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Located in the Lovely Newton Abbot in Devon, Serenity is a wondeful shop that is passionate about providing exactly what future newlyweds require for their meaningful day. They fully believe that great customer service is a crucial part of their business and they work very hard to maintain this high level of assistance. They create very detailed order files that aim to predict and solve any issues before they even happen.

Designs offered

This boutique offers the sale, design and manufacture of modern, original, romantic and vintage dresses from famous brands including Mori Lee, Sincerity, Justin Alexander, Casablanca and Last Chance. They will listen carefully to your preferences. For the first appointment, you will have the opportunity to try on different kinds to see what works best for your body and what matches your style.

Accessories offered

A multitude of fantastic accessories are available such as shoes, jewellery, veils, shawls, headdresses, tiaras, hats and hair accessores from well-known designers such as the Rainbow Club, Perfect Shoes, Ellie K and Richard Designs that will work great to complete a dazzling and gorgeous look.

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Frequently asked questions

What services do you offer?

Sale of wedding dresses
Design and manufacture of bridal dresses
Sale of wedding accessories

How far in advance should I contact you?

Most brides will begin looking for their wedding dress at least 6 months in advance of their special day, it would be advisable to phone us so we can make a personal appointment without interruption

Do you have an outlet section?


Do I need to make an appointment?


What is the style of your designs?


What kind of accessories do you offer?

Headdresses, hats and hair accessories

How do you work?

Serenity will listen to your ideas and on our first appointment we will try a variety of styles to match your body shape and the image you have in mind. From here you will know when it's "the dress"

Operating hours:

We are open between 9am and 5pm from Tuesday to Saturday with evening appointments on Thursdays. We are closed on Mondays

What are the forms of payment?

We accept all forms of payment, debit/credit card, Cash, direct BAC's payments and paypal


Wedding Dresses:

Justin Alexander, Sincerity Bridal

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21 Union Street TQ12 2JX Newton Abbot (Devon)

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