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Why Your Big Day Needs A Wedding Scent

A scented wedding makes your special day all the more memorable, with romantic memories called upon when a candle flickers into life, a fragrance is spritzed or a body crème is lovingly applied.

Jo Malone products including candles

Jo Malone products including candles

Chances are you’ve already picked your perfect wedding fragrance; one that feels special, romantic and memorable and will transport your back to your big day time and time again. But have you considered scenting your wedding?

Scenting your wedding is so much more than the fragrance you wear; it’s about a scent that ribbons throughout your whole day, tying everything together. “Scent is an instant way to add atmosphere to your wedding ceremony and reception,” says Jo Malone London’s Fragrance & Lifestyle Expert Emma South. 

“We all react to scent, whether it’s comforting, calming, warming or enveloping. Therefore scenting your event space is a great way for your guests to remember your wedding day.”

How To Choose Your Wedding Scent 

“When choosing your wedding scent keep these three main points in mind: your day, your current fragrance tastes and how you want to feel,” advises Emma. 

“Depending on your day, the setting, season, flowers, colours etc. you might find you are drawn to scents that capture these details. For example, Peony & Blush Suede is such a sweeping, romantic scent with armfuls of ruffled blooms and is a great choice for a summer wedding, particularly if you are having peonies in your bouquet. This is also our most popular scent with nearly-weds.” 

If you’re feeling overwhelmed by all the gorgeous scents out there and unable to pick just one, Jo Malone London is on hand with its Wedding Consultation, available in all stores. 

The service invites you to discover and explore different ways to scent your wedding day. Here are just a few ways you can scent your wedding. 

Scented Stationery 

A scented wedding can begin as early on in your wedding journey as your save the date cards. Lightly mist them with your chosen wedding scent to begin the scented wedding story as soon as your guests receive their first wedding correspondence. 

Scented Candles For Your Wedding

Jo Malone London candle

“Scented candles bring an enchanting aura to your day, enveloping your guests in scent and dancing candlelight whilst cementing future memories,” says Emma. 

“You may choose to combine scents for different parts of the day, or different areas in the venue,” Emma continues. “A reception space will lend itself well to a floral aroma; the elegant combination of Orange Blossom with Red Roses will fill the room.”

If you’re having an engagement party, it’s a lovely idea to scent this with the same fragrance, to begin the scent association with your guests. 

Jo Malone London Wedding Favours

Jo Malone London wedding favours

Can you think of anything better than your favour being a gorgeous gift courtesy of Jo Malone London? 

“Surprising guests with a hand-bowed Travel Candle or Bath Oil at their table in your wedding scent is a thoughtful touch for them to take home,” Emma suggests. 

Spritz The Table Linen 

To make sure your chosen wedding scent encompasses every element of your day, lightly spritz a cologne over napkins and the tablecloth to lift the scent of the candles and floral arrangements.

Bridal Party and Groomsmen Gifting

Jo Malone London perfume bottles with gifting box

Thank your wedding party with thoughtful, sentimental gifts from Jo Malone London. Be it fragrance, body crème or candles in your chosen wedding scent to help them remember the day forever, or their Jo Malone London scent of choice in a beautifully engraved bottle, they’ll be overjoyed at the sentiment.

Bottles could be engraved with their initials, or with your wedding date as a special memento from the most wonderful of days.

For the mother of the bride or groom, Jo Malone London’s Luxury Soap Gift Set is a surefire hit, while hand creams make a lovely gift to thank your hair and makeup team for all their support on the big day. 

Watch our interview with Fragrance & Lifestyle Expert Emma South from Jo Malone London here.