40th Wedding Anniversary Gift Ideas
Not On The High Street

A 40th wedding anniversary is certainly something to celebrate, and the traditional gift for 40 years of marriage is the ruby. 

There’s so much symbolism associated with this vibrant red stone: it represents romance, devotion and passion, all qualities that make it very worthy of such an amazing milestone. It’s also said that it has associations with health and wisdom, other factors that will certainly have proved important throughout four decades together. 

But while the gem itself is a great place to start, especially if you want to buy a piece of investment jewellery, there are plenty of ways you can interpret the ruby theme for a 40th anniversary gift. Why not draw on its signature scarlet hue with artwork or fashion pieces like a designer handbag, or opt for treats like chocolates, plants or beauty products that nod to ruby in their own way? 

Whether you’re shopping for your other half to mark the occasion of your 40th wedding anniversary, or need a creative idea for a couple you know, here are our favourite gift ideas to shop now, with something for every budget. 

NB: We have included third party products to help you navigate and enjoy life’s biggest moments. Purchases made through links on this page may earn us a commission.

Ruby Wedding Anniversary Gifts

Whether you want to take the ruby wedding anniversary theme literally or you simply want something extra special to celebrate this milestone year, take a look at some of our favourite ruby wedding anniversary gifts.

Ruby Wedding Anniversary Canvas Print – £20, Hopsack and Olive

ruby-wedding-anniversary-print

A personalised print is a lovely way to celebrate a ruby wedding anniversary. This canvas print from Hopsack and Olive can be personalised with the names of the couple, the year they were married and also carried a lovely message.

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READ MORE: Wedding Anniversaries: Your Year-by-Year Wedding Anniversary Gift Guide

A Mini-Break – Virgin Experience Days

lake-district-anniversary-trip

You will find a huge range of romantic mini-break ideas when you browse 40th wedding anniversary ideas on Virgin Experience Days. From day trips for Champagne afternoon tea right through to spa breaks and romantic weekends away, there's something here for every couple.

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Rose Gold and Ruby Ring – £800, Goldsmiths

40th Wedding Anniversary Gift Ideas

This diamond encrusted ruby ring from Goldsmiths is the perfect statement gift if you are looking for something extravagant for your other half. We love the rose gold finish and the huge amount of sparkle this ring has!

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Ruby Wedding Anniversary Rose – £44, The Gluttonous Gardener

ruby-anniversary-rose-gift

This ruby rose from The Gluttonous Gardener is a perfect nod to the ruby wedding anniversary theme and is perfect for a couple or a person that loves spending time in their garden. We also love the idea of a romantic idea of a gift you can grow and nurture.

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Ruby Chocolate Ganache Truffles – £14.95, Not On The High Street

40th Wedding Anniversary Gift Ideas

Ruby chocolate is a clever option for anyone looking for a reasonably priced alternative to… well, an actual ruby. It’s a lighter, fruitier twist on traditional chocolate that has a berry-like flavour; these truffles have a dark chocolate shell and subtly tart ruby chocolate ganache centre. 

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47% Ruby Chocolate Flakes – £9.50, Knoops

40th Wedding Anniversary Gift Ideas

Perhaps your recipients are more into chocolate in liquid form, in which case Knoops’ artisan hot chocolate flakes will be just the ticket. This tube is especially good for anyone whose 40th wedding anniversary falls in the middle of winter, as it’s the perfect excuse to cosy up together over a cup. 

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READ MORE: Anniversary Gifts for Her: 50 Romantic Ideas Your Wife Will Love

Red Velvet Celebration Cake – £15, Marks & Spencer

40th Wedding Anniversary Gift Ideas

A moist sponge with cream cheese frosting and topped off with white chocolate curls – no, we don’t know anyone who could resist a slice either. This ruby-red cake serves eight, so it’s fab for surprising the couple of the hour at a more intimate gathering. Order a custom cake topper in advance if you want to go the extra mile. 

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READ MORE: Anniversary Poems: The Best Poems to Write In Anniversary Cards

Monica Vinader Ruby Notebook – £19.99, Papier

40th Wedding Anniversary Gift Ideas

A gorgeous idea for anyone who likes to scribble down brilliant ideas as they go – this notebook is part of Papier’s collaboration with cult demi-fine jewellery designer Monica Vinader, making it a sleek (and very appropriate!) twist on standard red stationery. The collection also includes gold-foiled correspondence cards

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Michael Kors Sexy Ruby Eau de Parfum  – £56, Boots

40th Wedding Anniversary Gift Ideas

This gemstone-shaped bottle would look chic on any dressing table, and the perfume inside lives up to the glamorous exterior. The top notes are fruity, with raspberry and apricot tempered with black pepper, while a heart of orange blossom, jasmine and rose and a vanilla and cashmere base give it a unique scent that will remind them of their happy anniversary memories every time they spray.  

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Southern Indian Cookery Class – from £130, Food at 52

40th Wedding Anniversary Gift Ideas

If the couple in question loves a ‘ruby murray’, how fun would it be for them to learn how to make one from scratch? Food at 52 runs both Southern Indian and Indian Street Feast courses that any foodie will love – the school is located in Clerkenwell, so booking a class would be excellent as a part of a celebratory city break in London, too.   

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READ MORE: Wedding Anniversary Stones: A Guide to Anniversary Gemstones

Loving Candle – £45, Bella Freud

40th Wedding Anniversary Gift Ideas

When you boil it down, a long and happy marriage is really all about love, and this Bella Freud candle makes a super stylish reminder of that. It’s a sultry mix of tuberose, amber and sandalwood (ideal for setting the mood for a romantic night in for two), and encased in a suitably ruby red jar. 

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Dolce & Gabbana DG4362 Women's Oval Sunglasses - £200, John Lewis

For a marriage turning 40, we’d suggest these 40th Wedding Anniversary Gift Ideas

Otiumberg jewellery hits that dreamy spot between affordable and aspirational; it’s a gorgeous gift that won’t break the bank. In the centre of this slimline band is a raspberry red ruby that can be worn stacked with other rings or slid on solo for a more delicate finish. 

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Atelier VM Gold Ruby Eye Charm – £190, Liberty

40th Wedding Anniversary Gift Ideas

An 18ct gold disc with a glistening ruby set right in the middle – who wouldn’t adore this minimalist beauty? You could purchase it either to be strung it onto an existing chain or to turn into a bracelet, necklace or any other precious piece for your other half before you present it to them. 

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Personalised Ruby Wedding Anniversary Crate – £44, Not On The High Street

40th Wedding Anniversary Gift Ideas

Flowers are always a good idea, particularly when they’re presented in a personalised apple crate that’s as cute as this! You can customise everything from the colour of the crate and blooms to the text, and if you’re not seeing them on the actual day, it can even be sent directly to their door. 

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READ MORE: 85 Wedding Anniversary Wishes to Write in an Anniversary Card

40 Years Of Being Right Anniversary Mug – £6.99, Find Me A Gift

40th Wedding Anniversary Gift Ideas

We all know someone these mugs remind us of, and if they made you chuckle, chances are they’ll find them funny too. They’re a purse-friendly present that they’ll make use of every single day – if you want something a little bigger, why not add them to a hamper as part of a DIY afternoon tea kit? Unfortunately there's no same-sex options for these mugs yet, but you could always get these personalised mugs which have their wedding year on. 

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The Metal Foundry Sundial – £54.95, Etsy

40th Wedding Anniversary Gift Ideas

Anyone with a beautiful garden (or even a sunny windowsill) will be thrilled to display this quirky 40th anniversary sundial, which is updated each year to reflect the date they tied the knot. Each one is made with 99% per cent recycled material and no plastic, so it’s an eco-friendly pick as well. 

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Macallan Ruby Whiskey – £299, The Whisky World

40th Wedding Anniversary Gift Ideas

No, this is not a cheap 40th anniversary gift idea, but for the right whiskey connoisseur, it’ll be one they’ll be totally floored by. Described as ’matching the shade of the ruby in the crown jewels’, this whisky is an unforgettable tipple with that’s been years in the making – just like a longstanding marriage. 

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Arrowsmith Ruby Rhubarb Gin – £34.95, Amazon

40th Wedding Anniversary Gift Ideas

Gin lovers needn’t miss out on a ruby-themed present – just feast your eyes on this beautiful bottle from Arrowsmith, filled with a uniquely sweet and tart drink to raise a glass of on this important day. As well as the unusual juniper, it includes the flavours of English ruby rhubarb and elderflower – juicy, refreshing and dangerously drinkable.  

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READ MORE: Anniversary Gifts for Him: 50 Unique Ideas Your Husband Will Love

Stylist Bag in Ruby – £295, Strathberry

40th Wedding Anniversary Gift Ideas

If owning a designer handbag has always been high on your loved ones’ bucket list, the Stylish by luxury label Strathberry is divine, and it comes in a butter-soft ruby red leather. It’s a convenient cross-body style that they can wear anywhere, from everyday outings to the fanciest events.  

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Sentry Leather Watch – £150, Nixon

40th Wedding Anniversary Gift Ideas

Watches encrusted with actual rubies can get a bit blingy, but we love the tasteful hint of deep red in this Nixon watch, which is set off by rose gold detailing and a brown leather strap. It also looks far more expensive than its £150 price tag.

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READ MORE: The 35 Best Staycations for 2020 and 2021

Sterling Silver and Gemset Barrel Twist Cufflinks – £450, Aspinal of London

40th Wedding Anniversary Gift Ideas

Elegant, amazing quality and suitable for the smartest of suits, these ruby-studded cufflinks are the luxe gift of a lifetime spent together. Each one is handcrafted from sterling silver and features seven .25ct rubies, delivered in an exquisite presentation box that will have him wowed before he even opens it. 

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Wonderlust Crimson Jewel Photo Frame – £85, Wedgwood

40th Wedding Anniversary Gift Ideas

Whether you fill it with a photo from the actual wedding day or one of the many, many happy memories that came afterwards, this fine bone china frame from Wedgwood will take pride of place on any mantelpiece. It's decorated with Chinese flowers on a striking imperial red backdrop.

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Sheepers Ruby Slippers – £35, Not On The High Street

40th Wedding Anniversary Gift Ideas

Not quite up to Dorothy’s standard, we’ll admit, but this playful footwear is still an adorable idea for a genuinely useful ruby-themed gift. They’re ethically made and will keep toes perfectly toasty all year round.

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Ruby Anniversary Newspaper – £44.99, Getting Personal

wedding-anniversary-newspaper

If you are looking for a unique anniversary gift, then the gift of a newspaper from the day of getting married is a romantic idea. This anniversary newspaper from Getting Personal comes with a certificate of authenticity that includes a special personalised message.

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Ruby Wedding Anniversary Cushion Cover – £37.95, Vintage Designs Reborn

40th-wedding-anniversary-gift-idea

How adorable is this romantic 40th wedding anniversary cushion cover from Vintage Designs Reborn. You can choose from a range of pretty pastel shades and it will be a lovely reminder of a special anniversary.

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Personalised Ruby Wedding Anniversary Photo Album – £37, Made by Ellis

ruby-wedding-anniversary-album

After 40 years of marriage you are sure to have so many happy memories together – why not collect some of your favourite photographs and put them in a beautiful personalised album? We love this gorgeous album from Made by Ellis.

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Ruby Ring – £314, Envero Jewelry

rose-gold-and-ruby-ring

This rose gold, ruby and diamond ring from Envero Jewelry is an extra special way to mark your ruby wedding anniversary. If rose gold isn’t your thing then you can also have this ring made in platinum.

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READ MORE: Our Favourite Romantic Quotes to Use on Your Anniversary Card

Ruby Wedding Anniversary Cards

A beautifully written card is just as important as finding the right gift, give yourself time to write a lovely message and if you’re struggling then take a look at some of our favourite romantic quotes.

Love Sparkle 40th Anniversary Card – £12.90, Sew Very English

40th-anniversary-card

We love all things that glitter and this sparkling 40th anniversary card from Sew Very English is simply stunning. A red glitter heart is surrounded by romantic words and this is a perfect card for a couple you know celebrating this special anniversary.

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Ruby 40th Wedding Anniversary Card – £3.95, The Hummingbird Card Company

40th-wedding-anniversary-card

This pretty ruby wedding anniversary card from The Hummingbird Card Company is perfect for either a couple who are celebrating their 40th anniversary or for your other half to celebrate your own ruby wedding anniversary.

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Personalised Ruby Wedding Anniversary Card – £6.30, Pogofandango

mum-and-dad-ruby-anniversary-card

Are you parents about to celebrate their ruby wedding anniversary? Then this laser cut card from Pogofandango can be personalised with the year of their wedding and the current year. You can also change the names on the front of the card so you can tailor it to suit any couple you know.

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For more anniversary ideas start browsing our complete guide to wedding anniversaries.