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On since 2022

Last update: March 2024

Pretty In Preloved Bridal is a female owned family run preloved wedding boutique in Wendover, Buckinghamshire, devoted to making a tiny eco dent in the wedding industry. Sarah prides herself in offering eco-conscious couples plenty of purse and planet-friendly options in the form of pre-loved and ex sample gowns. From the garden studio Sarah provides brides with the full bridal experience and in turn give stunning preloved designer dresses a new lease of life.

Services Offered

Pretty In Preloved Bridal is open by appointment, so you can come and try on in a relaxed & private environment, where women champion women providing advice and support in finding the perfect dress (please see Google reviews for feedback from lots of happy brides). Sizes 8-28, all preloved dresses are dry cleaned, under 5 years old and available to take home the same day. Prices start from £150 and go no higher than £1,000. Buying preloved is kinder to your budget and the planet.

  • Woman-owned

Frequently asked questions

What services do you offer?

Sale of wedding dresses
Sale of wedding accessories

What services do you offer?

Sale of wedding dresses
Sale of wedding accessories
Image and style advice

How far in advance should I contact you?

Whilst all the dresses are off the peg I do advise start looking early, if alterations are required you do need to book in with a seamstress ASAP (I can provide a list of recommended seamstresses)

Do you have an outlet section?


Do you have an outlet section?


Do I need to make an appointment?


What is the style of your designs?


What kind of accessories do you offer?

Headdresses, hats and hair accessories

How do you work?

We work by appointments please follow the link to book 🤍

Operating hours:

Monday - Saturday

What are the forms of payment?

Bank transfer or PayPal

Served in

Buckinghamshire, Hertfordshire and Oxfordshire


Wedding Dresses:

Adore by Justin Alexander, Blue By Enzoani, ELYSEE, Enzoani, Essense of Australia, ETOILE, Justin Alexander, Justin Alexander Signature, Madi Lane Bridal, Madison James, Olivia Rose Bridal, Pronovias, Romantica, Ronald Joyce, Sincerity Bridal, Stella York, White One, Wilderly Bride

illustration question

Do you have any questions?

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5.0 out of 5 rating
19 reviews
  • Quality of the service
    5 out of 5 rating
  • Response time
    5 out of 5 rating
  • Professionalism
    5 out of 5 rating
  • Value for money
    5 out of 5 rating
  • Flexibility
    5 out of 5 rating
100% Recommended by couples
Katie Sent on 30/03/2024
5 out of 5 rating

Loved it! Felt so at ease and found the dress!

Thank you Sarah! I was feeling nervous as it was my first wedding dress try on and you completely put me at ease.
LOVED the dresses and the whole experience.
Emma L. Sent on 21/03/2024
5 out of 5 rating

Sarah is just wonderful !!!!

I found my gorgeous dress Sarah .
Her little shop is just perfect . Sarah made me feel relaxed and comfortable from the get go . I had the best experience and highly recommend every bride visits her .
Thank you for everything x x
Emily P. Sent on 21/03/2024
5 out of 5 rating

Perfect spot for wedding dress shopping

The number one spot for wedding dress shopping, it’s so hard to find a pre loved wedding dress shop but it’s such a great idea. I bought a sample sale dress from Sarah which was absolutely gorgeous. There were so many dresses to choose from and Sarah made the whole experience special from start to finish.
Rugile Sent on 06/04/2024
5 out of 5 rating

Great experience and beautiful dress on a budget

Booking of the appointment was really easy. Sarah was absolutely lovely from start to finish throughout my appointment. She was very patient and not pushy at all. I’ve tried multiple dresses and fell in love with the one she suggested I tried! Really great experience and was really happy with my dress! Would definitely recommend to any brides on a budget, my dress was absolutely gorgeous. Thank you Sarah xx
Jessica W. Sent on 06/04/2024
5 out of 5 rating

A brilliant experience

Sarah has a welcoming studio which really helped me relax and enjoy finding a wedding dress. There are so many different styles, but the choice wasn’t overwhelming and I could try on any I liked, in all different sizes too. They say it happens, but the one I went with was the ‘wildcard’ and I’m so pleased I did, I loved my dress and had a great experience at the shop too. The dress was very different to any I found at other bridal shops, Sarah said at the time she likes to find variety which really shows in what’s in stock. Thank you Sarah! :)
Laura Sent on 21/03/2024
5 out of 5 rating

Beautiful service with a smile

Sarah was absolutely brilliant in helping me search for “the one”. She made great suggestions and was so kind and personable. Really love her ethos and business as a whole and will definitely be supporting the business when it comes to selling my dress!
Emma Sent on 21/03/2024
5 out of 5 rating

Great experience, and left with my dream dress!

I bought my dress from Pretty in Preloved and it was such a fantastic experience.
The 1 to 1 appointment didn’t feel rushed at all, and I could try as many dresses as I liked.
I found my dream dress at a great price.
Kerry I. Sent on 21/03/2024
5 out of 5 rating

Delirious to find the perfect dress

One visit in the lovely private studio. Totally trust the expertise and opinion given so kindly. Few tears when the right dress appeared! Alterations organised and diarised. Can’t wait to send the dress back for resale. Love the premise of preloved. Hope lots of lovely ladies get to wear these beautiful dresses.
Katie H. Sent on 21/03/2024
5 out of 5 rating

Couldn’t Be Happier!

Absolutely beautiful dresses! Sarah was so so helpful and made me feel at ease very quickly. There is a range of dresses to meet different budgets and clothes sizes, I’m a high street 16 and still felt like I had a good selection to choose from and I found my dress thanks to Sarah ❤️
Amy B. Sent on 21/03/2024
5 out of 5 rating

Beautiful experience from start to finish

Sarah runs a beautiful preloved bridal shop stocked with a range of dresses and a good sizing mix. I booked an appointment and took along my Mum and teenage daughter and we had a great experience. Sarah was welcoming, professional, friendly and calm and really took the time to understand what look I might be aiming for. I picked about 5 dresses to try on and knew the minute I’d found ‘the one’. I’m SO happy with my dress, it is just beautiful and was very reasonably priced. I can’t wait to walk down the aisle in it! I’m so pleased to have found my dress from Pretty in Preloved Bridal! Thank you Sarah x
Natalie T. Sent on 21/03/2024
5 out of 5 rating

Couldn’t be happier

I had an amazing time trying on dresses even though it was something I was dreading. Sarah made me feel so comfortable. I would highly recommend.
Rachel G. Sent on 21/03/2024
5 out of 5 rating

Great affordable dresses in a relaxed space

This small boutique packs a punch with a range of beautiful dresses to choose from. From sustainable pre-loved dresses to affordable sample sale items from some incredible designers, there’s something for everyone. What’s even better, the space is wonderfully relaxed and Sarah (the owner) could not make the experience nicer. She’s both supportive and invisible as you discuss your options with your loved ones.
I’ll be recommending Pretty in Preloved to all my engaged friends!
Louise M. Sent on 21/03/2024
5 out of 5 rating

Found my dream dress!

This place is a gem, with loads of dresses to try on, Sarah not only makes you feel amazing but is incredibly knowledgeable about the different styles, she also has a network of trusted seamstresses so the whole process of finding my dress was the most fun and least stressful part of my wedding. Have recommended her to everyone and can proudly say my dress is eco friendly and Preloved!
Georgia C. Sent on 12/04/2024
5 out of 5 rating

A fabulous experience!

Sarah is amazing - she ensures you feel comfortable and fabulous while you are searching for your dream dress. The experience felt in no way rushed and I felt no pressure that I had to make a purchase then and there (although I did as I found my dream dress). I had my appointment around a year before my wedding, but Sarah has checked in on the run up to my wedding - sharing my excitement that the wedding was fast approaching. Pretty in Preloved is the way to go if you want a truly wonderful experience paired with a second-hand, more sustainable wedding dress.
Nina Sent on 06/04/2024
5 out of 5 rating

Amazing service!!

As soon as I first walked into Sarah’s studio I knew I’d gone to the right place. Such a personal service and Sarah went out of her way to find my perfect dress for me!!! Would 100% recommend
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Grenville Avenue, Wendover Bucks HP22 Wendover (Buckinghamshire)

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