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About

On Hitched.co.uk since 2021

Last update: December 2025

Sarah Nicholls Bridal is a professional hair and makeup service specializing in bridal and events hair and makeup, founded and run by Sarah Nicholls.

Hey!

Welcome to Sarah Nicholls Bridal! Firstly, I just want to say the biggest CONGRATULATIONS on your engagement!

It is so exciting to be starting this new chapter, however, I know it can also be completely overwhelming. Sarah Nicholls Bridal aims to make your wedding hair and makeup experience as relaxed and stress-free as possible.

I’m Sarah, the owner and founder of Sarah Nicholls Bridal and I am a South-West-based hair and makeup artist who has been in the hair and makeup industry for a little over four years. If you are looking for a glowy natural makeup style with a boho twist I am definitely the right artist for you.

Services Offered

Ahead of your big day, Sarah Nicholls Makeup provides every bride/groom with a complimentary trial. Here, you can discuss your ideas and visions before Sarah enhances your natural beauty using top-of-the-range products. The trial also allows me to get to know you so we are able to work together in creating your perfect wedding day look.

My Style

“I would describe my style usually as being fresh, glowy skin with glam eyes mixed with a beautiful boho hairstyle. Although I absolutely love anything whimsical, creative or with a bit of an edge. I am a huge fan of an effortless updo or a pulled-out braid and I would say my makeup style has been very influenced by the classic Charlotte Tilbury glow.”

What to expect when you book me.

When booking with Sarah Nicholls Bridal, I aim to ensure all my clients feel comfortable and confident when leaving my chair. I want you to feel like you however like your most favourite self by the time I leave. I always try to provide a relaxed and friendly environment where you can feel safe and comfortable. All Bride or Groom bookings come with a trial included so that I am able to best understand your style for the day but will also as a way for us to get to know each other so you can feel more relaxed on your special day.

  • Woman-owned

Frequently asked questions

What services do you offer?

Hairdressing
Makeup

What is included in the wedding package?

All Packages can be tailored to work for you. Each Package booking includes a complimentary trial for the bride. For package information please feel free to drop me a message or see my website

How far in advance should I contact you?

I usually open my books around a year 18 months in advance, although dates tend to start filling up around a year in advance so I would always recommend getting in touch as soon as you can

Do you work at homes?

Yes

What is the charge for travelling?

Free up to 40 miles from Calne, Wiltshire 40p per mile thereafter

What is your main business area?

Make up

Could you stay with the bride until the photo shoot?

Yes

How many people can you beautify for one wedding?

There's no real limit as I am always happy to bring an extra artist however I can usually do around 6/7 services before this is needed depending on timings

Can you provide your beauty services for pre-wedding and post-wedding photography?

Yes

What are the forms of payment?

Payment forms accepted are bank transfers. a £100 deposit is required to book the date then the final balance is due a month before the wedding date
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Do you have any questions?

Reviews for Sarah Nicholls Bridal

Sophie
Sophie Sent on 18/11/2025
5 out of 5 rating

The perfect choice for our wedding day!

Sarah was truly the perfect choice for our wedding day. From the outset, her communication was flawless and even before meeting her I felt so calm and reassured by her emails. Having the trial was a wonderful way not only to figure out what I wanted on the day, but also get to know each other more - I can honestly say that, on the day, it was like having a friend there with me, from our shared loves of fantasy and Disney to her incredible empathy with my pregnancy symptoms (I was 5.5 months at the time of my wedding!)

Onto the hair and makeup itself - this exceeded all my wildest expectations. She absolutely nailed the “soft boho” look I was going for. My hair remained in place throughout the day (including for our mini golden hour photoshoot later that evening), and the makeup made me feel truly “glowing”; I love how Sarah very much prioritises a natural beauty look, so I felt like me on the day but just an elevated version!

As I said, I could not recommend Sarah enough to anyone planning their wedding; you will not regret choosing her!
H
Heather Sent on 28/11/2025
5 out of 5 rating

Strongly recommend

Sarah was absolutely fantastic. The hair and make-up she did was beautiful (she is incredibly skilled), but on top of that, she is such a warm and genuine person. I felt like I could put total trust in her from the trial, and on the morning of the wedding Sarah was relaxed, confident and friendly. I was so pleased with my gorgeous boho updo (as were my bridesmaids with their hair) - all I can say is, you won't regret booking her!!

Thank you so much Sarah!
Niamh
Niamh Sent on 20/10/2025
5 out of 5 rating

Amazing hair and makeup artist

Sarah is amazing! As person that doesn't like alot of makeup and doesn't know much about it Sarah was the person for me. She was so responsive with questions or queries I may have.
Sarah fantastic at giving me ideas and working with to finally getting the look I wanted.

I would highly recommend Sarah she was amazing ! Thank you Sarah !
J
Jane Sent on 28/08/2025
5 out of 5 rating

Gorgeous hair and make up for a magical wedding

Sarah created the most beautiful hair and make up looks for my daughter’s wedding at the Tythe Barn in Tetbury. She put everyone at ease, working quickly and efficiently so no one ever felt rushed. It was a really relaxing morning and everyone appreciated their makeover. I could not recommend her more highly.
Rosie
Rosie Sent on 22/05/2025
5 out of 5 rating

Best choice you could make for your wedding

Sarah was absolutely wonderful from start to finish. She was responsive, helpful and reassuring (especially as I presented her with the challenge of 8 bridesmaids all needing hair done!), whilst trying to make sure I had the most stress-free and fun bridal experience. Trial was great and I instantly knew I trusted her implicitly - plus we giggled from start to finish which always helps - and the big day was even better! Myself and my bridesmaids all felt so confident on the day. I would really recommend Sarah for all hair and make up needs - she is really one of a kind. I promise you won’t regret this decision!
H
Holly Sent on 18/03/2025
5 out of 5 rating

Simply Amazing !

Just Wow!

I honestly cannot thank Sarah enough for her amazing service.

I booked Sarah for my wedding hair and makeup in Feb 2025 at Orchardleigh House. It was the best decision I made!

Firstly, the service was first class. There was an easy booking system, with great communication. It was great to have a trial for myself and my bridesmaid aswell so we could meet Sarah and together work on our perfect looks. The products used are really high quality, branded products and the end result is stunning with a natural radiant look.

Sarah herself is one of the most loveliest people you will ever meet! Not only is she kind and considerate but she is extremely knowledgeable and highly skilled in what she does. She is open and honest and it really does feel like you have an extra friend and support there on your Wedding morning, not just a supplier. She made me, my two Bridesmaids and my Mum feel truly beautiful and for that we will be forever grateful!

Thank you so much Sarah Nicholls Bridal!!!
C
Chelsea Sent on 06/12/2024
5 out of 5 rating

An incredibly talented HMUA!

I cannot recommend Sarah enough. She was more than happy to make a semi-custom package for me as we had a Best Woman and one of my bridesmaids had short hair and offered her slot to the mother of the groom.

I had my hair and makeup trial at her home studio and she made me feel so comfortable. She was more than happy to explore options and genuinely just wanted to make sure I was completely happy with the results.

We made some tweaks based on the trial and my hair and makeup were both stunning on the day (it still looked incredible when I took it off in the evening)!

Sarah and the second artist arrived early and were so efficient getting through all of my bridesmaids. It was lovely to start the day feeling calm and relaxed.
E
Ellie Sent on 05/12/2024
5 out of 5 rating

Amazing Artist!

Sarah was amazing, both in the trail and on the day. She made me feel at my best and catered exactly to what I wanted.

On the morning of, she was calming and provided the perfect vibe for an excited / nervous bride - really showing her experience.

I would recommend her again and again!
L
Lesley Sent on 05/09/2024
5 out of 5 rating

Great products and excellent service!

Sarah was really thorough when talking through my options, and I was so pleased with how my hair turned out and I got so many compliments. The products used were lovely, and vegan friendly for my maid of honour. I have high anxiety and instantly was put at ease using Sarah, honestly, could not recommend more.
A
Alexandra Sent on 30/04/2024
5 out of 5 rating

Simply amazing

I am so glad I booked Sarah for my wedding hair and make up. She did mine, my mum’s and two bridesmaids - timings were all managed perfectly with no stress or rushing so we could really enjoy the morning. Through the whole process she was immensely helpful and reassuring, and helped me find the perfect, natural glowy look. My hair and make up stayed completely perfect throughout the day, night and early morning!! Sarah is also a great person to have in your ‘getting ready’ room on the wedding morning - she has seen it all so was very calming and just great to chat to when you’re getting a bit nervous!
K
Kirsty Sent on 17/10/2023
5 out of 5 rating

Brilliant 🤩

Sarah was very friendly and welcoming from the start, she listened to everything that was asked and went above and beyond! I felt incredible on the day and Sarah was able to fulfil every want/need. I can’t thank her enough for making me look and feel amazing on such a special day
S
Sophie Sent on 11/07/2023
5 out of 5 rating

Sarah was just fantastic!

Sarah is brilliant and very friendly. Made me feel at ease as i am very self conscious with my lack of hair. But on my wedding day Sarah smashed it and made me feel the most confident i have ever felt about my hair! Also made the 4 bridesmaids look beautiful, their hair was just perfect. Would highly recommend!
Luxuriousivorydecor65271
Sarah Sent on 24/02/2022
5 out of 5 rating

Very supportive and fantastic

Sarah was absolutely fantastic.
The trial was fun, she put me at ease and was happy to discuss anything I wanted.
On the day she made getting ready fun and put a panicking bride at ease.
A
Amanda Sent on 27/09/2021
5 out of 5 rating

Mother of the bride makeup

Sarah was amazing, I don’t often wear makeup so I wanted something really natural. I also don’t often post pictures of myself but I posted one and several people have said how lovely my makeup was. I’d definitely recommend her.
A
Amanda Sent on 24/09/2021
5 out of 5 rating

Incredible experience!

I can't fault Sarah and her team for all they did for myself and my bridal party! Being completely rubbish at makeup generally I had no idea what I wanted for my wedding day! Sarah made me feel completely at ease at the trial, trying and testing different looks to see what worked for both myself and the mother of the bride!

Shes extremely talented and versatile with her makeup styles and is so flexible and adaptable with the looks she can create. Myself, my mum and my bridal party were over the moon on the day with our makeup. Despite the tears and the length of the day none of the makeup faltered in the slightest and I really did feel beautiful.

Sarah and Meghan were such a fun and friendly team on the day, everyone loved them and it really was a pleasure to have them there on the morning of such a special day! It makes all the difference to have such a professional, reliable, talented and personable supplier like Sarah on the biggest day of your life!

A million thank yous and I would 100% recommend for anyone, bride or otherwise!
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