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About

Chameleon is a bridal boutique located in Bournemouth, Dorset, serving clients throughout the South of England. Anneliese is the proud owner of this company. Along with her passionate team, this wedding dress expert strives to match her clients with their dream apparel. From traditional gowns to bespoke accessories, this boutique boasts a plethora of items from some of the United Kingdom’s top designers.

Services Offered

You are welcome to book private appointments for yourself and your entire wedding party for a special shopping experience at Chameleon. The boutique's staff will listen to your dress desires and supply you with a range of pieces to try on in front of your friends and family. You can sample an array of gowns that vary in colour, material, shape, and more. Some of the designers dresses available in-store include Blue by Enzoani, Essense of Australia, Elysee, Madi Lane, Maggie Sottero, Rebecca Ingram, and Mikaella. As well as bridal gowns, this shop also provides items for the mother of the bride. Brides-to-be can also bring in their dresses for alterations if required.

  • Woman-owned
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Frequently asked questions

What services do you offer?

Sale of wedding dresses
Sale of wedding accessories

What services do you offer?

Sale of wedding dresses
Sale of wedding accessories

How far in advance should I contact you?

Wedding dresses take between 2-5 months to be made. Also allow 2 months for your alterations. 9-12 months is perfect. However we do sell off the peg if you have less time

Do you have an outlet section?

Yes

Do you have an outlet section?

Yes

Do I need to make an appointment?

Yes

What is the style of your designs?

Glamour
Modern
Princess
Romantic

What kind of accessories do you offer?

Jewellery
Veils
Headdresses, hats and hair accessories

How do you work?

We offer 3 private bridal suites for you and your guests. Book an appointment to secure your one to one consultation. We operate an online booking system so you can check real time availability

Operating hours:

Monday 9-5 Tuesday 9-5 Wednesday 9-10.30 Thursday 9-5 Friday 9-5 Saturday 9-5 Sunday - on request

What are the forms of payment?

Debit/credit card

Designers

Wedding Dresses:

Blue By Enzoani, ELYSEE, Enzoani, Essense of Australia, Morilee, Sincerity Bridal

Mother of the Bride:

John Charles

Bridal Headwear and Jewellery:

Joyce Jackson

Wedding Shoes:

Paradox London Pink, Rainbow Club

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Do you have any questions?

Request pricing
3.0 out of 5 rating
2 reviews
  • Quality of the service
    3 out of 5 rating
  • Response time
    3.5 out of 5 rating
  • Professionalism
    3 out of 5 rating
  • Value for money
    2.5 out of 5 rating
  • Flexibility
    3 out of 5 rating
50% Recommended by couples
K
Kelly Sent on 11/03/2024
1.2 out of 5 rating

Uncomfortable and Forceful sale experience

Visited a few months ago,not an enjoyable experience. Aggressive sale style. felt forced with the "love story" shpeal after making it clear that's not my personality. Expressed concerns about dress, asked to pin a section to see if it could be altered, it made no change, but assistant continued to say it wouldn't look like that if altered, although it clearly would. advised I would continue with other appts, assistant's sales pitch continued (commissioned?), she booked me a mini appt to just order if I couldn't find anything, no mention of chargeable if cancelled and I didn't give bank details. I phoned as didnt need appt, to find out its chargeable (assume they were going to use my card details from the previous appt? shifty), to avoid I said Ill come to appt (for veils), they called back later saying another bride needs appt so they could cancel mine free of charge, yet this was impossible earlier. Didnt want to ruin opportunity for other bride so agreed. Not a good reputation with other local wedding suppliers either. Was a forced irritating experience and wouldn't recommend.
L
L Mathura Sent on 04/11/2023
4.8 out of 5 rating

Wonderful dress shop

I had a very positive experience with Chameleon. They know what they are doing and they do it well. From trying on dresses and helping me find my style to the alterations and final fitting where I was having a crisis of confidence, the ladies were brilliant and made some adjustments that made me feel confident in my stunning dress. HIGHLY recommend :)
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Chameleon Real Weddings

Dominika & James
33 photos · 10/09/2022
Charlotte & George
10 photos · 24/08/2022
Grace & Mike
203 photos · 14/05/2022
Louisa & Giles
41 photos · 02/10/2021
Annabella & Daniel
40 photos · 09/09/2020

Map

904 Christchurch Rd, Boscombe BH7 6DL Bournemouth (Dorset)

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