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On since 2022

Fairytale London is a couture bridalwear shop located in East Central London, England. They provide an exceptional service stocking world-renowned bridal wear for their clients. Their original pieces are created using a spectrum of design techniques to give you a truly bespoke wedding dress experience. Fairytale London is dedicated to making you feel special on your wedding day by styling you in the gown of your dreams.

Services Offered

Fairytale London offers appointment-based consultations for their clients, where their team of consultants can help you source the perfect gown. They also provide bridesmaid dress samples for your bridal party. Once you find the dress you have envisioned, you can avail of their in-house alteration service to tailor the dress to your measurements. If your gown isn't exactly what you had in mind, Fairytale London also offers a restyling service so they can alter your dress to your liking.

Frequently asked questions


Wedding Dresses:

Amare Couture, Casablanca Bridal, Demetrios

2.3 out of 5 rating
4 reviews
  • Quality of the service
    2.2 out of 5 rating
  • Response time
    2.2 out of 5 rating
  • Professionalism
    2.2 out of 5 rating
  • Value for money
    2.2 out of 5 rating
  • Flexibility
    2.2 out of 5 rating
50% Recommended by couples
Emily Sent on 15/10/2022
1 out of 5 rating

Conartist - do not use

I purchased five bridesmaid dresses from this shop and I had to chase and chase for them to arrive and while all my girls had their measurements taken to ensure appropriate size of dress was ordered, all five dresses arrived SO MASSIVE. This company deliberately order dresses too big to then force you to have alterations with them, which are five times the price of any actually decent local tailoring service.

Do not use this place at all.
Mr Simmonite Sent on 11/07/2022
1 out of 5 rating

Conned me out of £7000 on £2200 worth of dresses

To anyone who is charmed by the title fairytale! This is more nightmare than fairytale. She is a total con artist! And i would not give her any stars for her attitude towards her customers. Conned out of £7000 on £2200 dress purchase!
I came and tried some dresses on when Ella was in the shop and she seemed very pleasant. Once i put down my deposit on a Ronald Joyce £1800 dress and i also bought a dress for my 2 year old. She wanted £500 to include a £100 for adding some sparkley netting. They wanted an extra £600 for alterations to my dress. I was going to have the arms taken off and made into cap sleeving. I then returned when Rula was there! I played right into her hands!
i feared the train wasnt long enough and felt pretty conned when Rula said it would be an extra £2500 to extend the train. She wanted cash for a £200 reduction. I was in a tight time frame only 6 months away so i agreed to it... i then totally regretted it but i had ordered it and stood by my promise. I should have used my better judgement! I paid an extra £150 for rushing the job it was still 6 months away. The dress was supposed to come in May but it didnt end up coming to 2 weeks off my wedding! Rula knew my emotions would be high! She still charged me the rush fee.
Rula then went on to charge me another £330 for taking up my 2 year old daughters dress plus an inch on the short arms. Another £235 for a corset which the other lady told me would be included in the already expensive £600 alterations
And still another £200 on the arms because i decided to leave the sleeves on the dress... she said it was more work to take sleeves in and that was nkt included in the £600 alteration fee. As well as an extra hoop which a smaller amount
The total dresses purchase was £2200 and i ended up paying £6925 . Go figure! There are lots of lovely dress shops. Its an emotional time for a bride and if i could have refused to pay i would have. When i complained to her it was obvious she wasnt going to back down and i left in tears with a dress that i actually did not wear to my wedding day! The experience i had in this shop devastated me and i could not face wearing a dress where this lady Rula had bearfaced conned me out of my well earnt money and a bridal present from my parents. Please do not give this lady your custom you will end up in tears!
Rula A. Sent on 13/01/2021
5 out of 5 rating

Miss R Juma

Fabulous customer service and experience ,,friendly team beautiful collection,, recommended highly
Emma Sent on 29/08/2018
2 out of 5 rating

Really awful experience.

Unfortunately I could not recommend Fairytale to any bride. I visited with my mother, aunt and sister; we arrived five minutes early and were scurried to the back of the shop because another bride was being fitted which was fair enough. The dresses we saw at the back were stained and many smelt quite bad.
I was then given a range of dresses to try on - all of which the samples were very small sizes (I am a size 12 and could barely get into them).
The quality did not truly suit the prices; there was also a selection of dresses on pink hangers which they tried to charge you £30 each to try on.

My main issue was the customer service; I felt rushed in and out of dresses and was given no help in the fitting room. The shop owner at one point asked me to hurry up because she needed me to try on more dresses; I was hot and bothered and actually wanted to cry; they did not listen to my preferences and the owner kept sighing and huffing everytime I said I did not like a dress. At one point I put on a tiny dress and she patted my stomach and said " well most brides lose weight before their wedding honey". I was appalled; my mother ended the appointment early when she could see that I was on the brink of tears; I felt awful leaving the shop and it really put me off the entire happiness of wedding dress shopping.
illustration stars

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6 Fulham High St SW6 3LQ London - South West (South West London)

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