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About
On Hitched.co.uk since 2023
Last update: April 2026
Hello from Ollie & Helen, the husband-and-wife team behind The Incredible Cake Company.
From our Eastbourne shop, we design and create elegant, bespoke wedding cakes that are crafted to feel like a natural part of your day — not just a dessert, but a true centrepiece.
With backgrounds in art and design, our approach is thoughtful and detail-led. We’re known for our flawless finishes and for transforming ideas into beautifully crafted cakes — especially when couples have something they love but aren’t quite sure how to bring it to life. Each design is carefully considered to create something that feels both personal and visually striking.
We believe the process should feel just as special as the cake itself. From your first ideas through to the final design, we take the time to understand your vision and guide you through each step, creating something truly unique to you.
Elegant, design-led wedding cakes with a flawless finish, thoughtfully created to bring your ideas beautifully to life.
Services Offered
All of our wedding cakes are bespoke, designed around your guest numbers, styling and the atmosphere you’d like to create on the day.
We begin with a consultation and tasting at our Eastbourne shop — a relaxed, one-to-one appointment where we can explore design ideas, discuss your plans in more detail and sample a selection of our flavours. It’s a lovely part of the process and often where everything starts to come together.
Consultations are £25 for two people (including drinks and a selection of cake samples), which is deducted from your order if you choose to proceed.
As a guide, our three-tier wedding cakes (serving around 80–100 guests) typically start from £595, with most couples investing between £800 and £1200 depending on the design, scale and level of detail. More intricate or statement designs are quoted individually.
We offer a wide range of flavours, including gluten-free options and a selection of vegan cakes, and are always happy to discuss specific dietary requirements.
For peace of mind, we recommend delivery and set-up at your venue so that everything is styled perfectly and ready for your day.
We create wedding cakes across Sussex and beyond, and would be delighted to be part of your celebration.
- Woman-owned
Frequently asked questions
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Reviews for The Incredible Cake Company
INCREDIBLE is the right word.
Perfect wedding cakes
So happy we chose The Incredible Cake Company to provide the cake for our wedding.
Communication was great, they were beautiful and tasted amazing!
Highly recommend!
A perfect cake
Our Garden as a Cake
We had a tasting where we chose our flavours, and Helen took note of all the details we wanted incorporated.
Communication throughout if an element needed changing or questions arose. It was an incredible cake, and we had plenty left over.
Thank you so much
Amazing and simple
The cake flavour options are amazing and the design process was easy to bring our theme into a cake.
Will always recommend them for all occasions especially weddings. They also put some flowers on the cake from our florist and made it look stunning.
Fantastic cake, excellent service, delivered with professionalism
They made a cake that is perfect for us
It was one of the things that we were most looking forward, and it didn't disappoint.
The flavours were also incredible, I feel a testament to how good it tasted was that we didn't have that much.
The pictures didn't do it justice to how beautiful it looked.
Highly Recommend these gorgeous cakes!
During that session, we described our vision for the cake, and she put together a PDF for us with all our ideas. Throughout the entire process, she was very accommodating to our needs and explained everything perfectly. The quoted price was extremely reasonable as well.
We also inquired about the possibility of getting some panda toppers. This was important to me, as I wanted to keep something from the wedding, and Helen and her team delivered brilliantly!
On the day, the cake was absolutely fantastic—we were completely blown away by it! The presentation, taste, and how it held up throughout the day were phenomenal. We opted for a dark chocolate and raspberry cake, as well as a Victoria sponge naked cake with fruit all around it.
The cake looked exactly as we had pictured it when we planned it back in 2023, and it was honestly one of my favourite aspects of the whole day. We had no leftovers, and our guests are still raving about the cake today.
Thank you so much, Helen and The Incredible Cake Company team, for giving us the wedding cake of our dreams! I highly recommend them to any brides out there—you will not be disappointed!
Helen was amazing
Absolutely amazing! Made our wedding really special.
Perfect from start to finish
Wedding cake
The cake was delicious and It surpassed all of our expectations.
We had so many comments on how delicious it was and how beautiful it looked on the day.
Great cakes
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The Incredible Cake Company Real Weddings
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