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Calmness
Airbrush
Spray tan
Bridal Makeup

About

On Hitched.co.uk since 2017

Last update: June 2026

Hi, I’m Samantha Higgins, the owner of Indulge Beauty and Makeup, an experienced wedding makeup specialist in Hereford. With over 20 years of experience and 15 years running my own salon, I specialise in luxury bridal makeup across Herefordshire, Worcestershire, Shropshire, Gloucestershire, and South Wales.

My passion is helping brides feel confident, beautiful, and truly themselves on their wedding day. From your initial consultation and trial through to the final touch-ups before you walk down the aisle, I’ll be there to create a calm, relaxed, and enjoyable experience.
Alongside bridal makeup, I also offer a range of beauty and skincare treatments to help you feel your absolute best in the lead up to your wedding day.
Every bride is unique, and my goal is always to bring your bridal vision to life with timeless, flawless makeup tailored perfectly to you.

  • Woman-owned

Frequently asked questions

What services do you offer?

Makeup
Beauty treatments

What is included in the wedding package?

My aim is to make you feel spectacular. My service includes a wedding trial to talk through you individual needs, run through some make up looks. On the day travel to the venue to recreate your look

How far in advance should I contact you?

As soon as possible

Do you work at homes?

Yes

What is the charge for travelling?

60p per mile

What is your main business area?

Make up

Could you stay with the bride until the photo shoot?

Yes

How many people can you beautify for one wedding?

7 people depending on time

Can you provide your beauty services for pre-wedding and post-wedding photography?

Yes

What are the forms of payment?

I accept bank transfers
illustration question

Do you have any questions?

Reach out about anything you didn't see answered here—no question is too small!

Reviews for Indulge Beauty & Make up

J
Janice Sent on 08/08/2026
5 out of 5 rating

Highly recommend Sam

I have had the pleasure of having Sam make me up for 2 separate weddings, firstly, where I was Mother of the Groom and the second for my own wedding. Sam is calm and gentle. She fits in with the hectic wedding morning where ever that may be and is very self sufficient. Her expertise and knowledge of products is second to none and she can help sort chaotic thoughts into ideas and actions as well as follow a picture, interpret and adapt accordingly. The make up used felt flawless and lasted all day as well as suiting my sensitive skin. Bridesmaids included a range of ages and Sam had colours and products suitable for all. I have loved my finished make up as did my daughter in law, her bridesmaids and my bridesmaids. I wouldn’t hesitate to recommend her to others.
Alison
Alison Sent on 06/08/2026
5 out of 5 rating

Amazing make up!

Sam was an absolute professional from the initial consultation through to trial and then to the amazing job did she did for myself and my bridesmaids on the morning of my wedding.
Unfortunately I had an eye infection a couple of days before my wedding and when I let Sam know she offered every alternative to ensure my needs were attended to

My husband said I looked radiant , glowing and so beautiful on the day all tempered with a natural look which he and I prefer. Can't recommend Sam enough.!
Tracey
Tracey Sent on 18/07/2026
5 out of 5 rating

Wedding Day 11th july 2026

From the first time meeting Sam i felt completely relaxed.
She is such a lovely sweet lady.
I booked her for my wedding to do make-up for myself,3 bridesmaids and my elderly mother of 81.
We all said how amazing we all looked,we had a wonderful morning being pampered by sam,she listened to all our requirements and we all said she truely made us feel special and so natural.
I had so many complements on how stunning and beautiful i looked it was overwhelming.
Sam also does fantastic spray tans,once again i've had so many complements on how good the colour was.
Would highly recommend sam,she is truely amazing.
Can't thank you enough sam for making my wedding day so special.
Georgina
Georgina Sent on 05/07/2026
5 out of 5 rating

Wedding makeup

I cannot thank Samantha enough for making me feel like the most beautiful version of myself on my wedding day! From the initial trial to the big day, she was incredibly professional, calming, and attentive. My makeup looked absolutely flawless, photographed beautifully, and lasted through tears and hours of dancing. If you want a makeup artist who truly listens and delivers perfection, book her immediately!
G
Gaucichick Sent on 02/07/2026
5 out of 5 rating

Fabulous MUA!

Sam did a beautiful job of my make up. She did exactly what I asked for and gave me a lovely, natural look that really complimented my dress. Sam was so flexible, nothing was too much trouble and the make up lasted all day.
J
Jennifer Sent on 12/06/2026
5 out of 5 rating

The perfect makeup artist

Sam was wonderful. From the trial through to the day, communication was fantastic and she made the whole experience so lovely.
I loved my wedding day make up, Sam made me feel beautiful and I didn’t have to touch my makeup for the whole day, it still looked good when I went to bed. My bridesmaids and my mum all loved their makeup and said how comfortable and enjoyable Sam made the whole morning. I would highly recommend Sam for your wedding makeup, she’ll make you look and feel amazing!
Lillian
Lillian Sent on 06/06/2026
5 out of 5 rating

Sam was the best decision I made

When I first spoke to Sam, she said "I do natural makeup so if that's not what you want then I'm not the MUA for you". I knew straight away that I had found the right person. Sam is so lovely and so experienced, she helped me through all of my dithering at the trial and gave so much advice about preparing for the wedding. My mum was really nervous about the idea of wearing makeup but after coming to my trial and meeting Sam, all her worries were gone. On the day, Sam was amazing. Everything was calm and we all looked incredible. My make up lasted all day, through all my tears, I didn't want to take it off at the end of the night, it still looked perfect. Sam made me feel like a princess for the day and I was so happy to have her as part of our day.
K
Kate Sent on 06/06/2026
5 out of 5 rating

Flawless wedding makeup

Sam was great from the moment I met her, she really gave me the best advice on how to prepare my skin ready for my wedding makeup and the results paid off. Sam created my vision perfectly and I would highly recommend her to anyone
K
Kimberley Sent on 02/05/2026
5 out of 5 rating

Wedding Makeup

I'm so pleased I had Sam as my makeup artist for my wedding day. The service I had from booking and running up to the day was excellent. When I had my makeup trial I knew I was going to love my makeup on the day as I felt and looked amazing, what a lovely confidence boost it was.
I also had treatments leading up to the wedding day which were so easy to organise. The understanding and advice Sam gave me for my skin care was brilliant.

Sam made me and the bridal party feel relaxed during the getting ready process and it was such a lovely atmosphere working alongside my hair stylist.
My sister also had her makeup done with Sam and we were both over the moon with our looks. Our makeup stayed in place all day and we had many compliments. I would highly recommend Sam - thanks again.
A
Alex Sent on 21/04/2026
5 out of 5 rating

Bridal make up

I had the pleasure of having Sam do myself and 5 of my bridal party members make up. From the moment I had my bridal trial to the big day Sam was so friendly and welcoming and put everyone at ease. None of the bridal party are big make up wearers so the brief was a little glam whilst people still looking and feeling like themselves. Sam absolutely smashed the brief and listened to everyone’s requests. Everyone absolutely loved their make up and said how lovely and friendly Sam is. I would, without a doubt, recommend Sam to anyone who needs make up!
A
Alice Sent on 11/04/2026
5 out of 5 rating

Wedding at Hampton Court Castle


We were lucky enough to have Sam, Indulge Beauty, as my Make-Up Artist for our wedding at Hampton Court on 18th March 2026.

Sam is absolutely fantastic—truly the best! My make up trial was brilliant. Sam was incredibly thorough, taking the time to walk me through every detail so I felt completely confident and at ease about how I would look on the big day.

On our wedding day, Sam exceeded all expectations. Not only did she do my make up, she also did 6 bridesmaids and mother of the bride. Her skill and attention to detail were flawless—the makeup lasted beautifully from morning to night, looked stunning in photos, and we all received so many lovely compliments throughout the day.

Beyond her talent, Sam is such a joy to be around. She’s kind, chatty, and has such a calm presence, which made the whole experience feel relaxed and enjoyable during what was a busy and emotional morning.

Sam is everything you could want in a makeup artist—professional, personable, and incredibly talented. We truly couldn’t recommend her enough!
Natalie
Natalie Sent on 23/03/2026
5 out of 5 rating

Simply the Best!

Sam came highly recommended to me and I am so glad I found her to do my makeup for my wedding. I was the bride who had little to no experience with makeup daily, let alone for wedding makeup. Sam listened and knew exactly what I wanted even before I did myself. Sam is very knowledgeable and has a mesmerising kit of makeup products and tools to suit everyone's needs. The makeup was beautifully done by Sam and I was so pleased with how I looked for my wedding, I loved my makeup so much! Sam is such a lovely lady, it was a pleasure to have her with us on my wedding morning, it felt like having a friend doing our makeup and we had so much fun. I would highly recommend Sam to anyone who is looking to have their makeup done. Thank you so much for everything Sam, you helped to make me feel like a beautiful bride. I felt like a princess.
George
George Sent on 18/01/2026
5 out of 5 rating

Sam makes you feel so special for the best day of your life!

Sam was incredible! From the time spent on the trial walking through the look and style we are going for - to the excitement of getting the perfect look on the day!

Sam made sure that everything went to plan on the day - from helping with the schedule to doing some emergency cover ups on a pesky spot! The make up she delivered for me and all my bridesmaids was beyond incredible. It looks exactly how I dreamed and lasted every second of the day - even with all the smiles and tears!

I loved working with her and would recommend for anyone wanting a stress free and beautiful look!
Helen
Helen Sent on 10/11/2025
5 out of 5 rating

Great wedding make up artist!

We loved working with Sam Higgins! She was friendly, professional, and made getting ready so relaxed. Our makeup was flawless and lasted all day, we both felt so pretty. Highly recommend! Thank you so much Sam! - Helen and Tilly xx
Holly
Holly Sent on 19/10/2025
5 out of 5 rating

Amazing evening make up

Samantha was brilliant from start to finish. She was so helpful and quick to respond when organising the appointment. On the day, she was really warm, friendly and welcoming and took time to understand the look I was aiming to achieve. Her attention to detail was fabulous and the service was excellent value for money. I will definitely be back.
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Indulge Beauty & Make up Real Weddings

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25 Cotswold drive HR4 0TG Hereford (Herefordshire)

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