer dresses, including Justin Alexander, Eliza Jane Howell, and Essense of Australia. This team of stylists works to help every newlywed-to-be look and feel their best on their big day, offering a stress-free shopping experience while providing expert advice and guidance.

Services Offered

Isabella Grace Bridal works to create a luxury experience for newlyweds-to-be as they shop for their perfect gown. Engaged couples can make an appointment to visit this chic store. This ensures that one of the experienced stylists will be available to assist, and one of their three incredible fitting suites will be free. Accommodating brides of all styles, this company offers everything from floaty bohemian dresses to classic silk gowns. Catering to brides of all budgets, they also offer a sale section, as well as a selection of accessories.

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Frequently asked questions

Designers

Wedding Dresses:

Essense of Australia, Justin Alexander, Martina Liana

Reviews for Isabella Grace Bridal

Charli
Charli Sent on 30/12/2025
4.4 out of 5 rating

Fantastic dress experience, not a lot of veil choice

I had a fantastic experience buying my wedding dress at Isabella Grace. Our saleswoman couldn't have been more helpful considering I was overwhelmed by the choices available out there and am self-conscious about specific parts of my body. She helped rule out entire styles based on how I felt in them, and we then landed on a particular style and tried a variety of designs in that vein. The dress I chose wasn't what I would've imagined but I absolutely adore it and am so sad not to wear it again now. It had the benefit of being extremely comfortable and easy to get into too (not to be underestimated).

The reason for the 4 stars instead of 5 is because of my experience then trying to find accessories and a veil. This was a separate appointment with different staff, and there were very few options available. Only classic veil styles (no drape or cape), and none in the right colour for my dress (pale ivory), with no creative suggestions for what to do about it. I had a veil included with the purchase price of my dress so took one away anyway as a backup but ended up buying one elsewhere. More support here would have led to a happier experience overall.
Vicki
Vicki Sent on 06/12/2025
5 out of 5 rating

A princess for the day.

Isabella Grace were wonderful. I was made to feel so special when trying on all the different dresses.
I found my dream dress and felt like a princess on my special day.
Suzie
Suzie Sent on 26/10/2025
5 out of 5 rating

The most amazing experience for buying my wedding dress

It's strange looking back now at how nervous I was about shopping for my wedding dress. As a curvy girl, I had a lot of anxieties about what the experience would hold for me. I'd seen a dress online which drew me to Isabella Grace so they were naturally the first shop I made an appointment with.

My first interation was before my appointment when store manager Nicky called me to reassure me about trying on dresses as a curvier girl and how wedding dress sizes are ridiculous! This instantly made me feel like I'd made the right decision.

When I arrived, fairly nervous, with my bridesmaids, we were treated like VIP guests. From a selection of 6 dresses prior to the visit, Sharon the assistant handed me 'Sally' by Stella York, the dress that drew me to the shop. I was nervous about trying it on first but Sharon said if it's what I'm drawn to, we should go for it first - what a coincidence she handed me the dress first!

The emotions came flooding out, I didn't know you could get 'the feeling' with a dress but both myself and my bridesmaids were in floods of tears and it's genuinely the most beautiful I had felt (before my wedding day of course).
Deal done, first dress and I said yes. Isabella Grace were amazing working with the order of dress, helping me understand measurements and how I wanted the dress to fit.

I can't recommend Isabella Grace highly enough. I've never felt more beautiful (and comfortable) than I did on my wedding day. They made an experience that I thought would be horrific into one of the best.
C
Caroline Sent on 09/10/2025
3.8 out of 5 rating

Dream Dress

I had such a wonderful experience at Isabella Grace Bridal! Amber was absolutely fantastic, so patient, kind, and incredibly knowledgeable. The range of designer dresses was amazing, and I was spoilt for choice. I loved so many of them, but Amber was brilliant at guiding me through the process and helping me make the right decision. I was also on a tight deadline and the team was so supportive in making it happen without any stress. The whole experience was seamless and special from start to finish. I can’t recommend Isabella Grace and Amber highly enough! Thank you for making my dress dreams come true!
Kirsten
Kirsten Sent on 21/09/2025
5 out of 5 rating

Beautiful boutique that helped me find the ‘one’!

I loved my whole experience at Isabella Grace from my first visit trying on dresses to picking up my dress when it was ready to take home. The team made me feel so comfortable and I’m really grateful to have had such a positive experience. I found the most perfect dress and I couldn’t have been happier
Nicola
Nicola Sent on 10/08/2025
1.6 out of 5 rating

Once They Have Your Money, They Simply Don't Care – Avoid Isabella Grace

I spent nearly £4,500 on a Milla Nova wedding dress for my daughter at Isabella Grace, and the experience was extremely disappointing.
From the beginning, we were led to believe we were getting more than just a dress — we were sold the idea of a full bridal service. Carrie, the assistant, clearly implied we’d receive support from purchase through to the destination wedding, including help with packing the dress and in-house alterations (which we always understood would be at an additional cost). That level of service was a key reason we chose this boutique. But once the dress arrived, everything changed.
We were told the balance had to be paid immediately, with two options: collect the dress or pay storage fees. Veil fittings? No appointments available before or during collection. No flexibility, no care.
My daughter never even had the chance for the simple, memorable “She said yes to the dress” photo moment. When I asked during collection if we could take a quick photo with the sign, the response was: “Only if you’re quick.” It felt rushed, dismissive, and entirely joyless.
The alterations process was also misleading. While their Sales Agreement clearly states:
“Alterations. No alterations are included in the price, and these will therefore be at an additional cost,”
we were led to believe they would be handled in-house by their seamstress. That turned out not to be the case — and once again, told you need to find a seamstress.
Later, when I contacted the shop to ask what veil would suit the dress — which we bought from them — suddenly they had availability for an appointment. Clearly, only if there’s more money to be made.
Once Isabella Grace takes your money, the customer service stops. There is no accountability for misleading information, no flexibility, and no real care for the bride.
Yes, the dress was beautiful — but thankfully, Milla Nova has other suppliers.
The experience at Isabella Grace was anything but. I would not recommend this shop to any bride looking for genuine support, service, or respect.
S
Sarah Sent on 19/07/2025
5 out of 5 rating

Beautiful dress

So impressed with the service and the variety of different dresses they had.

I found my dream dress
C
Chloe Sent on 07/07/2025
5 out of 5 rating

Amazing experience

I had such an amazing experience choosing my dress with Isabella Grace Bridal. From the welcome drinks to the whole experience. I was able to take time and really make sure i was happy with my dress before saying yes. Staff were amazing! Thank you so much.
Jasminebkent
Jasminebkent Sent on 23/04/2025
5 out of 5 rating

Enchanting dress, and a magical experience.

Absolutely faultless experience. Truly magical, and I found my dream dress here. The staff are glorious. It was one of the highlights of my wedding planning experience. Thank you team IG. I’m so lucky I got to wear my dress twice x x
Sorcha
Sorcha Sent on 06/04/2025
5 out of 5 rating

Top Notch!

The whole process was so easy and everyone made me feel so comfortable, can’t believe that the first dress I tried on here was my wedding dress!

The team and dresses are incredible and stunning and I recommend to my friends to visit if they are getting married!
H
Hayley Sent on 04/04/2025
5 out of 5 rating

Sister of Bride

We had an amazing morning at the Boutique. The venue was beautiful, clean and very welcoming. Nothing was too much hassle and everyone was so friendly. To top off an amazing experience my sister found the dress of her dreams! Cannot wait for the big day and for everyone to see how stunning she and the dress are! Any nervous brides to be should definitely visit this Boutique for an amazing experience
G
Georgia Sent on 01/02/2025
5 out of 5 rating

First time wedding dress shopping

I couldn’t recommend Isabella Grace enough! From the moment we walked in we were made to feel extra special.
Gabrielle who did my fitting was amazing and really tuned into what I was wanting and what suited me.
I came away with the perfect dress and even more excited for our day !
Jodie
Jodie Sent on 10/01/2025
5 out of 5 rating

Heaven for wedding dresses

I bought my dress 9 months before my wedding day and the team made it happen! In the bridal world this is super late to order a brand new dress but the team at Isabella Bridal ensured I would get my dress at least 3 months before the big day. At the initial consultation I was never pressured to pick a dress, they always made sure I thought about my decision and I felt they genuinely cared that I picked the right dress for me. As soon as my dress was delivered I got text updates to say it had arrived and when I could collect it. The options in the store are endless, they truly have something for every bride with so many different price points to pick from.
Chloe
Chloe Sent on 04/11/2024
5 out of 5 rating

Made me feel like a princess!

Isabella Grace was the only wedding dress shop I went to when planning my wedding as they are local to us and had been recommended by friends. The shop is beautiful and the staff are so friendly and helpful. Gabrielle was my bridal consultant and she really listened to what I had in mind and picked some beautiful dresses (I actually ended up buying the first dress I tried on!) and helped make the experience feel magical.
E
Elena Sent on 10/10/2024
5 out of 5 rating

Super helpful!

I had a really positive experience at Isabella grace after having some not so positive dress experience’s elsewhere! They didn’t rush me but also really helped me to figure out what suited my shape. Throughout the process they kept me up to date and recommended an amazing lady to go to for alterations.
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Map

40 Mount Ephraim TN48AU Tunbridge Wells (Kent)

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