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Lula Ann Bridal is a wedding gown boutique based in Birmingham, West Midlands. Owner and operator Lucie is assisted by her tight-knit and friendly team of professional stylists. These lovely ladies are passionate about helping to-be-weds to find their dream dress in a warm, welcoming, and relaxed environment.

Services Offered

Lucie and the Lula Ann Bridal team pride themselves on providing expert advice, guidance, and support to every client throughout their wedding dress journey. From your first visit until your last fitting, they will be there to assist you every step of the way. This boutique is proud to be the West Midlands premier stockist of Ronald Joyce, Sofia Bianca, Victoria Jane, and many more notable designers. Here, you can explore their vast collection of gowns in a wide range of shapes and sizes. To ensure that your dress fits like a dream, alterations can be made in the on-site luxury alterations studio. This company also offers its dedicated bridesmaid wear and mother-of-the-bride boutique nearby for your convenience.

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Frequently asked questions

What services do you offer?

Sale of wedding dresses
Sale of wedding accessories
Sale of gowns for maid of honour, bridesmaid, flower girls...

What services do you offer?

Sale of evening dresses
Sale of dresses for bridesmaids
Sale of dresses for mother of the bride
Sale of wedding dresses
Sale of wedding accessories

How far in advance should I contact you?

Ideally around a year before wedding

Do you have an outlet section?


Do you have an outlet section?


Do I need to make an appointment?


What is the style of your designs?


What kind of accessories do you offer?

Headdresses, hats and hair accessories

How do you work?

Book you free 90 minute bridal appointment online or at

Operating hours:

10-5 Mon-Fri 9.39-5.30 Saturday 11-4 Sunday by appointment Private appointments out of hours available Evenings

What are the forms of payment?

Visa MasterCard Cash Interest free Payment plans


Wedding Dresses:

Ronald Joyce, Victoria Jane

Bridal Headwear and Jewellery:

Richard Designs

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Do you have any questions?

Request pricing

Reviews for Lula Ann Bridal

5.0 out of 5 rating
Hitched Wedding Awards 2024 Winner
5.0 out of 5 rating
42 reviews
100% recommend it
  • Quality of the service
    5 out of 5 rating
  • Response time
    5 out of 5 rating
  • Professionalism
    5 out of 5 rating
  • Value for money
    5 out of 5 rating
  • Flexibility
    5 out of 5 rating
Jody M. Sent on 16/12/2023
5 out of 5 rating

Beautiful dress and great service

I found my perfect dress on my first visits.
I felt like a princess on my wedding day my dress was perfect. I decided not to have a veil at first but then on my very last fitting a week before my wedding I decided I wanted one and was able to purchase one straight away.
Georgina G. Sent on 13/11/2023
5 out of 5 rating

Absolutely fabulous, nothing was too much trouble, very experienced and patient.

From the time i stepped into this beautiful showroom
I was treated like a princess, the girls were helpful, knew what would suit me and we found the dress the same day, I will highly recommend to all my family and friends.
Eva-Liisa P. Sent on 08/08/2022
5 out of 5 rating

Fantastic service!

I found my dream dress at Lula Ann back in 2019 and only just got married in July 2022. The girls were so easygoing and helpful and nothing was too much to ask for. My wedding was postponed from 2020 and you guys were super helpful throughout advising me about alterations and when to book. This was the first shop I went to and I truly felt that I didn’t need to visit any others, Lula Ann has everything going for it. Thank you from the bottom of my heart.
Hannah G. Sent on 14/05/2024
5 out of 5 rating

Amazing and beautiful

This was my first ever experience trying any dresses on and coming to this shop. I was welcomed with open arms a smiley face and lots of genuine love and support. I was coming in with a budget and I was not made to feel less than or discouraged. Thankyou to KEZ for all the love celebrations and well wishes, this was an experience that I will NEVER forget. I was treated like royalty. Thankyou kezzz
Caitlin Sent on 14/04/2024
5 out of 5 rating

Keri and lauren

I visited Lula Ann bridal yesterday, it being my first time trying on wedding dresses I was very nervous and unsure what to expect. The staff were amazing from the moment we all walked through the door. They listened to what I wanted and made sure I was not forced into anything I did not want by my bridal party. I fell in love with a dress they recommended and said yes to the dress.
Shannon W. Sent on 30/11/2023
5 out of 5 rating

Couldn’t have asked for anything more!

From the moment I walked in to Lula Ann I had such a good feeling. All the staff were very friendly, helpful and supportive and Rosie was just so brilliant with me and my bridal party. All the dresses were gorgeous and I found my dream dress which I absolutely adore. The material was so lovely, it didn’t feel heavy and I didn’t want to take it off! I had so many compliments on my dress. I never felt pressured or rushed, Rosie knew exactly what dresses matched my vision and also allowed me to try lots of other dresses. The Prosecco went down a treat too and added to what was a wonderful and stress free dress shopping experience. I really couldn’t have asked for anything more, thank you to Rosie and everyone at Lula Ann Bridal! xx
Laura Sent on 27/11/2023
5 out of 5 rating

Brilliant and Friendly Team

Visiting your first wedding dress shop can be quite overwhelming. Rails upon rails of beautiful dresses with only an idea of what your dream dress will look like.

Chantelle was brilliant at putting nerves at ease and she took the time to listen to what styles I liked but also made suggestions on what suited my figure. I said yes to a dress and I am so glad I went to Lula Ann, couldn’t recommend the team more. Thank you!
Jess R. Sent on 25/11/2023
5 out of 5 rating

Above and Beyond

I went to Lula Ann Bridal for a sample sale and didn’t have high expectations for finding a dress. However, as soon as I arrived the team were so welcoming and thoughtful. They understood how important it was to find something that was just right for you and there was no pressure to buy just a genuine want to help. I felt so special and they helped me try on dresses I never would have thought of. My dress was perfect and I am so thankful to the team for their support and kind words.
Heather B. Sent on 22/11/2023
5 out of 5 rating

My Dress of Dreams

I had spent months trying on various dresses at different shops… then finally a friend recommend that I go to Lula Ann… well I wish I had gone there in the first place! Loads of different styles to choose from and it was there I found my Ronald Joyce dress!
The girls were so friendly and made me feel so comfortable and welcome!

I had asked if I could have a slight alteration to the dress and they said no problem this can be done at your alteration appointment.

Onto my alterations appointment with Alex and Emma…. Oh wow was this a special appointment! I explained to Alex what I wanted and she said no problem that can be done. In a flash she had pinned it to how I explained. It was at that moment I had my ‘Wedding Dress moment’! I honestly felt like a princess and Alex made my dream dress come true! Thank you to the Lula Ann Girls and Alex and Emma for making my whole experience a memorable one
Amy E. Sent on 20/11/2023
5 out of 5 rating

Most beautiful bridal shop

Beautiful dresses, amazing service, kept well informed about the status of my dress!! The shop is so clean and pretty! 5 star service
Ella D. Sent on 20/11/2023
5 out of 5 rating

Amazing from start to finish.

Amazing service from the girls at Lula Ann. They made it so special from start to finish & I absolutely loved my dress.
Tracey G. Sent on 16/11/2023
5 out of 5 rating

Lula Ann Bridal

Couldn’t recommend this shop high enough! They really listened, couldn’t do enough for me… After care was excellent!!!
Amazing service!!
Zoe S. Sent on 14/11/2023
5 out of 5 rating

Stunning dresses and lovely staff

The team at Lula Ann made me feel really welcomed and were very friendly. I did not feel rushed or pressured into anything and the selection of dresses was amazing. I went back for a second visit and they lined up the dresses I liked and allowed me to try more.
Alexandra H. Sent on 13/11/2023
5 out of 5 rating

Miss Alexandra

Is the best wedding shop I ever know 🩷
Everything is high level!! I will definitely recommend to everyone. Feel confident to try your best experience 🥰
Emily K. Sent on 13/11/2023
5 out of 5 rating

Amazing service for many years.

I have been visiting Lula Ann for many years now, from prom to bridesmaids to bride and there is no where else I even considered visiting. Service, products and price are all amazing. High recommend.
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Hitched Wedding Awards 2024 Winner

Lula Ann Bridal Real Weddings

Kira & David
53 photos · 07/03/2020


2 Stuart Court, 68-80 Gravelly Lane B23 6LR Birmingham (West Midlands)

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