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About

Lula Ann Bridal is a wedding gown boutique based in Birmingham, West Midlands. Owner and operator Lucie is assisted by her tight-knit and friendly team of professional stylists. These lovely ladies are passionate about helping to-be-weds to find their dream dress in a warm, welcoming, and relaxed environment.

Services Offered

Lucie and the Lula Ann Bridal team pride themselves on providing expert advice, guidance, and support to every client throughout their wedding dress journey. From your first visit until your last fitting, they will be there to assist you every step of the way. This boutique is proud to be the West Midlands premier stockist of Ronald Joyce, Sofia Bianca, Victoria Jane, and many more notable designers. Here, you can explore their vast collection of gowns in a wide range of shapes and sizes. To ensure that your dress fits like a dream, alterations can be made in the on-site luxury alterations studio. This company also offers its dedicated bridesmaid wear and mother-of-the-bride boutique nearby for your convenience.

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Frequently asked questions

What services do you offer?

Sale of wedding dresses
Sale of wedding accessories
Sale of gowns for maid of honour, bridesmaid, flower girls...

What services do you offer?

Sale of evening dresses
Sale of dresses for bridesmaids
Sale of dresses for mother of the bride
Sale of wedding dresses
Sale of wedding accessories

How far in advance should I contact you?

Ideally around a year before wedding

Do you have an outlet section?

Yes

Do you have an outlet section?

Yes

Do I need to make an appointment?

Yes

What is the style of your designs?

Glamour
Modern
Original
Princess
Romantic
Vintage

What kind of accessories do you offer?

Jewellery
Veils
Shawls
Headdresses, hats and hair accessories
Other

How do you work?

Book you free 90 minute bridal appointment online or at www.lulaannbridal.co.uk

Operating hours:

10-5 Mon-Fri 9.39-5.30 Saturday 11-4 Sunday by appointment Private appointments out of hours available Evenings

What are the forms of payment?

Visa MasterCard Cash Interest free Payment plans
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Do you have any questions?

Reviews for Lula Ann Bridal

We're all about trust. Our community relies on honest reviews to make your big decisions easier.
5.0 out of 5 rating
Hitched Wedding Awards 2025 Winner
5.0 out of 5 rating
50 reviews
100% recommend it
  • Quality of the service
    5 out of 5 rating
  • Response time
    5 out of 5 rating
  • Professionalism
    5 out of 5 rating
  • Value for money
    5 out of 5 rating
  • Flexibility
    5 out of 5 rating
Laura
Laura Sent on 11/02/2025
5 out of 5 rating

Just amazing! 🩶

The girls assisting me during my appointment had the 1 dress i had my eye on ready waiting for me at my app time. They made me feel amazing and didn’t feel anxious or awkward like i normally do in situations where people look at me. I felt beyond confident and felt beautiful, and found “the one” with the dress i went in to try. I traveled all the way from Aberdeen, Scotland to Birmingham to seey dress as it was the closest shop near Aberdeen in the colour i wanted. My partner is from Birmingham so seem like it’s meant to be. All the girls are amazing and I can’t thank them enough 🫶🏼🖤
A
Alexandra Sent on 27/12/2024
4.8 out of 5 rating

A lovely experience

I said “yes to the dress” at Lula Ann in September, the service was amazing and the staff were so welcoming and made me feel really comfortable! It was such a lovely experience, I look forward to going back for my dress fitting in the new year
Rebecca
Rebecca Sent on 22/12/2024
5 out of 5 rating

Highly recommend!

I loved my experience here, Rosie was lovely and made me feel comfortable and confident after finding the dress shopping process quite overwhelming. Every staff member has been really welcoming and they all do their best to help find the right dress and make the bride to be feel special. Highly recommended!
M
Miss Sent on 07/12/2024
5 out of 5 rating

Great Experience!

I went to Lula Ann bridal in May with my mum and my sister a I was a bit nervous as we went the outlet route due to a tighter budget but the ladies at Lula Ann were really welcoming and still made the experience special. There was a wide range of designs and I was able to try on quite a few dresses before finally finding the one.

I would definitely recommend Lula Ann bridal to any West Midlands brides!
T
Taylor Sent on 19/11/2024
5 out of 5 rating

My dream dress!

I was so anxious going bridal shopping especially being a plus size bride but they were so welcoming and made me feel beautiful even when squeezing me into a size 12 dress. They kept me up to date on the urges of my dress and it arrived earlier than anticipated. Lovely dress, lovely shop, lovely people!
C
Chantelle Sent on 19/11/2024
5 out of 5 rating

Amazing place Amazong people

I went to lula ann bridal as I was recommended by a friend.
I'm so glad i did, the lady that seen to me (Chantelle) was absolutely amazing and may I had beautiful.
I went in looking for a specific dress but came out with something different.
I absolutely adore my dress I never thought I'd wear what I got but oh my God I look stunning even if I do say so my self.
I can't thank lula ann bridl enough, they made me feel so special and more excited for my big day.
S
Sharraine Sent on 14/11/2024
5 out of 5 rating

My Experience

My experience at the boutique was awesome. The ladies treated me with professionalism and the sweetest courtesy. This helped me to say Yes to the Dress. I am so looking forward to my special day as a beautiful bride.
I
Ireti Sent on 26/09/2024
4.8 out of 5 rating

Incredible Experience

I had a couple of visits to Lula Ann. The team were really lovely, I felt really listened to and like nothing was too much to ask. They have a really broad range of dresses across different price ranges and, even though I visited the outlet store, they still made me feel really special. I found my dream dress during my first ever trip to a bridal shop and I cannot recommend them enough.
H
Hannah Sent on 14/05/2024
5 out of 5 rating

Amazing and beautiful

This was my first ever experience trying any dresses on and coming to this shop. I was welcomed with open arms a smiley face and lots of genuine love and support. I was coming in with a budget and I was not made to feel less than or discouraged. Thankyou to KEZ for all the love celebrations and well wishes, this was an experience that I will NEVER forget. I was treated like royalty. Thankyou kezzz
C
Caitlin Sent on 14/04/2024
5 out of 5 rating

Keri and lauren

I visited Lula Ann bridal yesterday, it being my first time trying on wedding dresses I was very nervous and unsure what to expect. The staff were amazing from the moment we all walked through the door. They listened to what I wanted and made sure I was not forced into anything I did not want by my bridal party. I fell in love with a dress they recommended and said yes to the dress.
Jody
Jody Sent on 16/12/2023
5 out of 5 rating

Beautiful dress and great service

I found my perfect dress on my first visits.
I felt like a princess on my wedding day my dress was perfect. I decided not to have a veil at first but then on my very last fitting a week before my wedding I decided I wanted one and was able to purchase one straight away.
S
Shannon Sent on 30/11/2023
5 out of 5 rating

Couldn’t have asked for anything more!

From the moment I walked in to Lula Ann I had such a good feeling. All the staff were very friendly, helpful and supportive and Rosie was just so brilliant with me and my bridal party. All the dresses were gorgeous and I found my dream dress which I absolutely adore. The material was so lovely, it didn’t feel heavy and I didn’t want to take it off! I had so many compliments on my dress. I never felt pressured or rushed, Rosie knew exactly what dresses matched my vision and also allowed me to try lots of other dresses. The Prosecco went down a treat too and added to what was a wonderful and stress free dress shopping experience. I really couldn’t have asked for anything more, thank you to Rosie and everyone at Lula Ann Bridal! xx
L
Laura Sent on 27/11/2023
5 out of 5 rating

Brilliant and Friendly Team

Visiting your first wedding dress shop can be quite overwhelming. Rails upon rails of beautiful dresses with only an idea of what your dream dress will look like.

Chantelle was brilliant at putting nerves at ease and she took the time to listen to what styles I liked but also made suggestions on what suited my figure. I said yes to a dress and I am so glad I went to Lula Ann, couldn’t recommend the team more. Thank you!
J
Jess Sent on 25/11/2023
5 out of 5 rating

Above and Beyond

I went to Lula Ann Bridal for a sample sale and didn’t have high expectations for finding a dress. However, as soon as I arrived the team were so welcoming and thoughtful. They understood how important it was to find something that was just right for you and there was no pressure to buy just a genuine want to help. I felt so special and they helped me try on dresses I never would have thought of. My dress was perfect and I am so thankful to the team for their support and kind words.
H
Heather Sent on 22/11/2023
5 out of 5 rating

My Dress of Dreams

I had spent months trying on various dresses at different shops… then finally a friend recommend that I go to Lula Ann… well I wish I had gone there in the first place! Loads of different styles to choose from and it was there I found my Ronald Joyce dress!
The girls were so friendly and made me feel so comfortable and welcome!

I had asked if I could have a slight alteration to the dress and they said no problem this can be done at your alteration appointment.

Onto my alterations appointment with Alex and Emma…. Oh wow was this a special appointment! I explained to Alex what I wanted and she said no problem that can be done. In a flash she had pinned it to how I explained. It was at that moment I had my ‘Wedding Dress moment’! I honestly felt like a princess and Alex made my dream dress come true! Thank you to the Lula Ann Girls and Alex and Emma for making my whole experience a memorable one
Xx
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Badges

Hitched Wedding Awards 2025 Winner
Hitched Wedding Awards 2024 Winner

Lula Ann Bridal Real Weddings

Regan & Stuart
73 photos · 19/05/2024
Kira & David
53 photos · 07/03/2020

Map

2 Stuart Court, 68-80 Gravelly Lane B23 6LR Birmingham (West Midlands)

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