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Sass & Grace, based in East Stratton, Winchester in Hampshire, England, is a wedding dress boutique. With an extensive selection of wedding gowns from award-winning designers, they are passionate about helping you find the perfect outfit for your big day. Their experienced stylists work hard to provide exceptional customer care and a seamless shopping experience.

Services Offered

Sass & Grace invites you to arrange an exclusive appointment in their luxurious boutique. Inside this charming converted dairy barn, their stylists will get to know you personally so that they can recommend options that match your unique style. The range of dresses at this boutique features items from designers such as Julie Vino, Lyn Ashworth, and Ellis Bridals. Their gowns are available in a wide array of styles, from simple and sleek to bold and glamorous. To ensure that your selection is the perfect fit, Sass & Grace offers in-house fitting and alteration services. In addition to helping you select your outfit, this boutique is pleased to provide dresses for your wedding party. From your first appointment to the big day, these professionals are dedicated to your satisfaction.

  • Woman-owned
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Frequently asked questions

What services do you offer?

Sale of wedding dresses
Sale of wedding accessories
Sale of gowns for maid of honour, bridesmaid, flower girls...
Advice on beauty and style

What services do you offer?

Sale of dresses for bridesmaids
Sale of wedding dresses
Sale of wedding accessories
Image and style advice

How far in advance should I contact you?

Ideally around 8 - 12 months before your big day, however we regularly work in much shorter and much longer time scales too!

Do you have an outlet section?


Do you have an outlet section?


Do I need to make an appointment?


What is the style of your designs?


What kind of accessories do you offer?

Headdresses, hats and hair accessories

How do you work?

We offer free storage and all fittings are at the boutique with our talented seamstress

Operating hours:

We are open by appointment

What are the forms of payment?

We take all major bank cards apart from Amex


Bridesmaids Dresses:

Dessy Collection

Wedding Shoes:

Freya Rose

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Do you have any questions?

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5.0 out of 5 rating
61 reviews
  • Quality of the service
    5 out of 5 rating
  • Response time
    5 out of 5 rating
  • Professionalism
    5 out of 5 rating
  • Value for money
    5 out of 5 rating
  • Flexibility
    5 out of 5 rating
100% Recommended by couples

4 User photos

61 reviews
Tiffany C. Married on 12/03/2022
5 out of 5 rating

Simply the best

Highly, highly recommend. Sam is so easygoing and couldn’t be more helpful. She offers her polite and honest opinion which was most welcome. All of the dresses in her store are simply stunning, it was so hard to choose one (and there were plenty of styles to choose from) - they are all the absolute best quality, which really stood out compared to dozens of dresses I tried in other bridal stores (none of which came up anywhere near to scratch). Sam was so helpful in suggesting accessories to match. My outfit was perfect as a result! Her dedicated seamstress is also second to none. I enjoyed every trip to the bridal store and would love to do it all over again! Thanks so much Sam!
Sarah L. Married on 19/08/2021
5 out of 5 rating

Gorgeous boutique with outstanding service

I visited seven other bridal shops before visiting Sass & Grass in the lovely countryside in Hampshire. The boutique is gorgeous, it's spacious and airy, which you often don't get at most bridal shops.

Sam is so friendly and welcoming but equally very knowledgable. She was also incredibly supportive when we had to change our wedding date three times!

I found my dream dress but also purchased a veil and hair clip from the boutique as well.

Sam also has a fantastic seamstress, Dalia and all appointments are done at the boutique, which I personally loved as you really benefit from Sam's expertise and the huge mirrors!
Emma Married on 27/07/2019
5 out of 5 rating

Brilliant, kind, amazing experience

I highly recommend Sass & Grace! I was recommended Sass & Grace from a friend – and it surpassed my expectations. The shop is lovely and when you book an appointment you get the place to yourself – there is an amazing selection of beautiful dresses! Sam (the owner) is so welcoming and helpful – she was brilliant in quickly understanding what dresses suited me and guided me to my final dress choice. Also, I really appreciated how Sam trusted me to get into the dresses myself (though was very happy to help if I needed it). After a few embarrassing experiences in other shop changes rooms, being in Sass and Grace felt really comfortable and put me at ease which I was so grateful for. Also, a big shout out to Dalia who is a miracle worker! She is the seams mistress who worked wonders on altering my dress and made it absolutely perfect.
Everyone I met at the shop was so kind and worked so hard to make the whole process easy and wonderful. Big big thank you! - Emma x
Sacha Married on 12/08/2018
5 out of 5 rating


at first sight the wedsite drew me in, beautiful and professional, the next step was the phone call and i felt like i had known Sam for years, such an amazing woman of knowledge passion and kindness made me feel special from our initial chat, and this was just to make an appointment for a bridesmaid dress, on arrival for this appoinment the boutique location was fabulous and the boutique itself blew me away was magical, the warming welcome hand writen and the warming welcome from Sam,and the touches of welcome drinks and croissants, i felt an emotional warmness and new this was the place i would say yes to the dress and we sure did find the maid of honours dress which was exactly what we wanted.
My second visit was for myself the bridal gown and yet again the arrival for the second time was as amazing with the special touches in every way possible, felt butterflies as walking in as i knew i would find my gown and i sure did, with sams help and expert advise was a dress that was so perfect i even shed a tear thinking about it, wedding not til 2018 but wanted to be organised so no pressure financially and no budget and im so looking forwad to working along side sam and with many visits to her boutique along the way and with no feel of pressure in anyway , i can not recommend sass and grace enough there is the gown in there for everybride with the experiance along with it that very bride should have xx
thank you Sam xxxxx
Chloe Married on 07/04/2018
5 out of 5 rating

Fantastic Personal Experience

Sam was amazing, she is very welcoming and guides you through the experience expertly. Everything from the personalised welcome sign to the individual appointment slots meant that my Mum and I were able to really enjoy the experience and take our time to find the perfect dress. Sam was very understanding given my vague requirements and was great at steering me towards different styles and lengths to try and narrow down my choice. I wasn't able to pick on the day but would throughly recommend Sass & Grace as although I didn't end up finding my dress there it was the best experience I had (and I ended up trying on a lot of dresses!) and one that couldn't be matched. Thank you Sam for all your help and guidance - the boutique is beautiful and the experience was outstanding, I would thoroughly recommend Sass & Grace for any bride looking for a truly special dress and bridal shopping experience.
Jane Married on 24/03/2018
5 out of 5 rating

All round perfect experience

I had visited a few bridal shops searching for my dress and this was by far the best. Sam was very welcoming and instantly put me at ease. The whole atmosphere was relaxed but professional, and Sam's advice was very helpful. I'm usually a nightmare at making decisions but even I found the perfect dress on my first visit. Highly Recommended
Alison Married on 18/11/2017
5 out of 5 rating


I had been to so many bridal shops I was truly losing heart in the whole thing. My sister found Sass and Grace and I quickly started to research (stalk) their Facebook, Instagram and google reviews. I started to have hope again! The dresses and boutique looked amazing and I fell in love with one online. I had my fingers crossed that what I saw online was what the experience was going to be like. Walking into the boutique, I instantly knew that I would find my dress there, the choice and styles were exactly what I was looking for. Sam has created a wonderful oasis and everything was calm, unhurried and personal. She was so welcoming and she took the time to understand the wedding and us and after selecting a few to try on, I found my dress!! My sister and mother were very relieved, no more being dragged all over for dresses. I am so glad we went to Sass and Grace and I cannot recommend it highly enough. Seriously don't bother looking all over, trust me I have, just go here. I cannot wait to go back again in a couple of months.
Amy Married on 21/10/2017
5 out of 5 rating

Fab experience

As soon as I walked into the boutique I felt at ease and like I was the most important person :) Sam was great and really helped me with finding ‘the one’. I am looking forward to seeing my dress again and going back for fittings. I wouldn't hesitate to recommend Sass & Grace.
Clare Married on 16/09/2017
5 out of 5 rating

If I could give 10 stars i would!!! The best bridal experience a girl could ask for.... A place every bride should visit!

I cant convey how delighted i was after visiting Sass and Grace!
Sass and Grace made my dress shopping experience one i will never forget.
I was greeted with a warm and welcoming smile. I padded around the stunning barn in my socks, being encouraged to look and try on dresses i was drawn to.
The whole experience was heavenly. Sam made me feel a million dollars.
Sam helped me to narrow down the style and between us all we put together a look that worked perfectly on my wedding day.
My fiancé had already chosen a dress. Neither her or i wanted to know about each others dresses until we met at the end of our respective isles. On the day, my dress and hers complimented each other perfectly. This was in part due to the skill, time and care of the team and Sass and Grace.
Sam contacted my chosen designer who made bespoke tweaks to my dress, adding pockets in my case. Sam made it her business to check that this would be possible; just to ensure i got the dress of my dreams. Nothing was too much trouble.
Sam was prompt in her communication and was always happy to help and advise! She did this with integrity, knowledge and kindness.
When my dress had arrived Dala the brilliant talented seamstress made the changes i needed without fuss at a fair price. Dala, in addition, made me me a sash and a lace overlay. Everything was perfectly finished and was more than i could have ever hoped for.
Prior to visiting Sass and Grace my confidence was rock bottom, after visiting another local bridal boutique. Sam was like a breath of fresh air. She just genuinely cared, she was invested in me and my dress! Just amazing!!!
Sarah Married on 16/09/2017
5 out of 5 rating


I had been to a few Bridal boutiques but Sass and Grace was by far the best. Set in a beautiful location it had a huge range of dresses. Sam was absolutely brilliant, very welcoming, professional and made me feel at ease. Family and friends who came along with me also commented on how lovely it was. I managed to find my absolute dream dress and I cannot wait to try it on again for the fittings soon!
Zoe Married on 26/08/2017
5 out of 5 rating


Simply wow! I am not really sure how I can find the words to describe my experience at Sass & Grass but I'll give it a go.... From the moment I spoke to Sam I knew this is where I would be saying "yes to the dress". I was so nervous after a pretty awful experience in London ( where I live) but from the moment Mum and I stepped into the stunning boutique that is "Sass & Grace" we felt incredibly relaxed, reassured and knew that I was in very capable hands. To say Sam has been a total bridle legend is an understatement! It turns out that I am ones of those "brides to be" that knew exactly what she wanted, however, Sam has been beyond perfect with me listening to what I wanted, never being pushy but always there with great advice and guidance.
Stuff the "London boutiques", get to Sass & Grace to start off with as Sam will fulfill any dreams you have!
Francesca Married on 15/07/2017
5 out of 5 rating

In a league of their own!

Where do I start... From the moment I enquired online to the moment I purchased my dream dress, Sam at Sass & Grace could not have made me feel any more special.
My visit to their stunning boutique was my very 1st bridal appointment and Sam took her time to sit with my mum and I and not only got to know my wedding details but got to know us and we instantly felt at ease.
I felt that Sam had all the time in the world for me and she took the time to totally understand the look I was trying to achieve and helped me pick out some incredible dresses to try. Nothing was too much to ask!
From the stunning setting & personal service, to the breathtaking dresses, Sass & Grace is in a whole different league to any other bridal stores I visited! They set the standard immediately, and nothing compared!

When I returned to buy 'the one' and all correspondence since has continued to be above and beyond. I'm already counting down until I can return to see my dress :)
Oh and just wait until you see their tea set... x
Sarah Married on 01/07/2017
5 out of 5 rating

Amazing!! ????

I would like to say a big thank you to Sam at Sass & Grace for making the whole experience of choosing my wedding dress a truly memorable one. She made me feel totally relaxed, nothing was too much trouble, we managed to find just what I wanted. The boutique is amazing in a lovely country setting. I am in no doubt that anyone thinking of buying their dress, should certainly give Sam a visit, you will not be disappointed.
Harriet Married on 23/12/2016
5 out of 5 rating

The perfect setting, complemented with fantastic service!

From the moment I walked in to Sass & Grace I knew this was where I was going to buy my wedding dress. The atmosphere of the beautiful barn itself and being in the middle of the countryside made it so relaxing. Sam was so helpful and the dresses on offer were just what I was looking for. I will definitely be recommending this boutique!
Aki Married on 08/10/2016
5 out of 5 rating

Forever grateful

I am forever grateful to Sam at Sass & Grace for helping me find my dream dress. I thought I might have to fly to US to get the dress, until Sam kindly offered to arrange to get it for me.
The boutique is in a lovely country setting and I was able to make a wonderful mini-trip from London out of it. I will definitely recommend the boutique to other future brides.
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