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On since 2023

Last update: November 2023

From a little unassuming shop in Eastbourne come the most creative and exciting wedding cakes. "Incredible" some call them, and they would be correct!

Services Offered

Imagination, creativity and baking come together at The Incredible Cake Company to produce wedding and celebration cakes to amaze and delight. Husband and wife team, Helen and Oliver, both come form an artisic background and together with a love of baking and all things sweet, opened their shop in Eastbourne, East Sussex, 7 years ago. They thrive on making cakes which challenge not only their baking skills but also their design and artistic abilities. Their cakes come in all different shapes and sizes from dainty, elegant single tiered cakes, to fun and fancy cupcake towers, to glorious stacked, multi-tiered giants! They will work with you to create the perfect centrepiece for your day; whatever that may be. They can also accommodate different dietary requirements with nut-free, gluten-free, egg-free, dairy-free, and vegan options. Delivery within the Eastbourne area is free but venues futher afield will incur a charge.

Frequently asked questions

How many people should I have cake for?

400 people or less

What kind of cakes do you offer?

Cakes by theme
Modern cakes
Traditional cakes
Pattern-inspired cakes
Other cakes

Is it possible to adapt/modify the cake?


Can I use my own cake topper?


What kind of services do you offer?

Sale and making of wedding cakes
Sale and making of personalised cakes

Do you offer special cakes?


What other products do you offer?

Other (Iced biscuits for favours and place settings)

How much notice do I need to give you?

As much as possible! We usually advise at least 8 weeks but we will always try to fit you in if we can

Do you deliver?

Yes, we offer free local delivery. We do charge for further afield and there is a Sunday and Bank Holiday charge

Do you hire cake stands?


How many tiers can my cake be?

As many as you require

How many flavors can I have on my cake?

You can have a different flavour for each tier. With cupcakes you can have different flavours in batches of 12

What are the forms of payment?

We accept cash or card in our shop but we can't take payment over the phone. So we accept bank transfers for distanced payments

What areas do you cover?

East Sussex, Kent, London, West Sussex. We will deliver as far as you are prepared to pay for!

Served in

East Sussex and West Sussex

illustration question

Do you have any questions?

Request pricing
5.0 out of 5 rating
3 reviews
  • Quality of the service
    5 out of 5 rating
  • Response time
    5 out of 5 rating
  • Professionalism
    5 out of 5 rating
  • Value for money
    5 out of 5 rating
  • Flexibility
    5 out of 5 rating
100% Recommended by couples

3 User photos

3 reviews
Jamie S. Married on 23/10/2023
5 out of 5 rating

Great cakes

The cakes were lovely and looked beautiful. Helen was very helpful during our tasting session and very receptive to changes when working on the design of our top cake. They were happy to deliver the cake on the day and it all looked brilliant.
Nikki H. Married on 26/03/2022
5 out of 5 rating

Wedding cake

We approached the incredible cake company with an idea but no clue what flavours we would want or even size of cake. They spoke us through everything every step of the way and even delivered our cake on the day to the venue.

The cake was delicious and It surpassed all of our expectations.

We had so many comments on how delicious it was and how beautiful it looked on the day.

Vicky W. Married on 17/06/2023
5 out of 5 rating

Amazing, friendly people

Helen and her staff were all very welcoming, accomodating, friendly and professional from the moment we walked through the door.

They listened to our requirements and we're more than happy to meet all expectations.
The service was fantastic.
Couldn't recommend them more for any special occasions. More people like this needed in the world.
Our wedding Cake was beautiful ❤️
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24 South Street, The Incredible Cake Company BN21 4XB Eastbourne (East Sussex)

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