Makeup by Annie is a multi-award-winning luxury bridal hair and makeup service created by professional artist Annie-Mae Dawes, who has been perfecting her craft since 2015. Having completed her first wedding at just 14 years old, Annie’s passion for creating soft, timeless glam has since evolved into a signature experience that combines artistry, organisation, and a touch of calm luxury.

Known for her warm, perfectionist approach, Annie strives to make every bride feel like the best version of themselves - radiant, confident, and completely at ease. From the first message to the final touch-up, she ensures the entire process feels personal, seamless, and stress-free. Annie takes pride in being more than just a hair and makeup artist; think of her as your wedding planner for all things beauty, there to make sure every detail is handled with care so you can truly relax and enjoy your unforgettable morning.

When booking with Makeup by Annie, you can expect a fully tailored experience. Each bridal package includes:

• Premium, long-lasting products chosen to ensure your look stays flawless from morning to night
• Complimentary false lashes and soothing eye mask
• A personal touch-up kit for happy tears and dance floor moments
• A goody bag and bespoke face mask gifted at your trial for the morning of your wedding
• A detailed, bespoke morning schedule (for groups of two or more) to ensure the day runs smoothly
• A personalised mood board, product list, and bridal look document to keep all your beauty details in one place
• Direct WhatsApp support for questions or reassurance in the lead-up to your big day
• Access to Annie’s wider beauty network, offering discounts on pre-wedding treatments such as brows, lashes, and skin services

For larger bridal parties, an additional artist from Annie’s trusted team can be arranged. Fully mobile, she brings the luxury salon experience to your chosen location, with travel included up to one hour away.

Outside of weddings, Annie works with celebrities and influencers on some of the UK’s most high-profile events - including the NTAs, red carpet appearances, concerts at Wembley Stadium and the O2 Arena, as well as TV, film, and celebrity shoots. This experience gives her an expert eye for what looks beautiful both in person and on camera, ensuring every bride photographs perfectly on her big day.

Makeup by Annie offers more than just hair and makeup - it’s a luxury, stress-free experience built entirely around you, so you can look and feel your most beautiful while enjoying every moment of your wedding morning.

Makeup by Annie is a professional wedding makeup artist based in North London.