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On since 2022

Last update: November 2023

South West London-based wedding florist Flowers by Primrose can help make your floral dreams come true, whether planning a minimalistic celebration or a lavish soiree. Run by florist Primrose, this passionate floral designer delights in crafting unique and classic designs for all types of weddings. Primrose takes a hands-on and bespoke approach to every request, investing the time to understand couples' visions and nurture them into a blossoming reality. Flowers by Primrose prides itself on its professional and incredibly personal service, always helping nearlyweds achieve their floral goals for their milestone occasion.

Services Offered

From gorgeous bouquets to buttonholes, flower crowns, floral arches, and more, Flowers by Primrose can elevate your venue and attire with its vibrant creations. Primrose would love to host a consultation with you to discuss your desires and help find the perfect flowers for your romantic celebration. Primrose can deliver your wedding arrangements on your big day and help set them up for the ultimate stress-free experience.

  • Woman-owned

Frequently asked questions

What services do you offer?

Bridal bouquet
Ceremony decor
Venue floral decor
Wedding accessories/decorations
Car decor
Flower head-dress

What is included in the wedding package?

All packages are bespoke, anything floral we can help you with!

How far in advance should I contact you?

We get booked up in advanced pretty quickly so ideally at least 6 months before, but we can definitely still try and make your floral dreams come true. Please contact us to discuss availability

Do you design personalised bridal bouquets?


Can you travel?

Yes, south-West London, all London, Surrey, Sussex. Please contact us with your location as we'd be willing to travel

Is there a charge for traveling?

Yes, dependant on location, number of vans required for transport & if overnight stay is needed

What is the charge for national mailing?


Do you have an advice service?


Does the advice service have a surcharge?

Yes, £30

Operating hours:

Monday - Saturday: 9am - 6pm

What are the forms of payment?

Bank Transfer

Served in

South West London and Surrey

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Do you have any questions?

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5.0 out of 5 rating
4 reviews
  • Quality of the service
    5 out of 5 rating
  • Response time
    5 out of 5 rating
  • Professionalism
    5 out of 5 rating
  • Value for money
    5 out of 5 rating
  • Flexibility
    5 out of 5 rating
100% Recommended by couples
Lizzie H. Sent on 20/02/2024
5 out of 5 rating

Fantastic florist!

We were so pleased with the flowers for our big day. Primrose did an absolutely amazing job. She completely understood what we wanted and picked the most beautiful flowers for our bouquets, button holes and displays. The mix of flowers and foliage were perfectly vibrant for our autumnal wedding. I highly recommend Primrose- an absolutely lovely and creative person to work with.
Suné Sent on 28/08/2023
5 out of 5 rating

Couldn’t have been happier!

Primrose was an absolute dream to work with as my chosen florist for my wedding. She was exceptionally personable & made me feel that she was just as excited about my flowers as I was! I had a vision of using Proteas as the central theme to my wedding & Primrose couldn’t have been more embracing and enthusiastic about bringing my vision to life. She listened & took on board my ideas as well as helpfully sharing her own. She also helpfully worked around my budget with all costs clearly laid out in a well drawn up proposal before everything was confirmed. On the morning of our wedding Primrose delivered the most beautiful bouquets for my bridesmaids & I as well as buttonholes & corsages for the rest of the bridal party. The bouquets were more than I could have imagined, a perfect blend of bold colours with the striking king protea as the centre piece! I almost cried I was so happy!
The professionalism of the Flowers by Primrose team was second to none. They were on time on the day, set up the urn-style flower arrangements in the church before the ceremony & swiftly collected & took the same arrangements to the reception venue where they were set up to be enjoyed all over again. I wouldn’t hesitate to recommend Flowers by Primrose to anyone looking for a professional florist with the personal touch that will add the finishing touch to your special day!
Katie Sent on 30/09/2023
5 out of 5 rating

Look no further for a florist!!!!

There really is no need to look any further for a florist once you've discovered the Flowers By Primrose team. I was stressed AS HELL in the lead up to our wedding, but knowing the flowers were in safe hands was such a relief. Primrose took time to understand our vision and really listened to what we wanted. We came up with a plan that took our creativity and budget in consideration. Once you meet Primrose you will instantly feel at ease, she takes all of the stress out of the situation and really produces the most beautiful flowers and arrangements you would have ever seen. My bouquet - alongside all of the bridesmaid's bouquets - were stunning. Fresh flowers that really do catch your breath.
Joann Sent on 10/08/2023
5 out of 5 rating

Definitely exceeded my expectations

Primrose was incredible to work with from start to finish, she firstly took the time to really understand what I wanted, she was very responsive throughout the process and sent over a beautiful and professional proposal, with everything laid out clearly. Her prices were fair and the breakdown of costs proved so too. On the day she was on time and worked quickly to get the venue set up before guests arrived, and she delivered the most insanely beautiful bouquet for myself and my bridesmaids, they completely blew me away. She also provided the most charming buttonholes that matched the bouquets for my husband and the groomsman too. Later for the wedding breakfast she seamlessly set up all the centerpieces and absolutely nailed the aesthetic I was after. It was just perfect and by far exceeded my expectations. The Flowers by Primrose team were extremely warm, friendly and professional to work with during the whole process, and honestly seemed genuinely happy and excited for me on the big day, which was really nice to experience from a supplier. Would 100% recommend, and have done so already to several of my friends!
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11 Waldeck Terrace SW14 7HE London - South West (South West London)

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