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On since 2023

Last update: November 2023

Makeup by Sarah is a beauty business based in London offering services to couples for their weddings and other occasions. Owner Sarah is passionate about weddings and loves helping newlyweds look their best for their special day. She strives to enhance each client's natural beauty and make them feel like the best version of themselves for their walk down the aisle.

Services Offered

Sarah is an international makeup artist who started her career 10 years ago in South Africa. After becoming a qualified makeup artist, Sarah began to work in the industry and joined the top bridal agency in the country. Throughout her career, she has valued taking bespoke bridal courses to further her skills and stay up-to-date with trends. As well as specialising in bridal makeup, Sarah is an internationally signed makeup artist in the fashion industry. She has been featured in Vogue, Harpers Bazar, GQ, Grazia, Glamour and more, and this fashion experience brings a modern edge to her work. She uses only the best quality products so clients are guaranteed a long-lasting, flawless look on their big day.

  • Woman-owned

Frequently asked questions

What services do you offer?


What is included in the wedding package?

Bridal trial Touch up kits for all bridal party/guests who have their makeup done

How far in advance should I contact you?


Do you work at homes?


What is the charge for traveling?

Travel will be charged based on location

What is your main business area?

Make up

Could you stay with the bride until the photo shoot?


How many people can you beautify for one wedding?

As many guests or bridal party members as needed. Sarah has a great team of artists for when extra hands are needed. This means the wedding party will have more freedom with time on the day

Do you beautify the bride for prewedding and postwedding photography?


What are the forms of payment?

Bank transfer or cash payment
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Do you have any questions?

Request pricing
5.0 out of 5 rating
5 reviews
  • Quality of the service
    5 out of 5 rating
  • Response time
    5 out of 5 rating
  • Professionalism
    5 out of 5 rating
  • Value for money
    5 out of 5 rating
  • Flexibility
    5 out of 5 rating
100% Recommended by couples
5 reviews
Georgia C. Getting married on 01/06/2024
5 out of 5 rating

Absolutely Fantastic

Sarah was a dream, listened to what everyone wanted and made us all look absolutely stunning whilst still looking like ourselves, couldn’t recommend her enough
Suzette S. Married on 27/08/2023
5 out of 5 rating

Wedding day make up

It’s funny how no matter how many things you have going on on your daughter’s wedding day, you can’t help but focus on hair and make up. Sarah arrived a few minutes dearly which already dissolved the irrational fears of “will she show up”. As everyone lined up to have their make up done I saw her listen to what each person wanted and watched as she checked along the way that they were happy with the progress.
No matter how much stress and excitement there was in the room, if you were sat in Sarah’s chair you were calm thanks to her lovely calming presence. Nothing faxed her. She just got on with what she was asked to do and the results were stunning. Everyone looked amazing and thanks to her it meant everyone felt amazing.
Gabbi S. Married on 27/08/2023
5 out of 5 rating

Amazing makeup artist!!

Sarah did such a beautiful job for me and my family on my sister’s wedding day. I appreciated how she gave us each a different makeup look to match our outfits and she was so friendly and helpful throughout the experience, making sure we were comfortable with the products she used and happy with the overall makeup look. Also so nice of her to send a list of the products she used afterwards! 10/10 experience, thank you so much!!
Annelot W. Married on 24/02/2023
5 out of 5 rating

Best wedding make up experience I could have asked for

Sarah was super flexible and my make up was exactly what I wanted for my wedding day!! So beautiful and natural. She was also super helpful finding a last minute trial make up time and really took her time to get everything to look exactly how I wanted. I loved having Sarah around on my wedding day! She also did make up for my bridesmaids who were also all very happy with the results.
Becca R. Married on 22/10/2022
5 out of 5 rating

Seamless and Professional

Sarah was amazing from start to finish. We were put in touch by a friend. She was great at the trial and willing to try out lots of different things and was creative with her ideas and

On the day she was the best. She arrived super early to fit all my bridesmaids and the morning before the wedding ran really smoothly. She was a calm presence among the chaos and was responsive to what everyone wanted. She even managed to convince my mum to have her make up done, who never wears make up ever!

I was so pleased with the make up in all the pictures and felt a million dollars on the day. I highly recommend Sarah.
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London SE166BX London Bridge (East Central London)

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