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About
On Hitched.co.uk since 2021
Last update: March 2025
BRIDAL RETAILER OF THE YEAR 2025 AND 2024 (established less than 4 years) WEST MIDLANDS!
Welcome to Annabel Sarah Bridal, a luxury boutique that embodies a unique ethos that seamlessly blends luxury with warmth. We are committed to providing an elegant experience while fostering genuine connections with our clients! Our goal is to create an inviting and non-intimidating atmosphere where everyone feels valued and pampered.
Discover the perfect dress for your big day at Annabel Sarah Bridal, an award-winning boutique in Warwickshire, close to Worcestershire and the Cotswolds.
Our experienced and friendly duo, Annabel and Kelly, will guide you through the process of finding the perfect gown and accessories for your big day. We are open seven days a week, including evenings, by appointment only, giving you exclusive use of the whole boutique! Celebrate this memorable moment with your family and friends and enjoy complimentary refreshments during your private appointment.
We believe that your wedding dress should be the most luxurious dress you have ever worn, which is why we have chosen only the best selection from world-renowned designers Rosa Clara, Rosa Clara Soft, Rosa Clara Dreams, Luna Novias & Aire Barcelona!
We look forward to meeting you soon and being a part of your wedding dress journey!
Annabel Sarah Bridal is a luxury wedding gown boutique in Alcester, Warwickshire.
- Woman-owned
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Warwickshire and West Midlands
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Reviews for Annabel Sarah Bridal
Perfect dress shopping experience which I wish I could relive
The shop itself is beautiful, with a wide range of dresses to suit every style and preference. Whether you're looking for something classic, modern, or unique, Annabel Sarah Bridal has it all. I highly recommend this wonderful bridal shop to anyone in search of their perfect wedding dress!
On cloud nine
The first dress I tried on I fell in love with.....FIRST DRESS! I continued trying others from the massive collection available, but you know when you know, I chose the first one.
There was no feeling of being rushed, shop was super cosy amd warm, drinks provided, tissues at the ready and a personalised light box in my honour, just an amazing experience.
I cannot wait for my big day and to proudly flaunt 'my dress'. Thank you Annabel for making this one time experience fantastic and for my beautiful gift.
Amazing atmosphere and knowledge
Wonderful Experience
First wedding dress shop and what a magical experience it was… I wouldn’t of been able to compare anything else to the feeling I received here.
I arrived with my mum and my daughter and Annabel introduced herself and made us all feel so welcome… she is amazing, she gave us free rein and didn’t rush us. We chose 6 dresses to take into the fitting room and I went with Annabel to try these on, she made me feel so comfortable all throughout.
I can not recommend this boutique enough and I know that everyone who visits will have the most amazing time here as all of the dresses are so beautiful, I eventually found my dress although I was very torn but with Annabel’s suggestion my dress is going to be just the way I want it. That evening when I went home I barely slept from excitement so I really can’t wait for my dress to arrive now, which is a while to go yet but I’m sure I will be busy between now and then. Thank you Annabel xx
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Meet the team
Hi, congratulations on your engagement! My name is Annabel, and I'm the founder and owner of Annabel Sarah Bridal. My journey in the bridal industry began in 2015, when I realized my passion for bridal fashion and saw opportunities to enhance the overall experience. This inspired me to open my own boutique in May 2021.
When I'm not busy styling brides, I'm a proud mom of four boys, living in Broom, Warwickshire, with my husband Tom and our two house cats.
Congratulations on your engagement! I'm Kelly, the head bridal stylist at Annabel Sarah Bridal. I joined the team in 2021, shortly after the boutique opened. During your exclusive 1:1 bridal appointment, you'll either be working with me or Annabel. I absolutely love being in the bridal industry—it's exciting to stay on top of the latest bridal fashions, and it's such a rewarding career. Outside of work, I enjoy spending time with my husband, Nick, and our two children.
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