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About

On Hitched.co.uk since 2026

Last update: March 2026

With 42 stores across the UK, wed2b is the nation’s largest bridal retailer, offering beautiful wedding dresses priced between £399 and £999. There are no appointments needed, and every dress is available to take home the very same day.

But what truly sets wed2b apart is how you're supported.

Wed2b understand that finding your dress can feel exciting, emotional, and sometimes overwhelming. That’s why every visit begins with getting to know you, your wedding, your vision, your style and how you want to feel on the day. Wed2b's experienced bridal consultants carefully select dresses tailored to you, including a few thoughtful suggestions you may not have considered but might just fall in love with.

Six exclusive designer collections combine timeless craftsmanship with modern styling, offering something for every shape, personality and love story. New designs arrive weekly, so there’s always something fresh to discover.

There’s no pressure, no expectations, and no complicated ordering timelines. Just honest advice, supportive guidance and a welcoming space where you can feel confident, celebrated and completely yourself.

At wed2b, every bride is welcome and every dress is ready when you are.

Frequently asked questions

What services do you offer?

Sale of wedding dresses
Sale of wedding accessories
Sale of gowns for maid of honour, bridesmaid, flower girls...

What services do you offer?

Sale of dresses for bridesmaids
Sale of wedding dresses
Sale of wedding accessories
Image and style advice

How far in advance should I contact you?

No appointment necessary - just walk in! We have 100s of designer dresses in store available to try and take home the same day. Our expert bridal consultants are here to help you find your dream dress

Do you have an outlet section?

No

Do you have an outlet section?

No

Do I need to make an appointment?

No

What is the style of your designs?

Glamour
Modern
Original
Princess
Romantic
Vintage

What kind of accessories do you offer?

Veils
Shawls
Headdresses, hats and hair accessories
Other (Flower Girl Dresses)

How do you work?

No appointment necessary - walk in to one of our nationwide stores and our expert bridal consultants will help you find your dream wedding dress, available off the peg, to take home the same day

Operating hours:

Monday: 10am - 5pm Tuesday: 10am - 5pm Wednesday: 10am - 5pm Thursday: 10am - 8pm Friday: 10am - 5pm Saturday: 9am - 6pm Sunday: 9:30am - 4pm Note: Individual stores may have specific opening hours

What are the forms of payment?

Visa, Mastercard, Credit, Debit, Cash
illustration notebook

Do you have any questions?

Reviews for wed2b

Ellysha
Ellysha Sent on 23/02/2026
5 out of 5 rating

Everyone should try Wed2b

I cannot recommend this shop enough! I was told by a friend to come here and it was my first dress shopping experience and I was so nervous! I was greeted by Shannon and we had a good conversation about what I was thinking of she made me feel so comfortable and relaxed within 2 minutes and she pulled several different dresses making sure to take all of my thoughts and opinions into account and I found the perfect dress. I never would’ve pulled this dress for myself and wouldn’t have my dream wedding outfit! For an off the peg store this by far exceeded my expectations without exceeding my budget!!
Amanda
Amanda Sent on 06/03/2026
5 out of 5 rating

Special Experience choosing my dream dress

I attended the Camberley store with my mum at the start of my journey to find THE DRESS. We were warmly welcomed by every member of staff which made it a very friendly and comfortable environment. Our advisor took the time to understand what I was looking for in a dress. I was then told I could try on 4 dresses in the allotted time. The first dress was the one! I didn't want to take it off. I was still able to try on 2 other dresses to check I was 100% sure and for the fourth dress I retried on the first dress which I LOVED!! I would highly recommend to anyone looking for a wedding dress as there are so many styles of dresses to choose and their helpful app also stores your details and the dresses you try on so if you wanted to look in another Wed2B store they will have your account and know what you have already tried and how you rated it. I was extremely satisfied with my experience and did not feel pressured or rushed at any point.
Kellie
Kellie Sent on 24/02/2026
5 out of 5 rating

wed2b Bolthon - fabulous!

My mum and I came in yesterday to browse wedding dresses - I am getting married next year and, as a first-time dress experience, I didn't know where to begin. But thanks to one of their fantastic associates, I not only found a dress that I absolutely loved, but it was one that I was not expecting to love as much as I did. The dress I wanted was a totally different style/fit/etc but as soon as I walked out and saw my mum's reaction to the dress I ended up choosing, I knew it was the one. The associate also kindly let me try on a few more dresses and a couple of veils, which I ended up choosing as well. It was very emotional and so incredibly special and I cannot thank you enough for making it such a great moment for us both. Would highly recommend the Bolton store and their lovely staff.
Sophie
Sophie Sent on 24/02/2026
5 out of 5 rating

Amazing and memorable

The ladies were all so lovely. Poppy helped me find my beautiful dream dress, and helped anyway she could for me. I felt comfortable and at ease. (I have bad anxieties). And they were all so helpful when I had a few problems and a sick mum who I really wanted to be with me to say “yes to the dress”. They made it happen for me. 🥰 so I had the best wedding day of my life with “my” amazing dress. Thank you so much, i will never forget the experience.
Leah
Leah Sent on 24/02/2026
5 out of 5 rating

Amazing!!!

I went to the shop nervous because of my size, but i was greeted with smiles and a nice warm atmosphere. I wasn't waiting long when this lovely young girl came over asked me some questions to get a bit of knowledge to what I was after. She explained the whole process (which wasn't that long) soon we got to business. She chose all the dresses for me to try on i tried a total of 5 dresses all different styles but she was so amazing it was a battle between dress 2 and 3. She worked so hard to make me feel amazing dressed up the dresses explained all the possibilities for each dress. We all knew when I found the one. I'm so sorry I cannot remember the young girls name but she needed that recognition. Literally she is asset to the company. If I were you I wouldn't hesitate to go to one of these shops for your dress. Every where is clean and put together. I left feeling amazing and confident
Alix
Alix Sent on 23/02/2026
5 out of 5 rating

Wonderful Experience!

I had a really lovely experience with Wed2B however, I was at the Bolton store (I can't find the Bolton store on here). I went with my mum and I honestly wasn't sure that I'd find 'the dress' on my first try but I went in with a clear idea of what I was looking for.

Suna helped me try the dresses and was really good at asking what I liked and didn't like about the dresses I tried to help me explore what I wanted. In the end, I chose the first dress I tried on (typical...lol) but through the experience I was able to make some customisations that fit my vibe to a T!

The value is insane in comparison to bridal boutiques. Most places I looked at booking appointments for list a minimum spend of £1100-£1400 which was making me nervous as a bride on a budget, so when I saw the prices at wed2b I knew I needed to give it a shot. In the end I spent less than those minimums and got pretty much everything I needed - dress, underskirt, veil, hair pins - the lot! Best part was as it's off the rack I walked away with it on the same day!

To give reassurance as well, I felt zero pressure to make my purchase from Suna which was a nice feeling as I have heard stories where brides can feel more like a comission than anything else.
H
Heather Sent on 23/02/2026
4.8 out of 5 rating

Wonderful experiance

As soon as i went in told the stylest want i had in mind . She brought back the dress i wanted. The stylest addes all the accesoriess which made my dress even more perfect
S
Sophie Sent on 23/02/2026
5 out of 5 rating

Said YES to the dress!

I went to Rotherham store, just for a browse, I genuinely didn’t think I’d find my dress. All staff were really lovely but we were taken care of by Layla, she was so lovely and friendly and listened to everything I wanted. We had the shop to ourselves luckily which was nice as we got the full attention of the staff. After trying a few dresses on I was thinking “none of these look good on me” and I was getting disheartened, then Layla bought out my dress and I instantly fell in love with it. So I said yes to the dress!
Definitely recommend.
Samantha
Samantha Sent on 23/02/2026
4.8 out of 5 rating

Brilliant wedding shop

You get plenty of time to try on dresses that match you, your style and your wedding style with the help of a stylist to grab dresses they think will match what you've said you want.
There are dresses for mid range budgets but they dont tend to tell you pricing until you've tried on which can be difficult if you fall in love with one. But there is no pressure but on you to buy whoch I liked. Would highly recommend a visit.
Katy
Katy Sent on 23/02/2026
5 out of 5 rating

Exceptional Service

I visited Wed2b with no clear vision or expectations, but Lisa made the entire experience an absolute dream. She truly listened to my thoughts and feelings, pulling dresses that took everything I said into consideration. Lisa was incredibly polite and friendly, clearly explaining the whole process as we went along. I felt so supported and heard—thank you for making this such a special moment!
H
Hannah Sent on 23/02/2026
5 out of 5 rating

Wed2Be Bournemouth

I went to Wed2be in Bournemouth on my own at opening time. I was greeted by the manager Hannah and she was happy to help me.
The moment we got talking put me at ease and I felt like she was very interested in what my dream dress is from the littlest details
She picked out my first dress and I loved it. It was like she knew it was the one for me
She then handed me over to her talented staff and the lady who took over was very friendly and helpful and got me to try on two other dresses. I wasn't sure between my first and last dress and she was happy for me to try on the first one again. I knew then it was the dress for me and all the extras. Dont worry about going alone as the staff will look after you
C
Charlotte Sent on 23/02/2026
5 out of 5 rating

Enjoyable experience

I went wedding dress shopping with my sister and step mum in January. The staff were so welcoming. I was nervous about trying dresses on but they put me at ease and had useful advice and recommendations. Came away with my dress that day. Happy.
Anna
Anna Sent on 23/02/2026
5 out of 5 rating

Best experience!

Service was amazing & had such a lovely experience, they made me feel like a princess, definitely recommend!
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wed2b Real Weddings

Julie & Edward
32 photos · 24/05/2025
Elizabeth & Will
60 photos · 25/05/2024
Emilia & Nathanial
34 photos · 01/04/2023
Charlotte & Stuart
84 photos · 03/07/2021

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