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About
On Hitched.co.uk since 2011
Last update: June 2026
Still searching for your dream wedding dress? You've found the right place. ✨
We know that trying on dress after dress can feel overwhelming — and that the experience matters just as much as the gown itself. If you've felt rushed, overlooked, or like just another appointment on someone's schedule, we understand. That's not what finding your dress should feel like.
At Serena Bridal, we do things differently. We're a family-run boutique with 18 years of experience, and every bride who walks through our doors is treated like exactly that — a bride, not a number.
Your appointment is two hours, completely private, and all yours. You'll be looked after by our warm, highly experienced team, enjoy complimentary refreshments, and have every fitting done right here in-house. No rushing, no pressure — just you, your people, and the search for the one.
Here's what to expect:
- A personal, relaxed styling experience tailored entirely to you
- Expert guidance on fit, style, and everything in between
- Access to beautiful gowns across a wide range of styles and budgets
- An honest, no-pressure atmosphere where you're always in control
- And that moment — the one where you just know
Our appointments do fill up quickly, particularly at weekends and during peak seasons, so we'd love to hear from you soon.
Ready to find your dress? Get in touch — we'd be honoured to be part of your story. And if you're not quite sure where to start, don't worry. We'll guide you every step of the way.
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- Woman-owned
Frequently asked questions
What services do you offer?
What services do you offer?
How far in advance should I contact you?
Do you have an outlet section?
Do you have an outlet section?
Do I need to make an appointment?
What is the style of your designs?
What kind of accessories do you offer?
How do you work?
Operating hours:
What are the forms of payment?
Designers
Wedding Dresses:
Romantica, Sophia Tolli, Stella York
Do you have any questions?
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Meet the team
Hi, I'm Michelle, founder of Serena Bridal, which I opened back in 2008.
After all these years, I still feel incredibly privileged to do what I do. The love for this job hasn't faded one bit.
Serena Bridal is more than a wedding dress shop. It's a place where brides come to feel supported, truly listened to, and made to look absolutely stunning. Every bride who walks through our doors is special — and we make sure she feels exactly that.
With over 12 years of experience as a Bridal Stylist, Danielle truly knows her craft. She has a wonderful ability to put brides at ease, taking the time to understand each one's wedding vision and weave it together with her personality and personal style — to find the dress that feels made for her.
With over 10 years in the fashion industry and a background as a dressmaker, Amy brings a truly expert eye to every appointment. She has a wonderful way with brides — naturally warm and attentive — and a real talent for finding the one dress that makes everything click.