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About

On Hitched.co.uk since 2026

Last update: March 2026

Violets and Velvet Bespoke Floristry is a wedding floral designer based in
Bishop Stortford, Hertfordshire. Owner Sam is an award-winning florist who creates personal arrangements that start with your ideas. She draws on her background in costume and textiles to craft flowers that are unique and meaningful.

Services Offered
At Violets and Velvet Bespoke Floristry, Sam loves chatting with you, tapping into all your ideas about what you want for your big day. She uses your vision as the foundation of the design process, creating a moodboard based on everything you have discussed. Sam then creates a proposal for you. Later on in the process, she finds it very useful to visit your venue to finalise any undecided aspects of the floral design. Sam also gets in touch with you eight weeks before the big day to chat about final details for a seamless experience.

  • Woman-owned

Frequently asked questions

What services do you offer?

Bridal bouquet
Ceremony decor
Venue floral decor
Wedding accessories/decorations
Car decor
Buttonholes
Flower head-dress
Other (We cover all areas of floristry from buttonholes to floral installations (which are our favourite...))

What is included in the wedding package?

We provide a fully bespoke service to all of our couples

How far in advance should I contact you?

As early as possible, please. Most of our couples book us between 6 months and 2 years in advance. The earlier you can book in with us, the better, as we do become fully booked quickly

Do you design personalised bridal bouquets?

Yes

Can you travel?

Yes, all of London and the South East and East Anglia. We will also travel further a field too

Is there a charge for traveling?

Yes, we charge mileage for our travelling at 60p per mile plus an additional charge dependant on the timings for installing the flowers and derig

What is the charge for national mailing?

We don't really post any documents now. We communicate through email, zoom and phone calls or in person

Do you have an advice service?

Yes

Does the advice service have a surcharge?

No

Operating hours:

9-5pm Monday-Saturday. Zoom calls can be scheduled out of hours if that is more convenient for the couples

What are the forms of payment?

We invoice all instalments and the payment method is BACS

Served in

Essex and Hertfordshire

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Do you have any questions?

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Meet the team

Sam  Cotterrell
Sam Cotterrell
Founder


Meet Sam ...

Flowers should provoke memories with the scents reminding us of certain people, places and times.

As a child dahlias were my favorite flower and still are. I would go to the local greengrocers to buy a bunch for my room. They were always tied with wool.

Being a florist is more than a job for me. I didn’t start out as one, although it was always there in the back of my mind, my plan B. I believe you take a bit of knowledge from every job you do and my background in costume and textiles has definitely given me some skills that I use when designing floral arrangements.

Flowers play such a huge part in so many celebrations. Wedding flowers should always be personal and I will always start with your ideas when designing the flowers.

Our naturalistic designs let the flowers speak for themselves and wherever possible we use British flowers, some are even homegrown.

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Map

18 Urban Rd, Stortford CM23 5JD Bishop Stortford (Hertfordshire)

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