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Vote for Bridal Buyer's Wedding Dress of the Year

Take a look at the stunning gowns in the running for the prized title of 'Wedding Dress of the Year. Vote for your favourite style and have your say now!

a close up of a bride wearing a cowl neck wedding dress with the bridal buyer awards 2024 logo in the top left hand corner

a close up of a bride wearing a cowl neck wedding dress with the bridal buyer awards 2024 logo in the top left hand corner

Winning the award for Wedding Dress of the Year is quite the accolade – and it’s also one of the most recognised categories in the annual Bridal Buyer Awards.

The Bridal Buyer Awards are known as the Oscars of the bridal industry and we've teamed up with them to let you guys have your say on which dress will take the crown this year.

The seven wedding dresses in the running have been carefully selected by the brands who were voted for as the leading labels at the Bridal Buyer Awards last year.

The Wedding Dress of the Year category is voted for by real nearlyweds, meaning it's your votes which determine who wins!

These seven amazing dresses in the running for the award are from Casablanca Bridal, GAIA, Justin Alexander, Maggie Sottero, Morilee, Romantica, and Ronald Joyce. Take a closer look at the designs and get to know the popular styles that upcoming brides are swooning over.

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Bellissima 2556 A-Line Wedding Dress - Casablanca

model wears a veil and looks to the side in a floral applique wedding dress

Crafted in lustrous Mikado silk, this is a gown with the perfect smooth and structured look. A standout feature is the 3D florals, which are made from layers of silk organza, expertly shaped to resemble real flowers. They are carefully placed along the bodice creating a sense of depth and dimension.

Expert Take: The level of detailing on this gown is incredible. We adore the slim spaghetti straps and the beautifully formed bodice. The placement of the flowers adds real depth and interest to the gown – it strikes a balance between sophisticated and whimsical, which often proves hard to achieve.

Grove Ballgown Wedding Dress - Justin Alexander

close up of model wearing a cowl scoop neck ballgown wedding dress in satin

This dress is the epitome of elegance, crafted from a crepe bodice and satin skirt. The cowl neckline is a real focus of the style and is matched with a clever V-back, which adds a feeling of structure. It’s a demure style that still feels fresh and has layers of interest, such as the pretty satin covered buttons that extend to the end of the chapel length train.

Expert Take: There is such beauty in the simplicity of this dress. Form and cut are impeccable, and the neckline is simply stunning. The clever mixture of materials adds dimension to the dress – this is minimalism done to perfection. Oh…and it has pockets!

69868 Kaoira Ballgown Wedding Dress - Ronald Joyce

pink strapless wedding dress with pink and purple floral applique

Designed with an English rose in mind, the most impressive thing about this dress is the colourful 3D floral and vine appliqués, which flow down to the hem. The strapless sweetheart neckline and open back are perfectly matched with the floaty full train.

Expert Take: From the pretty blush colour to the adornment of the flowers and leaves in darkest maroon, red, green and pink, this dress offers a lot to fall in love with. The full skirt and neckline give a really romantic feel – it’s a unique style for brides that don’t want a traditional white tone.

Anniston Ballgown Wedding Dress - Maggie Sottero

model walks across a bridge in a city wearing a strapless wedding dress with ballgown skirt

This is a dream dress for a glamorous aesthetic thanks to the all-over shimmer. The glitter tulle gown has a gorgeous asymmetrical ruched bodice and a pretty sweetheart neckline. As well as all the detail at the front of the gown, there are pretty covered buttons that run the length of the back.

Expert Take: This dress is not ashamed to sparkle – and if you want to shine, this is a perfect example of how to go all out. The ruched bodice has been expertly crafted and we adore that this element has been considered so well to suit all body shapes. Once again, we applaud the pockets!

Mackenzie 2531 Ballgown Wedding Dress - Morilee

the back of an off the shoulder bow wedding dress

This is a botanical style with a modern twist. The 3D petal details and glitter patterned tulle create a striking effect that’s both dreamy and timeless. The sweetheart neckline and drop off-the-shoulder sleeves are a perfect match, and the structured bodice with the cinched in waist adds to the drama.

Expert Take: If you want to go big on detail, then all over sparkle, 3D elements and crystal beading is the way to go! We also love the removable bowed stole that offers a two in one look. The boned corset, which offers extra support, is a real bonus.

JW230304 Jennifer Wren Fishtail Wedding Dress - Romantica 

model wearing an ivory fishtail wedding dress with detachable skirt

This gown has been crafted to give two looks in one – once removed, the detachable train reveals a figure-hugging fishtail. The corset features floral lace appliqués that cascade down the waistline of the fishtail skirt, which is crafted from Mikado Satin. The detachable skirt uses the same fabric – adding an extra touch of opulence.

Expert Take: The dramatic difference the overskirt makes to this dress means that nearlyweds can achieve such a brilliant second look. The visible boning on the corset and the capped sleeves are another highlight that give a chic yet sensual look.

Jasmine Ballgown Wedding Dress - GAIA

model holds the skirt of a lace applique ballgown wedding dress

A very pretty look, this dress features some beautiful appliqués, which cascade from the structured illusion bodice. The voluminous skirt is crafted from layers of soft tulle in nude and ivory. Next is a luxe layer of shimmering sequins, with a dramatic horsehair hem that adds extra volume and movement.

Expert Take: The combination of a drop waist and off shoulder sleeves works in total harmony – there is so much detail to appreciate in these areas. The floral detailing continues at the bottom of the skirt, appearing in uniform clusters that contrast to the free-flowing placement on the bodice.

Now you've seen all the options, it's time to vote for your favourite wedding dress. Which one's it going to be? 

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