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Weddings

About

Based in Wickford, Essex, Serena Bridal is an Award winning family run bridal boutique.

We work by appointment where we will guide you through the wedding dress experience. We aim to make it relaxed, exciting and fun.

Designers

  • Sophia Tolli
  • Ronald Joyce
  • Victoria Jane
  • Stella York
  • Romantica
  • Ladybird
  • True Bride
  • Teresa Atelier

Accessories offered

Serena has a large collection of accessories with award winning brands like Nieve, Warren York, Ivory & co and Liza:

  • Large selection of tiaras
  • Veils
  • Headpieces
  • Petticoats
illustration popular

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Frequently asked questions

What services do you offer?

Sale of wedding dresses
Sale of wedding accessories
Advice on beauty and style

What services do you offer?

Sale of wedding dresses
Sale of wedding accessories
Image and style advice

How far in advance should I contact you?

Weeekends get very busy so a few weeks in advance

Do you have an outlet section?

Yes

Do you have an outlet section?

Yes

Do I need to make an appointment?

Yes

What is the style of your designs?

Glamour
Modern
Princess
Romantic
Vintage

What kind of accessories do you offer?

Jewellery
Veils
Headdresses, hats and hair accessories

How do you work?

By appointment

Operating hours:

MONDAYS - CLOSED TUESDAYS - 10am - 6pm WEDNESDAYS - 10am - 5pm THURSDAYS - 12pm - 8pm FRIDAYS - 10am - 4pm SATURDAYS - 10am - 6pm SUNDAYS - 10am - 4pm strictly appointment only

What are the forms of payment?

Card, Bank transfer, Cash

Designers

Wedding Dresses:

Romantica, Sophia Tolli, Stella York

Reviews for Serena Bridal

Michelle
Michelle Sent on 18/06/2025
5 out of 5 rating

Dream dress dream come true

Serena bridal and their wonderful team helped ensure I chose the most beautiful dress whilst feeling relaxed, supported, comfortable and excited about the wedding.
Their service was impeccable and the dress choices were phenomenal I could have chosen most of them. But in the end I chose the most beautiful dream dress that helped me feel stunning and created the exact look I was after.
Words can not express my gratitude for the team from start, to fit, to finish Serena Bridal are the best.

This is the only place to buy your dress.
Kate
Kate Sent on 06/06/2025
5 out of 5 rating

Just Perfect

As a bride who had absolutely no idea what kind of dress I wanted, Serena Bridal was a godsend.
I was so nervous about trying to find a dress, I’m a perfectionist, I’m indecisive and I am incredibly self critical so to me finding a dress I would love seemed like an almost impossible task.
I had already been to other bridal boutique and left feeling even more confused about what I wanted, and dejected about the whole experience.
Then I came to Serena, my appointment was with Lyn who seemed to immediately understand I was apprehensive and she took the lead.
I picked out a few dresses I thought I might like, she picked some she thought might suit me, and she pushed me on the logic not to get dejected if I don’t like something, just use it to know what it is you don’t want, which is still one step closer to finding a dress!

She also had a strict but amazing rule, only 3 dresses make it to the ‘maybe’ rail, and if you want to put a new dress up there, you have to like it more than something that’s already there. This was so helpful for me because it literally forced me to make a decision.
The dress I chose was the one that stayed there from the start, almost like the decision just made itself for me.

I left the shop feeling so much lighter, and so much more confident that maybe on my wedding day I just might love my dress more that I ever expected I could.

For all my follow up fittings etc I saw Fran, who is honestly just a lovely person.
So often in the wedding industry, people are just another number, they see brides all day everyday, but she still took an interest and made me feel like my wedding mattered and put me at total ease.
I can’t thank her enough for that

And most of all I absolutely adored my dress on the day and knew I’d made the correct decision, which was definitely with huge thanks to the team at Serena Bridal.
C
Charlene Sent on 22/04/2025
5 out of 5 rating

Very friendly and amazing ladies!

Absolutely loved my experience at Serena Bridal, from my first appointment right round to picking my dress up. Girls are very honest and give you the guidance to buy a dress that suits you but also what you like. Everytime I went for an appointment I was made to feel welcome and relaxed. Would highly recommend Serena Bridal. Fran was absolutely amazing xx
H
Hannah Sent on 06/03/2024
5 out of 5 rating

Amazing dress shopping experience!

I can’t recommend this bridal shop enough! I went with my mum to try on dresses and it was a really lovely experience from start to finish. We went around the shop with the consultant choosing a couple of dresses in various styles so I could see what suited me, and I got a sense of what I thought I might like. I was allowed to try on as many dresses as I wanted, and didn’t feel any pressure to buy. None of the dresses I tried on were out of budget. Super friendly and attentive staff. My dress is taking approx 5 months to come in
Chloe
Chloe Sent on 29/10/2024
5 out of 5 rating

Fantastic!

The girls at Serena Bridal looked after me from start to finish. I was recommended to go here by a colleague at work and I can see why! It was easy to book an appointment online and the appointment itself was lovely. I brought my mum and sister along and we were offered a glass of prosecco and the stylist who helped us at the appointment was so patient as I tried on many different dresses in every style you could think of! I did not feel rushed or any pressure to buy.
After saying 'yes to the dress!' the great service continued. I chose some accessories at my next fitting and they helped me order the dress in the right special length to suit my shoes to help save on additional alteration costs later.
All the ladies I encountered throughout my various appointments were all so friendly, kind, and you could tell that they enjoyed their job and really wanted to ensure you were 100% happy with your dress.
I highly recommend Serena Bridal.
Thank you for all your help! I felt amazing on the day :)
Michelle
Michelle Sent on 30/07/2024
5 out of 5 rating

Beautiful wedding dress and veil

Such a lovely, friendly experience finding my perfect dress. All appointments afterwards for fitting and alterations were fantastic too! Thank you!
G
Gemma Sent on 19/11/2023
4.8 out of 5 rating

Great and attentive staff

There are so many options for a perfect dress at this store, the staff are attentive and help to alter the dress to your requirements to ensure you feel comfortable and ready for the big day. Massive thank you to Maisie for her patience and help throughout the process
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Kingsview House Kingsview Court, Hodgson Way, SS11 8YF Wickford (Essex)

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