Skip to main content


In our luxurious bridal boutiques in Hertfordshire & London, you can try wedding gowns from the latest collections by the finest bridal designers from around the world. We are passionate about selecting the most exquisite and individual variety of wedding dresses for our brides. We believe we offer something a little bit different and are frequently complimented on our refreshing, diverse, on-trend collections.

Services Offered

Morgan Davies understands that every bride is unique. Our warm and welcoming consultants love to help you find a gown that reflects your authentic personality and style. With collections from renowned designers such as Maggie Sottero, Jesus Peiro, Anna Kara, Stephanie Allin, and many others you will have the opportunity to try a beautiful selection of styles during your exclusive consultation. Once the dress has been chosen we have enchanting veils, jewellery and head-dresses to complete your bridal look.

  • LGBTQ+-owned
  • Woman-owned
illustration popular

Suppliers you may like

Check out other suppliers that are popular with couples right now

Frequently asked questions

What services do you offer?

Sale of wedding dresses
Sale of wedding accessories

What services do you offer?

Sale of wedding dresses

How far in advance should I contact you?

About a year before your wedding

Do you have an outlet section?


Do you have an outlet section?


Do I need to make an appointment?


What is the style of your designs?


What kind of accessories do you offer?

Headdresses, hats and hair accessories

How do you work?

We work by appointment, giving each bride a personal consultation for at least one hour

Operating hours:

Monday 10.00 - 5.00 Tuesday 10.00 - 5.00 Thursday 10.00 - 5.00 Friday 10.00 - 5.00 Saturday 9.00 - 5.00

What are the forms of payment?

Visa Debit/Credit, Mastercard, Cash, Bank Transfer

Served in

Hertfordshire and North London

illustration question

Do you have any questions?

Request pricing

Reviews for Morgan Davies

5.0 out of 5 rating
5.0 out of 5 rating
22 reviews
100% recommend it
  • Quality of the service
    5 out of 5 rating
  • Response time
    5 out of 5 rating
  • Professionalism
    5 out of 5 rating
  • Value for money
    5 out of 5 rating
  • Flexibility
    5 out of 5 rating
Emily D. Sent on 08/11/2023
5 out of 5 rating

Stunning dress

My dress was perfect, I felt like a real princess and had so many compliments. It really supported me well and I wore it all day and night. Morgan Davies we’re very friendly and professional.
Monika D. Sent on 24/10/2023
5 out of 5 rating

Beautiful Bridal Boutique in the heart of London ❤️

I had an amazing experience at Morgan Davies London boutique looking for my dream wedding dress! I was very pleased to consult dresses and accessories with the stylist Rianne - she was very helpful and so nice. She accommodated each and every one of my needs. Everything, from start to finish, was exactly what I wanted and more! I left the boutique with a Melba dress by British designer Alan Hannah. It was an excellent choice! I really enjoyed wearing it on my wedding day. Thank you again!
Tallulah E. Sent on 17/11/2022
5 out of 5 rating

The perfect dress

Wonderful experience!
From my first visit with my mum the lovely team helped my try on a wonderful variety of dresses until I found THE ONE! Honestly a dress I wouldn't have even considered until the stylist put me in it, she clearly understood my style better than I did myself!
The team let me come and visit my dress on multiple occasions including to show my bridesmaid and even let them bring and try on their outfits so I could see the whole look together, the team where so patient with us!
Thank you so much! I felt perfect on our wedding day!
Lily C. Sent on 15/08/2022
5 out of 5 rating

Extensive selection, proactive service

I loved everyone I met with at Morgan Davies bridal. I even got to meet the designer of my dress by coincidence as he was there on one of my visits.
I also bought my veil and a belt. The service is absolutely brilliant and they’ll even put you in touch with a recommended bridal tailor.
The dress selection is huge with all sorts of styles. It means you can try all the different styles, which means I ended up with a dress I would never have picked but once it was on I was in love !
Rachael H. Sent on 05/06/2021
5 out of 5 rating

Very patient

I may not be buying my dress here but out of the several wedding shops I have been too, this shop has been the best at customer service Jackie was patient, welcoming and great at pinning the dresses! I would highly recommend this shop.
Charlotte C. Sent on 09/11/2020
5 out of 5 rating

They knew how to find me the perfect dress

The team at Morgan Davies just knew how to help
me find the perfect dress, they never tried to sell me the wrong one like some boutiques can do by persuading you towards something, or saying you look great in everything when you know it’s not for you! They had a fantastic system of narrowing styles where by the assistance could tell which dress I preferred over another and if it wasn’t the winner it didn’t even get another look! They’re such a friendly team and they will be able to help you find the right style for you.
Rose Sent on 12/10/2020
5 out of 5 rating

Seamless service

5* rating for MD and to Laura in particular at the London branch for being attentive, helpful and knowledgeable. Aside from finding my perfect dress here, the service and experience was impeccable. I had been to several shops before MD and I appreciated the laid back and genuine nature of the staff. It was not pretentious (unlike some of the other larger shops), yet had luxurious dresses and small scale local designers as well as more well known ones. On top of that it was clear that the staff had a wealth of experience and had a sense of what styles, shapes and taste the brides had. As obvious as it sounds, some of the other shops lacked this level of detail. Laura was instantly attune to what I liked and I noticed how skilled she was at noticing my reactions to certain dresses - this helped to make my wedding dress experience efficient and enjoyable. I highly recommend this boutique - it has the perfect balance between providing a small, but diverse range of dresses, and also excellent customer service. thank you!
Sophie D. Sent on 05/01/2023
5 out of 5 rating

Best wedding dress shop

I went to 5 dress shops in total, 3 of them being Morgan Davies! Laura was the most amazing consultant, making me feel so comfortable and amazing everytime and completely understood my vision for the day. They even helped me tailor a veil into a cape to create the perfect dress for me.
Joy Sent on 16/06/2018
5 out of 5 rating

Friendly and helpful

Went to try on a dress that I'd seen online. The staff were welcoming and gave me the space to make a decision, as well as helpfully giving advice and assistance when I happily chose my dress!
Ellen Sent on 20/02/2019
5 out of 5 rating

The service was luxurious

I would absolutely recommend Morgan Davies to everyone. The dresses are the most beautiful dresses I saw, and the service was luxurious and made me feel beyond special. From the moment I walked in the the day I picked up my dress, I didn't feel out of place. When picking the dress, it was so great to have someone there who knew when my face lit up enough to know it was the one, but also knew when to go leave us to look a bit closer. I hopefully won't be back for myself but will be bringing others there!
Kirsty Sent on 03/01/2019
5 out of 5 rating


I wanted to say a huge thank you to the amazing staff at Morgan Davies Hitchin. I came to you in July about 2 weeks before my wedding with a dress disaster. I very upset when I came in but everyone was so understanding and wanted so badly to help me find a new dream dress. I believe that my disaster happened for a reason and that reason was that my dress was still waiting for me in your store. The seamstress you put me in touch with, Sam, was amazing and did everything possible to get my dress ready in time for my big day.
Sian Sent on 19/11/2018
5 out of 5 rating

Everything is classy and tasteful

I loved the selection of dresses at Morgan Davies there wasn’t an overwhelming amount and they were all different and unique which I love. The staff there are discreet and welcoming, and everything is classy and tasteful. Would definitely recommend!
Nieki Sent on 07/11/2018
5 out of 5 rating

The service was amazing

The service was amazing. I felt so special when I came in with my sister and best friend. We had the place to ourselves, we were not rushed in any way and Ros was so kind and patient. I found my beautiful Rosa Clara dress that same day and it was my perfect dream dress. I would highly recommend Morgan Davies
Hannah Sent on 02/11/2018
5 out of 5 rating

Personal service you couldn’t fault

I cannot thank Jane at Morgan Davies, Hitchin, enough for making this experience something special. I was not the kind of bride who was excited to try on dresses and if anything, I was dreading it. But I ended up finding the most incredible dress of my dreams in this perfect boutique. Personal service you couldn’t fault. Thank you for helping me! Can’t wait to wear my dress!!
Gemma Sent on 16/04/2018
5 out of 5 rating

My dress was beautiful

Would like to thank Morgan Davies, I felt amazing on my wedding day. My dress was beautiful. When dress shopping it was very Relaxed , Staff we're very helpful and friendly and my son was made to feel welcome.
illustration stars

Did the reviews win you over?

Send a message


Morgan Davies Real Weddings

Brittany Turner & Ben Turner
53 photos · 21/05/2022
Daisy & Fred
46 photos · 14/04/2022

Preferred suppliers

Rafe Abrook Photography
5.0 out of 5 rating , 20 reviews
· Photographers


31 Sun Street SG5 1AH Hitchin (Hertfordshire)

Other suppliers in Hertfordshire for your wedding

Wedding Suppliers