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Tucked away on the outskirts of Rugby in Hillmorton, Warwickshire, Sammie Lou Bridal boutique offers a range of designer gowns and wedding accessories. The aim is to ensure your dress-hunting experience is one to enjoy and remember. This family-run business has been bringing nearlyweds' visions to life for almost 10 years. Owner Leanne is a trained seamstress with a keen eye for style and will ensure you walk away with your ideal wedding gown. Sammie Lou Bridal would love to welcome you to its gorgeous boutique to say 'yes' to your dream dress.

Services Offered

Sammie Lou Bridal operates by appointment only so you and your guests will have an exclusive experience with Leanne's undivided attention. Leanne will help you find the perfect dress for your wedding, guiding you with her experience and knowledge. You can also browse through a range of beautiful wedding accessories, meaning you can complete your look in this fantastic store. Our dresses are made to order but we also have ex sample dresses available off the rack for those brides that have a shorter time scale and are available to take away on the day meaning we can cater for everyone.

  • Woman-owned
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Frequently asked questions

What services do you offer?

Sale of wedding dresses
Sale of wedding accessories
Advice on beauty and style
Other (In house seamstress offering advice and bespoke changes)

What services do you offer?

Sale of wedding dresses
Sale of wedding accessories
Image and style advice

How far in advance should I contact you?

We advise brides to come between 9-12 months before their wedding date, however we have brides come to us sooner than this as once you have your venue the next big decision to make is the dress!!!

Do you have an outlet section?


Do you have an outlet section?


Do I need to make an appointment?


What is the style of your designs?


What kind of accessories do you offer?

Headdresses, hats and hair accessories

How do you work?

We operate by appointment only to ensure an exclusive and enjoyable experience for you and your guests

Operating hours:

Wednesday-Saturday 10am-8pm but appointments may be available outside of these hours, to arrange this contact us on 07708688369 and we can book you

What are the forms of payment?

We can take credit or debit cards, bank transfer or we can arrange interest free payment plans


Wedding Dresses:

Blue By Enzoani, ELYSEE, Enzoani, ETOILE, Morilee

Bridal Headwear and Jewellery:

Richard Designs

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Do you have any questions?

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Reviews for Sammie Lou Bridal

5.0 out of 5 rating
5.0 out of 5 rating
6 reviews
100% recommend it
  • Quality of the service
    5 out of 5 rating
  • Response time
    5 out of 5 rating
  • Professionalism
    5 out of 5 rating
  • Value for money
    5 out of 5 rating
  • Flexibility
    5 out of 5 rating
Katie P. Sent on 25/04/2023
5 out of 5 rating

Made me feel so comfortable!

Leanne was amazing from start to finish! Made me feel so comfortable while I browsed to find my dream dress! Always accommodating visits and try ons, doing alterations in house was a blessing as it gave us the peace of mind that I had somewhere to go if something wasn’t quite right!

Highly recommended 💕
Lucy L. Sent on 02/04/2023
5 out of 5 rating

Mr and Mrs Lane to be!!

I can’t recommend Sammie Lou Bridal and Leanne enough. I had a terrible experience at another store, I lost all enthusiasm for finding my dress. As soon as I walked into Sammie Lou I was made to feel welcome, the atmosphere and friendliness made me relax very quickly.
The whole appointment from start to finish was everything I had hoped for when looking for my dress. Leanne helped me choose some beautiful dresses to try on. After a few different styles it became clear what I liked the most and then Leanne chose a few more In that style and we found the one.
I can’t wait to come back when my dress arrives and for my fittings with Leanne.
Thank you from turning my wedding dress buying experience from something horrible to something wonderful. I can’t thank you enough and I now know I will be a beautiful bride thanks to you.
Don’t hesitate to book into Sammie Lou for an appointment Leanne is so welcoming and friendly, the shop and private dressing room is lovely and the choice in dresses is fantastic.
Thank you, thank you, thank you xx
Danielle S. Sent on 23/12/2022
5 out of 5 rating

Perfect in every way. ❤️

I went in with no idea what to expect. The first dress I tried on was the one I ended up going back and buying. Leanne and Mark always made me feel so comfortable when I was in there. They were flexible with times and dates. They had such incredible personalities. Leanne is just a sweetheart. She did so much for me and through the process I've gained a very good friend. She even went as far as to sowing a pink and blue love heart inside my dress for two of my babies I'd lost (one of which I was due to be pregnant with on my wedding day). She just made my day so much more special and its something I'll never forget. Incredible shop, people and dresses. Pricing was great, she worked with me on payments. I cannot express how grateful to them both I am, especially leanne for everything they/She has done for me. I would absolutely highly recommend this shop if you want the best wedding dress and service! ❤️
Nicola C. Sent on 22/12/2022
5 out of 5 rating

Fabulous wedding supplier!

Leanne & Mark run their beautiful bridal shop, perfectly. Friendly, family run business, that cater to all brides needs. I personally would recommend them to any future brides.
Sam H. Sent on 20/12/2022
5 out of 5 rating

Shop local

Sammie Lou Bridal was my only stop for my wedding dress. I knew the shop and its reputation for dresses for the larger lady. I liked my dress in Oct 2019 when I ordered it for my Nov 2020 wedding. Sadly due to many postponements thanks to COVID we settled on Nov 2021. That gave me lots of time to fall out of love with it, regret my dress choice and restyle it - with sleeves, without sleeves, sort if sleeves, etc you get the picture. Throughout it all, Leanne was there for me. Promising me we could make as many changes as I'd like and that I would fall in love with my dress again. She was right of course. Leanne dressed me on the day and only when I looked my absolute best did she leave me. The only thing that makes me sad is not experiencing the girly dress shopping day with my mum abd bridesmaids and a bottle off fizz, instead I did it alone but Leanne made sure I still had the best experience I could.
Laura S. Sent on 20/12/2022
5 out of 5 rating

My Dream Dress

Leanne and Mark made my special day choosing my wedding dress extra special by being so enthusiastic, reassuring, patient and professional. They took their time, listened to what I wanted and helped me choose the dress of my dreams.
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