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Recommended by 100% of couples

About this supplier

On Hitched.co.uk since 2025

Last update: July 2026

Gems Beauty is a wedding beauty service operating out of South West London. Owner by Anita, a passionate makeup artist who has trained in some of the best beauty colleges in the UK, growing her skillset and now offers her services to clients tying the knot in London and the surrounding areas.

Services Offered

At Gems Beauty, they are dedicated to inclusivity and helping every client feel confident and radiant on their big day. Anita has experience working with Black and Brown Brides and offers expert advice and guidance throughout their appointment. She is also a qualified beauty educator and loves to teach her clients how to elevate their own beauty routines. Reach out to Anita today and ensure that you look and feel your absolute best on the special day.

Features

Black-owned

Woman-owned

Reviews for Gems Beauty

Veronica
Veronica Sent on 13/09/2026
5 out of 5 rating

Amazing and wonderful experience as a bridesmaid — absolutely loved it!

As one of the bridesmaids, I was really happy with my makeup — everything was absolutely top-notch! The service she provided was excellent, and she was so warm and friendly. It honestly felt like I’d known her for ages, not like we were meeting for the very first time. Such a lovely, professional attitude. I’d definitely recommend her to anyone!
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Amede Sent on 12/09/2026
5 out of 5 rating

Best makeup artist

I honestly couldn’t have been happier with my makeup! Anita was absolutely amazing from start to finish. She listened to exactly what I wanted and made me feel so comfortable and beautiful on my wedding day. The picture is from my trial as I wait for my wedding pictures to be sent by the photographer.

My makeup looked amazing, lasted all day and night, and I still felt like myself. But what really stood out was how much she went above and beyond. She helped me throughout the day, not just with my makeup, and was always there whenever I needed her. She genuinely did so much more than I expected and I really appreciated having her there.

She was so lovely, calm and easy to be around, and I got so many compliments on my makeup. I absolutely loved it and would 100% recommend her to any bride. Thank you so much for everything! ❤️
LuxuriousOrangeStationery10
Luxuriousorangestationery10 Sent on 18/08/2026
5 out of 5 rating

A true gem!

I stumbled across Gem's late into my wedding planning as my previous intended MUA was no longer available. The response was quick and professional. I was booked in for my trial with ease, sent terms and conditions and asked for inspired looks. Anita visited me at home and we conducted a magical make-up trial. I am not used to wearing full glam so was very nervous, but she was patient and helped me find my perfect look. On the day, she arrived on time, in good spirits and gave me and my bridal team the BEST glam make-overs. She is professional, friendly, good fun and really made me the most beautiful bride. Her special bride kit (for touch ups) was a lovely touch. 100% recommend.
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Omoyemi Sent on 15/08/2026
5 out of 5 rating

Excellent makeup by gems beauty🤭❤️

Choosing gems.beauty for my makeup was the best decision. She exceeded my expectations. My makeup came out so beautiful and lasted so long. She was very patient and professional. She is also very friendly and accommodating. Everyone who saw me that day loved my makeup and kept asking who did my makeup. I loved my makeup so much that I didn’t want to wash it off🤭.
Gems beauty, you are a star and your hands are blessed.
Thank you for the excellent makeup and will definitely be back soon🥰.
K
Kay Sent on 14/08/2026
5 out of 5 rating

Professional, reliable makeup lady

I have using Gem Beauty for nearly 3 years, she has never let me down . I often pick full glam, plus hair styling. The reason I use her the flexibility that she will come to an address in London to glam you up, no travelling just sit in your home and get the ultimate experience. She is wonderful, professional, reliable and a wonderful young lady. Do not hesitate to book, you will not be disappointed. 🌺
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Central London, South West London EC3 Central London (South West London)

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