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We are located in the heart of the beautiful market town of Ampthill Bedfordshire and offer a luxurious yet relaxed environment where our team of bridal stylists are dedicated to helping you find your perfect wedding dress for your big day. We offer a wide range of carefully hand selected wedding dresses from some of the worlds leading bridal designers for the modern bride and our bridal stylists will be there to guide you through your bridal journey from the moment you come for your first appointment until you walk down the aisle.

We work very closely with all our designers and are able to provide our brides with a carefully hand selected range of wedding dresses to ensure a wide selection of high quality designs and styles from fish tail to a-line , boho to classic and lace to simple in a range of sample sizes from 10-22 for all our brides to try. We are however able to order most dresses in a 4-32. We also aim to cater for all budgets with our made to order dresses ranging from £1200-£4000 with the majority of our off-the-peg sale dresses available at under £1000.

We pride ourselves as being a unique bridal shop as alongside our collections from other bridal designers we also stock our own brand of wedding dresses which are made on site in our studio. This means we are able to offer extensive customisations to designs as well as fully bespoke wedding dresses and in-house wedding dress alterations with our team of expert designers and makers, so you can be sure that you are in good hands for your wedding day.

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Frequently asked questions

What services do you offer?

Sale of wedding dresses
Design and manufacture of bridal dresses
Sale of wedding accessories
Design and manufacture of bridal accessories
Sale of gowns for maid of honour, bridesmaid, flower girls...
Design and manufacture of outfits for bridesmaids, maid of honor...

What services do you offer?

Design and manufacture of evening dresses
Sale of dresses for bridesmaids
Design and manufacture of dresses for mother of the bride
Sale of wedding dresses
Design and manufacture of wedding dresses
Sale of wedding accessories
Design and manufacture of wedding accessories

How far in advance should I contact you?

We advise starting to look for your wedding dress at least 9-12 months prior to your wedding however, if you have less time than this several of our brands can provide a rush order service

Do you have an outlet section?


Do you have an outlet section?


Do I need to make an appointment?


What is the style of your designs?


What kind of accessories do you offer?

Headdresses, hats and hair accessories

How do you work?

By appointment as every bride who has an appointment with us has exclusive use of our boutique for the duration of their appointment

Operating hours:

Wednesday 10am - 8pm Thursday 10am - 8pm Friday 10am - 6pm Saturday 10am - 6pm Sunday - Occasional

What are the forms of payment?

We accept card payments from all major cards as well as cash payments


Wedding Dresses:


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Reviews for Natalya James Bridal

5.0 out of 5 rating
5.0 out of 5 rating
2 reviews
100% recommend it
  • Quality of the service
    5 out of 5 rating
  • Response time
    5 out of 5 rating
  • Professionalism
    5 out of 5 rating
  • Value for money
    5 out of 5 rating
  • Flexibility
    5 out of 5 rating
Rosie J. Sent on 22/02/2024
5 out of 5 rating


Natalya was honestly my saviour! Due to family circumstances we changed our wedding date and planned everything in 12 weeks... I had 11 weeks to find my dream dress and I honestly thought it would never happen... I went for an appointment with Natalya and after an hour or so of trying on dresses I had a base dress I thought I could work with! What I loved about Natalya was that nothing seemed too much trouble and because she is a dress designer and seamstress she just totally understands what can and can not be done to dresses.

I felt totally confident in her and really valued her guidance! Natalya helped me totally transform a dress into my dream vision in 11 weeks....

I was obsessed with the dress on the day and honestly could not recommend Natalya James Bridal any more highly!

please see photos to see how much she can transform a dress for you!
Claire B. Sent on 06/02/2024
5 out of 5 rating

Natayla James Bridal makes any bride feel like a princess on their wedding day

I met Natayla at a wedding fair whilst looking for suppliers for our day. Before this meeting I had been to LOTS of dress shops and none of them had the feel that I wanted but when I spoke with Natayla she just made it sound like everything I hoped for was possible. She made my dress from scratch and gave me ideas along the way. From every dress fitting, Stitch and thread you can just feel her enthusiasm to make her brides happy. I felt like a million dollars on my wedding day with my full length train and didn’t want to take it off at the end of the day. It has been 5 years since I got married and my veil I plan to use around our children's cot as I feel it has so much sentiment. I will be forever grateful for how Natalya made me feel on my wedding day and look back at my pictures with only a smile
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First Floor, 102-104 dunstable street ampthill mk45 2jp Ampthill (Bedfordshire)

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