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About
BRIDAL RETAILER OF THE YEAR 2025 AND 2024 (established less than 4 years) WEST MIDLANDS!
Welcome to Annabel Sarah Bridal, a luxury boutique that embodies a unique ethos that seamlessly blends luxury with warmth. We are committed to providing an elegant experience while fostering genuine connections with our clients! Our goal is to create an inviting and non-intimidating atmosphere where everyone feels valued and pampered.
Discover the perfect dress for your big day at Annabel Sarah Bridal, an award-winning boutique in Warwickshire, close to Worcestershire and the Cotswolds.
Our experienced and friendly duo, Annabel and Kelly, will guide you through the process of finding the perfect gown and accessories for your big day. We are open seven days a week, including evenings, by appointment only, giving you exclusive use of the whole boutique! Celebrate this memorable moment with your family and friends and enjoy complimentary refreshments during your private appointment.
We believe that your wedding dress should be the most luxurious dress you have ever worn, which is why we have chosen only the best selection from world-renowned designers Rosa Clara, Rosa Clara Soft, Rosa Clara Dreams, Luna Novias, Aire Barcelona & Stella York!
We look forward to meeting you soon and being a part of your wedding dress journey!
Annabel Sarah Bridal is a luxury wedding gown boutique in Alcester, Warwickshire.
- Woman-owned
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Frequently asked questions
What services do you offer?
Sale of wedding dresses
Sale of wedding accessories
Sale of gowns for maid of honour, bridesmaid, flower girls...
What services do you offer?
Sale of dresses for bridesmaids
Sale of wedding dresses
Sale of wedding accessories
Image and style advice
How far in advance should I contact you?
Anytime! We have brides that like to be organised from the word go, so when the time is right for you, its right for us! As we work exclusively with Rosa Clara Group, our dresses are made in 4 months!
Do you have an outlet section?
Yes
Do you have an outlet section?
Yes
Do I need to make an appointment?
Yes
What is the style of your designs?
Glamour
Modern
Original
Princess
Romantic
What kind of accessories do you offer?
Shoes
Jewellery
Veils
Headdresses, hats and hair accessories
Other (Sleeves)
How do you work?
At Annabel Sarah Bridal, we are unique in our non pushy, friendly approach. There is no rules here, this is your day! So bring your bridal squad, and enjoy your time with us,
Operating hours:
We are available 7 days a week including evenings and run by appointment only.
During your appointment you will get exclusive use of the shop, and up to 2 hours of our undivided attention
What are the forms of payment?
Card, BACS and cash
Reviews for Annabel Sarah Bridal
Tegan Sent on 13/04/2026
5 out of 5 rating
Tegan & David Merriscourt 27.03.2026
I first visited Annabel Sarah Bridal in September 2024! The lovely Kelly helped me say yes to the dress which was a wonderful surprise as I didn’t know what I wanted! My dress was Sicilia from the Luna Novias Trunk show!
We delayed the delivery as I wasn’t getting married until March 2026. I couldn’t wait to see my dress again in May 2025. I went to Annabel’s new shop to collect it and I still loved it! 😍
At this appointment, Annabel kindly helped me choose a veil, which for me was a very emotional moment as it felt like it was all coming together! Annabel was very friendly and helpful and she offered to store my dress safely and deliver it to Maria (MD bridal alterations seamstress) closer to the time.
As someone who is body conscious you all put me at ease and I would like to thank you so much! I felt I looked my absolute best on my wedding day 🥰 ⭐️⭐️⭐️⭐️⭐️
We delayed the delivery as I wasn’t getting married until March 2026. I couldn’t wait to see my dress again in May 2025. I went to Annabel’s new shop to collect it and I still loved it! 😍
At this appointment, Annabel kindly helped me choose a veil, which for me was a very emotional moment as it felt like it was all coming together! Annabel was very friendly and helpful and she offered to store my dress safely and deliver it to Maria (MD bridal alterations seamstress) closer to the time.
As someone who is body conscious you all put me at ease and I would like to thank you so much! I felt I looked my absolute best on my wedding day 🥰 ⭐️⭐️⭐️⭐️⭐️
Rachel Sent on 23/09/2025
5 out of 5 rating
A beautiful boutique.
Amazing. It was a truly magical experience from start to finish. I walked in with no idea what I was doing and Annabel made the whole process so easy and relaxed. There's a perfect selection of dresses and I think I tried on one of every style. I found my dream dress and I’m so excited to go back when it arrives. A beautiful bridal boutique, run by the wonderful Annabel. She was professional, incredibly experienced and even helped me find a dress in budget. Thank you.
Bella Sent on 16/09/2025
5 out of 5 rating
Incredible 😍
I can’t recommend Annabel Sarah Bridal enough!!! The whole experience was so incredible and Sally really helped put me at ease straight away!! I went in with a clear idea of the dress I liked and within 2 weeks it had been ordered and delivered for me to try on!! Thank you so much Annabel & Sally, you’re both stars xxx
Kylie Sent on 20/08/2025
4.8 out of 5 rating
Never had to go anywhere else, Annabel Sarah Bridal was all I needed
My fiancee and I are getting married abroad next September so I began to look for a wedding dress. I put enquiries out to 3 local bridal shops with a view to finding my perfect dress. Annabel Sarah Bridal were prompt in responding so I booked straight in for a few weeks time. Over the course of the next week the other two got back to me and I booked in with them too.
I was a little nervous at being the centre of attention having never tried on any wedding dresses before but Sally was so welcoming, personable, attentive and had a great sense of humour. She made the whole experience so much fun, a real asset to the business! The bridal shop itself was spacious and clean filled with an abundance of the most beautiful dresses fit for all budgets and tastes. I shortlisted two dresses but soon enough decided on the one for me! I politely cancelled the other two appointments I had elsewhere beacause I had found exactly what I was looking for within this beautiful shop in Alcester. I would highly recommend Annabel Sarah to any bride-to -be searching for their wedding dress. I'm not surprised they are winning awards and long may their success continue! Great job girls! 🥰
I was a little nervous at being the centre of attention having never tried on any wedding dresses before but Sally was so welcoming, personable, attentive and had a great sense of humour. She made the whole experience so much fun, a real asset to the business! The bridal shop itself was spacious and clean filled with an abundance of the most beautiful dresses fit for all budgets and tastes. I shortlisted two dresses but soon enough decided on the one for me! I politely cancelled the other two appointments I had elsewhere beacause I had found exactly what I was looking for within this beautiful shop in Alcester. I would highly recommend Annabel Sarah to any bride-to -be searching for their wedding dress. I'm not surprised they are winning awards and long may their success continue! Great job girls! 🥰
Dannielle Sent on 23/05/2025
5 out of 5 rating
Absolutely amazing
Where do I even start! Absolutely fantastic bridal shop and owner! Before I even set foot in the shop Annabel made me feel at ease through conversations prior to booking a slot. I knew when I arrived at the shop I would be treated incredibly! The shop is immaculate and so beautiful! The variety of dresses is amazing, they're all gorgeous! Annabel is so welcoming (There wasn't another staff member there on this day but I am sure she is just as lovely as Annabel!) The little touches from getting us all a drink, the personalised light box and the way you are treated whilst trying on dresses throughout is incredible. I visited with my mum and grandmother and they both loved it too! I tried on several dresses and I am quite an indecisive person! I ended up going back to the first dress I tried on! I am so glad I chose Annabel Sarah to find my wedding dress - it was the first shop I went to and I would recommend to everyone! I will be coming back before I get married for another try on and veil fitting! Thank you so much xx
Bethany Sent on 20/05/2025
5 out of 5 rating
The Best Wedding Dress Experience
I had an incredible experience at Annabel Sarah Bridal while searching for my wedding dress. Annabel was exceptionally patient and understanding throughout the entire process. She never made me feel rushed or pressured, which made the experience so much more enjoyable and gave me and my family the time to look through.
The boutique had a stunning selection of beautiful dresses, making it hard to choose just one! Annabel also connected me with an amazing seamstress, Maria, who ensured my dress fit perfectly.
I highly recommend Annabel Sarah Bridal for anyone looking for their dream wedding dress.
The boutique had a stunning selection of beautiful dresses, making it hard to choose just one! Annabel also connected me with an amazing seamstress, Maria, who ensured my dress fit perfectly.
I highly recommend Annabel Sarah Bridal for anyone looking for their dream wedding dress.
Lucy Sent on 09/04/2025
5 out of 5 rating
Perfect dress shopping experience which I wish I could relive
I recently had the pleasure of visiting Annabel Sarah Bridal, and I couldn't be happier with the experience. Annabel herself is absolutely lovely and incredibly patient. From the moment we walked in, she made us feel extremely welcome and comfortable. Her approach is refreshingly non-pushy, allowing us to explore and try on dresses at our own pace.
The shop itself is beautiful, with a wide range of dresses to suit every style and preference. Whether you're looking for something classic, modern, or unique, Annabel Sarah Bridal has it all. I highly recommend this wonderful bridal shop to anyone in search of their perfect wedding dress!
The shop itself is beautiful, with a wide range of dresses to suit every style and preference. Whether you're looking for something classic, modern, or unique, Annabel Sarah Bridal has it all. I highly recommend this wonderful bridal shop to anyone in search of their perfect wedding dress!
Alyson Sent on 22/11/2024
5 out of 5 rating
Yes to the dress
What an amazing experience and I found my dress. So many beautiful dresses to pick from it’s a lovely relaxed environment and Annabel was so lovely and made me feel so comfortable x
Zoe F. Sent on 18/11/2024
5 out of 5 rating
On cloud nine
I was beginning to feel deflated from previous searches to find 'the one', upon arriving at Annabel bridal, Annabel was so welcoming.
The first dress I tried on I fell in love with.....FIRST DRESS! I continued trying others from the massive collection available, but you know when you know, I chose the first one.
There was no feeling of being rushed, shop was super cosy amd warm, drinks provided, tissues at the ready and a personalised light box in my honour, just an amazing experience.
I cannot wait for my big day and to proudly flaunt 'my dress'. Thank you Annabel for making this one time experience fantastic and for my beautiful gift.
The first dress I tried on I fell in love with.....FIRST DRESS! I continued trying others from the massive collection available, but you know when you know, I chose the first one.
There was no feeling of being rushed, shop was super cosy amd warm, drinks provided, tissues at the ready and a personalised light box in my honour, just an amazing experience.
I cannot wait for my big day and to proudly flaunt 'my dress'. Thank you Annabel for making this one time experience fantastic and for my beautiful gift.
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Map
5 Evesham Street, B49 5DS Alcester (Warwickshire)