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On since 2020

Last update: May 2024

Dale Alexander Events is a luxury wedding planning company made up of three expert planners located in Cheshire, England and covering the UK as well as Europe. The owner, Dale Alexander, is an experienced planner who offers his expertise to newlyweds-to-be looking for the ultimate, most beautiful wedding celebration. His previous work has been recognised and published in Ok! Magazine. Whether you envision a beautiful ballroom reception or tranquil countryside escape, this planner can help organise the day you have always dreamed of.

Services Offered

The team at Dale Alexander Events works closely with all their clients to make sure that every fine aspect of their celebrations is addressed. They offer their services throughout the United Kingdom and abroad. Dale offers full planning, partial guidance, and day-of coordination assistance. His most comprehensive option aims to take all the stress out of the planning process. Through consultation, this planner can begin to understand all your desires and how you envision your big day playing out. Dale can also recommend a variety of tried and tested suppliers who fit your personality and style. This includes glamorous venues, florists, photographers, and more. On the day of your celebrations, Dale acts as a day-of coordinator to ensure that everything is in the right place and all suppliers are aware of their roles. This planner will consistently work away in the backdrop and leave you to truly immerse yourself within your unforgettable festivity of love.

  • LGBTQ+-owned

Frequently asked questions

Size of weddings/events you organise:

Fewer than 100 guests
Between 100 and 300 guests
Between 300 and 500 guests
More than 500 guests

Services you offer:

Technical equipment (sound, lighting, audiovisual...)
Wedding favours
Wedding invitations
Gift list
Music and entertainment
Car rental
Wedding photography and video
Guest styling
Styling for the couple
Hair and makeup
Wedding coordinator
Hen/stag parties

What kind of ceremonies do you offer?

Civil partnership

Do you organise non-Christian religion weddings?


What type of weddings are you specialised in?

Religious weddings, Cultural weddings, Same sex weddings, Destination weddings, Intimate weddings, large weddings, Marquee weddings, Tipi weddings, Festival weddings

How do you work?

Dale Alexander is a multi-award-winning wedding planner, offering full-service planning, partial assistance, and on the day management. Specialising in innovative design, and meticulous planning

What are the forms of payment?

Bank Transfer | Credit / Debit Card

Served in

Berkshire, Cheshire, East Central London, Greater Manchester, Hertfordshire, Kent, Lancashire, Surrey and West Midlands

illustration question

Do you have any questions?

Request pricing

Reviews for Dale Alexander Events

5.0 out of 5 rating
5.0 out of 5 rating
14 reviews
100% recommend it
  • Quality of the service
    5 out of 5 rating
  • Response time
    5 out of 5 rating
  • Professionalism
    5 out of 5 rating
  • Value for money
    5 out of 5 rating
  • Flexibility
    5 out of 5 rating
Lucy M. Sent on 12/01/2024
5 out of 5 rating

The best there is!

My husband and I will be eternally grateful that we found Dale and had his support in planning our wedding on New Years Eve. Not only is Dale an exceptional wedding planner, he is a truly wonderful person who exudes warmth, care and positivity - all of which were invaluable in our wedding planning experience. We had a specific view of how we wanted our wedding day to look and feel and the end result exceeded even our highest expectations thanks to Dale.

As soon as we met Dale for our initial consultation, we knew he was the perfect wedding planner for us. He grasped our vision immediately and brought every aspect of it to life absolutely perfectly. His attention to detail is absolutely incredible, ensuring that every intricate detail of our special day was planned and executed flawlessly. He came to us with curated lists of suppliers for us to select from based on the vision we had given him, and each and every one of the suppliers was exceptional (band, photographer, string quartet, florist, evening food truck, staging, dance floor, lights - the list goes on!)

Dale was our biggest ally and cheerleader in our wedding planning journey. Whenever we encountered hurdles or obstacles, he tackled these with grace and ensured that we were fully comfortable and happy at all times through the process. His presence throughout the entire process, plus on the day itself, was a huge source of comfort and support for us. Dale's responsiveness and communication throughout our 9 month planning process was commendable - alongside our scheduled touchpoint calls, he was only ever a WhatsApp message away and would always make himself available to speak or answer any questions we had at any stage.

Our wedding day was almost 2 weeks ago now and we are still completely in awe of the entirety of the day. It was beyond perfect. We are also already missing the planning and build up - a process which could have been hugely stressful and, thanks to Dale, was instead a lot of fun.

I don't think we will ever be able to fully express our gratitude to Dale and his team for the work they put in and the support they offered us throughout the planning process and on our wedding day itself. We have made memories with our family and friends that will last a lifetime and the backdrop to these memories is the vision that Dale and his team created.
Alongside being our wedding planner, we truly feel that Dale will be a friend for life (and we are already thinking of the next event we can ask him to plan!).

Dale, thank you to you and your team for everything. We will be forever grateful.
Rey P. Sent on 21/01/2024
5 out of 5 rating

The unsung heroes of our wedding!

Where to begin with Dale and his team (Emily and Rachael)...they were the best investment we made for our wedding.
We chose DAE's Day Management Service, as are couple who had the majority of the suppliers/ideas sorted, but knew we wanted to hand over the reins on the day to someone who could execute our vision, and DAE did that to a T!
We met with Dale before we decided to hire him over 12 months before our big day, and we instantly got on the same wave-length. He assured us he could deliver on our asks and even gave us some ideas we never thought of (including the best wedding invite site, which worked perfectly). After meeting with Dale we were even more excited for our big day (which we didn't know was possible, that's just how magical Dale is!).
Considering we chose the On-the-Day Management, we didn't feel any less than if we were one of Dale's Full Service clients, as we had constant contact on the run-up to the day, and he even provided some perfect wording for our invites.
We then got the pleasure to meet with Emily at our venue who had all the questions we didn't even think of, to ask the venue. If it wasn't for Emily we wouldn't have our vision of having the band we hired play inside, before the ceremony, to then move outside for the post-ceremony drinks - not an easy task when you need to move all the equipment, quietly, during a 30 minute ceremony! She even persuaded the band to play a little longer than originally booked. Thank you - a true supplier whisperer!
Then came the day itself. Because DAE shared a planning sheet with us, we were able to agree on the running order of the day, the 'who's who' and 'who should be where and when', the day went without any hurdles. Writing the plan down is one thing, but effortlessly delivering it, in such a calming way, was another. Dale was always on hand to make sure we were fed and watered (which you can easily miss as you're always in demand to get round the guests and take photos). He also rushed back to the bridal suite to grab my flats, in time for the first dance.
Dale and Rachael were the perfect team to have on the day, their communication between themselves was so smooth that we never doubted their decisions.
In all honesty, it didn't feel like we hired DAE, it felt like we invited friends that just so happen to be the the best wedding planners; they were so easy and relaxing to talk to and spend time with.
Their efforts did not go a miss, as captured by my Grandma who wrote to me the next day "Thank you to your wedding Planner, Dale. He made the day extra special being a joy to deal with, easy to talk to and even offering to carry my shoes for me while I tackled the stairs. Would recommend him for anyone planning a wedding." It just shows what great people DAE are, when those who only met them on the day recognise their brilliance.
We can't thank Dale and his team enough, we still talk about our wedding and how Dale elevated it, beyond our expectations.
For anyone looking for the best in the business, you have found them in the form of Dale Alexander Events, don't look any further!
Catherine C. Sent on 03/11/2023
5 out of 5 rating

Pure class

We had the pleasure of working with Dale for our special day, and what started as a professional collaboration has blossomed into a cherished friendship. Dale not only possesses exceptional organizational skills and an eye for detail, but also exudes a warmth and genuine care that sets him apart.

From the initial consultation to the final moments of our wedding, Dale went above and beyond to ensure every aspect was executed flawlessly. His creativity and ability to turn our vision into reality left us in awe. He navigated through challenges with grace, always keeping us calm and reassured. There is never a moment Dale is too busy to get back to you, he makes you feel like you're the most important person in the world.

What truly sets Dale apart is his personal touch. He took the time to understand our personalities, preferences, and values, infusing them into every aspect of the event. It felt like he was planning his own celebration, which made the experience all the more special. His work is pure class, in every detail he creates, it's got to be perfect, but you would never have to bear the brunt of all his hard work because he takes it all onto himself and presents you with your own tasks and choices with such simplicity! It almost felt unreal how little we actually had to do!

As the big day approached, Dale became not just our planner, but a trusted friend. His support, positivity, and genuine enthusiasm were invaluable during what can be a stressful time. His presence was a source of comfort, and his infectious smile added a joyful atmosphere.

Now, having celebrated our wedding, we are grateful not only for the flawless event but also for the cherished friendship that emerged. Dale is not just a talented professional, but a kind and wonderful human being. We feel blessed to have had him by our side, and we wholeheartedly recommend him to anyone seeking a wedding planner who truly cares.

Thank you, Dale, for turning our dreams into a reality and for becoming a lifelong friend in the process. We will forever cherish the memories you helped create.

Nicolas Sent on 31/05/2023
5 out of 5 rating

Indian Reception - Dale Alexander Events

Our wedding day was a dream come true, and we owe so much of that to our incredible wedding coordinator, Dale Alexander Events. From the very beginning, their professionalism, attention to detail, and genuine care for our comfort and safety made the entire process not only stress-free but enjoyable as well.

Dale and his team truly went above and beyond to make sure every detail was meticulously planned and executed. Their wealth of experience shone through in their ability to anticipate and seamlessly address any issues that arose, allowing us to relax and fully enjoy our special day. From coordinating vendors to managing timelines, staging, seating and crockery, Dale handled it all with grace and precision.

We were particularly impressed with Dale's skilful coordination of our large and complex group photos. They effortlessly orchestrated the movement of our diverse crowd, ensuring everyone was in the right place at the right time, all while maintaining a sense of calm and order. Their expertise in managing large groups was truly remarkable, and the stunning photos we got with all our guests are a testament to their hard work.

Throughout the entire process, Dale and his team were a constant source of support and reassurance, always ensuring that we felt comfortable and safe. Their warm and caring demeanour put us at ease from our very first meeting, and we knew we were in the best of hands. They took the time to truly understand our vision and preferences, putting us in touch with local suppliers, and they worked tirelessly to bring our dream wedding to life.

We are forever grateful to Dale Alexander Events for their exceptional wedding coordination and the unforgettable memories they helped create. We wholeheartedly recommend them to any couple seeking a wedding coordinator who combines unparalleled professionalism with genuine care and a personal touch. Thank you, Dale for making our wedding an experience we will cherish for a lifetime.

Natasha & Nicolas
Eveline B. Sent on 21/07/2022
5 out of 5 rating

The best energy with the best eye for design ❤️

I first contacted Dale because I was unhappy with the suppliers that were part of the package I bought from the venue. I wanted Dale to bring to life an idea I had on my mind, which I just couldn’t explain to the florists and other suppliers. Dale created the sketches for the wedding and worked closely with the florists etc. until I was 100% happy. I have to say that on the day, it looked even more amazing than I’d imagined. Thank you once again for making our day so glamorous, yet elegant. Exactly the way we envisioned.
Shannon M. Sent on 02/07/2022
5 out of 5 rating

Our dreams made true!

We feel so grateful that we found Dale Alexander Events when we did! I was living in America and my now husband and I were trying to plan my move get my Visa and plan a wedding all to happen with in a few months of each other! Stressful!! But we found Dale Alexander Events and quickly knew our wedding was in good hands. Dale was attentive, respectful, and endlessly helpful in keep us on track and on budget, without compromising our dream wedding. It was a perfect! Dale found us the perfect venue and all the vendors and suppliers were just right for us. Thank you so much to the Dale Alexander Events team!
Zoe S. Sent on 09/11/2020
5 out of 5 rating

Number 1 Wedding Planner

My husband and I cannot thank Dale enough for everything he did for our perfect wedding. He is by far the best wedding planner around. We had continuous heart ache during covid having to rearrange our wedding three times. Dale could not have done more for us to make it work, every detail was perfect, he made our dreams come true despite everything and we could not have done it without him.
When our wedding day finally came, everyone around me kept commenting on how calm I was. That's because I had full trust in Dale to execute all the details. Not only did he execute... he went above and beyond our expectations! He has impeccable taste and an eye for detail, his vision and creativity is just incredible, he enabled us to have things at our wedding I never thought would be possible. Nothing was ever too big.
I would 100% recommend Dale, from the bottom of our hearts thank you for everything Dale and team!
Florence G. Sent on 19/08/2020
5 out of 5 rating

Perfect from start to finish

The most detailed and personable person you will ever meet. Dale planned our wedding perfectly and ensured every last detail was just right. He has incredible taste, style and vision. You can trust him with your whole wedding and know your day will be the one you have always dreamed of. Thank you Dale for making our day magical.
Ali D. Sent on 18/08/2020
5 out of 5 rating

Dale planned our dream wedding!

Dale has impeccable taste, class and a real touch of elegance when it comes to planning a wedding/ event. He went so far above and beyond to make our dream wedding come to life, he gave us ideas that we would never have thought about and knew all of the best suppliers and companies from his years of experience in the industry. I would not hesitate in selecting Dale to plan any event/ wedding, we had a very large amount of sit down guests for our wedding with a lot of last minute reworking due to bad weather for the outside ceremony, Dale was calm and in control and made our inside ceremony so special with his overseeing of every single detail that we are both so glad it literally blew a gale on our wedding day! I am an ultra organised/ slightly OCD person and Dale exceeded my expectations with his planning and itinerary of our whole wedding day, we both felt so calm and relaxed our whole wedding day and the run up to it knowing Dale was overseeing everything. In terms of work ethic and dedication he was at our venue till 3am the night before our wedding making sure all the details were perfect and then arrived back for a very early start the next morning, putting in a 14 hour day for our wedding. Both my husband and I can not recommend Dale Alexander Events strongly enough, it’s a decision about your wedding or event you will definitely be glad you made.
Boujee B. Sent on 18/08/2020
5 out of 5 rating

Professional, with an incredible eye for detail.

Dale is a pleasure to work with , a friendly face and a consummate professional at all times. He has fabulous design ideas and an incredible eye for detail which ensures his events run smoothly and efficiently. His clients are his priority at all times and he makes them feel relaxed and gives them confidence to enjoy their events knowing he is at the helm. Many clients become personal friends and return to him time and again to plan their celebrations.
Sydney L. Sent on 21/11/2023
5 out of 5 rating

Mrs Sydney Langton

Where do I begin with the AMAZING Dale …
Just the most wonderful gentleman that’s beyond capable of anything you desire for your special day.
From start to finish Dale filled us with confidence and we felt in very safe hands that all of our wishes and dreams would be fulfilled and my gosh they were ! Our magical day was everything we had ever wanted and Dale dealt with everything with such ease and professionalism
We couldn’t recommend Dale and his team enough and look forward to working with him in the future for any other event we hold.
Charlotte W. Sent on 03/08/2022
5 out of 5 rating

Phenomenal! I couldn’t recommend Dale enough!

Dale and Rachael were absolutely incredible. They made every part of our day run smoothly, took away all my stress, looked after everyone’s needs and I can’t fault either of them. They are both such warm, lovely people which made everyone at ease and their professionalism, creativity and organisation was faultless. Thank you so much!
Kayla V. Sent on 25/06/2022
5 out of 5 rating

Cannot recommend enough

If you want a stress-free wedding, Dale Alexander and team are the ones to call on. Dale and Rachael were super helpful on the day running around sorting out all the rest while I was just chilling, doing my makeup and hair with my loved ones. The day itself was seamless! Dale was also great in the running up to the wedding. I had some issues with finding suppliers, and his extensive knowledge of the industry saved me. Thanks to Dale that I have an amazing photographer for the day. He is open-minded and understanding, and worked with me to help me stay within budgets. There are so many more great things I can say about Dale and team, but I will sum it up to say that booking Dale Alexander was a decision I will never regret 😍.
Tamara O. Sent on 18/08/2020
5 out of 5 rating

The perfect wedding

Dale helped to plan our wedding at Delamere Manor and honestly I don’t believe we could have found anyone better for the job. From the outset he listened to our requirements and was always on hand to answer our queries. A genuinely lovely and very talented person.
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Dale Alexander Events Real Weddings

Leighanne & Paul
41 photos · 01/08/2022


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Nantwich CW5 6GY Chester (Cheshire)

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