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Weddings

About

Indulge Beauty and Make Up

My name is Samantha Higgins and I am the face behind Indulge Beauty and Makeup. I offer a range of high quality and bespoke treatments within the newly refurbished salon, a tranquil space for you to relax.

Benefitting from over 20 years experience, I started my career working in a local salon before taking the leap and opening my own salon 15 years ago. I am trained to the highest standard and despite my experience, I continue to educate myself and evolve to offer my clients the best possible services and outcomes.

I am an award winning, professional and highly experienced make up artist covering Herefordshire and surrounding areas. With over 20 years experience, she will be able to make your bridal make up vision a reality.

Getting to know each other

Once your wedding preparations have begun, it is an extremely exciting time. Often, brides come to me with lots of questions about make up on their big day and how best to prepare their skin.

The first thing I would advise any bride who is thinking of booking with me to do is look through the pictures on my website and Instagram pages. Once you have decided I am the make-up artist for you, we can book in for a discovery call.

A discovery call is the opportunity for us to get to know each other better, talk through your plans for the big day and answer any questions you may have. These can be done via telephone, Zoom or in person.

After the discover call, if you decide I am the make-up artist for you, we can secure your wedding date.

Time for a trial

As you get closer to your wedding, I advise you have a make-up trial 6-8 weeks before. On the day of the appointment, you should bring along some inspiration pictures, so I can see your vision for your big day! Once you arrive, we will discuss your vision and I will get to work! This is the time for us to trial and tweak your make up to make sure it’s perfect for your big day! Once your make up is finished, we will have a look in the natural light and make sure you are happy!

Preparing for your wedding day

I also offer many treatments to help you prepare for your wedding. Skincare is obviously a huge part of how your make up will look on the day.

I can do free skin consultations and advise you of the best products for your skin. In addition, I offer bespoke dermalogica facials. It is recommended you start your skin care journey, 12-9 months before your wedding.

There are so many other treatments I offer, that make sure you feel a million dollars, Including eye extensions, lash lift, nails, tan, waxing, brow lamination and so much more.

The big day

Before your wedding day, a schedule of the day will be carefully planned and shared with yourself. I will arrive in plenty of time and stay until you leave to walk down the aisle for last minute top ups!

On the morning, I will work with the hairstylist to coordinate our schedules. We will create a relaxed atmosphere and work through the bridal party’s make up. With an hour to spare, everyone will be looking glamorous and there will be time for make-up touch ups, getting changed, photographs and enjoying the last bit of time with your bridal party before getting married!

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Frequently asked questions

What services do you offer?

Makeup
Beauty treatments

What is included in the wedding package?

My aim is to make you feel spectacular. My service includes a wedding trial to talk through you individual needs, run through some make up looks. On the day travel to the venue to recreate your look

How far in advance should I contact you?

As soon as possible

Do you work at homes?

Yes

What is the charge for travelling?

50p per mile

What is your main business area?

Make up

Could you stay with the bride until the photo shoot?

Yes

How many people can you beautify for one wedding?

7 people depending on time

Can you provide your beauty services for pre-wedding and post-wedding photography?

Yes

What are the forms of payment?

Cash or bank transfer

Reviews for Indulge Beauty Salon

George
George Sent on 18/01/2026
5 out of 5 rating

Sam makes you feel so special for the best day of your life!

Sam was incredible! From the time spent on the trial walking through the look and style we are going for - to the excitement of getting the perfect look on the day!

Sam made sure that everything went to plan on the day - from helping with the schedule to doing some emergency cover ups on a pesky spot! The make up she delivered for me and all my bridesmaids was beyond incredible. It looks exactly how I dreamed and lasted every second of the day - even with all the smiles and tears!

I loved working with her and would recommend for anyone wanting a stress free and beautiful look!
Helen
Helen Sent on 10/11/2025
5 out of 5 rating

Great wedding make up artist!

We loved working with Sam Higgins! She was friendly, professional, and made getting ready so relaxed. Our makeup was flawless and lasted all day, we both felt so pretty. Highly recommend! Thank you so much Sam! - Helen and Tilly xx
Holly
Holly Sent on 19/10/2025
5 out of 5 rating

Amazing evening make up

Samantha was brilliant from start to finish. She was so helpful and quick to respond when organising the appointment. On the day, she was really warm, friendly and welcoming and took time to understand the look I was aiming to achieve. Her attention to detail was fabulous and the service was excellent value for money. I will definitely be back.
Katie
Katie Sent on 19/10/2025
5 out of 5 rating

Highly recommended make up artist!

Sam was an absolute dream from the makeup trial to the wedding day itself. As someone who is clueless when it comes to make up, she made the whole process painless and walked me through each stage.
My make up was so stunning and really me!! She was the nicest person to get ready with on the morning of the wedding and made me and our mum's feel at ease (especially seeing as the grooms mum never wears make up!). She also shared a really cute video of the wedding set up which was a lovely touch. Highly recommend for anyone looking for a wedding make up artist ❤️
E
Elin Sent on 12/10/2025
5 out of 5 rating

Faultless and lovely!

When it came to planning my wedding, Sam was the first person I thought of. She had done the makeup for my sister's wedding a couple of years before and we had all been so pleased with her work.

I think work is a bit of an understatement of what Sam manages to achieve in the few hours you have with her before your wedding. Firstly, I am not a makeup person and never have been which made me worry I wouldn't feel myself on my special day. Well, how wrong was I!? Sam makes you feel so at ease from the trial all the way through to the moment she is waving you off to walk down the aisle.

Her makeup is impeccable and I genuinely felt so beautiful all day. Not a budge in the makeup even after many tears (of joy!).

She arrived early to get us all ready for our big day and honestly she is so lovely and bubbly, she carried us through the 5am wake up and helped us all get in the wedding mood. The pre-planning from Sam was great so no one felt rushed, we had enough time for her to spend on everyone working to each persons requirements and do finishing touches before we went out the door. Sam even kindly managed to get some lovely photos of me and my girls before we set off to the venue.

I could genuinely write paragraphs about Sam, her talent and warm spirit that make you feel at ease but just book her for your wedding and find out for yourself.
Harriet
Harriet Sent on 30/08/2025
5 out of 5 rating

Wedding Make Up

Sam did wedding make up for myself, bridesmaids and mother of the bride and mother of the groom and did an amazing job! Everyone's make up looked stunning and she took into account what each person wanted for their look and made it happen. She was there right until we left to check if anyone needed any top ups on their make up.

I had a make up trial the month before the wedding and was able to try different looks to find what I wanted for the day. If I didn't feel something was working Sam was happy to take it off and try something else. Her home salon is really relaxing, and she also gave me advice about looking after my skin in the lead up to the wedding which made a huge difference!
As I have pale skin as a redhead, Sam didn't have a foundation light enough for me at the time of my trial, but invited me back for a second foundation trial and had gone out to find a few foundations in the shade I needed and for us to try, which I really appreciated.

Sam also did my wedding nails the week before the wedding. She was really understanding when I forgot the appointment and was running late, and still managed to fit me in and get my nails and toenails ready for my big day.
The booking system she uses is really helpful for keeping track of your trials and getting in contact with her too.

My make up was perfect and exactly how I wanted it. Thank you Sam for doing such a wonderful job for my wedding!
K
Katie Sent on 25/07/2025
5 out of 5 rating

Wedding make up

Massive thank you so much for doing an amazing job with our makeup even in the heat we all still looked as fresh as we did in the morning, I had so many compliments. Thank you so much again the best make up artist ever
A
Abby Sent on 20/07/2025
4.8 out of 5 rating

Simple, elegant, enhancing

Sam at Indulge certainly didn’t let me down! My makeup was simple but elegant and enhancing. We got married on one of the hottest days of the year so far, and my evening guests commented on how fresh I still looked after a few hours of sweating!! My makeup photographed well and I just felt really comfortable and myself in it!
The trial/preview session was really relaxed and flexible - it allowed me to try out things with no pressure to be confident we had the best look on the day.
Thank you for being a part of my day Sam xx
C
Chloe Sent on 13/07/2025
5 out of 5 rating

Wedding make up

Wedding make up for myself and my bridal team, Sam is lovely, professional and did an amazing job. Checking we was all happy with our make up through different stages of applying our make up. Made us all feel comfortable and very good at recommending when my bridal team was unsure what to have.
Emma
Emma Sent on 30/06/2025
5 out of 5 rating

Best day of my life!!! Makeup by Sam

I found Sam through a recommendation from my venue and how lucky was I. My best friend who got married in May also used Sam for her wedding. So not only had I gone through the process of bridesmaid with Sam I also got to be the bride too. I do not wear makeup and have very little confidence in that department. Sam made it easy from the word go. For someone who worries about how they look felt the most incredible person that day and had so much confidence. I felt beautiful the makeup was just perfect and lasted the whole day even though it was 24 degrees and the dance floor was boiling it didn't smudge. I would highly recommend Sam she's such a lovely lady and a true artist when it comes to her work.
S
Sasha Sent on 10/06/2025
5 out of 5 rating

Perfect for any occasion

For someone who never wears make up and hasn’t the first clue about make up, who is a very natural person, Sam was nothing short of amazing from the trail through to the wedding day itself she made me feel so comfortable and at ease. As a person who suffers with watery eyes I was dreading wearing make up on my wedding day. However Sam went above and beyond to find ways to help and even stop them from watering and she was successful! Me and my bridesmaid loved the make up Sam did for us and it lasted all day and night. I would 100% recommend Sam for any occasion. Sam kept me calm on the day when stress levels could have gone through the roof and was brilliant with me when I had periods of feeling overwhelmed with emotions. Thank you will never be enough 🥰
Louise
Louise Sent on 04/06/2025
5 out of 5 rating

Wonderful make up artist!

So glad I found Sam to do my wedding make up. She was easy to get in touch with, responsive, really friendly and the end result of all her hard work was amazing :) Felt supported through the whole process by Sam, had a make up trial a few months before the wedding which I also really enjoyed and was helpful working out what I wanted. I can be very vague and unsure of what I'd like and Sam was really helpful with this. She also did an amazing job with my bridesmaids and with some waxing services prior to the wedding. Really boosted my confidence on the day to know I had my make up done so well by a professional as talented as Sam, she also kept us on track time wise so we didn't feel rushed. Highly recommend, wish I could do it all again!
Jade
Jade Sent on 28/05/2025
5 out of 5 rating

Amazing wedding make up artist!

Right from the day of my trial, Sam was amazing! She made me, as someone who does not know a thing about make up at ease from the start. On the wedding morning she was so calm but so on it at the same time. Sam made sure all my bridesmaids looked amazing but also felt amazing throughout their make up. I loved that Sam kept checking in with me as she was doing my make up to make sure I was 100% happy with it and couldn’t do enough to make sure I was happy and felt amazing on the day!!
The make up stayed perfect all day and all evening, even after hours of dancing and many tears of joy!
Sam was do bubbly and chatty and nothing was too much for her! I had multiple people asking who’d done my make up on the day as they were so impressed.
Would highly recommend Sam at indulge beauty to anyone, she really was excellent so thank you Sam!
R
Rhuna Sent on 28/05/2025
5 out of 5 rating

Highly Recommended for Wedding Make Up

We can't recommend Sam more highly. I had a very relaxed trial make up session in the studio and Sam replicated the look perfectly on the wedding day. Sam is so warm, friendly and calm and it was a pleasure to have her around on the morning of the wedding. Sam also made up my daughter for the wedding, without a trial, but absolutely nailed the look she wanted. Thank you Sam!
thehaybarn@homefarmdulas.co.uk
Thehaybarn@Homefarmdulas.co.uk Sent on 04/11/2024
5 out of 5 rating

Super talented & super lovely!

Sam is wonderful to work with...just one of the reasons why she is a top Friend of The Haybarn wedding venue in Herefordshire! You won't find a nicer person to have around on the morning of your special day; Sam is so friendly, has a such a lovely presence and her work is just divine! Look forward to seeing you back here in 2025 Sam, from The Haybarn Team x
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25 Cotswold drive HR4 0TG Hereford (Herefordshire)

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