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Weddings

About

THE BOUTIQUE

A modern Bridal Boutique which exudes luxury. Shades of White Riverside Boutique is spacious and light, whilst providing a warm and welcoming serene aesthetic. Designed with our brides in mind because I firmly believe that beautiful relaxing surroundings inspire women to feel good. Oozing luxury, with flawless lighting, floor to ceiling mirrors, plush seating, and copious floor space. I have created a Bridal Heaven that is second to none in Cambridgeshire.

Each private appointment has sole use of the Boutique, where you can relax in our stunning Bridal Lounge, knowing that your chosen loved ones can sit back, relax and be ready to enjoy your Wedding Dress journey.

Shades of white offers all Brides a fully immersive personalised bridal experience because their bridal consultant is the proud owner of Shades of White – Jo. Providing a Wedding Dress Journey that every single bride deserves, her mission is to make all brides feel ‘heard’, ‘safe in their decisions’ and fully supported.

WHY SHADES

At Shades of White, it is all about you – The Bride. You are the most important individual, and it is my mission to make you feel this way. You will often hear me saying ‘your bride tribe are your backing singers – you’re the main event’. Empowering you to feel confident in your decisions and giving you the very best Bridal Experience possible. I am honoured to be part of your Wedding Dress Journey and your trusted Bridal Boutique. From the moment you enter the Boutique until your Wedding Day Shades is here for you. Shades of White carries a variety of award winning designers for ou to choose from including Justin Alexander, Maggie Sottero, Rebbeca Ingram, Milla Novias, Luna Nova and Maddison James, and a create your own gown Bridesmaids Collection by Motee Maids. Your Bridal looked is complimented with an array of accessories including Veils, Combs, and Tiara's.

  • Woman-owned
illustration popular

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Frequently asked questions

What services do you offer?

Sale of wedding dresses
Sale of wedding accessories
Sale of gowns for maid of honour, bridesmaid, flower girls...
Advice on beauty and style

What services do you offer?

Sale of dresses for bridesmaids
Sale of wedding dresses
Other (Alterations Services Wedding Dress Steaming Wedding Dress Packing After Care - Dry Cleaning and Repairing)

How far in advance should I contact you?

We would love to extend a warm welcome to you at Shades of White, and suggest you start your Wedding Dress journey 18 months before your Wedding Day

Do you have an outlet section?

Yes

Do you have an outlet section?

Yes

Do I need to make an appointment?

Yes

What is the style of your designs?

Glamour
Modern
Original
Princess
Romantic
Vintage

What kind of accessories do you offer?

Jewellery
Veils
Headdresses, hats and hair accessories

How do you work?

By Appoinment

Operating hours:

Monday - Closed Tuesday - Closed Wednesday - 10am - 6pm Thursday - 10am - 6pm Friday - 10am - 6pm Saturday - 9am - 6pm Sunday - 11am - 4pm

What are the forms of payment?

.

Designers

Wedding Dresses:

Justin Alexander

Reviews for Shades of White

M
Miranda Sent on 02/11/2025
4.8 out of 5 rating

Beautiful shop with private river view and great selection of dresses

My sister bought her dress here and I came for a visit with my family for my wedding. The selection is absolutely beautiful and Jo is very experienced and professional, making sure you are happy and even made sure I was not overwhelmed with opinions. Definitely worth coming for trying the lovely dresses
K
Kayleigh Sent on 06/10/2025
4 out of 5 rating

My wedding dress

The wedding shop is very beautiful and has loads of beautiful dresses, Jo was very good at helping go through the dresses and I finally found my dress in the shop, Jo was also good at letting me know when my dress had arrived so I could come back and fall in love with it again. The only part I wasn’t happy with was when it came to alterations, I felt considering how much you pay for them it was a bit of an inconvenience for her, so much so she had forgotten to do one of the main alterations I asked for, I felt first of all she tried to pursued me that I didn’t need it (maybe so she didn’t have to do it again?) and when it was agreed she would do it for me it was done 3 weeks later just a couple of days before I was due to pick it up, which was great it was all done and was exactly what I wanted, but as a bride you could imagine the stress I was going through worrying if it was going to be done and the way I wanted it, Especially after I had read other reviews about bad alterations e experiences. Other than that little worry experience was good.
Penelope
Penelope Sent on 06/09/2025
1 out of 5 rating

Very poor customer experience!

I visited this shop in January of this year. I had to purchase an off the peg dress due to the timing of getting engaged and the wedding. I found a dress I liked but was not 100% sure so I asked Jo if she would hold it whilst I had a think about it. Her response was no and if her next appointment wanted to buy it she would be selling it. In a panic I purchased the dress. After two sleepless night knowing the dress was not for me I asked her if she would consider taking it back. She took 12 days to respond telling me I loved the dress and hoped I would wear it. She refused to accept the return and was happy for me to walk down the aisle in a dress I did not like. I responded to this and received no further contact from her. Thankfully I had a husband to be who was very understanding and said under no circumstances would I wear a dress I was not happy with. I did find the perfect dress elsewhere and had the perfect day. I would not recommend this shop under any circumstances. Customer satisfaction and reputation are not something this shop values.
Katy
Katy Sent on 30/06/2025
5 out of 5 rating

Really enjoyable experience and so happy with my dress!

Would highly recommend Shades of White, Jo was fantastic from start to finish, not rushing me and steering me through the huge array of dress styles she has. She was brilliant with the many questions I had (not being particularly used to wearing a wedding dress I had a lot!) and guided me through the process. I was so happy with my dress and I would absolutely recommend Jo to anyone, particularly if you are like me and needed guidance! A wedding dress will always cost more than my usual outfits but her prices were not over the top and she has a great range for different budgets and her payment terms were very reasonable. Thank you Jo!
J
Jo Taylor Sent on 17/04/2024
5 out of 5 rating

Nervous and excited

I can not tell you how amazing shades of white is. From the moment we walked in we felt so comfortable the gentleman helped my nan in and made her smile from the get go which made her day.
I came into shades of white never trying a wedding dress on before and was very nervous but so excited. There was no judgement and I felt so comfortable. Everything was a breeze and time was not an issue. I came in thinking i had a vision of what I liked to walk out saying yes to a dress which is completely different to what i thought i would pick. I i felt beyond beautiful. Thank you so much for everything.
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4 & 5 Manor Mews, Bridge Street PE27 5UW St. Ives (Cambridgeshire)

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