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About
On Hitched.co.uk since 2023
Last update: May 2026
Your dream wedding dress is now within reach—all under £1000! JJ's House is a global leader in custom-fit bridal and occasion wear, renowned for bringing premium quality and designer-inspired style to you at great value.
Every single dress we offer is eligible for complimentary custom sizing, and your made-to-measure gown will be delivered in just 4 weeks. We proudly offer inclusive sizing options (including plus-size brides) to ensure your perfect fit and a stress-free timeline.
Explore over 2,000 dresses on our website, offering an array of lengths, fabrics, and 60+ colors. We are your one-stop shop for the entire wedding party, including Bridesmaid Dresses, Mother of the Bride Dresses, Cocktail Dresses, Flower Girl Dresses, and Bridal Accessories.
Our unique hybrid model blends online convenience with in-person service. Visit our Central London Flagship Store at 22 Eastcastle Street (5-mins walk from Oxford Circus) for a one-on-one fitting appointment and expert in-store stylist consultation. You can also utilise our exclusive At-Home Try-On service.
Frequently asked questions
What services do you offer?
Sale of wedding dresses
Design and manufacture of bridal dresses
Sale of wedding accessories
Design and manufacture of bridal accessories
Sale of gowns for maid of honour, bridesmaid, flower girls...
Design and manufacture of outfits for bridesmaids, maid of honor...
What services do you offer?
Sale of evening dresses
Design and manufacture of evening dresses
Sale of dresses for bridesmaids
Sale of dresses for mother of the bride
Design and manufacture of dresses for mother of the bride
Sale of wedding dresses
Design and manufacture of wedding dresses
Sale of wedding accessories
Design and manufacture of wedding accessories
How far in advance should I contact you?
All Made-To-Order dresses are required minimum 3-4 weeks in production and shipping time is around 1-2 weeks
Do you have an outlet section?
Yes
Do you have an outlet section?
Yes
Do I need to make an appointment?
Yes
What is the style of your designs?
Glamour
Modern
Original
Princess
Romantic
What kind of accessories do you offer?
Lingerie
Shoes
Jewellery
Veils
Shawls
Headdresses, hats and hair accessories
Gloves
How do you work?
JJ's House opened its first London flagship! Shop bridal, bridesmaid & more in-store or book an appointment. Ready-to-buy & made-to-order options available
Operating hours:
Monday & Sunday Closed
Tuesday - Saturday 11:00 AM - 7:00 PM
What are the forms of payment?
online payments
Served in
Cheshire, East Sussex, Essex, Greater Manchester, Hampshire, Leicestershire, Merseyside, South West London, Surrey and West Midlands
Designers
Wedding Dresses:
JJ’s House
Bridesmaids Dresses:
JJ’s House
Mother of the Bride:
JJ’s House
Do you have any questions?
Reviews for JJ's House
Rosie Sent on 14/04/2026
5 out of 5 rating
Perfect ✨️
My wedding dress was delivered quickly and I was able to read reviews and see how the dresses looked on people in real life. The measurement guide was so helpful to choose My size. I picked a standard size 12 as reviews were saying it came up a little larger and it fit like a dream! No alterations needed at all which was surprising as a 6ft 1 woman! I also ordered the most beautiful embellished veil which took my breath away. For less than £300 I had my dream dress and veil and its all thanks to your company. I couldn't be more greatful for your service and amazing quality dresses, I felt like a princess and got so many comments about my dress. I will reccomend this company to all future brides I meet! Thanks again ❤️
Mama Sent on 29/04/2026
5 out of 5 rating
Top notch dresses
These dresses are out of this world. True to size and beautifully designed with quality material
Jo Fenwick Sent on 14/04/2026
5 out of 5 rating
MOB royal style!
My daughter saw the dress and I was anxious as it was mail order and I thought I was too old and too big to wear something like this. But as soon as I received it, from the quality to the design, I knew it was right for me and the wedding theme. It has a corset open back but I ordered an extra metre of fabric and my seamstress added a modesty piece to the corset back lace up section and also made me a matching bag! I bought the chiffon cape to wear for the ceremony. The dress has a detachable long train, so basically I had 3 different ways to wear my dress throughout the day and evening. I ordered to the size I was based on JJs house size chart measurements and it was a perfect fit (I also ordered 3 bridesmaid dresses made to order size and they also fitted the girls perfectly )
Sheri Sent on 01/04/2026
5 out of 5 rating
Fantastic dress shop
We found everything we needed at JJs house, i have bought my wedding dress from here online and wanted to take a couple of my bridesmaids to try some dresses on, it was quite busy as it's nearly prom but the staff were amazing and so helpful.
They obviously don't have all the dresses from the online store available in the shop but when i asked for similar styles they would find dresses for me in the stock room.
Very successful shopping trip as we found a dress for 2 bridesmaids so far :)
Thank you
They obviously don't have all the dresses from the online store available in the shop but when i asked for similar styles they would find dresses for me in the stock room.
Very successful shopping trip as we found a dress for 2 bridesmaids so far :)
Thank you
Eve Sent on 18/03/2026
5 out of 5 rating
The most beautiful dresses
I loved the variety of hundreds of bridesmaid dresses. I could get the exact shade of green for all my bridesmaids across different styles to suit their body types. I highly recommend JJ’s house in comparison to high street brands, you won’t come across variety like this!
Hannahluu96 Sent on 17/11/2025
5 out of 5 rating
Beautiful!
My dress was absolutely beautiful and amazing quality ❤️ Only had to get minor adjustments of extra boning for breat support since having a baby!
Sarah Sent on 16/11/2025
5 out of 5 rating
Great and felt fabulous
I felt so comfortable in my dress and found it made my day really special. The length was perfect
Jessica Sent on 19/09/2025
5 out of 5 rating
Lovely bridesmaid dresses
Really good value for money and my bridesmaids loved their dresses and the colour matching
Giulia Sent on 12/08/2025
5 out of 5 rating
Good shopping experience
I used the try-on service and it worked very very well for me. I ended up buying a different dress than the one I tried. Yet, the experience was very positive. The dress arrived in perfect conditions. Return service was quick and easy. I did not have any issues in communicating with the seller and I did not have any problems in giving the dress back. The dress was great and of good quality. It was just a size too big for me and I preferred to go for a different model in the end. I would buy again here in future especially for other special occasions.
Hannah Sent on 26/06/2025
4.6 out of 5 rating
Fabulous experience and beautiful quality dress
I was nervous about using JJ's House but so glad I did. My dress was £321 with free custom sizing (so no alterations needed!) and the quality was stunning. Many people thought it had cost over £1000. It took about a month to be made and delivered which I thought was fairly quick. Highly recommend!
Chelsea Sent on 19/06/2025
5 out of 5 rating
Excellent service
Chose JJ House to look for my wedding dress, came across a few styles I really liked so ordered one. Came within the time frame, dress was absolutely stunning the photos on the website don’t do the dresses justice😍 sizing was spot on and really affordable! Would definitely recommend ordering your dress from here xx
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JJ's House Real Weddings
Hannah & Jordan
7 photos · 06/11/2025
Shelley & Dan
14 photos · 20/10/2024
Mr Pierce & Mrs Pierce
15 photos · 04/10/2024
Jess & Matt
41 photos · 23/09/2023
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Map
22 Eastcastle Street, JJ's House W1W 8DE Central London (South West London)