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Shade Bridal Boutique are a wedding dress shop located in Nottingham, England. This luxurious boutique is home to a carefully curated collection of premium wedding dresses and accessories. The plush interiors and intimate setting provide the ideal backdrop for exploring award-winning designs by Paloma Blanca, Moonlight Bridal, Val Stefani, Mikaella & Giovanna Alessandro.

Services Offered

The expert stylists at Shade Bridal Boutique welcome prospective brides for exclusive appointments. These fashion aficionados are on hand to guide you in every way, from styling tips to suggested accessories. Once you have selected your chosen attire, you can peruse shoes, veils, jewellery, and hairpieces to complete your desired look. In-house alterations take place in the weeks leading up to your precious day.

  • Woman-owned
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Frequently asked questions

What services do you offer?

Sale of wedding dresses
Sale of wedding accessories

What services do you offer?

Sale of wedding dresses
Sale of wedding accessories

How far in advance should I contact you?

Ideally you want to be starting to dress shop 12-15 months before the big day. We recommend booking your appointment as soon as you have booked your wedding venue. Please get in touch

Do you have an outlet section?


Do you have an outlet section?


Do I need to make an appointment?


What is the style of your designs?


What kind of accessories do you offer?

Headdresses, hats and hair accessories

How do you work?

We operate as an appointment only boutique to ensure the bride has private access to our collections to be able to browse at her own pace

Operating hours:

Appointments are available Tues-Sat from 10:00am to 6:00pm. Evening appointments are available upon request

What are the forms of payment?

We accept card payments only


Bridal Headwear and Jewellery:

Ivory & Co Jewellery, Linzi Jay Accessories, Richard Designs

Wedding Shoes:

The Perfect Bridal Company

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5.0 out of 5 rating
10 reviews
  • Quality of the service
    5 out of 5 rating
  • Response time
    5 out of 5 rating
  • Professionalism
    5 out of 5 rating
  • Value for money
    5 out of 5 rating
  • Flexibility
    5 out of 5 rating
100% Recommended by couples
10 reviews
Jackie R. Sent on 10/07/2023
5 out of 5 rating

An amazing experience

This is just the best wedding experience ever. Emma is amazing and couldn't do enough fur me.
Her choice of dresses scream luxury. You made my day and I felt stunning. Thank you. I would highly recommend using Shades Bridal without hesitation!
Helen K. Sent on 14/08/2022
5 out of 5 rating

Highly reccomend

Absolutely brilliant service from start to finish! Emma was so helpful and I'm so glad we found my dream dress with Shade.
Emma Sent on 03/06/2018
5 out of 5 rating

Relaxed, calm, happy experience. Found The Dress!!

Thank you Jessica for a lovely experience for my sister in finding her perfect dress.

We had a relaxing session of choosing dresses which my sister then tried on with Jessica's expert help and gentle advice.

We were delighted to find The Dress on this visit, which has now set a beautiful wedding theme. My sister is very happy and I think a bit more relaxed about the wedding now!

We look forward to getting the dress fitted and some bespoke shoulder straps or sleeves made by Shade bridal.

The atmosphere at Shade Bridal is classy, calm, friendly and kind. Jessica made us cups of tea and coffee, and we sat in lovely chairs in the beautiful, serene shop.

The fact that the shop is fairly small is to its credit and works really well. The choice of dresses was plenty without being overwhelming, and there were dresses to suit all budgets and tastes.

We actually got really lucky with the sale rail, and believe that this dress has just been waiting for my sister.

Thank you so much!

Hannah Sent on 27/03/2018
5 out of 5 rating


Jessica has been amazing throughout my whole wedding dress shopping process.
On our first visit, I absolutely loved one particular dress, but couldn't make up my mind. Jessica didn't put any pressure on at all about buying it. A few weeks later (after a lot of other dresses), I decided that this original dress had been 'the one'. I contacted Jessica and it was still there - definitely 'meant-to-be'. Mum and I went to try the dress on again and the decision was sealed!!
We booked in a date to go and have the dress altered and Natalie (the seamstress) was fantastic! She is definitely incredibly skilled - and both her and Jessica had some ingenious ideas in terms of fixing up the dress to make it perfect! Nothing has been too much trouble for either of them - especially with fitting me in as I live in London!
I cannot wait to wear my dress in less than 3 weeks time!! Definitely couldn't recommend Shade Bridal more!
Kerry Sent on 27/03/2018
5 out of 5 rating

The service is second to none

I visited a number of bridal shops and tried on many dresses but none compared to Shade. They have the most amazing selection of dresses to choose from and the service is second to none. Jessica was lovely and helpful from the start; always having tea and chocolates on offer! Natalie worked wonders in making sure my dress fit perfectly, pretty much taking it apart and putting it back together again - although you would never know by looking at the finished product! I would not hesitate in recommending! Thank you so much
Holly Sent on 16/11/2017
5 out of 5 rating

Made us feel so special

Thank you so much. Right from the first shopping trip with my mum, Jessica and the team made us feel so special and helped me find the perfect dress. Couldn't recommend you enough - thank you!
Eleanor Sent on 16/11/2017
5 out of 5 rating

A massive thank you

I want to say a massive thank you to Jessica and her seamstress Natalie for the most perfect wedding dress for me, i felt amazing wearing it on the day and i honestly couldn't have found better. Jessica was so helpful and accommodating right from the start and when i found my ideal dress and it was a few sizes too big, Natalie did an amazing job at altering it and it fitted absolutely perfectly on the day! I couldn't have been happier or had better service anywhere! Thank you Shade x
Antoinette Sent on 16/11/2017
5 out of 5 rating


Found my dream dress here and just ordered it today. Jessica is amazing and couldn't have made it a better experience for me! And her dresses are simply stunning! Can't wait to wear mine on the big day now! Thanks Jessica! x
Holly Sent on 16/11/2017
5 out of 5 rating

Beautiful dresses and amazing service

If you are looking for beautiful dresses and amazing service from people that will really help you find the right dress for you then go to Shade Bridal! I cannot recommend them highly enough. I adore the dress that I wore at my wedding, but I also had a lovely experience getting it from Shade Bridal - Jess and the team listened to what I wanted, helped me pick out styles to suit me, and generally made finding a dress and have fittings very relaxed and fun. I am so glad found my dress there.
Grace Sent on 16/11/2017
5 out of 5 rating

I found the dress of my dreams at Shade Bridal

I found the dress of my dreams at Shade Bridal. Jess and the team have a gorgeous shop and are wonderful people. Every time I went to the shop I felt cared for and not once did my needs or anxiety’s get brushed aside. I had a bespoke bow on the back of my dress which was the finishing touch to my princess ball gown and I am so grateful for Jess and Natalie for making my visions become a reality. I felt like a true princess wearing the most amazing dress on the most amazing day of my life. I will be recommending Shade Bridal to everyone.
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38 Easthorpe Street NG11 6LA Ruddington (Nottinghamshire)

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