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On since 2021

Last update: March 2024

Sarah Nicholls Bridal is a professional hair and makeup service specializing in bridal and events hair and makeup, founded and run by Sarah Nicholls.


Welcome to Sarah Nicholls Bridal! Firstly, I just want to say the biggest CONGRATULATIONS on your engagement!

It is so exciting to be starting this new chapter, however, I know it can also be completely overwhelming. Sarah Nicholls Bridal aims to make your wedding hair and makeup experience as relaxed and stress-free as possible.

I’m Sarah, the owner and founder of Sarah Nicholls Bridal and I am a South-West-based hair and makeup artist who has been in the hair and makeup industry for a little over four years. If you are looking for a glowy natural makeup style with a boho twist I am definitely the right artist for you.

Services Offered

Ahead of your big day, Sarah Nicholls Makeup provides every bride/groom with a complimentary trial. Here, you can discuss your ideas and visions before Sarah enhances your natural beauty using top-of-the-range products. The trial also allows me to get to know you so we are able to work together in creating your perfect wedding day look.

My Style

“I would describe my style usually as being fresh, glowy skin with glam eyes mixed with a beautiful boho hairstyle. Although I absolutely love anything whimsical, creative or with a bit of an edge. I am a huge fan of an effortless updo or a pulled-out braid and I would say my makeup style has been very influenced by the classic Charlotte Tilbury glow.”

What to expect when you book me.

When booking with Sarah Nicholls Bridal, I aim to ensure all my clients feel comfortable and confident when leaving my chair. I want you to feel like you however like your most favourite self by the time I leave. I always try to provide a relaxed and friendly environment where you can feel safe and comfortable. All Bride or Groom bookings come with a trial included so that I am able to best understand your style for the day but will also as a way for us to get to know each other so you can feel more relaxed on your special day.

  • Woman-owned

Frequently asked questions

What services do you offer?


What is included in the wedding package?

All Packages can be tailored to work for you. Each Package booking includes a complimentary trial for the bride. For package information please feel free to drop me a message or see my website

How far in advance should I contact you?

I usually open my books around a year 18 months in advance, although dates tend to start filling up around a year in advance so I would always recommend getting in touch as soon as you can

Do you work at homes?


What is the charge for travelling?

Free up to 40 miles from Calne, Wiltshire 40p per mile thereafter

What is your main business area?

Make up

Could you stay with the bride until the photo shoot?


How many people can you beautify for one wedding?

There's no real limit as I am always happy to bring an extra artist however I can usually do around 6/7 services before this is needed depending on timings

Can you provide your beauty services for pre-wedding and post-wedding photography?


What are the forms of payment?

Payment forms accepted are bank transfers. a £50 deposit is required to book the date then the final balance is due a week before the wedding date
illustration question

Do you have any questions?

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Reviews for Sarah Nicholls Bridal

5.0 out of 5 rating
5.0 out of 5 rating
12 reviews
100% recommend it
  • Quality of the service
    5 out of 5 rating
  • Response time
    5 out of 5 rating
  • Professionalism
    5 out of 5 rating
  • Value for money
    5 out of 5 rating
  • Flexibility
    5 out of 5 rating
Alexandra C. Sent on 30/04/2024
5 out of 5 rating

Simply amazing

I am so glad I booked Sarah for my wedding hair and make up. She did mine, my mum’s and two bridesmaids - timings were all managed perfectly with no stress or rushing so we could really enjoy the morning. Through the whole process she was immensely helpful and reassuring, and helped me find the perfect, natural glowy look. My hair and make up stayed completely perfect throughout the day, night and early morning!! Sarah is also a great person to have in your ‘getting ready’ room on the wedding morning - she has seen it all so was very calming and just great to chat to when you’re getting a bit nervous!
Sarah B. Sent on 24/02/2022
5 out of 5 rating

Very supportive and fantastic

Sarah was absolutely fantastic.
The trial was fun, she put me at ease and was happy to discuss anything I wanted.
On the day she made getting ready fun and put a panicking bride at ease.
Bethany Sent on 23/09/2021
5 out of 5 rating

Friendly and flawless!

Sarah was absolutely amazing! She did exactly what I had asked for. She made me feel very comfortable and made sure I was happy with everything at the trial and the actually day. I couldn’t recommend her more!
Jess L. Sent on 08/09/2021
5 out of 5 rating

Fun, relaxed and amazing!!!

Not knowing exactly what look I wanted for my wedding (apart from a bit boho!), I was apprehensive about how I would look on the big day. But having the hair and make-up trial with Sarah completely put me at ease and got me so excited for it all!! She came up with the idea of a crown braid and it really did tie my whole look together and went so well with my dress - the make-up too made me look like me… but better!!!

On the wedding day, we had so much fun in the morning getting ready and Sarah also did an amazing job on my mum and sister-in-law, who wanted very natural looks. We even finishing early and it was all so relaxed and well organised. My hair and make-up looked absolutely flawless all day too and I only wish I could hire Sarah every day!

Thank you! ☺️
Kirsty S. Sent on 17/10/2023
5 out of 5 rating

Brilliant 🤩

Sarah was very friendly and welcoming from the start, she listened to everything that was asked and went above and beyond! I felt incredible on the day and Sarah was able to fulfil every want/need. I can’t thank her enough for making me look and feel amazing on such a special day
Sophie Sent on 11/07/2023
5 out of 5 rating

Sarah was just fantastic!

Sarah is brilliant and very friendly. Made me feel at ease as i am very self conscious with my lack of hair. But on my wedding day Sarah smashed it and made me feel the most confident i have ever felt about my hair! Also made the 4 bridesmaids look beautiful, their hair was just perfect. Would highly recommend!
Amanda M. Sent on 27/09/2021
5 out of 5 rating

Mother of the bride makeup

Sarah was amazing, I don’t often wear makeup so I wanted something really natural. I also don’t often post pictures of myself but I posted one and several people have said how lovely my makeup was. I’d definitely recommend her.
Amanda R. Sent on 24/09/2021
5 out of 5 rating

Incredible experience!

I can't fault Sarah and her team for all they did for myself and my bridal party! Being completely rubbish at makeup generally I had no idea what I wanted for my wedding day! Sarah made me feel completely at ease at the trial, trying and testing different looks to see what worked for both myself and the mother of the bride!

Shes extremely talented and versatile with her makeup styles and is so flexible and adaptable with the looks she can create. Myself, my mum and my bridal party were over the moon on the day with our makeup. Despite the tears and the length of the day none of the makeup faltered in the slightest and I really did feel beautiful.

Sarah and Meghan were such a fun and friendly team on the day, everyone loved them and it really was a pleasure to have them there on the morning of such a special day! It makes all the difference to have such a professional, reliable, talented and personable supplier like Sarah on the biggest day of your life!

A million thank yous and I would 100% recommend for anyone, bride or otherwise!
Caroline J. Sent on 23/09/2021
5 out of 5 rating

Mother of the bride makeup

I cannot praise Sarah highly enough. I don't usually wear any make up and wanted a really natural look and the end result was fantastic!
Sarah uses top end products and although I'm not used to wearing foundation etc it didn't feel heavy at all, it lasted all day and night and even through a few tears!
Her calm, relaxed nature and true professionalism shone through as she skillfully worked through the Bride and two Bridesmaids hair and make up then myself, allowing plenty of time on us all.
Thank you Sarah for being you, for all your hard work and skill and for enabling us all to feel extra special on what was such a wonderfully special day!! 🥰
Hope W. Sent on 23/09/2021
5 out of 5 rating

Great hair and makeup artist

Sarah was very professional and efficient, super friendly and did a fantastic job
Gin N. Sent on 27/08/2021
5 out of 5 rating

Excellent Mother of the bride make up!

My 65 year old face looked lovely for my daughters wedding.....thank you so much Sarah.
Amelia Sent on 28/05/2021
5 out of 5 rating

Talented, personable & delivered everything I asked for and more!

Sarah was fantastic! During my trial she made sure everything was perfect and delivered a fantastic boho-style updo with natural makeup. Come my wedding day she made sure everyone hair and makeup was perfect and even stayed to finish off final touch ups before we left! I would highly recommend as she’s brilliant
illustration stars

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