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About

On Hitched.co.uk since 2011

Last update: June 2026

Still searching for your dream wedding dress? You've found the right place. ✨

We know that trying on dress after dress can feel overwhelming — and that the experience matters just as much as the gown itself. If you've felt rushed, overlooked, or like just another appointment on someone's schedule, we understand. That's not what finding your dress should feel like.

At Serena Bridal, we do things differently. We're a family-run boutique with 18 years of experience, and every bride who walks through our doors is treated like exactly that — a bride, not a number.

Your appointment is two hours, completely private, and all yours. You'll be looked after by our warm, highly experienced team, enjoy complimentary refreshments, and have every fitting done right here in-house. No rushing, no pressure — just you, your people, and the search for the one.

Here's what to expect:

  • A personal, relaxed styling experience tailored entirely to you
  • Expert guidance on fit, style, and everything in between
  • Access to beautiful gowns across a wide range of styles and budgets
  • An honest, no-pressure atmosphere where you're always in control
  • And that moment — the one where you just know

Our appointments do fill up quickly, particularly at weekends and during peak seasons, so we'd love to hear from you soon.

Ready to find your dress? Get in touch — we'd be honoured to be part of your story. And if you're not quite sure where to start, don't worry. We'll guide you every step of the way.

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  • Woman-owned

Frequently asked questions

What services do you offer?

Sale of wedding dresses
Sale of wedding accessories
Advice on beauty and style

What services do you offer?

Sale of wedding dresses
Sale of wedding accessories
Image and style advice

How far in advance should I contact you?

Weeekends get very busy so a few weeks in advance

Do you have an outlet section?

Yes

Do you have an outlet section?

Yes

Do I need to make an appointment?

Yes

What is the style of your designs?

Glamour
Modern
Original
Princess
Romantic
Vintage

What kind of accessories do you offer?

Jewellery
Veils
Headdresses, hats and hair accessories

How do you work?

By appointment

Operating hours:

MONDAYS - CLOSED TUESDAYS - 10am - 5pm WEDNESDAYS - 12pm - 8pm THURSDAYS - 10am - 5pm FRIDAYS - By appointment only SATURDAYS - 10am - 6pm SUNDAYS -By appointment only

What are the forms of payment?

Card, Bank transfer, Cash

Designers

Wedding Dresses:

Romantica, Sophia Tolli, Stella York

illustration notebook

Do you have any questions?

Reviews for Serena Bridal

JJ Taylor
Jj Taylor Sent on 22/09/2025
5 out of 5 rating

Brilliant Dress Shop

I cannot express how happy I was with Serena Bridal. I was dealt with by Fran who worked there and she was the loveliest lady with so much knowledge and kindness throughout my wedding journey. I picked a gorgeous dress and she altered it beautifully. My one downside was that the strap of the dress broke off after the ceremony but that was not Serena's fault but the style of dress which did not completely allow for my arms to go straight up quickly (one strap popped off when my husband raised our arms in celebration.

Would recommend this supplier definitely :)
R
Rebecca Sent on 06/07/2025
5 out of 5 rating

The best bridal shop!

Fran and the team at Serena Bridal have been so supportive and helpful right from the very start of my search. I was looking for a specific dress which I hadn’t been able to find at any other boutique, and the team managed to bring one in specifically for me to try on. Their boutique is in a great location and is beautiful, with so many options of dresses to look at, and plenty of space to try on. The fittings and adjustments process was great, my dress fit like a glove by the end of the process and I was so happy with the result! I’m just sad that I can’t wear it again! Thank you to you all for your help with my dress, I couldn’t recommend this boutique and the team enough.
G
Grace Sent on 01/07/2025
5 out of 5 rating

Beautiful bridal dresses

Serena bridals has a warm and welcoming feel. The staff are helpful and supportive. They helped to pick different dresses so I was able to find the style that suited me. They also did all the fittings and my dress fit me perfectly.
Michelle
Michelle Sent on 18/06/2025
5 out of 5 rating

Dream dress dream come true

Serena bridal and their wonderful team helped ensure I chose the most beautiful dress whilst feeling relaxed, supported, comfortable and excited about the wedding.
Their service was impeccable and the dress choices were phenomenal I could have chosen most of them. But in the end I chose the most beautiful dream dress that helped me feel stunning and created the exact look I was after.
Words can not express my gratitude for the team from start, to fit, to finish Serena Bridal are the best.

This is the only place to buy your dress.
Kate
Kate Sent on 06/06/2025
5 out of 5 rating

Just Perfect

As a bride who had absolutely no idea what kind of dress I wanted, Serena Bridal was a godsend.
I was so nervous about trying to find a dress, I’m a perfectionist, I’m indecisive and I am incredibly self critical so to me finding a dress I would love seemed like an almost impossible task.
I had already been to other bridal boutique and left feeling even more confused about what I wanted, and dejected about the whole experience.
Then I came to Serena, my appointment was with Lyn who seemed to immediately understand I was apprehensive and she took the lead.
I picked out a few dresses I thought I might like, she picked some she thought might suit me, and she pushed me on the logic not to get dejected if I don’t like something, just use it to know what it is you don’t want, which is still one step closer to finding a dress!

She also had a strict but amazing rule, only 3 dresses make it to the ‘maybe’ rail, and if you want to put a new dress up there, you have to like it more than something that’s already there. This was so helpful for me because it literally forced me to make a decision.
The dress I chose was the one that stayed there from the start, almost like the decision just made itself for me.

I left the shop feeling so much lighter, and so much more confident that maybe on my wedding day I just might love my dress more that I ever expected I could.

For all my follow up fittings etc I saw Fran, who is honestly just a lovely person.
So often in the wedding industry, people are just another number, they see brides all day everyday, but she still took an interest and made me feel like my wedding mattered and put me at total ease.
I can’t thank her enough for that

And most of all I absolutely adored my dress on the day and knew I’d made the correct decision, which was definitely with huge thanks to the team at Serena Bridal.
C
Charlene Sent on 22/04/2025
5 out of 5 rating

Very friendly and amazing ladies!

Absolutely loved my experience at Serena Bridal, from my first appointment right round to picking my dress up. Girls are very honest and give you the guidance to buy a dress that suits you but also what you like. Everytime I went for an appointment I was made to feel welcome and relaxed. Would highly recommend Serena Bridal. Fran was absolutely amazing xx
Chloe
Chloe Sent on 29/10/2024
5 out of 5 rating

Fantastic!

The girls at Serena Bridal looked after me from start to finish. I was recommended to go here by a colleague at work and I can see why! It was easy to book an appointment online and the appointment itself was lovely. I brought my mum and sister along and we were offered a glass of prosecco and the stylist who helped us at the appointment was so patient as I tried on many different dresses in every style you could think of! I did not feel rushed or any pressure to buy.
After saying 'yes to the dress!' the great service continued. I chose some accessories at my next fitting and they helped me order the dress in the right special length to suit my shoes to help save on additional alteration costs later.
All the ladies I encountered throughout my various appointments were all so friendly, kind, and you could tell that they enjoyed their job and really wanted to ensure you were 100% happy with your dress.
I highly recommend Serena Bridal.
Thank you for all your help! I felt amazing on the day :)
Michelle
Michelle Sent on 30/07/2024
5 out of 5 rating

Beautiful wedding dress and veil

Such a lovely, friendly experience finding my perfect dress. All appointments afterwards for fitting and alterations were fantastic too! Thank you!
H
Hannah Sent on 06/03/2024
5 out of 5 rating

Amazing dress shopping experience!

I can’t recommend this bridal shop enough! I went with my mum to try on dresses and it was a really lovely experience from start to finish. We went around the shop with the consultant choosing a couple of dresses in various styles so I could see what suited me, and I got a sense of what I thought I might like. I was allowed to try on as many dresses as I wanted, and didn’t feel any pressure to buy. None of the dresses I tried on were out of budget. Super friendly and attentive staff. My dress is taking approx 5 months to come in
G
Gemma Sent on 19/11/2023
4.8 out of 5 rating

Great and attentive staff

There are so many options for a perfect dress at this store, the staff are attentive and help to alter the dress to your requirements to ensure you feel comfortable and ready for the big day. Massive thank you to Maisie for her patience and help throughout the process
We're all about trust. Our community relies on honest reviews to make your big decisions easier.

Badges

illustration stars

Did the reviews win you over?

Serena Bridal Real Weddings

Harry & Tina
61 photos · 18/07/2025
Michelle & Duncan
14 photos · 14/06/2025
Kate & Chris
11 photos · 11/05/2025
Lily & Matt
41 photos · 15/09/2024
Susannah & Ben
27 photos · 28/06/2024
Leigh-Ann & Reece
44 photos · 16/07/2023

Meet the team

Michelle
Michelle
Owner

Hi, I'm Michelle, founder of Serena Bridal, which I opened back in 2008.

After all these years, I still feel incredibly privileged to do what I do. The love for this job hasn't faded one bit.

Serena Bridal is more than a wedding dress shop. It's a place where brides come to feel supported, truly listened to, and made to look absolutely stunning. Every bride who walks through our doors is special — and we make sure she feels exactly that.

Danielle
Danielle
Senior Stylist

With over 12 years of experience as a Bridal Stylist, Danielle truly knows her craft. She has a wonderful ability to put brides at ease, taking the time to understand each one's wedding vision and weave it together with her personality and personal style — to find the dress that feels made for her.

Amy
Amy
Bridal stylist & fitter

With over 10 years in the fashion industry and a background as a dressmaker, Amy brings a truly expert eye to every appointment. She has a wonderful way with brides — naturally warm and attentive — and a real talent for finding the one dress that makes everything click.

Map

Kingsview House Kingsview Court, Hodgson Way, SS11 8YF Wickford (Essex)

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