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Weddings

About

Chameleon is a bridal boutique located in Bournemouth, Dorset, serving clients throughout the South of England. Anneliese is the proud owner of this company. Along with her passionate team, this wedding dress expert strives to match her clients with their dream apparel. From traditional gowns to bespoke accessories, this boutique boasts a plethora of items from some of the United Kingdom’s top designers.

Services Offered

You are welcome to book private appointments for yourself and your entire wedding party for a special shopping experience at Chameleon. The boutique's staff will listen to your dress desires and supply you with a range of pieces to try on in front of your friends and family. You can sample an array of gowns that vary in colour, material, shape, and more. Some of the designers dresses available in-store include Blue by Enzoani, Essense of Australia, Elysee, Madi Lane, Maggie Sottero, Rebecca Ingram, and Mikaella. As well as bridal gowns, this shop also provides items for the mother of the bride. Brides-to-be can also bring in their dresses for alterations if required.

  • Woman-owned
illustration popular

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Frequently asked questions

What services do you offer?

Sale of wedding dresses
Sale of wedding accessories

What services do you offer?

Sale of dresses for mother of the bride
Sale of wedding dresses
Sale of wedding accessories

How far in advance should I contact you?

Wedding dresses take between 2-7 months to be made. Also allow 2 months for your alterations. 9-12 months is perfect. However we do sell off the peg if you have less time

Do you have an outlet section?

Yes

Do you have an outlet section?

Yes

Do I need to make an appointment?

Yes

What is the style of your designs?

Glamour
Modern
Original
Princess
Romantic
Vintage

What kind of accessories do you offer?

Jewellery
Veils
Headdresses, hats and hair accessories
Gloves

How do you work?

We offer 3 private bridal suites for you and your guests. Book an appointment to secure your one to one consultation. We operate an online booking system so you can check real time availability

Operating hours:

Monday 9-5 Tuesday 9-5 Wednesday Closed Thursday 9-5 Friday 9-5 Saturday 9-5 Sunday - Closed

What are the forms of payment?

Debit/credit card. Apple pay

Designers

Wedding Dresses:

Essense of Australia, Stella York

Reviews for Chameleon

Carrie
Carrie Sent on 30/11/2025
5 out of 5 rating

Size inclusive and fantanstic

Cannot recommend chameleon enough with speciala shout-out to Saturn!
I am someone that has never been particularly girly or decisive. I knew what I didn't want but didn't really know what I did want and get overwhelmed easily but the set up was perfect. All I knew is that I wanted something quirky and less traditional.
Saturn sat and listened to my ideas, my likes and dislikes, asked about the day itself and the venue and got excited with us and then brought out 2 gowns at a time to try and listened to what I did and didn't like about them to then bring out the next 2.
When I had found one I really liked but couldn't make a decision on Saturn then got me to try on a couple more just to see. This really helped as I found I was comparing them to the one I loved and helped me to know it was the right decision and she made sure it was ones that had the option for different colours underneath too.
I am also plus sized and was worried I wouldn't fit in any of the gowns and that it would be an all round hideous experience but my size never needed to be mentioned, they just treated me like any other bride and it was never an issue and they have larger sample sizes which really helped.
The whole process was excellent, from booking, to storage, to the really lovely seamstress and lady helping with fittings (both of which I've forgotten their names I'm so sorry), everyone brought the love and excitement and it was fantastic. Would highly recommend to any other brides especially anxious/plus size brides
L
L Mathura Sent on 04/11/2023
4.8 out of 5 rating

Wonderful dress shop

I had a very positive experience with Chameleon. They know what they are doing and they do it well. From trying on dresses and helping me find my style to the alterations and final fitting where I was having a crisis of confidence, the ladies were brilliant and made some adjustments that made me feel confident in my stunning dress. HIGHLY recommend :)
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Map

904 Christchurch Rd, Boscombe BH7 6DL Bournemouth (Dorset)

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