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Located in Paignton in the Devon region of England, Pretty Smithy Bridal is a dress boutique that specialises in wedding gowns. This store offers a carefully-curated selection of designer gowns, with a stunning range of elegant pieces from renowned brands such as Millie May, Lilly, and Brighton Belle. Catering to couples of all budgets and shapes, this store stocks dresses in a range of sizes, from 6-36.

Services Offered

Pretty Smithy Bridal understands that every client is different, and offers dresses that can suit the style of any newlyweds-to-be. Whether you’re looking for whimsical and romantic garments, or something sleek and minimalist, this store will help you find the gown of your dreams. Along with their collection of off-the-rack dresses, they can also offer bespoke creations for those who have something specific in mind. This company can also a range of accessories to finish your look, including:

  • Shoes
  • Veils
  • Shawls
  • Headdresses
  • Hats
  • Hairpieces
  • Woman-owned
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Frequently asked questions

What services do you offer?

Sale of wedding dresses
Sale of wedding accessories

What services do you offer?

Sale of dresses for bridesmaids
Sale of wedding dresses
Sale of wedding accessories

How far in advance should I contact you?

Brides should be shopping for made to order dresses a year in advance, we also have an extensive off-the-peg collection for brides with shorter timescales

Do you have an outlet section?


Do you have an outlet section?


Do I need to make an appointment?


What is the style of your designs?


What kind of accessories do you offer?

Headdresses, hats and hair accessories

How do you work?

For Made to Order gowns, once you have decided on the dress we get her on order for you straight away! Off-the-Peg gowns are taken off the shop floor as soon as full payment for the gown is received

Operating hours:

We operate by appointment and are generally open Tuesday to Saturday

What are the forms of payment?

We accept payment via card, cash, bank transfer or payment links via iZettle/Paypal


Wedding Dresses:

Allure Bridals, Wilderly Bride

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335, Torquay Rd TQ3 2EP Paignton (Devon)

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