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Sass & Grace, based in East Stratton, Winchester in Hampshire, England, is a wedding dress boutique. With an extensive selection of wedding gowns from award-winning designers, they are passionate about helping you find the perfect outfit for your big day. Their experienced stylists work hard to provide exceptional customer care and a seamless shopping experience.

Services Offered

Sass & Grace invites you to arrange an exclusive appointment in their luxurious boutique. Inside this charming converted dairy barn, their stylists will get to know you personally so that they can recommend options that match your unique style. The range of dresses at this boutique features items from designers such as Julie Vino, Lyn Ashworth, and Ellis Bridals. Their gowns are available in a wide array of styles, from simple and sleek to bold and glamorous. To ensure that your selection is the perfect fit, Sass & Grace offers in-house fitting and alteration services. In addition to helping you select your outfit, this boutique is pleased to provide dresses for your wedding party. From your first appointment to the big day, these professionals are dedicated to your satisfaction.

  • Woman-owned
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Frequently asked questions

What services do you offer?

Sale of wedding dresses
Sale of wedding accessories
Sale of gowns for maid of honour, bridesmaid, flower girls...
Advice on beauty and style

What services do you offer?

Sale of dresses for bridesmaids
Sale of wedding dresses
Sale of wedding accessories
Image and style advice

How far in advance should I contact you?

Ideally around 8 - 12 months before your big day, however we regularly work in much shorter and much longer time scales too!

Do you have an outlet section?


Do you have an outlet section?


Do I need to make an appointment?


What is the style of your designs?


What kind of accessories do you offer?

Headdresses, hats and hair accessories

How do you work?

We offer free storage and all fittings are at the boutique with our talented seamstress

Operating hours:

We are open by appointment

What are the forms of payment?

We take all major bank cards apart from Amex


Bridesmaids Dresses:

Dessy Collection

Wedding Shoes:

Freya Rose

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Do you have any questions?

Request pricing

Reviews for Sass & Grace

5.0 out of 5 rating
5.0 out of 5 rating
61 reviews
100% recommend it
  • Quality of the service
    5 out of 5 rating
  • Response time
    5 out of 5 rating
  • Professionalism
    5 out of 5 rating
  • Value for money
    5 out of 5 rating
  • Flexibility
    5 out of 5 rating
Tiffany C. Sent on 19/04/2022
5 out of 5 rating

Simply the best

Highly, highly recommend. Sam is so easygoing and couldn’t be more helpful. She offers her polite and honest opinion which was most welcome. All of the dresses in her store are simply stunning, it was so hard to choose one (and there were plenty of styles to choose from) - they are all the absolute best quality, which really stood out compared to dozens of dresses I tried in other bridal stores (none of which came up anywhere near to scratch). Sam was so helpful in suggesting accessories to match. My outfit was perfect as a result! Her dedicated seamstress is also second to none. I enjoyed every trip to the bridal store and would love to do it all over again! Thanks so much Sam!
Sarah L. Sent on 07/10/2021
5 out of 5 rating

Gorgeous boutique with outstanding service

I visited seven other bridal shops before visiting Sass & Grass in the lovely countryside in Hampshire. The boutique is gorgeous, it's spacious and airy, which you often don't get at most bridal shops.

Sam is so friendly and welcoming but equally very knowledgable. She was also incredibly supportive when we had to change our wedding date three times!

I found my dream dress but also purchased a veil and hair clip from the boutique as well.

Sam also has a fantastic seamstress, Dalia and all appointments are done at the boutique, which I personally loved as you really benefit from Sam's expertise and the huge mirrors!
Emma Sent on 02/09/2019
5 out of 5 rating

Brilliant, kind, amazing experience

I highly recommend Sass & Grace! I was recommended Sass & Grace from a friend – and it surpassed my expectations. The shop is lovely and when you book an appointment you get the place to yourself – there is an amazing selection of beautiful dresses! Sam (the owner) is so welcoming and helpful – she was brilliant in quickly understanding what dresses suited me and guided me to my final dress choice. Also, I really appreciated how Sam trusted me to get into the dresses myself (though was very happy to help if I needed it). After a few embarrassing experiences in other shop changes rooms, being in Sass and Grace felt really comfortable and put me at ease which I was so grateful for. Also, a big shout out to Dalia who is a miracle worker! She is the seams mistress who worked wonders on altering my dress and made it absolutely perfect.
Everyone I met at the shop was so kind and worked so hard to make the whole process easy and wonderful. Big big thank you! - Emma x
Chloe Sent on 24/06/2018
5 out of 5 rating

Fantastic Personal Experience

Sam was amazing, she is very welcoming and guides you through the experience expertly. Everything from the personalised welcome sign to the individual appointment slots meant that my Mum and I were able to really enjoy the experience and take our time to find the perfect dress. Sam was very understanding given my vague requirements and was great at steering me towards different styles and lengths to try and narrow down my choice. I wasn't able to pick on the day but would throughly recommend Sass & Grace as although I didn't end up finding my dress there it was the best experience I had (and I ended up trying on a lot of dresses!) and one that couldn't be matched. Thank you Sam for all your help and guidance - the boutique is beautiful and the experience was outstanding, I would thoroughly recommend Sass & Grace for any bride looking for a truly special dress and bridal shopping experience.
Clare Sent on 02/02/2018
5 out of 5 rating

If I could give 10 stars i would!!! The best bridal experience a girl could ask for.... A place every bride should visit!

I cant convey how delighted i was after visiting Sass and Grace!
Sass and Grace made my dress shopping experience one i will never forget.
I was greeted with a warm and welcoming smile. I padded around the stunning barn in my socks, being encouraged to look and try on dresses i was drawn to.
The whole experience was heavenly. Sam made me feel a million dollars.
Sam helped me to narrow down the style and between us all we put together a look that worked perfectly on my wedding day.
My fiancé had already chosen a dress. Neither her or i wanted to know about each others dresses until we met at the end of our respective isles. On the day, my dress and hers complimented each other perfectly. This was in part due to the skill, time and care of the team and Sass and Grace.
Sam contacted my chosen designer who made bespoke tweaks to my dress, adding pockets in my case. Sam made it her business to check that this would be possible; just to ensure i got the dress of my dreams. Nothing was too much trouble.
Sam was prompt in her communication and was always happy to help and advise! She did this with integrity, knowledge and kindness.
When my dress had arrived Dala the brilliant talented seamstress made the changes i needed without fuss at a fair price. Dala, in addition, made me me a sash and a lace overlay. Everything was perfectly finished and was more than i could have ever hoped for.
Prior to visiting Sass and Grace my confidence was rock bottom, after visiting another local bridal boutique. Sam was like a breath of fresh air. She just genuinely cared, she was invested in me and my dress! Just amazing!!!
Kylie Sent on 08/12/2017
5 out of 5 rating

Everything I could have hoped for

My experience at Sass and Grace was everything I could have hoped for - the dresses and accessories were beautiful, Sam was so friendly and helpful, and very patient. We were all made to feel very welcome, and I'm already looking forward to going back for fittings!
Catherine Sent on 08/12/2017
5 out of 5 rating

Thank you

Thank you Sam for helping me find my perfect dress! The whole experience was wonderfully relaxed and personal. I can thoroughly recommend Sass & Grace!
Greys Sent on 08/12/2017
5 out of 5 rating

The whole experience was fantastic!

I got my Wedding Dress from Sass & Grace and the whole experience was fantastic! They have gorgeous dresses and the service from Sam was wonderful!
Amy Sent on 08/12/2017
5 out of 5 rating

A beautiful selection of dresses

This is a lovely shop which has a beautiful selection of dresses - both bridal and bridesmaids. Sam was so helpful and made the decision process much easier.
Fiona Sent on 04/12/2017
5 out of 5 rating

Wouldn't go anywhere else

Lovely setting, great choice of dresses and Sam's help is invaluable! Highly recommended, wouldn't go anywhere else.
Kate Sent on 04/12/2017
5 out of 5 rating

Found my dream dress

I found my dream dress at this beautiful shop! Sam is very friendly and made me feel comfortable and relaxed.
Amy Sent on 04/12/2017
5 out of 5 rating

So helpful

Had a great afternoon trying on some beautiful dresses and found the perfect one, Sam was so so helpful in making sure I found a dress that I was comfortable in. Thank you so much Sam, I can't wait for my dress to come in so I can come back to your beautiful shop for fittings! xxx
Georgina Sent on 04/12/2017
5 out of 5 rating


Amazing! Sam was brilliant helping me choose my dress & really put me at ease as I was nervous, I can't recommend Sass & Grace highly enough, it's a beautiful place in a beautiful location making it a truly special experience.
Catherine Sent on 04/12/2017
5 out of 5 rating

An amazing selection

Thank you to Sam at Sass and Grace for helping me find my beautiful wedding dress. The shop is beautiful and the help I received was incredible. The shop had an amazing selection of dresses to choose from and Sam was so kind and helpful when I was making a decision. She made the whole process of finding a dress very easy and I would without a doubt recommend this shop to all brides!
Laura Sent on 10/11/2017
5 out of 5 rating


Lovely location, lovely boutique setting and Sam was fantastic! I would definitely recommend Sass and Grace to any bride to be!
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