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Weddings

About

Indulge Beauty and Make Up

My name is Samantha Higgins and I am the face behind Indulge Beauty and Makeup. I offer a range of high quality and bespoke treatments within the newly refurbished salon, a tranquil space for you to relax.

Benefitting from over 20 years experience, I started my career working in a local salon before taking the leap and opening my own salon 15 years ago. I am trained to the highest standard and despite my experience, I continue to educate myself and evolve to offer my clients the best possible services and outcomes.

I am an award winning, professional and highly experienced make up artist covering Herefordshire and surrounding areas. With over 20 years experience, she will be able to make your bridal make up vision a reality.

Getting to know each other

Once your wedding preparations have begun, it is an extremely exciting time. Often, brides come to me with lots of questions about make up on their big day and how best to prepare their skin.

The first thing I would advise any bride who is thinking of booking with me to do is look through the pictures on my website and Instagram pages. Once you have decided I am the make-up artist for you, we can book in for a discovery call.

A discovery call is the opportunity for us to get to know each other better, talk through your plans for the big day and answer any questions you may have. These can be done via telephone, Zoom or in person.

After the discover call, if you decide I am the make-up artist for you, we can secure your wedding date.

Time for a trial

As you get closer to your wedding, I advise you have a make-up trial 6-8 weeks before. On the day of the appointment, you should bring along some inspiration pictures, so I can see your vision for your big day! Once you arrive, we will discuss your vision and I will get to work! This is the time for us to trial and tweak your make up to make sure it’s perfect for your big day! Once your make up is finished, we will have a look in the natural light and make sure you are happy!

Preparing for your wedding day

I also offer many treatments to help you prepare for your wedding. Skincare is obviously a huge part of how your make up will look on the day.

I can do free skin consultations and advise you of the best products for your skin. In addition, I offer bespoke dermalogica facials. It is recommended you start your skin care journey, 12-9 months before your wedding.

There are so many other treatments I offer, that make sure you feel a million dollars, Including eye extensions, lash lift, nails, tan, waxing, brow lamination and so much more.

The big day

Before your wedding day, a schedule of the day will be carefully planned and shared with yourself. I will arrive in plenty of time and stay until you leave to walk down the aisle for last minute top ups!

On the morning, I will work with the hairstylist to coordinate our schedules. We will create a relaxed atmosphere and work through the bridal party’s make up. With an hour to spare, everyone will be looking glamorous and there will be time for make-up touch ups, getting changed, photographs and enjoying the last bit of time with your bridal party before getting married!

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Frequently asked questions

What services do you offer?

Makeup
Beauty treatments

What is included in the wedding package?

My aim is to make you feel spectacular. My service includes a wedding trial to talk through you individual needs, run through some make up looks. On the day travel to the venue to recreate your look

How far in advance should I contact you?

As soon as possible

Do you work at homes?

Yes

What is the charge for travelling?

50p per mile

What is your main business area?

Make up

Could you stay with the bride until the photo shoot?

Yes

How many people can you beautify for one wedding?

7 people depending on time

Can you provide your beauty services for pre-wedding and post-wedding photography?

Yes

What are the forms of payment?

Cash or bank transfer

Reviews for Indulge Beauty Salon

C
Chloe Sent on 13/07/2025
5 out of 5 rating

Wedding make up

Wedding make up for myself and my bridal team, Sam is lovely, professional and did an amazing job. Checking we was all happy with our make up through different stages of applying our make up. Made us all feel comfortable and very good at recommending when my bridal team was unsure what to have.
Emma
Emma Sent on 30/06/2025
5 out of 5 rating

Best day of my life!!! Makeup by Sam

I found Sam through a recommendation from my venue and how lucky was I. My best friend who got married in May also used Sam for her wedding. So not only had I gone through the process of bridesmaid with Sam I also got to be the bride too. I do not wear makeup and have very little confidence in that department. Sam made it easy from the word go. For someone who worries about how they look felt the most incredible person that day and had so much confidence. I felt beautiful the makeup was just perfect and lasted the whole day even though it was 24 degrees and the dance floor was boiling it didn't smudge. I would highly recommend Sam she's such a lovely lady and a true artist when it comes to her work.
S
Sasha Sent on 10/06/2025
5 out of 5 rating

Perfect for any occasion

For someone who never wears make up and hasn’t the first clue about make up, who is a very natural person, Sam was nothing short of amazing from the trail through to the wedding day itself she made me feel so comfortable and at ease. As a person who suffers with watery eyes I was dreading wearing make up on my wedding day. However Sam went above and beyond to find ways to help and even stop them from watering and she was successful! Me and my bridesmaid loved the make up Sam did for us and it lasted all day and night. I would 100% recommend Sam for any occasion. Sam kept me calm on the day when stress levels could have gone through the roof and was brilliant with me when I had periods of feeling overwhelmed with emotions. Thank you will never be enough 🥰
Louise
Louise Sent on 04/06/2025
5 out of 5 rating

Wonderful make up artist!

So glad I found Sam to do my wedding make up. She was easy to get in touch with, responsive, really friendly and the end result of all her hard work was amazing :) Felt supported through the whole process by Sam, had a make up trial a few months before the wedding which I also really enjoyed and was helpful working out what I wanted. I can be very vague and unsure of what I'd like and Sam was really helpful with this. She also did an amazing job with my bridesmaids and with some waxing services prior to the wedding. Really boosted my confidence on the day to know I had my make up done so well by a professional as talented as Sam, she also kept us on track time wise so we didn't feel rushed. Highly recommend, wish I could do it all again!
Jade
Jade Sent on 28/05/2025
5 out of 5 rating

Amazing wedding make up artist!

Right from the day of my trial, Sam was amazing! She made me, as someone who does not know a thing about make up at ease from the start. On the wedding morning she was so calm but so on it at the same time. Sam made sure all my bridesmaids looked amazing but also felt amazing throughout their make up. I loved that Sam kept checking in with me as she was doing my make up to make sure I was 100% happy with it and couldn’t do enough to make sure I was happy and felt amazing on the day!!
The make up stayed perfect all day and all evening, even after hours of dancing and many tears of joy!
Sam was do bubbly and chatty and nothing was too much for her! I had multiple people asking who’d done my make up on the day as they were so impressed.
Would highly recommend Sam at indulge beauty to anyone, she really was excellent so thank you Sam!
R
Rhuna Sent on 28/05/2025
5 out of 5 rating

Highly Recommended for Wedding Make Up

We can't recommend Sam more highly. I had a very relaxed trial make up session in the studio and Sam replicated the look perfectly on the wedding day. Sam is so warm, friendly and calm and it was a pleasure to have her around on the morning of the wedding. Sam also made up my daughter for the wedding, without a trial, but absolutely nailed the look she wanted. Thank you Sam!
thehaybarn@homefarmdulas.co.uk
Thehaybarn@Homefarmdulas.co.uk Sent on 04/11/2024
5 out of 5 rating

Super talented & super lovely!

Sam is wonderful to work with...just one of the reasons why she is a top Friend of The Haybarn wedding venue in Herefordshire! You won't find a nicer person to have around on the morning of your special day; Sam is so friendly, has a such a lovely presence and her work is just divine! Look forward to seeing you back here in 2025 Sam, from The Haybarn Team x
Jo Taylor
Jo Taylor Sent on 28/07/2024
5 out of 5 rating

Fantastic service

I have been going to sam for quite afew years for my beauty treatments so I knew that she would be the only person that I would want to do my bridal makeup. I knew already that Sam would not disappoint I felt absolutely fantastic. Leading up to the big day Sam gave me some wonderful advice on the skincare I should use for my skin type and I have continued to carry out this skincare routine. On the morning of the wedding it was so chilled and relaxed just what a bride needs. I opted for the airspray foundation that product is amazing and lasted all day long. I had so many of my guests mainly the females saying how flawless my skin was. Even though I have known Sam for many years she remained so professional and it was such a joy to have her be part of my special day. I can't recommend sam enough 5 star service and great value for money thank you once again sam xx
J
Jade Sent on 11/10/2022
5 out of 5 rating

Perfect on the day

Sam did a trial and wedding makeup for my 3 bridesmaids and myself on the day.

The trail was really fun and Sam really listened to what I wanted. There were no limits to what we could try and it meant I got my perfect look for the day.

Sam is such a lovely presence to have on the day. Very calm and positive which is so important the morning of your big day! My bridesmaids also loved their looks.

I loved my wedding look, it was exactly what I wanted. And the pictures really are lush too.

I’m so grateful I found Sam!
S
Sharon Sent on 01/05/2022
5 out of 5 rating

Great Make-Up Professional

So fortunate to have had Sam as my Wedding Make-up Artist.
Sam was recommended to me and we are so glad that she was!
She has a lovely studio where she held my make-up trial and other pre-wedding treatments. Highly recommend a facial with Sam, so relaxing, gentle and thorough, cannot wait to return!
My make-up on the day was perfect, very natural, just wanted I wanted.
A lovely lady to work with, we all had a great morning getting ready!
Thank you Sam,
xxx

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25 Cotswold drive HR4 0TG Hereford (Herefordshire)

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