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On since 2014

Last update: November 2023

Alice Rose Bridal is an award-winning bridalwear shop based in Ashby-de-la-Zouch, Leicestershire. If your dream wedding look is timeless with a contemporary edge, this team has you beautifully covered. They bring together personal service, immeasurable care, and incredible gowns. Their focus is on delivering a relaxing and truly special dress-shopping experience for you to say that all-important 'yes' moment.

Services Offered

Alice Rose Bridal celebrates authenticity with its striking collection of hand-picked gowns. All their designers provide diverse silhouettes and styles, stunning fabrics, and delectable detailing. From the contemporary romance of Dando London and Eddy K to the timeless elegance of Romantica and Tiffany's Bridal, you're sure to discover your dream look. Their collection also includes plus chic and vintage styles by House of Mooshki. So, whether you dream of understated glamour, classic fairytale feels, or a showstopping statement, their team can help you find your perfect match.

Frequently asked questions

What services do you offer?

Sale of wedding dresses
Sale of wedding accessories

What services do you offer?

Sale of dresses for bridesmaids
Sale of wedding dresses
Sale of wedding accessories

How far in advance should I contact you?

We advice at least 8 months prior to the wedding. We also have "Ready To Wear" gowns available to buy in the boutique and some designers have shorter lead times so get in touch we'd be happy to help

Do you have an outlet section?


Do you have an outlet section?


Do I need to make an appointment?


What is the style of your designs?


What kind of accessories do you offer?

Headdresses, hats and hair accessories

How do you work?

If you would like to guarantee being able to try dresses on then please make an appointment or ring in advance. However, if the fitting suite is free then we will gladly assist you whenever you visit

Operating hours:

Monday: 10am - 4pm Tuesday: 10am - 4pm Wednesday: Closed Thursday: 10am-5pm Friday: 10am-5pm Saturday: 9:30am - 5pm

What are the forms of payment?

We accept payment by cash, credit or debit card

Served in

Derbyshire, Leicestershire and Staffordshire


Wedding Dresses:

Allure Bridals

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4.8 out of 5 rating
1 review
  • Quality of the service
    5 out of 5 rating
  • Response time
    5 out of 5 rating
  • Professionalism
    5 out of 5 rating
  • Value for money
    4 out of 5 rating
  • Flexibility
    5 out of 5 rating
100% Recommended by couples
Beth F. Sent on 16/11/2021
4.8 out of 5 rating

I found the dress!

Everytime I went in I was made to feel like a princess, the dress I said yes to was everything that I didn't want, I went in with an image and was struggling to find the dress. The lovely team from Alice Rose put me in a dress that I instantly fell in love with. Would highly recommend
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Alice Rose Bridal Real Weddings

Amy & Sophie
25 photos · 16/04/2023


8 Rushton's Yard LE65 1AL Ashby-de-la-Zouch (Leicestershire)

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