Ethica Diamonds is a family-run business based in beautiful Cornwall, offering their designed lines and bespoke pieces to brides across the UK, with a large client-base in London. They are immensely committed to sustainability, innovation and environmental good practice. Every piece of jewellery is cast using fairtrade or recycled precious metals and the finest grade (E colour, VVS1 clarity, Excellent cut) lab-made diamonds and gemstones, for the purest and most ethical jewellery imaginable, at the most competitive price in the UK. Bespoke pieces are designed and handmade in Cornwall, with sketches done by hand for an authentic and traditional jewellery making experience.
The story of Ethica Diamonds began many years ago when founder Elaine walked into a jewellery shop in her local town and immediately felt the overwhelming sense that she was insufficiently wealthy and inadequate. She now knows she was not alone in that feeling, and that many brides to be experience similar things when embarking on what should be one of the most incredible journeys of their lives. Elaine built Ethica Diamonds to tackle that issue amongst other ethical and sustainable concerns.
An investigation of the diamond jewellery industry caused her to consider whether a more ethical and environmentally friendly alternative might be possible, and whether jewellery shopping in the future could become a new and improved experience for many. "Following 2 years researching industry practices and the diamond supply chains, my awareness grew, and so did my passion."
She is now inspired to bring to people a better and more truthful understanding of diamonds and the industry itself, at a time when we now look more deeply into the origins of what we purchase.
The journey towards Elaine’s Earth-friendly diamond business has been an organic process from humble beginnings. It entwines several different passions - environmental and ethical good practice, the delivery of excellent customer service, but most of all making people happy!
Their aim is to make every customer feel like they are the only customer! They will never encourage you to go over your budget, or make you feel that your budget is too little. They will never make you feel disempowered, or that you’re asking for too much. They will always be delighted that you are purchasing their pieces. They promise to be almost as excited about your pending engagement as you are!
They hope your experience will exceed your every expectation and that you leave them with an item of jewellery that is treasured for generations.
Get in touch today to find out more about their incredibly ethical and sustainable diamonds and designs.