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About
On Hitched.co.uk since 2021
Last update: December 2025
BRIDAL RETAILER OF THE YEAR 2025 AND 2024 (established less than 4 years) WEST MIDLANDS!
Welcome to Annabel Sarah Bridal, a luxury boutique that embodies a unique ethos that seamlessly blends luxury with warmth. We are committed to providing an elegant experience while fostering genuine connections with our clients! Our goal is to create an inviting and non-intimidating atmosphere where everyone feels valued and pampered.
Discover the perfect dress for your big day at Annabel Sarah Bridal, an award-winning boutique in Warwickshire, close to Worcestershire and the Cotswolds.
Our experienced and friendly duo, Annabel and Kelly, will guide you through the process of finding the perfect gown and accessories for your big day. We are open seven days a week, including evenings, by appointment only, giving you exclusive use of the whole boutique! Celebrate this memorable moment with your family and friends and enjoy complimentary refreshments during your private appointment.
We believe that your wedding dress should be the most luxurious dress you have ever worn, which is why we have chosen only the best selection from world-renowned designers Rosa Clara, Rosa Clara Soft, Rosa Clara Dreams, Luna Novias & Aire Barcelona!
We look forward to meeting you soon and being a part of your wedding dress journey!
Annabel Sarah Bridal is a luxury wedding gown boutique in Alcester, Warwickshire.
- Woman-owned
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Warwickshire and West Midlands
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Reviews for Annabel Sarah Bridal
A beautiful boutique.
Incredible 😍
Never had to go anywhere else, Annabel Sarah Bridal was all I needed
I was a little nervous at being the centre of attention having never tried on any wedding dresses before but Sally was so welcoming, personable, attentive and had a great sense of humour. She made the whole experience so much fun, a real asset to the business! The bridal shop itself was spacious and clean filled with an abundance of the most beautiful dresses fit for all budgets and tastes. I shortlisted two dresses but soon enough decided on the one for me! I politely cancelled the other two appointments I had elsewhere beacause I had found exactly what I was looking for within this beautiful shop in Alcester. I would highly recommend Annabel Sarah to any bride-to -be searching for their wedding dress. I'm not surprised they are winning awards and long may their success continue! Great job girls! 🥰
Absolutely amazing
The Best Wedding Dress Experience
The boutique had a stunning selection of beautiful dresses, making it hard to choose just one! Annabel also connected me with an amazing seamstress, Maria, who ensured my dress fit perfectly.
I highly recommend Annabel Sarah Bridal for anyone looking for their dream wedding dress.
Perfect dress shopping experience which I wish I could relive
The shop itself is beautiful, with a wide range of dresses to suit every style and preference. Whether you're looking for something classic, modern, or unique, Annabel Sarah Bridal has it all. I highly recommend this wonderful bridal shop to anyone in search of their perfect wedding dress!
Yes to the dress
On cloud nine
The first dress I tried on I fell in love with.....FIRST DRESS! I continued trying others from the massive collection available, but you know when you know, I chose the first one.
There was no feeling of being rushed, shop was super cosy amd warm, drinks provided, tissues at the ready and a personalised light box in my honour, just an amazing experience.
I cannot wait for my big day and to proudly flaunt 'my dress'. Thank you Annabel for making this one time experience fantastic and for my beautiful gift.
Amazing atmosphere and knowledge
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Meet the team
Hi, congratulations on your engagement! My name is Annabel, and I'm the founder and owner of Annabel Sarah Bridal. My journey in the bridal industry began in 2015, when I realized my passion for bridal fashion and saw opportunities to enhance the overall experience. This inspired me to open my own boutique in May 2021.
When I'm not busy styling brides, I'm a proud mom of four boys, living in Broom, Warwickshire, with my husband Tom and our two house cats.
Congratulations on your engagement! I'm Kelly, the head bridal stylist at Annabel Sarah Bridal. I joined the team in 2021, shortly after the boutique opened. During your exclusive 1:1 bridal appointment, you'll either be working with me or Annabel. I absolutely love being in the bridal industry—it's exciting to stay on top of the latest bridal fashions, and it's such a rewarding career. Outside of work, I enjoy spending time with my husband, Nick, and our two children.
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