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About

On Hitched.co.uk since 2026

Last update: March 2026

With 42 stores across the UK, wed2b is the nation’s largest bridal retailer, offering beautiful wedding dresses priced between £599 and £1199. There are no appointments needed, and every dress is available to take home the very same day.

But what truly sets wed2b apart is how you're supported.

Wed2b understand that finding your dress can feel exciting, emotional, and sometimes overwhelming. That’s why every visit begins with getting to know you, your wedding, your vision, your style and how you want to feel on the day. Wed2b's experienced bridal consultants carefully select dresses tailored to you, including a few thoughtful suggestions you may not have considered but might just fall in love with.

Six exclusive designer collections combine timeless craftsmanship with modern styling, offering something for every shape, personality and love story. New designs arrive weekly, so there’s always something fresh to discover.

There’s no pressure, no expectations, and no complicated ordering timelines. Just honest advice, supportive guidance and a welcoming space where you can feel confident, celebrated and completely yourself.

At wed2b, every bride is welcome and every dress is ready when you are.

Frequently asked questions

What services do you offer?

Sale of wedding dresses
Sale of wedding accessories
Sale of gowns for maid of honour, bridesmaid, flower girls...

What services do you offer?

Sale of dresses for bridesmaids
Sale of wedding dresses
Sale of wedding accessories
Image and style advice

How far in advance should I contact you?

No appointment necessary - just walk in! We have 100s of designer dresses in store available to try and take home the same day. Our expert bridal consultants are here to help you find your dream dress

Do you have an outlet section?

No

Do you have an outlet section?

No

Do I need to make an appointment?

No

What is the style of your designs?

Glamour
Modern
Original
Princess
Romantic
Vintage

What kind of accessories do you offer?

Veils
Shawls
Headdresses, hats and hair accessories
Other (Flower Girl Dresses)

How do you work?

No appointment necessary - walk in to one of our nationwide stores and our expert bridal consultants will help you find your dream wedding dress, available off the peg, to take home the same day

Operating hours:

Monday: 10am - 5pm Tuesday: 10am - 5pm Wednesday: 10am - 5pm Thursday: 10am - 8pm Friday: 10am - 5pm Saturday: 9am - 6pm Sunday: 9:30am - 4pm Note: Individual stores may have specific opening hours

What are the forms of payment?

Visa, Mastercard, Credit, Debit, Cash
illustration notebook

Do you have any questions?

Reviews for wed2b

Ellysha
Ellysha Sent on 23/02/2026
5 out of 5 rating

Everyone should try Wed2b

I cannot recommend this shop enough! I was told by a friend to come here and it was my first dress shopping experience and I was so nervous! I was greeted by Shannon and we had a good conversation about what I was thinking of she made me feel so comfortable and relaxed within 2 minutes and she pulled several different dresses making sure to take all of my thoughts and opinions into account and I found the perfect dress. I never would’ve pulled this dress for myself and wouldn’t have my dream wedding outfit! For an off the peg store this by far exceeded my expectations without exceeding my budget!!
Penny
Penny Sent on 17/04/2026
5 out of 5 rating

I went to the showroom in Exeter to look at flower girl dresses and my sister convinced me to try on my first ever wedding dress, I told Shaquilla everything I didn’t want, and was waiting for “that” feeling but never got it, so I asked her to choose a wild card, it was everything I didn’t think I wanted but it was perfect. I fell in love with the dress and tears flowed from everyone .

I was happy with the price however the bags box and coat hangers were extra and that’s not mentioned till you purchase the dress.
L
Lauren Sent on 02/04/2026
1 out of 5 rating

Bad experience

I had a genuinely awful experience with Wed2Be in Milton Keynes and would strongly advise others to avoid.

I purchased a dress and was assured at the time of purchase that the dress and underskirt would be properly checked before being packed. However, when I tried it on at home just a few days later, I found visible marks across the dress and underskirt, as well as a loose button on the dress.

I reported this immediately and returned to the store, but the way the situation was handled was extremely concerning. Initially they were very hostile and asserted the fact they do not issue refunds. I argued the fact the items were faulty and therefore eligible for a refund under their policy. The items were taken away from me into a separate room, and I was not asked to point out the marks at that time. Later, when I was finally asked to show the issue, the underskirt presented to me no longer had the marks that were clearly there before. She had swapped it out for a different underskirt. This is seriously concerning and shows they are a dishonest company lacking any integrity.

Although a refund for the dress was eventually given, this only happened after I had to push for it. I was also unable to get a refund for the faulty underskirt, and am also now left with the underskirt. sleeves and a veil for a dress I now no longer have.

On top of this, additional charges for boxes, bags and hangers were added without ever being explained or agreed. When I raised this, I was told I would have been told about them which is simply untrue. I was with 5 other people on the day who can also confirm they were not mentioned at any point. Being made to feel I was being dishonest, rather than having my concerns taken seriously, was extremely frustrating. To make matters worse, the boxes and bags themselves have an extremely unpleasant smell so can’t even be used.

I would strongly recommend going elsewhere.
Donna
Donna Sent on 29/03/2026
5 out of 5 rating

Our wedding 25th March 2026

I absolutely loved my dress and everything. The quality was beautiful.
Wish they accepted refunds as they got me to buy a hoop but it’s not needed
Claire
Claire Sent on 27/03/2026
5 out of 5 rating

Fantastic time!

Had a lovely experience at Milton Keynes store. Claudia was my assistant who picked out some gorgeous dresses for me to try on. Once I had "my dress" she then helped with veils, tiaras and other accessories to complete the look.
The prices are very reasonable and I was able to get what I wanted well within my budget.
K
Kathryn Sent on 26/03/2026
5 out of 5 rating

Perfect experience for me

My mum and I went into the Swindon store to have a look at what they had, I was absolutely blown away by the professionalism of the young girl who was allocated to me. Nothing was too much effort and I could have tried on as many dresses as I wanted to. She understood my individual situation and listened to the feedback I gave on dresses. I couldn’t be happier with my dress, and the fact experience I had in wed2b would be very difficult to beat. I bought my dress, underskirt and veil all in one place, great for a bride who hates shopping!
Angie
Angie Sent on 23/03/2026
5 out of 5 rating

Wedding dress shopping

Amazing experience at wed2b only shop i walked into help.as soon as I opened the door.made to feel really welcome they listened to our love story I fell in love with the first dress but tried more on but ended up saying yes to the dress to my first one I tried on no stress was just so relaxed with the help.from the staff would highly recommend I went to the Rotherham store for mine i chose the novaan it is gorgeous
S
Stacy Sent on 22/03/2026
5 out of 5 rating

Amazing experience!


⭐️⭐️⭐️⭐️⭐️ 5/5 if I could give more I would!!

I had the most amazing experience at Wed2B. From the moment I walked in, the team were professional, friendly, and instantly put me at ease. They were so kind and welcoming to my whole entourage, making the appointment feel relaxed and enjoyable for everyone.

The staff were incredibly experienced and guided me through the whole process with patience and brilliant advice. I truly felt supported the entire time, and thanks to their encouragement and enthusiasm, I genuinely felt beautiful!

The selection and quality of dresses is incredible, and there’s something for every style and budget. I couldn’t recommend Wed2B highly enough. They made such a special moment even more memorable.
R
Rebecca Sent on 22/03/2026
5 out of 5 rating

100% reccomend

Wed2be was the 3rd store I went to, I wish it was the first! The team are incredible, they really listened to what I wanted and made some amazing suggestions which resulted in me finding the dress of my dreams. Amazing team, so supportive and they really hype you up which is awesome. I required a larger size and I had so many options at Wed2be, which wasn’t my experience elsewhere. Thank you ladies ❤️ x
Amy
Amy Sent on 13/03/2026
5 out of 5 rating

Amazing Service!

The Hull team were absolutely AMAZING! My bridesmaids and myself popped in on a Sunday afternoon and were greeted by two lovely ladies who were fab! They picked dresses for me and helped me try on ones that I had picked for myself. They were so attentive and made me feel really special. I chose a beautiful dress and veil that fitted me almost perfectly, it just needed taking up a bit. I went with one of their recommended seamstresses who did a fab job and was very reasonably priced. I would definitely recommend Wed2B - especially Tara at the Hull branch who helped me in and out of dresses and gave me her advice. Thanks so much
K
Katie Sent on 11/03/2026
5 out of 5 rating

Wed2b Liverpool

Honestly had the most amazing experience. My original wedding dress shop had cancelled so visited Wed2B Liverpool just expecting to browse as this was my first dress shop. As soon as I walked in with my family, we were welcomed, joined the waiting list (was next in queue) and made to feel at home. Abby was our advisor and she went above and beyond to find out about me and my style. She offered great advice and made me feel completely at ease. She understood me and my wants I tried the first dress on and I knew it was ‘the one’. I tried on several more dresses but the first dress was mine. I wish I could do it all over again!
J
Joanne Sent on 11/03/2026
5 out of 5 rating

Beautiful dresses

From the minute I walked in nothing was to much trouble , the staff were very professional and lovely
Would highly recommend.
M
Musson Sent on 11/03/2026
5 out of 5 rating

Fabulous 👌

Fabulous experience at Wed2be in Nottingham
Would highly recommend
Very reasonably priced and more than happy with my purchase
Jessica
Jessica Sent on 11/03/2026
5 out of 5 rating

I bought my wedding dress on my first visit!

Dropped in one Saturday morning and it was very quiet. When we left it got quite busy. You can’t book appointments so recommend going early! Gave a list of what I was looking for and bought the first one out of three! Very helpful with getting in and out of the dresses and always asked what I liked about the dress. Added extras were added on when purchasing so had to double check what I actually needed as the total price was more than the dress price.
T
Tracey Sent on 11/03/2026
5 out of 5 rating

Excellent experience at Wed2b Carlisle. I visited twice. All the staff were brilliant, nothing was too much trouble. So pleased with the dress I chose.

Excellent value for money. Brilliant customer service. Tried loads of dresses.
We're all about trust. Our community relies on honest reviews to make your big decisions easier.

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wed2b Real Weddings

Lauren & Josh
36 photos · 14/03/2026
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20 photos · 24/02/2026
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15 photos · 21/02/2026
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29 photos · 06/06/2025
Courtney & Richard
133 photos · 06/06/2025
Julie & Edward
32 photos · 24/05/2025

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