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Sassi Holford has been creating exquisite, bespoke bridal gowns for over forty years. From her first wedding dress for a friend in need while still at school, to designing a royal wedding gown, and dazzling red carpet creations for international stars, Sassi’s exceptional talents have brought her many prestigious accolades and an impressive client list.

Renowned for her phenomenal cut and fit, and for her instinctive understanding of the female form, each Sassi Holford bridal design is crafted with the discerning, modern woman in mind. Sassi’s ambition is to encourage women to embrace their individuality and to project their natural personality on their wedding day.

“I love enhancing the female shape. Brides want to walk up the aisle feeling their most confident and radiant, and the right dress can achieve that.”

Tailoring, corsetry and draping are innovatively combined with stunning, feature fabrics to create truly unique dresses. Always in pursuit of perfection, nothing is spared in the structure and the detail to produce each bride’s dream wedding gown.

Every Sassi Holford wedding gown is handmade to order in the South West of England, wherever possible using sustainable fabrics and with minimal carbon footprint.

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Frequently asked questions

What services do you offer?

Sale of wedding dresses
Design and manufacture of bridal dresses
Sale of wedding accessories

What services do you offer?

Sale of evening dresses
Design and manufacture of evening dresses

How far in advance should I contact you?

We recommend our brides to start searching for their wedding dress one year before their wedding

Do you have an outlet section?


Do you have an outlet section?


Do I need to make an appointment?


What kind of accessories do you offer?

Headdresses, hats and hair accessories

Operating hours:

London Store Opening Hours: Monday - Closed Tuesday - 10:00-18:00 Wednesday - 12:00-20:00 Thursday - 12:00-20:00 Friday - 10:00-18:00 Saturday - 10:00-18:00 Sunday - Closed
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5.0 out of 5 rating
1 review
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100% Recommended by couples
Anne W. Sent on 27/07/2020
5 out of 5 rating

Amazing experience

Would recommend 100% a visit to this shop. Zandra and Sassi made my daughter’s experience of buying her dress so memorable. There are so many Dresses to choose from you will find it hard to decide. Sassi’s experience and skill makes every dress unique and you will look and feel a-maz-Ing. She listens to what the bride wants and then comes up with the perfect dress. Sassi - thank you for helping us find THE dress.
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Sassi Holford Real Weddings

Rachel & Chris
53 photos · 26/11/2022
Beth & Lewis
22 photos · 26/07/2019


82 Fulham Rd SW3 6HR Kensington & Chelsea (West London)

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