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About

On Hitched.co.uk since 2020

Last update: July 2026

Operating throughout Birmingham, West Midlands, Gemma Howard-Masters provides bespoke beauty designs for her clients’ weddings and other special occasions. A passionate beautician, Gemma also serves clients throughout the United Kingdom and beyond if required. Whether you envision classic wedding makeup or a one-of-a-kind hairstyle, Gemma can leave you feeling confident and gorgeous on your big day.

Experience

Gemma has over 25 years of experience in her field. Her career began at the renowned Greasepaint - International School of Television, Film, and Theatre in London. Here, Gemma honed her natural talents and developed more professional techniques. Since then, she has worked on several television stations and shows, including BBC, ITV, Sky TV, Lion TV, Bloomberg News, The Alan Titmarsh Show, Film 4 and more. Gemma has also worked with the prestigious Birmingham Hippodrome on a variety of special projects. These experiences enable Gemma Howard-Masters to combine her skills with your visions to create stunning hair and makeup looks.

Services Offered

Before your big day arrives, Gemma recommends participating in beauty trials at least one month before walking down the aisle. You and your entire wedding party can take part in these exciting trials. Gemma only uses top-of-the-range products to ensure the best look possible. She will experiment with a range of styles until you’re completely satisfied with your personalised design. On your wedding day, Gemma Howard-Masters will flawlessly re-apply your styles as you look forward to the celebrations to come.

  • Woman-owned

Frequently asked questions

What services do you offer?

Hairdressing
Makeup
Beauty treatments
Image advice

What is included in the wedding package?

I offer full Bridal make-up application with a consultation and trial. Individual lash extensions or strip lashes (Tatti lashes) Hair styling consultation and full trial. Hair extension application

How far in advance should I contact you?

I recommend to book 12 months before your wedding date to avoid an disappointment

Do you work at homes?

Yes

What is the charge for travelling?

First 30 miles within the west Midlands region are free - I charge 45 pence per mile there after also any other charges for parking or restrictions etc... may apply

What is your main business area?

Make up

Could you stay with the bride until the photo shoot?

Yes

How many people can you beautify for one wedding?

I can Beautify up to 10 people. Any extra people I can arrange for another artist to work with me

Can you provide your beauty services for pre-wedding and post-wedding photography?

Yes

What are the forms of payment?

I take card payment or bank transfer

Served in

Derbyshire, Leicestershire, Staffordshire and West Midlands

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Do you have any questions?

Reach out about anything you didn't see answered here—no question is too small!

Reviews for Gemma Howard-Masters

Jayne
Jayne Sent on 28/08/2026
5 out of 5 rating

Wedding hair and makeup

Second time using Gemma as I loved my makeup first time round about 10 years ago, so booked her as soon as I booked my wedding. Gemma’s communication was excellent, she was flexible in that I added and removed things from the original booking, we had a bereavement in the group and Gemma very kindly accommodating one bridesmaid having to reschedule, even offering to refund, but then bless her, fit her in last-minute at short notice, and right after she had returned from her holidays. Gemma fit strip lashes I had bought myself as I wanted lashes but minimal, she used her glue and they did not move.

So Gemma did myself (bride) makeup, one bridesmaid hair and 3 bridesmaids hair and makeup. Gemma travelled from the midlands to Knutsford, she arrived early, and got straight to work setting up. She just got on with it. Gemma is so lovely and down to earth and makes everyone feel relaxed.

My makeup was gorgeous, I was told I looked like a movie star. It didn’t move throughout day or night. Gemma listened to everyone at our trials, taking notes of everything she had used for each person, and making tweaks as requested on the day. They all looked beautiful and were very happy.

So glad Gemma was part of my wedding journey and day. Highly recommend her to anyone, wherever you live, as Gemma will travel, and her prices are fair.

Romany
Romany Sent on 03/08/2026
5 out of 5 rating

Gorgeous hair and make up ❤️

Gemma was absolutely incredible! From the very start she was so informative and really listened to what I wanted, and when I wanted to change things from my trial she was super understanding and happy to accommodate! My hair and makeup was absolutely stunning and it really did last the whole day with no issues! I never wear makeup and she was able to make it feel like I wasn’t wearing anything whilst giving me the perfect amount of glam! She did an incredible job of my mum and sisters hair and makeup up too, again she really listened and accommodated for what they wanted too❤️ could not thank this lovely lady enough!
Claire
Claire Sent on 04/07/2026
5 out of 5 rating

Amazing hair and makeup

Gemma is exceptional- extremely talented- listens well to the clients-calm professional demeanour
Highly efficient- performing wonders in a very short space of time
Amanda
Amanda Sent on 29/03/2026
5 out of 5 rating

Amazing at what she does!

Gemma is amazing at what she does and does it with such ease. Knew what would look good for me, my mom and my bridesmaids. She listened to what each of us wanted. But then suggested what would work better for each of us. The make up felt lovely, lasted all day no problem, hair was fab too. They all looked beautiful and was so so happy on the day. Thanks Gemma 🥰
Cathy
Cathy Sent on 19/02/2026
5 out of 5 rating

Absolutely amazing! 100% recommended!

Gemma is kind, caring, creative, she listens to what youre thinking of and helps you to make the right choices for your big day! I honestly couldn't have made a better choice for me and my Bridesmaids! I would 100% choose Gemma again!

Her work is just simply the best around and I only wish I could give her more stars!
C
Catherine Sent on 20/01/2026
5 out of 5 rating

Absolutely amazing! 5*

I am so glad I found Gemma on hitched! Our wedding was across two days; Gemma was available for both days and was happy to travel to two different locations. I was unsure about what style to go for so I had two separate trials. Gemma was amazing at listening and really wanted to find the style that I was comfortable with.
Communication with Gemma was always really quick and clear and she made me feel very relaxed and comfortable right from the beginning. I went for a natural look but Gemma also made it look very special and I had lots of lovely compliments on our wedding day.
Gemma is a very talented hair and make up artist, very professional and friendly and I would strongly recommend Gemma to anyone!
Sarah
Sarah Sent on 11/11/2025
5 out of 5 rating

Wonderful experience

Gemma is an amazing hair and make up artist. As someone who doesn't wear make up and has naturally curly hair I was concerned about booking my wedding hair and make up. Gemma was lovely and understanding. She did the hair and make up for me, my Mom, my maid of honour and young bridesmaid and we all felt beautiful on the day. I would highly recommend Gemma, she was relaxed and friendly and I felt absolutely amazing 😍

The images I have don't do her work justice.
Lindsay
Lindsay Sent on 02/10/2025
5 out of 5 rating

Wedding 01/10/2025

I would definitely recommend this lady. Gemma listens to you and your needs, offers a trial run for the bride before the wedding to be sure the end results are right. Gemma arrives on time and communiates well to confirm the arrangements before the wedding date. Gemma styled both myself and 2 bridesmaids hair as well as the makeup, the finishing result for us was perfect, we would use this lady again.
Simon
Simon Sent on 25/08/2025
5 out of 5 rating

Gemma is friendly and professional she had my wedding morning so fun.

Hi I'm Gemma I'm using my husbands account. Firstly thank you so much Gemma you did amazing job of my hair and makeup for my wedding. It lasted perfectly all day. My mother and two bridesmaids loved their hair too. Gemma was so friendly and professional she really put me at ease and made my morning fun and stress free. I would 100% recommend using her for your wedding.
Emma
Emma Sent on 11/08/2025
5 out of 5 rating

Best Make up!

Gemma worked her magic on our wedding day and we couldn’t be happier with the results! She listened carefully to what we wanted and created flawless, natural looks that lasted all day and night. Her calm and friendly approach made the whole morning so relaxing and fun.

Everyone complimented how beautiful and fresh the make-up looked — it was perfect for the photos and for feeling confident throughout the day. Gemma is truly talented and professional, and we’re so grateful to have had her as part of our team.

We highly recommend Gemma to anyone looking for an amazing make-up artist for their special day.
M
Mathew Sent on 05/08/2025
5 out of 5 rating

5 star service

I couldn’t have been happier, with my wedding hair and make up. Gemma was so friendly and professional. Made the day stress free and enjoyable. The hair and make up lasted all day and night and so did the bridesmaids hair and make up.

Thank you for making me feel so confident and beautiful on such an important day. I would highly recommend Gemma to all future brides.

Holly x
Adele
Adele Sent on 22/06/2025
5 out of 5 rating

Wedding hair and make up

Gemma did my hair and makeup for myself and my bridal party and helped make the morning of the wedding so much more relaxing and lovely! Hair and makeup looked amazing all day in 30 degree heat! And have never felt more beautiful 🤍 couldn’t recommend enough! X
K
Karina Sent on 23/04/2025
5 out of 5 rating

Wedding hair and make up

Gemma did my hair and make up for my wedding she also styled the hair of my 3 flower girls. She listened to what I wanted and really made me feel beautiful. She was great with my flower girls. She was quick to respond to my messages which really put my mind at ease. I would definitely recommend her.
Cheryl
Cheryl Sent on 09/03/2025
5 out of 5 rating

Professional service. Would highly recommend this lovely lady!

Gemma was absolutely fantastic. After I had a terrible experience at the hairdressers the day before my wedding, she came on the day and sorted my hair out and made me look and feel a million dollars and I will be forever grateful. Hair style and makeup were spot on and my flower girl, maid of honour and cousin looked stunning. Can’t thank her enough and would highly recommend.
Emma
Emma Sent on 14/12/2024
5 out of 5 rating

Amazing wedding hair and makeup

Gemma did hair and makeup for me, my 9 bridesmaids, and 3 flower girls for my December 2024 wedding. She was lovely and friendly, so professional, and did an amazing job. We all felt and looked fabulous. She was so flexible and responsive. I had a great trial with her, and excellent communication leading up to the day. Would highly recommend!
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Badges

Hitched Wedding Awards 2026 Winner
Hitched Wedding Awards 2025 Winner
Hitched Wedding Awards 2024 Winner
Hitched Wedding Awards 2023 Winner
Hitched Wedding Awards 2022 Winner
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Salon-g 82 Three Shires Oak Road B67 5BY Birmingham (West Midlands)

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