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Based in West London, England, SW Events is all about creating weddings that are unique to their couples. They have a specialism in Asian weddings and mainly service London and its surrounding areas. The friendly and helpful team will make sure that you have one of the best days of your entire life. SW Events plans all types of weddings, big and small, from simple, elegant functions to grand luxurious celebrations.

Services Offered

Creating luxurious settings in stunning venues for their clients comes naturally. The SW Events team's ethos is to create 'events with personality' - guests should walk into any SW planned event and recognise details and touches that are “so you”. This is what they're about.

The team will gladly talk through all the diverse opportunities with you and will design all the services matching your taste, style and budget. They provide budget creation and RSVP management. They will be there to make sure that everything goes to plan and that there are no problems at all.

  • Black-owned
  • Asian-owned
  • Woman-owned
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Frequently asked questions

Size of weddings/events you organise:

Fewer than 100 guests
Between 100 and 300 guests
Between 300 and 500 guests
More than 500 guests

Services you offer:

Wedding coordinator

What kind of ceremonies do you offer?

Civil partnership

Do you organise non-Christian religion weddings?


What type of weddings are you specialised in?

Asian Weddings

How do you work?

We provide planning services to help you to book and manage your wedding suppliers. Our services also cover aspects of your wedding such as rsvp management, budget creation & management

What are the forms of payment?

Bank transfer primarily
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Do you have any questions?

Request pricing

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Meet the Team

LaToya Patel
LaToya Patel

“Connection, Love and Fun” are the values that define me as an event and wedding planner. To be able to connect with clients and suppliers, to love what I do and to combine those qualities with a little bit of fun is what matters to me.

  • " you leave others feeling ater having an experience with you is your trademark." - Jay Danzie

I'm all about getting to know my clients. And one thing I treasure is being able to create experiences for our couples!

“Outstanding” is the only standard that I insist on for the SW Events team and our suppliers. But, as I mentioned, it’s not all about work. For me there definitely needs to be some great laughs along the way. Planning does not need to be super serious or stressful!

Ajay Patel
Ajay Patel

Having a background in Hospitality it was a natural fit for me, nonetheless we wanted to do things right, so we attended a wedding planning academy by one of the best planners in the UK. From there we organised our first (non-wedding) event and shortly after that, our first wedding.

Since then we’ve developed significantly as entrepreneurs and planners putting lots of systems and processes in place to help us collaborate with our wedding clients.

On a day to day basis you’ll find me liaising with suppliers, clients, answering queries, making scale floor plans and putting client documents together as well general operations for the business. On the day of an event you’ll find me behind the scenes making sure things are running to plan…a very thorough and detailed plan, if I do say so myself!

When we’re not planning or co-ordinating events, you’ll find me playing with our dog (Jake… He’s super cute!), dreaming up ideas of what to do on future events or catching up on Netflix.


85 Great Portland Street ,First Floor W1W 7LT London - West (West London)

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