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About

On Hitched.co.uk since 2023

Last update: January 2026

Love and Lace Bridal Boutique is a wedding dress shop located in Lincolnshire. In the charming market town of Sleaford, this boutique is a hidden gem where bridal dreams come to life. Stylish, down-to-earth, and full of heart, this store is quickly becoming a favourite for brides looking for something a little more special. Step inside, and you'll find a boutique that's as welcoming as it is beautiful. The atmosphere is relaxed and friendly — think less "intimidating fashion showroom" and more "cup of tea with your most stylish friend." Whether you arrive with a full Pinterest board or absolutely no clue what you want, the team know just how to guide you with kindness, expertise, and a genuine passion for helping you feel incredible.

Every Kind of Style

Love and Lace Bridal Boutique is all about celebrating individuality. No cookie-cutter gowns here! The boutique offers a handpicked collection of stunning dresses from both established and emerging designers, each chosen for its quality, elegance, and ability to make you feel like yourself. Whether it's a soft boho look, a sleek modern silhouette, or full-on fairy-tale drama, there's a dress waiting to steal your heart. And the best part? Every gown is tried on in a relaxed, private setting, with plenty of time to twirl, swoon, and maybe shed a happy tear or two.

A Personal Touch, Every Step of the Way

At Love and Lace in Sleaford, it's not just about finding the right dress — it's about loving the journey. Appointments are calm, unrushed, and thoughtfully tailored to each bride. It's bridal shopping done right: fun, friendly, and full of those "I can't believe this is really happening" moments. Need help with alterations, accessories, or moral support from someone who truly gets it? The boutique team has it covered. From first fitting to final flourish, they're with their brides every step of the way.

The Heart of Weddings in Lincolnshire

For brides-to-be in Sleaford and beyond, Love and Lace Bridal Boutique is more than a dress shop — it's a space to feel empowered, excited, and utterly gorgeous. So, if you're looking for the perfect gown, this is your sign to book that appointment. At Love & Lace, love is always in fashion, and so are you.

  • Woman-owned

Frequently asked questions

What services do you offer?

Sale of wedding dresses
Sale of wedding accessories
Design and manufacture of bridal accessories
Advice on beauty and style

What services do you offer?

Sale of wedding dresses
Sale of wedding accessories
Design and manufacture of wedding accessories
Image and style advice

How far in advance should I contact you?

18 months to 1 year before the wedding is a great time to visit.However we also have a range of dresses we are able to receive in 10 weeks. There is also our Ready to ‘Wed’ collection

Do you have an outlet section?

Yes

Do you have an outlet section?

Yes

Do I need to make an appointment?

Yes

What is the style of your designs?

Modern
Princess
Romantic

What kind of accessories do you offer?

Jewellery
Veils
Shawls
Headdresses, hats and hair accessories

How do you work?

Love & Lace Bridal is appointment only, offering you an exclusive 1½-hour private experience

Operating hours:

Monday 12 pm -5pm Tuesday 2pm - 8pm Wednesday - Saturday 10am - 4pm Sunday closed Appointment only

What are the forms of payment?

50% deposit is required to place an order and the balance is due once the dress has arrived. This can take between 8-20 weeks. Payment plans can be arranged upon request. Sale gowns payment in full

Served in

Buckinghamshire, Cambridgeshire, Derbyshire, Kent, Leicestershire, Lincolnshire, Norfolk, Nottinghamshire, South Yorkshire and Surrey

Designers

Wedding Dresses:

Stella York

illustration notebook

Do you have any questions?

Reviews for Love and Lace Bridal Ltd

S
Steph Sent on 25/07/2025
5 out of 5 rating

Fantastic - Five Stars

On entering Jo’s boutique, I was met with a chalkboard with my name written on it to welcome me, and gifted a bracelet as a token of thanks for supporting her small business, and gestures like these remind you why it is so worthwhile to do so, as she instantly made me feel so special with just these few actions. From the moment I booked my initial appointment with Jo right through to collecting my dress, the communication was fantastic, and I felt supported every step of the way. During both trips where I was accompanied for fittings, Jo was excellent at engaging with my guests while I was otherwise occupied, and during the fitting process, ensured my guests felt included and listened to comments and suggestions without at any point allowing me to feel pressured by either hers or my guests’ input. During the initial consultation, Jo encouraged me to go beyond my comfort zone by trying on a range of dresses, all of different shapes and styles, and all of which looked stunning and made me feel wonderful, even when I feared I would look dreadful in one or two! She listened attentively to concerns I had regarding body confidence, and with an amazing sense of humour and patience, walked me through my options and helped guide me to the dress of my dreams and to one that complimented my body shape perfectly. She also took the time to experiment with accessories and various configurations until I was absolutely certain I was ready to ‘say yes to the dress’, and ensured I left with all I needed to know about the care and storage of my dress, and when to expect delivery of my additional items (belt, tiara and veil), and even provided a helpful information sheet for the relative tasked with getting me into the dress on the day, which was greatly appreciated! On top of all this, on leaving my last appointment, I was gifted an amazing promotional goodie bag with coupons and money-off vouchers for bridal services, and with those, a beautiful branded notebook and pen, water bottle and a (much-appreciated!) little tipple! What a fabulous experience all-round, and I cannot recommend Jo highly enough, though I will do my best nevertheless if ever a family member or friend needs a recommendation for their own wedding!
T
Tina Sent on 14/12/2025
5 out of 5 rating

Love and Lace.

From making the appointment to picking up my dream dress nothing was too much trouble for Jo.
From the moment we walked in to pick out a selection of dresses was absolutely amazing I felt like noone else mattered while I was there. Was no rushing and felt amazing. Was warmly welcomed by Jo. She took in what I wanted and what I didn't, had in mind my budget too. I found my dream dress that day and I couldn't have been happier with the help and service I received.
M
M E Sent on 09/12/2025
4.8 out of 5 rating

Fantastic experience, 100% recommend!

I attended Love and Lace Bridal for my first ever bridal appointment, quite nervous and not sure what to expect. I struggle with trying on clothes and looking at myself in a mirror - so you can imagine how I felt turning up know this is what I’d be doing for 1hr and a half! Keira could not have been better at putting me at ease. She was warm, professional, approachable and hilarious. I can’t believe she’s only worked in bridal since February, she completely blew me away with her picks for me to try. I ended up going with a dress I’d never have pulled out for myself but Keira somehow knew it would work on me! I can’t wait to get married wearing a dress I feel amazing in and the try-on experience could not have been better. We had the whole shop to ourselves meaning I could really relax during the appointment. Nothing was too much trouble and Keira made sure I was 100% happy every step of the way. The next appointment arrived whilst we were still finishing things up but Keira didn’t rush me, she made sure I felt happy with my choices before wrapping up the appointment. Thank you Keira!
C
Clare Sent on 20/10/2025
5 out of 5 rating

Amazing start to finish

I lost my mum suddenly and decided to get married with only a couple of months to the wedding. I went into love and Lace, they couldn’t do enough for me, even though I need to find a dress that was potential one of their sample dresses. I thought I would want a tea length dress, after trying on a few of these Jo came in with a long dress, I tried it on and knew it was the one, it wasn’t something I would have chosen for myself but it fitted like a glove and I felt amazing. This was one of the sample dresses, that was no issue and I left that day with the dress of my dreams. What a great eye Jo has for the right dress straight away she knew and had it spot on. Everyone made me feel very special and nothing was too much trouble.
Tia-Jade
Tia-Jade Sent on 18/10/2025
5 out of 5 rating

Arrived a customer - Left as friends♥️

**PLEASE READ TO THE END**

So as an alternative, non girly, plus size, post pregnancy bride I’m not the easiest client and I admitted this upon booking the appointment with Jo and Kiera.
I also explained to these two amazing ladies that I’d had 3 horrendous experiences with other bridal shops that categorically refused to help me, saying “we don’t cater for people like you”
So immediately I had my guard up and was almost in fight/flight mode.
Jo rang me over a week before my appointment and apologised for these previous experiences, explained that I had nothing to worry about and that it would be a new and positive experience for me…… I was still very skeptical!
Anyway the day arrived and myself, mum, auntie, and matron of honour arrive for this appointment! It’s the VIB (100% recommend this more than worth the money and created memories that will last forever) we walk in get settled, prosecco, snacks and a good chat about anything and everything! Very calming and comforting and relaxing.
So we pick out a massive collection of dresses and it begins. I explained my vision and these ladies put me in things that matched the vision and things polar opposite to the vision!
I struggled initially getting dressed and undressed as I’m very conscious about being plus size, my post pregnancy body etc. Kiera stood me in front of that mirror in my underwear and gave me, single-handedly the most amazing and beautiful pep talk that I’ve ever had in my life and from then on I felt like I was just having a shopping day out with my best friends and they were both so accommodating and honest with me about everything!!!
Then suddenly we found it..,,,,, the dress of my dreams (completely different to what I’d envisioned). Jo and Keira had both said they loved this dress and that they thought it was “my dress” before I even tried it on……. They were right of course!!!
I fell in love and every dress afterwards felt underwhelming. Jo and Keira both recognised this and decided to get me back into THE dress!!!
We cried, we hugged, they even got me in a veil which had always been a hard no but I now have the longest most elegant veil ever for my special day.
So we ordered the dress and had photos and more Prosecco….. now if you think that’s where this review ends you’re very wrong…….. here comes the icing on the cake for me and my family!!

So upon arriving we had a good chat and I explained that I wasn’t sure I could commit to a dress without my grandmother seeing it as she was the one who asked to buy it for me and she had been a bridal seamstress for years!! She was at the time very ill and bed bound so wasn’t able to be there unfortunately.
When we sat down to order this dress from the designer Jo hit us with the most amazing and unexpected offer. Not only were we getting the entire video of this appointment but she said that she would book in with me and bring ge sample dress to my grandparents house so I could show her what I’d chosen. Tears, tears and more tears - I’m sure I owe her a lifetime supply of tissues after this appointment.

These ladies did not know me or my family or anything else like that. I was just another customer in theory. But believe me when I tell you we all left that appointment feeling like we had just made friends for life and feeling so comforted and happy that we had been so well looked after.

If you’ve made it to the end of this review you will understand why it’s so long - I can’t condense this experience as it would not do it enough justice!!

Just go for it, go meet Jo and Keira and let them make your dreams the most beautiful reality! So much love and respect for you both forever and always! Thank you from the bottom of our hearts!♥️
K
Kellie Sent on 05/10/2025
5 out of 5 rating

Love&Lace Sleaford, highly recommend

Love & Lace Bridal Boutique Sleaford Lincolnshire, is a beautiful boutique where you will receive a warm welcome from the moment you step through the door. They take the time to listen to your plans, your ideas and the styles of dresses you like . Not once did I feel pressured to buy a dress, I was able to try many different styles and retry my favourites. Keira who i had an appointment with was honesty amazing! she was very knowledgeable and not only did she make the whole experience great for me but she also interacted alot with my bridesmaids who had accompanied me, this meant a lot to me.
My appointment was a private one to one appointment at the back of Love&Lace so no one from the street could see us. The dressing room and waiting area are a good size with lovely touches like sweets, water for us all, a bride robe, deodorant etc. This was the first bridal shop I had ever walked into and I didn't need to go elsewhere, as I said 'yes' to the dress at Love&Lace Sleaford. I highly recommend them.
Lauren
Lauren Sent on 03/10/2025
4.8 out of 5 rating

Love & Lace Bridal

I had an incredible experience at Love & Lace Bridal. It was the first dress shop I went to and its fair to say they set the bar extremely high. They made me and my family feel so comfortable and at ease. They gave me the freedom to select some dresses for trying on but chatted me through each option I pulled. They listened to what I was looking for and asked about my vision for the day and also made suggestions to reflect that. Jo and Kiera made the whole experience great. After visiting a few more shops, I ended up coming back to this one for THE dress and the follow up appointments were just as welcoming and fun.
O
Olivia Sent on 03/10/2025
5 out of 5 rating

Best Experience!

I cannot rate Jo and the team at Love & Lace highly enough! After a much less positive experience at another bridal shop, Jo certainly made it up for it when it was time to choose my dress! She is amazing at what she does and I actually ended up choosing the dress that she had picked out, something I wouldn’t have thought to try on for myself! She helped me understand and make the perfect alterations so it was exactly what I wanted! We had the best day and the best experience and I will forever be grateful to Jo and Love & Lace for helping me find my perfect dress and making me feel like a proper princess on my big day!!! 🩷
A
Aimee Sent on 02/10/2025
5 out of 5 rating

True experts

I went to love and lace for my wedding dress and felt welcomed as soon as I went through the door. I thought I had a clear idea of what dress I wanted but when I tried it on it wasn't quite right. Jo picked up on this and using her expert knowledge suggested a dress to try on which was slightly different to what I thought I wanted and it suited me perfectly, was beautiful and didn't break the bank! All the dresses are lovely but the experience at love and lace is heightened by the expert opinion of it's stylists, knowing what suits and what doesn't and knowing when a dress is right and brings the bride confidence. Id recommend love and lace to all brides to be.
Sophie
Sophie Sent on 21/09/2025
5 out of 5 rating

Fabulous bridal shop

This bridal shop was amazing and had sizes in the larger end too for myself which just made me feel really confident and special. Jo was incredible and made me feel really comfortable. She was professional but also had a laugh with us and helped us have a great dress shopping experience. I actually bought my dress the first time I went shopping and it as because Jo had some flexibility to let me try just one more dress on...and it was the one!!! Would definitely recommend and the prices are really affordable
B
Bethany Sent on 07/07/2025
4.8 out of 5 rating

Incredible

Perfect experience at love and lace. Kira who helped me made my time so lovely.
So many stunning dresses!
Claire
Claire Sent on 15/11/2023
5 out of 5 rating

Princess for the day

Had the most amazing experience with these lovely ladies. I was made to feel relaxed and comfortable while choosing my dress, they have amazing knowledge of what suits your body type and are happy to give advice to help you choose. If you want to feel.like a princess on you special day these are the ladies for the job.
Michelle
Michelle Sent on 15/11/2023
5 out of 5 rating

Wedding dress

From the moment I contacted these lovely ladies they were so friendly and helpful and would go above and beyond for me during the appointment. They picked out styles I wouldn’t have thought of trying and actually ended up loving them! Super service and would definitely recommend to anyone! Thank you ladies, you were fantastic! X
C
Charlotte Sent on 14/11/2023
5 out of 5 rating

Couldn’t do enough

Knowing a past issue I’d had, they were beyond kind and patient, they went above and beyond with everything, allowing me to pop in multiple times, always at the end of phone/message, friendliness personified
Laura
Laura Sent on 14/11/2023
5 out of 5 rating

Wonderful shop

Beautiful shop. Lots of choice.
Great advice from ladies.
No rush felt very welcome.
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Badges

Hitched Wedding Awards 2026 Winner
illustration stars

Did the reviews win you over?

Meet the team

Jo     Nott
Jo Nott
Owner

Twelve years ago, I embarked on a journey fuelled by passion and a vision to redefine the bridal experience. Love and Lace Bridal wasn’t just a business idea—it was a dream born from a deep love for creating unforgettable moments for brides-to-be. From the very beginning, I knew this wasn’t about selling dresses, it was about crafting memories, building confidence, and celebrating love in its most beautiful form.

Over the years, that dream has blossomed into something extraordinary. Love and Lace Bridal has become a name synonymous with excellence in the wedding industry. Along the way, we’ve earned recognition that reflects the heart and soul poured into this business. From being finalists in The Wedding Industry Awards to winning the Luxe Wedding Awards, these accolades are a testament to the dedication, creativity, and care that define everything we do.

Our work has even caught the eye of the industry’s most respected voices, with features in Weddings and Honeymoon magazine showcasing our unique approach and the joy we bring to our clients. But it hasn’t always been smooth sailing. Over the past 12 years, I’ve witnessed the challenges that have led other bridal shops to close their doors. Yet, through perseverance, adaptability, and an unwavering commitment to our clients, Love and Lace Bridal has not only survived but thrived.

The journey to creating Love and Lace Bridal wasn’t just about business—it was deeply personal. It all began when I went shopping for my own bridal gown. What should have been one of the most magical experiences of my life turned into something entirely different. I walked into those shops full of excitement, only to be met with what I can only describe as the “Pretty Woman syndrome.” You know, that feeling of being judged, dismissed, and made to feel like you don’t belong? It was heartbreaking. Instead of feeling special, I left feeling sad and disheartened, questioning why something so joyful could feel so cold.

Years later, I found myself in a similar situation, this time with my sister. She was looking for her gown, and I was determined to make it a beautiful experience for her. But again, we were met with the same dismissive attitudes. My sister, who is beautiful inside and out, was made to feel unworthy simply because of her size. Watching her feel like she didn’t deserve to feel beautiful on her wedding day broke my heart. It was a moment of clarity for me—a realization that this wasn’t just about dresses or sales. It was about how women, especially nervous brides, were being treated during one of the most important moments of their lives.

I’d spent years working in customer service roles, and I knew one thing for sure: this was not how women should be treated. Brides deserve to feel special, empowered, and celebrated. They deserve to walk into a shop and feel like the most beautiful version of themselves, no matter their size, shape, or background. That’s when the seed for Love and Lace Bridal was truly planted. I wanted to create a space where every bride felt seen, valued, and radiant—a place where they could find not just a dress, but confidence and joy.

This turning point wasn’t just about identifying a gap in the market, it was about addressing a deeper need. It was about creating a business that stood for something bigger—a mission to empower women to feel their absolute best on one of the most important days of their lives. And that mission became the heart and soul of Love and Lace Bridal.

From the very beginning, creativity has been at the heart of everything I do. As a child, I was always drawn to the artistic and the imaginative, constantly creating and expressing myself through art. That passion for creativity stayed with me and shaped so much of my journey. I pursued a makeup and hair course, reaching grade three, and later went on to earn an HND in Theatre Costume Design. These experiences gave me a deep appreciation for craftsmanship, detail, and the transformative power of design—skills that would later become invaluable in my bridal business.

When the idea of opening Love and Lace Bridal began to take shape, I knew I couldn’t do it alone. I needed to learn, to grow, and to surround myself with people who had walked this path before me. So, I reached out to other bridal business owners and suppliers, asking for their advice and guidance. It was a humbling experience, but one that taught me the importance of seeking help and building connections.

One supplier, Michael, became a pivotal figure in this journey. He took us under his wing and shared his wealth of knowledge, training us in everything we needed to know to run a successful bridal shop. From the technical aspects of measuring and ordering gowns to understanding the nuances of the industry, Michael’s mentorship was invaluable. He didn’t just teach us the practical skills, he gave us the confidence to step into this world and make our mark.

Every step of this journey has been a learning experience. It’s been about combining my creative background with the business acumen I’ve gained along the way, and about leaning on the wisdom of those who were willing to share their expertise. Together, these lessons became the foundation of Love and Lace Bridal—a business built on creativity, collaboration, and a commitment to making every bride feel extraordinary.

Looking back, it’s incredible to see how far Love and Lace Bridal has come. We started in a small, hidden premises on a quiet side street—tucked away, but full of hope and ambition. Those early days were all about building something meaningful from the ground up, learning as we went, and staying true to the vision of creating a space where brides could feel empowered, beautiful, and celebrated.

Fast forward to today, and we’ve grown into a thriving business in a high street location, right at the heart of the community. It’s a reflection of the journey we’ve been on—always evolving, always adapting. Whether it’s staying ahead of fashion trends or responding to the way people shop, we’ve embraced change as an opportunity to grow and improve. That commitment to evolution has been a cornerstone of our success.

Over the years, the business has also transformed in other ways. When we first started, I was in a partnership, sharing the responsibilities and challenges of running the shop. But as time went on, I took the reins fully and became the sole owner of Love and Lace Bridal. It was a big step, but one that allowed me to shape the business entirely in line with my vision and values. Now, with a small team of talented bridal stylists by my side, we’ve created something truly special—a place where every bride feels like the star of her own story.

And honestly? I love what I do. Every single day, I get to be part of one of the most important moments in someone’s life. I get to see the joy, the excitement, and the transformation that happens when a bride finds the dress. It’s not just a job—it’s a privilege. And as I reflect on this journey, I feel nothing but gratitude for the challenges, the growth, and the incredible brides who’ve made it all worthwhile.

Keira Dodsworth
Keira Dodsworth
Bridal Stylist

I’ve spent the past seven years working in the fashion world, learning the ins and outs of styling and customer care — and I absolutely love helping people feel confident and beautiful in what they wear. My love for fashion started when I was just 13, and it’s been part of my life ever since.

Growing up with social media and all the pressures of “perfect” beauty standards, I struggled a lot with my own body image. That experience actually inspired me to dive into fashion — to turn something tough into something positive. Now, I use what I’ve learned to help other young women feel amazing about themselves, no matter their shape or size.

I’m all about encouraging women to appreciate their bodies and discover styles that make them feel comfortable, confident, and truly themselves.

These days, I’ve taken my passion into the world of bridal fashion — and it’s honestly such a dream come true. I love helping brides find the dress, combining my eye for detail with a warm, personal touch.

Let me help you on your bridal journey — I’ll make sure every step feels just as magical as the gown you choose.

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Map

17 Northgate, Sleaford NG34 7BH Ashby (Lincolnshire)

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