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About

On Hitched.co.uk since 2025

Last update: December 2025

Covering London, Essex, Herfordshire and beyond, Canopy Flowers is luxury wedding florist based in East London. We are passionate about creating beautiful floral arrangements that embody a wild and natural aesthetic. Our approach is about celebrating the beauty of the changing seasons, using flowers that reflect the vibrant colours and textures found in nature.


We work closely with each of our couples to understand their vision, preferences, and unique stories to ensure every arrangement perfectly captures their wishes. We aim to provide a seamless and stress-free experience from the initial meeting to handing over that bouquet before walking up the aisle.

From bridal bouquets to table flowers, ceremony arrangements to hanging floral installations we can offer advice and guidance to truly make your day your own. With plenty of experience in how to maximise the use of your budget and transforming venues with flowers, we pride ourselves on creating a day that is totally unique to you.

We work with local UK flower farms to source flowers that truly reflect our changing seasons. We also work closely with our suppliers in Holland to provide flowers that we can't source locally and when outside of the growing season in the UK.

  • Woman-owned

Frequently asked questions

What services do you offer?

Bridal bouquet
Ceremony decor
Venue floral decor
Wedding accessories/decorations
Buttonholes
Flower head-dress

What is included in the wedding package?

The wedding package is totally bespoke to each client, so anything can be included

How far in advance should I contact you?

As far as possible to allow for maximum planning time and so that we can do site visits and face to face client meetings ideally. However we can accomodate any enquiries up to 1 month in advance

Do you design personalised bridal bouquets?

Yes

Can you travel?

Yes, mainly London, Essex, Hertfordshire, Kent, Surrey and the surrounding areas. Also happy to travel further afield both within the UK and abroad

Is there a charge for traveling?

Yes, this will be estimated based on the location of the wedding. All costs are transparent and up front

What is the charge for national mailing?

n/a

Do you have an advice service?

No

Does the advice service have a surcharge?

No

Operating hours:

9am - 5pm Mon - Sun

What are the forms of payment?

Bank transfer
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Do you have any questions?

Reviews for Canopy Flowers

Fern
Fern Sent on 20/09/2025
5 out of 5 rating

Icing on the cake of a beautiful day

Sam provided our wedding flowers and they were beautiful. She was receptive to our vision and seeing our bouquets for the first time on the day of the wedding was the icing on the cake of an exciting morning. Similarly, walking into our ceremony and seeing such a gorgeous display at the end of the aisle (along with my bride!) made the whole thing feel magical. Highly recommend.
J
Jess Sent on 07/06/2025
5 out of 5 rating

We would highly recommend Sam! She was incredible from start to finish.

Sam was our florist for our wedding at Battersea Arts Centre. She was incredibly warm and engaged right from the get go. She really understood our brief and came up with lots of creative ideas to work within our budget whilst at the same time realising our vision. She paid extra attention to the details and truly made our day so special. Thank you Sam - we’re really grateful. All the best, Jess & Rupert x
Daniella
Daniella Sent on 19/05/2025
5 out of 5 rating

The best wedding flowers ever

We booked Sam as our florist, and she went above and beyond anything we could have expected. She absolutely understood what we wanted and the flowers she delivered on our wedding day were incredible - better than anything I could have hoped for.

Not only that but she was so incredible at jumping on Zoom calls with me since I live abroad, and she was able to work with our budget and over deliver on everything.
I honestly could not recommend her enough, she absolutely killed it and I could not tell you how many compliments we received on our wedding flowers.

Thank you, thank you, thank you Sam!
Joshi
Joshi Sent on 27/03/2025
5 out of 5 rating

Kind and Helpful!

Sam assisted and decorated for a recent wedding I planned at Harrild and Sons in London and she was lovely to work with! Punctual, kind, and stayed to ensure the set up was to the couples request and worked so well with us. I would recommend her for sure!!
M
M B Sent on 02/02/2025
5 out of 5 rating

Beautiful, impactful, special - made our day!

Canopy Flowers (Sam) was wonderful for all aspects of our wedding.

From our initial planning meeting and visiting our venue together, Sam was fantastic at taking our ideas and making them a reality, as well as thoughtfully tailoring them to the space and making the flowers as impactful as possible. Communication was easy and timely throughout.

The flowers on the day were beautiful; we weren't prepared! From the bouquets and buttonholes, to the table flowers, vases and floral installations which hung from the ceiling and columns of our venue, Sam created such a beautiful display with wonderful variety, texture and colour. Sam's style and skill shone through, and our guests, as well as ourselves, were wowed.

Sam's flowers really brought our venue to life, transforming the space, and made our day beyond special.
M
Miriam Sent on 02/02/2025
5 out of 5 rating

Thank you!!!

Sam was incredible!!! She was so lovely in the run up to our wedding and totally got what we wanted. The flowers were beyond beautiful and she was so creative with how to use them in the space, and making anything we asked for happen! She was amazing on the actual day, we can’t recommend enough ❤️
N
Nadia Sent on 26/01/2025
5 out of 5 rating

Canopy of Flowers - simply elegant & a perfect choice for weddings.

I couldn’t have asked for a better florist for our wedding day. From our first meeting Sam put me totally at ease & really listened to what I wanted. She made little suggestions that I’d never thought about, which exceeded all expectations
C
Clare Sent on 14/01/2025
5 out of 5 rating

Highly recommend

We really loved working with Sam & were absolutely blown away with all of our stunning flowers. She nailed exactly what we wanted & really helped guide us along the way. We had so many compliments of the flowers on the day & would not hesitate to recommend!!
N
Nina Sent on 11/01/2025
5 out of 5 rating

Small local wedding

We loved the flowers that Sam put together for our wedding which was handily very local to her. She was professional and went above and beyond. We would highly recommend her services!
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Meet the team

Sam Selby
Sam Selby
Owner

I've been a florist for nearly 20 years, having dipped in & out of the floristry world alongside having a career in TV and media for most of that time.

As well as spending the last few of those years freelancing for lots of other brilliant florists in London, helping on large scale events or leading on weddings, I officially launched my own business, Canopy Flowers a couple of years back.

I'm a big believer in using flowers that reflect the changing seasons, and when possible, flowers & foliage that are grown here in the UK. If I had to choose, hellebores, cosmos & anemones are some of my favourite flowers and I genuinely don't think there's anything better than the textures & colours of autumnal foliage.

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Map

Hartley Road E11 London - East (East London)

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