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Welcome to Sabina Motasem

A little about us...

We are a multi-award winning responsible fashion and bridal brand, dressing timelessly chic brides since 2006 and loved for our minimalist signature style, innovative cut and the finest silks. We won best bridalwear brand at the Marie Claire Sustainability Awards for two years in a row (2022 and 2023) for our uncompromising approach to sustainability and aesthetics, leaves no stone unturned. Read more about our award.

We create beautifully designed, simple elegant dresses that feel amazing on and proudly made dresses in London, whilst having zero waste which gets converted into new born baby clothes we regular donate to refugees and marginalised women (charities include local charities Smartworks, AFRIL in Lewisham and Cornerstone Baby Bank in East London. We also donate old samples to ethical bridal boutique Brides Do Good. Read more about our sustainability

Available are special previews of brand new pieces from our new 2024 collection which are ready now to try on before we launch it later this year. We have shoes from Freya Rose, and pretty veils by Kelly Spence and hair accessories by Victoria Fergusson. We also have a selection of one-off and discontinued styles in our Archival Sale.

Ready to Say "Yes" to an Appointment?

Appointments can be booked online at our Dalston bridal studio in an exclusive location we’ll share once your appointment has been confirmed – just a minute walk from Haggerston overground station and close to Highbury, Dalston and Shoreditch, and three stops from Whitechapel on the Elizabeth Line. For more information, visit our appointments page or book via the link below:

For more information...

Our dresses can be viewed here:

Mary Fellowes, Fashion Sustainability Expert and Marie Claire Sustainability Awards judge 2023 had this to say. "Short of not producing anything, I don’t see many other ways at this point in time that a bridalwear company can be any more responsible or sustainable. Highly impressed by the 360-degree approach they have. They have left no stone unturned."

Look forward to hearing from you and showing you the dresses.

Sabina Motasem


  • Asian-owned
  • Woman-owned
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Frequently asked questions

What services do you offer?

Sale of wedding dresses
Sale of wedding accessories

What services do you offer?

Sale of wedding dresses

How far in advance should I contact you?

We suggest around three months in advance

Do you have an outlet section?


Do you have an outlet section?


Do I need to make an appointment?


What is the style of your designs?


What kind of accessories do you offer?

Headdresses, hats and hair accessories

How do you work?

We offer virtual (free) and in-person appointments (£35 fee fully redeemable against a purchase). To book:

Operating hours:

Monday to Saturday by appointment, hours 10:00 - 18:00

What are the forms of payment?

Visa, Mastercard, AMEX, or PayPal

Served in

Essex, Kent, North London and South West London

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Do you have any questions?

Request pricing

Reviews for Sabina Motasem

5.0 out of 5 rating
5.0 out of 5 rating
15 reviews
100% recommend it
  • Quality of the service
    5 out of 5 rating
  • Response time
    5 out of 5 rating
  • Professionalism
    5 out of 5 rating
  • Value for money
    5 out of 5 rating
  • Flexibility
    5 out of 5 rating
Sally-Kate D. Sent on 08/01/2021
5 out of 5 rating

My favourite designer

As a wedding hairstylist I have been fortunate enough to see the visual delights of a brides wedding attire both on photo shoots and on the wedding day itself and I feel privileged to have worked with Sabina on both her campaign shoots for The Nouveau Collection & The Green Collection. The fabrics are of the highest quality with exquisite floral detailing, contributing to the names. Sabina’s attention to detail is second to none with her background and keen eye coming from the world of fashion so any bride-to-be is in safe hands. Both collections are luxurious and made for the modern, minimalistic bride with the Green Collection embracing a cleaner, greener and more ethical approach to bridal fashion trends. I encourage you all to check out Sabina Motasem!
Georgina M. Sent on 28/11/2020
5 out of 5 rating

Absolutely fantastic service

Every bride should contact Sabina about anything from dresses to alterations. After rearranging my wedding twice and then trying to buy items during lockdown, I was really struggling. Then a friend recommended Sabina and I'm so glad she did.

Sabina took the time to speak with me (via zoom) about exactly what sort of wedding I was having and what I needed. She listened to my ideas, suggested great changes and created a beautiful tulle addition to my wedding dress. She also went above and beyond, helping me get hold of hair accessories and underskirts from other suppliers, as well as giving me loads of helpful advice about other wedding issues I was having. I'm so glad I went to Sabina and recommend you do too.
Christina Sent on 12/02/2020
5 out of 5 rating

For an elegant high quality gown look no further!

?I was getting quite lost in my search for a wedding dress. I wanted simple, timeless and elegant and that seemed hard to find....and then I found Sabina’s website and that all changed. Not only was there a rack of beautiful gowns, Sabina made the whole process so easy. And having her, the designer, make sure the dress worked for me was just the icing on the cake. I had my Josephine dress from her 8 yrs ago and still love the way I look in my wedding photos. And I still pop it on of a wedding anniversary and swish about the house and feel the luxurious silk slink about!
Ingrid Sent on 11/02/2020
5 out of 5 rating

Wedding dress designer

I can't thank Sabina enough for creating the most amazing dress that expressed my personality and allowed me to feel comfortable on my big day!
After trying on the "traditional" wedding dresses I was concerned I wouldn't find something that suits me and would exceed my expectations. I knew I wanted a clean, elegant dress that would make me feel good and would "wow" my husband to be.
Sabina is extremely skilled, talented and easy to work with. The dress she created was magnificent, unique and reflected totally my style. I could not recommend her enough!
Anonymous Sent on 04/02/2020

Simple and elegant

Sabina helped me found not only one but two of my dream dresses. Simple and elegant, beautiful material, and really comfortable to wear. Can't wait to wear them in my wedding next year :)

Hannah A
Anonymous Sent on 04/02/2020

Best wedding dress shopping experience I had.

Best wedding dress shopping experience I had. Loved the classic and elegant look of Sabina's bridal gowns.

Anonymous Sent on 04/02/2020

My wedding dress by Sabina Motasem was perfect.

My wedding dress by Sabina Motasem was perfect. The design was elegant and classic and made in such fabulous material. The whole experience was a delight. Thank you so much.

Kathryn G
Anonymous Sent on 04/02/2020

Sabina just makes the most beautiful dresses

Sabina just makes the most beautiful dresses - I felt so amazing on my wedding day. She was also so lovely to deal with in the lead up - definitely the calm and relaxed presence that you need. Would recommend her to any future brides in a heartbeat

Ali D
Anonymous Sent on 04/02/2020

Sabina’s dresses are just amazing.

Sabina’s dresses are just amazing. They are elegant, stylish, flattering and simply beautiful. My sister’s wedding dress was totally gorgeous, and my bridesmaid dress was to die for. Sabina made us feel welcome and totally at ease. Such a pleasant experience would totally recommend. Thank you, Sabina and Team.

Emma F
Anonymous Sent on 04/02/2020

I couldn't have wished for anything more beautiful

My Elsa dress was my dream dress and absolutely perfect for the day. I knew it was "the one" the moment I tried it on. Sabina is a total star - the quality of customer service, the cut of the dress, the way the silk just flows and is just absolutely exceptional - I couldn't have wished for anything more beautiful. Thank you x

Lucy W
Anonymous Sent on 04/02/2020

I couldn’t recommend Sabina Motasem more highly.

I found my Belle dress at a Bridal Boutique in Cheshire but I still had the pleasure of meeting Sabina on a couple of occasions on the up run to our wedding.

During our meetings, Sabina gave me insight and advice for the alterations that really helped make it ‘my dress'.

As well as the gown, Sabina custom made a beautiful belt and hair slide for me which really helped to complete my bridal look....not to mention the life saving underwear advice she gave me!!

The service and quality you get with Sabina Motasem is outstanding.

I have never felt as elegant and beautiful as I did in my beautiful gown. Our day was absolutely perfect and my gorgeous dress was a huge part of that.

I couldn’t recommend Sabina Motasem more highly.

Laura R
Anonymous Sent on 04/02/2020

Amazing dress designer -

Amazing dress designer - excellent service and beautiful dresses.

Kate L
Anonymous Sent on 04/02/2020

I had the *best* experience

I had the *best* experience with Sabina and her team. She understood what I wanted (Rita Hayworth!) straight away, and brought in other specialist team members to get the structure as well as the fabric and fit just right. At every appointment there was fizz, and I never felt rushed or pushed into particular decisions. A lovely experience and my dress was utterly beautiful, just what I wanted and got hundreds of compliments! Highly recommend.

Suzanne J
Anonymous Sent on 04/02/2020

I absolutely love every single one of Sabina's cre

I absolutely love every single one of Sabina's creations!!! Her attention to detail and creativity is absolutely amazing.
Every single time we do photo shoot I can't stop wowing ??
I would highly recommend to every single bride to be to go and visit Sabina's beautiful studio because it's full of gorgeous, individual and beautiful dresses ???

Birute Thomas MUA
Anonymous Sent on 04/02/2020

The cut and fabrics used are beautiful

One year ago today, I walked into Sabina's feeling really disheartened about buying my wedding dress as I had previously had some rubbish experiences at other dress boutiques. Within an hour or so, I has said yes to the dress! Sabina was friendly, knowledgeable and super helpful. In following appointments, Sabina helped alter my dress so I felt wonderful and confident in it. The cut and fabrics used are beautiful and I'm so happy to have worn one of Sabina's designs on my wedding day!

Lizzie B
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