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About

On Hitched.co.uk since 2023

Last update: April 2025

Hi! I’m Amy. M, a bridal makeup artist based in the beautiful city of Hereford, helping brides across the UK feel confident, comfortable, and truly themselves on their wedding day.

My journey into bridal beauty began with a moment I’ll never forget, my sister-in-law looking in the mirror on her wedding morning and saying, “I actually feel pretty.” That simple, heartfelt reaction made me go into the bridal industry. I realised makeup wasn’t just about the final look; it was about how it made someone feel. From that day on, I knew I wanted to give my brides that same sense of self-assurance and joy.
As someone who has battled oily, acne-prone skin and now experiences sensitivity after Roaccutane, I understand the importance of makeup that works with your skin, not against it. My kit is carefully curated with products that are suitable for sensitive skin but still perform beautifully on all skin types. Whether you're oily, dry, or somewhere in between. I love working with brides who prioritise their skincare, ensuring that their wedding day makeup isn’t just flawless in photos but also feels weightless and comfortable from morning to night.
I don’t believe in a one size fits all approach. Every bride is different, and your makeup should reflect you. Whether that’s soft and romantic, effortlessly polished, or something a little more bold. My job is to bring out what makes you feel your best, in a way that still looks and feels like you.
Wherever your wedding takes place in the UK, I’d love to be part of your special day and create a look that feels just right for you.
Bridal services: I offer a range of bespoke makeup services, with a particular focus on ensuring you feel confident, comfortable, and like the best version of yourself on your wedding day. My Bridal Makeup service is all about creating a look that feels completely you. I don’t have a set "style" for my brides because I believe your makeup should reflect your unique personality and style, not a one-size-fits-all look.
I take the time to listen closely to what you want, making sure we’re on the same page about how you want to feel, whether it’s soft and glowing or matte and subtle. Our work together starts with ensuring your skincare is in great shape, as healthy, well-prepared skin is the foundation for beautiful makeup.
Every bride has a different vision, and my approach is always to personalise the look to suit you perfectly. We’ll work together throughout the process to make sure your makeup not only complements your natural features but also stays comfortable and fresh all day long. It’s about creating a look that’s individual to you, so you feel truly yourself as you walk down the aisle.

Included in Your Bridal Makeup Service
As part of my Bridal Makeup Service, you’ll experience the luxury of high-performing, skin-friendly products from renowned brands like Pat McGrath, Dior, NARS, Bobbi Brown, Rare Beauty, Givenchy, Westman Atelier, and Charlotte Tilbury. My kit is designed to cater to a variety of skin types, whether you have sensitive, oily, or dry skin - ensuring your makeup feels comfortable and looks flawless throughout the day.
Skin First Approach
Your skin’s health is my top priority. I carefully select products that work in harmony with your skin, providing breathable, long-lasting coverage that won’t cause irritation. From start to finish, my goal is to create a weightless, comfortable makeup look that feels as good as it looks, so you can shine on your wedding day with confidence.
Special Gift for You:
When you book your bridal makeup trial, you and your bridal party will receive luxurious Maskology Sheet Masks with hydrating Hyaluronic Acid. It's my way of helping you pamper and prepare your skin for your big day, leaving you feeling refreshed and glowing.
  • Woman-owned

Frequently asked questions

What services do you offer?

Makeup

What is included in the wedding package?

Bridal Package: - Skincare advice - New skincare routine with recommended products - Blotting paper - Individual Lashes - +Maskology sheet masks for the entire bridal party

How far in advance should I contact you?

As soon as possible, I’m currently take bookings two years in advance

Do you work at homes?

Yes

What is the charge for travelling?

Flat rate of £30 within a Herefordshire Venue (HR postcode) and £20 for a venue change. Unless you’re getting ready at the Green Dragon or Castle House hotel - no charge for travel

What is your main business area?

Make up

Could you stay with the bride until the photo shoot?

Yes

How many people can you beautify for one wedding?

Personalized looks, efficient scheduling for up to 14, and a trusted second artist at no extra cost. Top-quality products, mobile services, and punctuality for a flawless and memorable experience

Can you provide your beauty services for pre-wedding and post-wedding photography?

No

What are the forms of payment?

Bank payments Cash Monthly instalments with no APR

Served in

Gloucestershire, Herefordshire and Worcestershire

illustration notebook

Do you have any questions?

Reviews for Makeup By Amy M

K
Kirsten Sent on 23/01/2025
5 out of 5 rating

I loved my eyes!

Amy was absolutely wonderful for my fiancé’s sister’s wedding! My make up was lightweight and lasted all day which was just want I wanted. She listened and focused on the features I wanted her too. The products she used were high end and she had so much knowledge about skin tone and application. She made me feel confident, thank you Amy!
Charlotte
Charlotte Sent on 09/02/2025
5 out of 5 rating

Bridal Trial

I had my Bridal Trial with Amy yesterday oh my goodness didn’t she do a fantastic job. Amy made me feel completely relaxed and look absolutely beautiful. I didn’t want to take my make up off that night.I loved everything about my makeup and wouldn’t change anything. Amy I can’t wait for the wedding day. Thankyou so much xx
Emily
Emily Sent on 30/08/2024
5 out of 5 rating

An absolute gem!

Amy was so fantastic from start to finish and I could not have been happier with my wedding day make up!
She is so warm, lovely and kind and I felt so comfortable from the moment I met her at my trial. Her knowledge and talents are endless and she went above and beyond to make my bridal party and I feel so special on the day. We had so many compliments on our make up and it lasted all day and evening! I couldn’t recommend her more! Thank you so much Amy x
K
Katie Sent on 15/05/2025
5 out of 5 rating

Fantastic Bridal make up artist

I would highly recommend Amy as a bridal makeup artist. She was so professional and kind from the first contact. At my trial she listened to what I wanted and saw a pic of my dress to give her opinion. She treated a fantastic look that made me feel so beautiful and confident.
On the wedding day Amy recreated the amazing look as well as doing makeup on several of my bridal party alongside another makeup artist there to help.
Amy thank you so much for making me feel so amazing on my wedding day. X
L
Lizzie Sent on 28/04/2025
5 out of 5 rating

Amy made the day even more perfect!

Amy was such a calming and lovely presence, exactly what I needed on such a special day. I’m still in awe of the incredible job she did. She made me feel so confident and beautiful, and I couldn’t wait to go and watch my best friends get married feeling my absolute best. Amy took the time to really listen to what I wanted, and I was amazed by how much she remembered from when she did my makeup last year. Her attention to detail, kindness, and genuine care made the whole experience unforgettable. I’m so grateful for her and couldn’t recommend her more highly!
Cora
Cora Sent on 05/05/2025
5 out of 5 rating

Incredible Makeup Artist!

I had the best time both during my makeup trial and on the day. Amy is fantastic and so incredible at what she does. The makeup was exactly what I had hoped for and everyone commented on how great it looked. She also made me feel so calm and at ease throughout. I can’t recommend Amy enough! Thank you so much!
M
Maisie Sent on 05/05/2025
5 out of 5 rating

Bridesmaids make up✨

Amy did my bridesmaids make up on the day of my wedding✨! She was so helpful with advice and tips along the way and made my girls feel super comfortable! The bridesmaids absolutely loved their make up looks and they looked flawless! I would definitely return to Amy for further make up looks in the future and I know my girls would too! She's the best ✨
Annabel
Annabel Sent on 18/04/2025
5 out of 5 rating

Flawless makeup done by a lovely makeup artist 🤍

Amy recently did my makeup for a wedding where I was a bridesmaid. She was great at helping me decide what style of makeup to go for, did such a wonderful job and I felt amazing. My makeup looked flawless all day (I had my makeup done at 7am and it still looked perfect at midnight)!
She gave me some great advice on what colour eyeshadow / lipstick suit my skin and the whole experience was just lovely. She also gave me some good skincare tips which I have been following since!
I will definitely be using Amy again in the future and would highly recommend her to anybody.
Sophie
Sophie Sent on 28/04/2025
5 out of 5 rating

Absolutely incredible MUA

Amy was absolutely incredible! I booked Amy after finding her on Instagram and reading her reviews on Hitched. I don't wear much make up day to day and have only had my make up done twice so I was really nervous/anxious at my bridal trial. Amy made me feel really comfortable and I felt she really listened to what I wanted for the day. Amy gave me some great skincare advice which I think really made a difference for my make up too. Amy did make up for 4 bridesmaids on the day, all 4 said it was the best make up they'd had done. I honestly felt so good about how I looked thanks to Amy (and October). I didn't feel that my make up was too heavy either and it still looks incredible on photos, and lasted well into the night. Amy's skills at matching skin and foundation are spot on top! And she was also just a lovely person to have around on my wedding morning. Huge thank you 💕
H
Heather Sent on 05/04/2025
5 out of 5 rating

Amazon bridal make up artist!!

Amy was absolutely brilliant from first contact to the big day!! She was lovely to work with and kept the vibes calm and positive on the day. Her knowledge is insane and she made myself, my bridesmaids and mum look flawless all day. She listened to everyone's preferences perfectly and I couldn't think of anyone I'd rather have there on the big day. I highly reccomend to any future brides.
Amber
Amber Sent on 22/01/2025
5 out of 5 rating

Just wonderful!

Amy has been fantastic from the booking process through to the wedding day. I am so happy that I booked Amy to do myself & my four bridesmaids make up. Amy managed to make a girl with not a lot of confidence feel pretty for a day - I can’t thank her enough for that. 💕
L
Lydia Sent on 23/01/2025
5 out of 5 rating

Bridesmaid make up

I have had my make up done by several talented ladies , but wow Amy you by far made me feel the most amazing version of myself! Amy spoke through the desired end look and achieved it and so much more , I felt so confident (having had previous skin issues) . Thank you so much. I will be a returning client 🩷
N
Naomi Sent on 03/09/2024
5 out of 5 rating

THE absolute best!

It was like having another friend there with me! Amy is so kind, caring, and really puts you at ease. If you’re not big into makeup, she’ll make you feel comfortable and will do everything to make sure you feel your most beautiful self! Thank you Amy for your amazing service!
C
Chloe Sent on 08/09/2024
5 out of 5 rating

Truly incredible

I had the absolute pleasure of having Amy as my makeup artist on my wedding day. Firstly the makeup looked perfect even better than I could have hoped for! Not only was Amy’s makeup skills 10/10 so was her personality she was so kind easy to talk to and made everyone feel so comfortable. I highly highly recommend Amy!!!
Hannah
Hannah Sent on 19/08/2024
5 out of 5 rating

Wedding make up review

Amy was absolutely fantastic from start to finish. So professional, knowledgeable but also friendly, kind and makes you feel at ease. I couldn’t imagine our wedding morning without her. She was absolutely wonderful. Thank you so much Amy for all you did for us and for making our morning so special.
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Badges

Hitched Wedding Awards 2025 Winner
Hitched Wedding Awards 2024 Winner
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Makeup By Amy M Real Weddings

Rhiannon & Tim
7 photos · 03/08/2024

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