About
Ritih creates bespoke Indian bridalwear for brides who want their wedding outfit to feel genuinely personal.
Led by creative director Sonell, every bridal outfit is individually developed around the bride — her personality, personal style, wedding celebrations and the way she wants to feel on her wedding day. Rather than choosing from a fixed collection, brides are guided through a bespoke design process where silhouette, colour, fabrics, embroidery and finishing details are considered together to create an outfit unique to them.
Each Ritih bridal outfit is handcrafted in India by specialist artisans, bringing together traditional Indian craftsmanship and a highly personal approach to contemporary bridal design.
Ritih works with brides across the UK and internationally through a personal virtual design process, allowing brides to create their bespoke Indian bridal outfit without needing to travel to India.
- Asian-owned
- Woman-owned
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